Kindle
$9.99
Available instantly
Audible Logo Audiobook
$0.00
with membership trial
Hardcover
$26.59
Paperback
$14.30
$14.30 with 28 percent savings
List Price: $19.99

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Tuesday, May 14 on orders shipped by Amazon over $35. Order within 6 hrs 38 mins
In Stock
$$14.30 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$14.30
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Scott Adams
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Reframe Your Brain: The User Interface for Happiness and Success (The Scott Adams Success Series) Paperback – August 16, 2023

by Scott Adams (Author), Joshua Lisec (Editor)
4.8 4.8 out of 5 stars 924 ratings
See all formats and editions
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.
View Kindle Edition
{"desktop_buybox_group_1":[{"displayPrice":"$14.30","priceAmount":14.30,"currencySymbol":"$","integerValue":"14","decimalSeparator":".","fractionalValue":"30","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"6K44rT%2Fy1tKWgFfeTYQeQXs5sVZ1GX4e6bjQkqrq6lXPnWRkwlUNTbnPd%2BxONQOc35aW2r3wpoj49kXmnTwJpb99Q8v4r8Mny5nxRUcyDk1FQteEIK09sNDExNOJIou5lndayRhwpeMIydnimN89Ow%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

In Reframe Your Brain, Scott Adams, the contrarian genius behind Dilbert and author of the most influential personal success book of all time—How to Fail at Almost Everything and Still Win Big—gives you the complete operating system for lasting happiness.

Are you familiar with this old saying?

“All publicity is good publicity.”

That’s a classic reframe. The quote shifts your thinking from the shame of whatever you did wrong to your probable benefit. You can’t change the past, but you can change how you feel about it.

Trained hypnotist and persuasion expert Scott Adams has packed more than 160 new, counterintuitive, and effective reframes into Reframe Your Brain. For example:

Usual Frame: Manage your time.

Reframe: Manage your energy.

Usual Frame: Success depends on who you know.

Reframe: Success depends on how many people you know.

Usual Frame: Your critics are evil monsters.

Reframe: Your critics are your mascots.

Usual Frame: The universe is acting against you.

Reframe: The universe owes you.

Usual Frame: Luck is random and can’t be managed.

Reframe: You can go where there is more luck (more energy).

These instant perspective-shifters will help you feel better on demand and succeed at any endeavor without the usual pain or pitfalls. The reframe collection covers personal fulfillment, business and career success, mental health, social activities, and physical well-being. If only 10 percent of the reframes work for you, your life will never be the same.

Prepare to embark on a journey of transformation as Scott Adams shares his most invaluable insights and practical techniques to date, empowering you to reprogram your own reality using words alone.

Read more Read less
Previous page
  1. Part of series
    The Scott Adams Success Series
  2. Print length
    245 pages
  3. Language
    English
  4. Publication date
    August 16, 2023
  5. Dimensions
    5.5 x 0.62 x 8.5 inches
  6. ISBN-13
    979-8988534907
  7. See all details
Next page
The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Frequently bought together

Reframe Your Brain: The User Interface for Happiness and Success (The Scott Adams Success Series)
$14.30
Get it as soon as Tuesday, May 14
In Stock
Ships from and sold by Amazon.com.
+
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (The Scott Adams Success Series)
$19.99
Get it as soon as Tuesday, May 14
In Stock
Ships from and sold by Amazon.com.
+
Loserthink: How Untrained Brains Are Ruining America
$12.30
Get it as soon as Tuesday, May 14
Only 1 left in stock - order soon.
Sold by The BAP Goods and ships from Amazon Fulfillment.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Some of these items ship sooner than the others.
Show details Hide details
Choose items to buy together.
Popular Highlights in this book
What are popular highlights?
Previous page
  1. Usual Frame: The effort is so big and daunting I can’t even start. Reframe: What’s the smallest thing I can do that moves me in the right direction?
    Highlighted by 1,015 Kindle readers
  2. Usual Frame: I am bored with life. Reframe: I am not embarrassing myself enough.
    Highlighted by 917 Kindle readers
  3. Usual Frame: I want to do (something). Reframe: I have decided to do (something).
    Highlighted by 896 Kindle readers
Next page

Product details

  • ASIN ‏ : ‎ B0CGC8LSS1
  • Publisher ‏ : ‎ Scott Adams, Inc. (August 16, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 245 pages
  • ISBN-13 ‏ : ‎ 979-8988534907
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.62 x 8.5 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 924 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Scott Adams

Scott Adams

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

What started as a doodle has turned Scott Adams into a superstar of the cartoon world. Dilbert debuted on the comics page in 1989 while Adams was in the tech department at Pacific Bell. Adams continued to work at Pacific Bell until he was voluntarily downsized in 1995. He has lived in the San Francisco Bay area since 1979.

Customer reviews

4.8 out of 5 stars
4.8 out of 5
924 global ratings
This is a great book! The power to reframe your thinking! Love it!
5 Stars
This is a great book! The power to reframe your thinking! Love it!
I have read several of Scott's books and I really enjoy his take on life!This is a solid book of great things that you can do with your thoughts and actions to make your life better!You will love it! Thanks for another awesome read!Note: I'm going to rework my 2023 calendar to make it last for another year.Most of my life in IT since 1993 has had a Dilbert calendar in my workspace... and Scott Adams is NOT a racist! The MSM cancelled Dilbert on a false premise and a failure to understand the English language and/or Hyperbole! Glad I was able to purchase this new book here on Amazon!
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

L. Boston
5.0 out of 5 stars Enjoyable Read Penned by a Persecuted Liberal
Reviewed in the United States on April 30, 2024
Verified Purchase
I enjoy listening to Scott on YT.
He’s a bleeding-heart liberal (womp womp), but his views lately (at least in the political arena) are more right of center.
The one major issue the reader should know before reading this book is that Scott DOES NOT BELIEVE IN FREE WILL.
Isn’t the ultimate tool of persuasion convincing a person they don’t have free will?
He believes humanity is a simulation.
The book is full of easy-to-digest reframes on everything from success to social life, and beyond.
The meat of the book explains each reframe with his trademark quick-wit, dry humor.
I can’t figure out of I enjoy his writing more than his vids?

Some gems:

Reframe Shame Out of Your Life
History Does Not Exist
Imagine Objects as Virtual
Life is Short and Opportunities are Limited

The most useful reframes for me were how to look at past traumas:

My Trauma Can Kick Your Ass

And,

His addiction reframe:

People Need a Minimum Level of Pleasure to Make Life Worth Living

He also admitted to peppering some hypnosis tactics throughout the book and apparently, AI found him out.
Too bad I can’t be hypnotized.
Scott gives away some of his tricks in this one.
Overall, an enjoyable read.
One person found this helpful
Helpful
 Report
Robert
5.0 out of 5 stars Very important book
Reviewed in the United States on May 7, 2024
Verified Purchase
With the business of life and constantly being surrounded by negativity, this book is absolutely fantastic at helping change your view of things, opportunities, and your own life. I wish Scott himself narrated the Audible version.
Helpful
 Report
Amazon Customer
5.0 out of 5 stars Well Written and Persuasive and Factual
Reviewed in the United States on April 21, 2024
Verified Purchase
Adams has given us a very well written, concise, and persuasive book about how one may literally reframe/reprogram their own brain for success and happiness. It is a fact based and easy to comprehend book, that so impressed me that I gifted a copy to my grandchildren and close friends.
Helpful
 Report
Rickey Green
5.0 out of 5 stars Worth it
Reviewed in the United States on April 22, 2024
Verified Purchase
A long time Dilbert and Coffee with Scott Adams fan, this book was better than I even hoped. I am a person who has full aphantasia, but the reframes still help me and redirect my thoughts and ideas to a better reality for me.
Helpful
 Report
Amazonazonazonazon
5.0 out of 5 stars I'm already reframing my brain!
Reviewed in the United States on September 20, 2023
Verified Purchase
Though I haven't finished the book yet, I am already reframing my brain.

I mean do you need more proof that it works than that? Do you? Do you? Realllly? Reaaaalllllly? .. .. .. Really?

-- OK, I just started talking like Scott Adams for a moment there. But seriously, the book is very fun so far, and it is helping me to re-think and address the problems I sometimes create in my own life, as well as search for more ways to achieve harmony with the world around me. A fun route to a serious new way of thinking.

The book makes your brain swirl with new ideas to help yourself help yourself (that's not a typo). To oversimplify the ideas this book is giving me so far:

When I'm in slow moving traffic - I'm enjoying some music on the car stereo.
"Neat! 'Fate' just gave me an unexpected music break."

Rather than being frozen with fear about making a mistake in a task - I'm striving *towards* discovering the answer.
"I'm getting to the real solution. Let's strive ahead and see how this all comes out in the end!"

When I'm folding laundry - I'm organizing my life and making my clothes nice.
"I'm a talented fabric beautifier!"

The problem with some people reading this review is that they'll think they've "got it" now, from a few examples. It is much more than a bunch of examples! You need the BOOK. You NEED the BOOK. Just hearing a few examples, without Scott's in-depth analysis of how we can arrive at reframes, and why these ideas work to begin with .. well that kind of cheating is not sufficient.

With the book, you'll see ideas about how the past is in some ways "imaginary;" about ways to think about the concept of "luck;" about some ways to address worry and even death; about the nature of love .. and yes, also a lot of tips on how to use re-framing to understand, cope, and succeed better in life (and to still feel pretty ok when you don't succeed at things).

Why not buy the book and get the entire methodology? Plus it's genuinely funny to read, and your brain's light bulb will light up so many times it might show up in your electric bill.

In summary: Many of the recurrent undesirable aspects of life can be given a better perspective, thanks to this book. It is like performing jujitsu on yourself, psychologically. Don't just go by a bunch of examples (although one could generate an infinite number of examples). *Read* the book itself, so you can fully understand this approach! Damn, you already read this whole rambling review! You could have spent that time reading the beginning book! Get the book, man! There's an "order now" button on this page somewhere. Click it! You'll feel pretty good about the decision.
27 people found this helpful
Helpful
 Report
Pat Higgins
5.0 out of 5 stars Outstanding
Reviewed in the United States on April 30, 2024
Verified Purchase
Just one of the over 160 reframes that applies to you can make a difference that far out weights the cost of the book.
Helpful
 Report
Kenneth Barham
4.0 out of 5 stars Great book with a lot of good advice.
Reviewed in the United States on February 25, 2024
Verified Purchase
If you're looking to better yourself this is a great tool for you. It has a lot of different reframes so there's going to be at least a few of them that can help you out. You do have to want to make some changes or you'll just ignore the advice. Same as every other book like this. In this book, Scott Adams bypasses a lot of the filler you get in other books and gets right to the point. Change the way you think and you can change the way you live. Definitely one of the more useful books in this genre.
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Kindle Customer
5.0 out of 5 stars More value from Scott Adams
Reviewed in India on October 6, 2023
Verified Purchase
Scott Adams living up to his reputation. Not sure how much motivation I would have left if it wasn't for him.
As a long time fan, I've already been working with several reframes before reading the book, but still found value in it.
One person found this helpful
 Report
J.Trom
5.0 out of 5 stars Scott Adams est brilliant
Reviewed in France on September 1, 2023
Verified Purchase
C'est le premier a avoir compris que Trump allait gagner, et on lui en a voulu, alors que son seul point de vue c'est l'art de la persuasion.
Ici il nous explique des techniques extrêmement efficaces et gratuites l'art de changer ou de comportement ou de vision juste par un Switch de mots.
La perception EST la réalité.
Il se moque de la véracité, il veut juste que ça marche.

En plus il est marrant.
One person found this helpful
 Report
Jesus de Haro
4.0 out of 5 stars Translate the book into Spanish
Reviewed in Spain on August 19, 2023
Verified Purchase
The book is highly recommended, I ask that it be translated into Spanish. Many people like me cannot access the information it contains because it is in English. A translated version into Spanish now please.

Best regards.
Report
Aldous
5.0 out of 5 stars His best yet.
Reviewed in the United Kingdom on August 17, 2023
Verified Purchase
I’m a massive fan of Scott Adams. His daily livestreams were an immense help during the pandemic and his previous books truly full of helpful frames and techniques. This one is exceptional, his best yet - I devoured it this afternoon and intend a longer re-read over the next week. I loved it.
2 people found this helpful
 Report
Joy
5.0 out of 5 stars I’ve never spent less time and effort for such a positive effect
Reviewed in Germany on August 18, 2023
Verified Purchase
I've been using Scott's reframes for a year (heard some of them on his podcast) - mind-blowing results! Probably because it's so easy and the effect is almost immediate, once you find right ones for you. I've read the book already, and can't wait to try more.

Not all are relevant for everyone, but there are 160+ reframes in the book (for success, social life, mental health, physical health, etc.) - what are the chances none of them will work for you? Just keep an open mind.

For those unsure, I recommend reading the sample available here on Amazon - you'll be convinced and get the book immediately. Some of the later chapters are GOLD. I read a lot and I'm surprised I never heard anyone else frame some things like that. When I see it, then it becomes obvious - it can't not work.
3 people found this helpful
 Report