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The Road Less Stupid Hardcover – December 15, 2017

by Keith J. Cunningham (Author)
4.8 4.8 out of 5 stars 1,063 ratings
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Smart people do dumb things. Here's the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake. Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, (regardless of the size of the business, the currency or the industry) to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time. This is a business book for business readers who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious "best idea" available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices... either of which will result in fewer stupid mistakes. This is the real "secret": The chance of success goes up when you think, plan, consistently execute the right things, and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.
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  1. Print length
    320 pages
  2. Language
    English
  3. Publisher
    Keys to the Vault
  4. Publication date
    December 15, 2017
  5. ISBN-10
    0984659269
  6. ISBN-13
    978-0984659265
  7. See all details
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Editorial Reviews

About the Author

American entrepreneur, international speaker, and acclaimed author, Keith J. Cunningham is regarded as one of the foremost authorities and teachers on business mastery. With more than forty-five years of business and investing experience, Keith has taught critical business skills to thousands of top executives, business owners, and entrepreneurs around the world. In Keith's Keys to the Vault® Business School, he has created curriculum designed to accelerate the transition from Operator to Owner and drive sustainable financial performance and business success. Through his Board of Directors program, he serves as Chairman of the Board for businesses in a wide range of industries. Reading The Road Less Stupid and adopting the discipline of Thinking Time will enable you to run your business more effectively, make more money, and dramatically increase the likelihood of keeping that money. Keith is also the author of Keys to the Vault: Lessons from the Pros on Raising Money and Igniting Your Business and The Ultimate Blueprint for an Insanely Successful Business. Keith is married to Sandi and they reside in Austin, Texas.

Product details

  • Publisher ‏ : ‎ Keys to the Vault; First Edition (December 15, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0984659269
  • ISBN-13 ‏ : ‎ 978-0984659265
  • Item Weight ‏ : ‎ 1.2 pounds
  • Customer Reviews:
    4.8 4.8 out of 5 stars 1,063 ratings

About the author

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Keith J. Cunningham

Keith J. Cunningham

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Keith J. Cunningham is regarded as one of the foremost authorities on business mastery. With more than 40 years of business and investing experience, Keith has taught critical business skills to thousands of top executives and entrepreneurs around the world. He teaches the tools and strategies used by the pros not only to make money, but more importantly, to keep it. Keith is an expert at helping business owners turn fledgling businesses into highly profitable companies with explosive growth. In Keith's Business School for Entrepreneurs courses, he teaches detailed strategies you can implement even in today's volatile economy to ensure your revenues soar, while maintaining close control over your expenses. Keith is the author of "Keys to the Vault: Lessons From the Pros on Raising Money and Igniting Your Business". His newest book, "The Ultimate Blueprint for an Insanely Successful Business", is now available online at Amazon.com, KeystotheVault.com and CFOScoreboard.com. A dynamic, quick-witted, educational, and inspirational speaker, Keith regularly teaches at Tony Robbins events, T. Harv Eker seminars and has shared the stage with industry giants Brian Tracy, Michael Gerber, and Robert Kiyosaki.

http://www.keystothevault.com/

Customer reviews

4.8 out of 5 stars
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Top reviews from the United States

P.M.
5.0 out of 5 stars Wake up and smell the coffee book!!
Reviewed in the United States on April 21, 2024
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A great journey into reality!!! Inspiring to say the least. Minor criticism but also based on my reading style of cover to cover reading, the constant in line references to other chapters kind of threw off my reading cadence. Read this on Kindle but will also buy a hardcover version. Definitely worth having on the book shelf!
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Wilma Dekorne
5.0 out of 5 stars Good
Reviewed in the United States on December 11, 2023
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Good reading!
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chris walker
5.0 out of 5 stars The Blueprint
Reviewed in the United States on September 18, 2023
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This book is the foundation and blueprint to business excellence. Many of these principles translate into everyday life not just business.
2 people found this helpful
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Amazon Customer
5.0 out of 5 stars Can't say enough good about it
Reviewed in the United States on September 5, 2023
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This book was recommended to me by someone I very much admire, and I'm so grateful because it delivers more value on running a business than anything I've ever come across to date and I've been in industry a long time, helping start-ups in all kinds of capacities and sizes, but the author really knows his stuff. I wish I could be so articulate about this subject but that's why he's an author and I am not. He's helped me at this juncture in my life more than he will ever realize. I highly recommend this book if you are a solopreneur who is faced with countless decisions repeatedly you have to make for yourself. I especially appreciate his advice on getting to know what you don't know. I've been busy with that for the past 3 months, lol. And it's working. That's only one piece of his many pieces of sage wisdom found in these pages. It's a book you will keep on your shelves all through your business enterprise/s to be bestowed upon your favorite person when they begin their ventures. Top shelf.
3 people found this helpful
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Old Bull
4.0 out of 5 stars most of this book is scalable for various sized businesses, but not all. It's still worth it.
Reviewed in the United States on April 4, 2024
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It's a little different in its layout and approach, but you'll get used to it. It's got many ideas for consideration, and if you don't invest the time in studying these concepts, you'll probably not get much improvement from reading it.

The basic idea is not new, but presented in a different way, so it does have value. The idea is to stop working IN the business and start working ON the business by thinking about things broadly and objectively.

I've got lots of breakthroughs i didn't expect from reading just a few concepts, and lots more to go. Then, when i'm finished reading the whole thing, i can go back and read it again for the ideas i didn't grasp or ignored during the first run-through. It's a keeper for sure.
2 people found this helpful
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Keggen
5.0 out of 5 stars will Be Relevant 50 Years From Now
Reviewed in the United States on January 28, 2024
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Many business books are irrelevant almost before we read them. This book will be relevant for a long time. Timeless principles.
2 people found this helpful
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HughSimpson
5.0 out of 5 stars Thinking Process Is Key to Success
Reviewed in the United States on December 16, 2023
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Yes and Keith is a no nonsense no fluff teacher of his Thinking Process he has taught thousands of entrepreneurs like the BILLIONAIRE I heard interviewed who said what he learned from Keith was more valuable than sitting in MBA classes. He is barely 50 and has made his money in the electricity commodity world, which I had never knew existed!
3 people found this helpful
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A thankful reader.
5.0 out of 5 stars Best business book of the decade
Reviewed in the United States on January 30, 2024
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I believe this has single handed changed my business for the better. No one teaches thinking time.
2 people found this helpful
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Top reviews from other countries

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KDubInKDub
5.0 out of 5 stars Wise advice
Reviewed in Canada on December 3, 2021
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Keith is a straight shooter with the track record to prove he’s worth listening to. Brilliant advice that’s really simple (though not necessarily easy) to implement. Good stuff in here.
2 people found this helpful
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J. Lestz
5.0 out of 5 stars Some real AHA! Moments
Reviewed in the United Kingdom on March 21, 2024
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I have been in business for over 4 decades. I have built a good business BUT if I had read and applied this book, I believe our results would have been multiplied. I highly recommend the book if you are looking to improve your business and yourself.
Don't read the book unless you are willing to ask yourself some very uncomfortable questions and prepared to change.
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Karla Carter
5.0 out of 5 stars llego a tiempo
Reviewed in Mexico on May 3, 2021
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el libro esta increible , falcil de entender , lo recomiendo
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colin czeloth
5.0 out of 5 stars One of the best Business books
Reviewed in Germany on September 19, 2023
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So far one of the best business books I have read. I defenitely will come back to it many times.
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Mukundhan C S
5.0 out of 5 stars Excellent book
Reviewed in India on May 29, 2021
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This book is a business book without the jargons. The author focused on humility , integrity while being hardnosed about execution ,strategy.
Great book for every aspiring business person or corporate leader
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