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Seventh Generation Ultra Concentrated Laundry Detergent, Half the Size, Half the PlasticUNILEVER DIV CONOPCO INC

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Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl Oz

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4.6 5,648 ratings

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Amazon's Choice in Liquid Laundry Detergent by Seventh Generation

1 sustainability feature

$12.99 with 7 percent savings $0.20 per load

List Price: $13.99

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Size: 1.44 Pound (Pack of 1)

Scent: Free & Clear

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Brand	Seventh Generation
Item Form	Laundry Detergent
Scent	Free & Clear
Unit Count	23.0 Ounce
Material Type Free	Dye Free, Paraben Free

About this item

Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need!
Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about.
Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
Our advanced-enzyme formula fights even the most stubborn stains.
Made with 0% dyes, fragrances, or artificial brighteners.

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Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 F

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Seventh Generation Dish Soap Liquid, Fragrance Free, 19 fl oz (Pack of 6)

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Seventh Generation Dishwasher Detergent Packs for Sparkling Dishes Free & Clear Dishwasher Tabs 45 Count, Pack of 2 (Packagin

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Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

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From the manufacturer

EasyDose Ultra Concentrated Laundry Detergent Free and Clear

EasyDose Ultra Concentrated Laundry Detergent How-To

Seventh Generation New Look Same Powerful Clean

Focus on sustainability

Compact by design from Climate pledge friendly. Certified by Amazon.

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

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Product Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all your need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Product details

Product Dimensions ‏ : ‎ 6.87 x 7.5 x 8.93 inches; 1.44 Pounds
Item model number ‏ : ‎ 732913447053
Date First Available ‏ : ‎ January 2, 2019
Manufacturer ‏ : ‎ Unilever
ASIN ‏ : ‎ B07H45S491
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #2,565 in Health & Household (See Top 100 in Health & Household)
- #34 in Liquid Laundry Detergent
- #306 in Climate Pledge Friendly: Health and Household

Customer Reviews:
4.6 5,648 ratings

Compare with similar items

	This Item Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl Oz	Recommendations Arm & Hammer Sensitive Skin Free & Clear, 105 Loads Liquid Laundry Detergent, 105 Fl oz	dummy Seventh Generation Liquid Laundry Detergent, Free & Clear, 4x Concentrated, 50 Oz	dummy Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Mango & Mandarin Scent, 23.1 Fl Oz	dummy Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Rose Scent, 23.1 Fl Oz	dummy Seventh Generation Laundry Detergent, 23 oz (66 Loads) Ultra Concentrated EasyDose, Power+ Clean Scent
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	-7% $12.99 List: $13.99	-5% $9.48 List: $9.98	-8% $23.70 Typical: $25.87	$21.99	$19.10	$14.39
Price Per Unit	$0.20 / load	$0.09 / Load	$0.36 / Load	$0.33 / Load	$0.29 / Load	$0.22 / Load
Delivery	Get it as soon as Friday, May 17	Get it as soon as Friday, May 17	Get it as soon as Friday, May 17	Get it as soon as Friday, May 17	Get it as soon as Friday, May 17	Get it as soon as Friday, May 17
Customer Ratings	4.65,648	4.75,496	4.75,759	4.56,920	4.56,920	4.62,857
For sensitive skin	4.6	4.6	4.5	4.5	4.5	4.5
Scent	4.4	4.3	4.4	4.1	4.1	4.0
Easy to dispense	4.2	4.3	3.5	4.3	4.3	4.1
Value for money	4.2	4.4	4.2	4.1	4.1	4.1
Easy to use	4.3	4.6	—	4.5	4.5	4.5
Sold By	Amazon.com	Amazon.com	Gold Label LLC	Amazon.com	Amazon.com	Amazon.com
scent	Free & Clear	Unscented	Free & Clear	Mango	Rose	Clean Scent
form	Laundry Detergent	Liquid	Liquid	Liquid	Liquid	1
unit count	23	105	50	23.1	23.1	23.1
liquid volume	23 fluid ounces	105 fluid ounces	50 fluid ounces	23 fluid ounces	23 fluid ounces	23.1 fluid ounces
weight	1.44 pounds	—	50 ounces	23 ounces	23 ounces	23 ounces
specific uses	Machine Wash	Dye Free, Skin Sensitive, Hypoallergenic, Stain Remover, Fragrance Free	Natural	Stain Remover	Stain Remover	—

Important information

Safety Information

CAUTION: HARMFUL IF SWALLOWED.

Ingredients

Water, Laureth-6 (Plant-derived Cleaning Agent), Glycerin (Plant-derived Enzyme Stabilizer), Caprylyl/decyl Glucoside (Plant-derived Cleaning Agent), Sodium Oleate (Plant-derived Anti-foaming Agent), Propylene Glycol (Synthetic Processing Aid), Protease Enzyme Blend (Plant-derived Soil Remover), Sodium Chloride (Mineral-based Viscosity Modifier), Amylase Enzyme Blend (Plant-derived Soil Remover), Mannanase Enzyme Blend (Plant-derived Soil Remover), Benzisothiazolinone (Synthetic Preservative), Methylisothiazolinone (Synthetic Preservative).

Directions

Pop the cap.Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDoseTM cap measures for you!Flip and store upright.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.6 out of 5

5,648 global ratings

How customer reviews and ratings work

Customers say

Customers like the scent, concentration, quality and size of the laundry detergent. They mention it doesn't bubble and has no nasty perfumes. They say it dispenses the perfect amount and is great for anyone who wants clean clothes. They are also happy with size, ease of use, and pain relief. However, some customers have reported issues with leakage. Opinions are mixed on value.

AI-generated from the text of customer reviews

270 customers mention202 positive68 negative

Customers like the quality of the laundry detergent. They say it's great for anyone who wants clean clothes, and does a good job by itself. Some are pleased with the performance and recommend it to hunting friends. They also say the cleaning power is great, and the clothes are really clean.

"This detergent got my clothes clean just fine, but you have to use more than they say to...so they bottle didn't last as long as other kinds do...AS..." Read more

"...This one is it!!Small container, big results! I love how it dispenses. No waste!..." Read more

"Cleans just as well as the conventional large bottle solution. Easy to use and less messy! Recommend." Read more

"...As an detergent it's okay. It doesn't clean the best or remove smells the best either. Maybe that's from a lack of detergent? Not sure...." Read more

93 customers mention76 positive17 negative

Customers like the scent of the laundry detergent. They say it doesn't bubble and has no nasty perfumes.

"I love this laundry detergent, it smells good, easy to use, and doesn’t have any harsh chemicals" Read more

"Love that it's scentless and the controlled squeeze feature." Read more

"...The scent-less is what I liked the most about it." Read more

"...Not scented which means it's suitable for sensitive skin. The "easy dose" thing also works really well (I was skeptical at first!)." Read more

59 customers mention56 positive3 negative

Customers find the laundry detergent easy to use. They mention that the bottle makes the process far simpler. Some appreciate the added convenience of the dosing. They also mention that it's easy for kids, older people, and someone with a septic system.

"I love this laundry detergent, it smells good, easy to use, and doesn’t have any harsh chemicals" Read more

"Cleans just as well as the conventional large bottle solution. Easy to use and less messy! Recommend." Read more

"...I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as..." Read more

"Super easy to use, lightweight and small so it’s easy to store. Used it at a laundromat for a year and it only leaks if it gets squished...." Read more

55 customers mention55 positive0 negative

Customers like the concentration of the laundry detergent. They say it's ultra concentrated, which means they don't have to use as much per load. They also appreciate the easy-dose feature, saying it dispenses the perfect amount every time.

"I like this detergent. It's very concentrated which means less plastic and less fuel consumed during transport...." Read more

"I like the small size, concentrated formula, self dosing and recyclable container." Read more

"...to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much and it cuts cost on transportation...." Read more

"Good quality , super concentrated.Removes stains and smells pleasant" Read more

55 customers mention49 positive6 negative

Customers like the size of the laundry detergent. They say it's small and compact, which means it uses less. Some customers also mention that it'll fit in a purse or pocket. Overall, most are satisfied with the size and portability of the product.

"...I like the concentrate. Smaller container and less waste." Read more

"...This one is it!!Small container, big results! I love how it dispenses. No waste!..." Read more

"I like the small size, concentrated formula, self dosing and recyclable container." Read more

"...think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much..." Read more

49 customers mention43 positive6 negative

Customers like the pain relief of the laundry detergent. They say it's good for sensitive skin, does not irritate it, and makes their skin less itchy. Some say it makes their clothing feel better without any irritation.

"...Great for our sensitive skin! I had struggled to find a laundry soap that was good for skin and concentrated. This one is it!!..." Read more

"...Not scented which means it's suitable for sensitive skin. The "easy dose" thing also works really well (I was skeptical at first!)." Read more

"...to this brand and I love how my towels feel after washing them, soft and fluffy." Read more

"...Its perfect for our family. No smells and good for sensitive skin. The easist laundry detergent I have ever used. Simple squeeze!" Read more

44 customers mention25 positive19 negative

Customers are mixed about the value of the laundry detergent. Some mention it's good value for money, saves space, and saves the earth. However, others say it'll waste product and cost too much to be earth friendly.

"...The feature that makes this detergent such a great bargain is its concentration...." Read more

"...Item was fairly expensive too and even though it got my clothes real clean, I won't be buying anymore unless the price comes down." Read more

"...I love how well it works and that it is truly Free and Clear." Read more

"...I don’t understand why the price is so high." Read more

55 customers mention10 positive45 negative

Customers are dissatisfied with the leakage of the laundry detergent. They mention that it leaks from the top, all over the box in which it was shipped, and onto other items purchased. Some say that the lid really needs to be taped down before shipping.

"...item in a box without any secured tape on the cap so the liquid leaked all over the box…" Read more

"Fave detergent 10/10 recommend. The product wasn’t wrapped and leaked." Read more

"...Maybe I have a defective bottle? Also some will spill on the outside of the bottle about half the time...." Read more

"...have had after ordering twice is that on my second shipment, one of the bottles leaked...." Read more

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Jess

Great stuff!!

Reviewed in the United States on May 23, 2021

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

I bought a bottle of this and a few other clean eco friendly detergents to try back in Feb 13 2021. My fiance and I have only been using this since because I wanted to test each one out on its own until we’ve used them all. When we do laundry we usually do large loads and since we have an older washing machine it’s not energy efficient so we do two “doses” which would be two squirts I guess with its easy dose cap. Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent. We each do a large load of clothes maybe every other week and clean towels and bedding just about as much so I thought we would have blown though such a tiny bottle by now. This is our first experience in a concentrated detergent so we were used to the big things of detergent and having to use a lot of it to get our laundry clean but this stuff has been doing great. We live in a pretty small apartment with not a lot of storage space so replacing a giant container of detergent for something more compact has been really nice. It also is a lot less of a hassle to dispense and we feel good about the ingredients in this too. We’ve been trying to be more conscious about the ingredients in the products we use and this was an easy transition from what we used before. I think now if we had to use regular detergent it would just feel wrong lol. Even though we thought we’d go though a whole bottle by now we still have a quarter left which exceeded our expectations. The one thing we noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean. Usually we had some kind of scent on our laundry that gave it that “clean” smell and I’m sure it was clean but it was unnecessary and full of chemicals. I haven’t noticed any weird buildups or damage to our laundry from this product so I really appreciate that too lol. Overall I would really recommend this product theres so many positives with it and I don’t think I would ever want to go back to “traditional” detergent again. I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much and it cuts cost on transportation. I think more products should be like this. Traditional detergents are watered down so it makes it heavier which in turn costs more money to transport it and it requires more plastic waste too. It’s just overall a great product in our opinion

61 people found this helpful

Helpful

Dean D.

This is a really good laundry detergent

Reviewed in the United States on April 3, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

I like this detergent. It's very concentrated which means less plastic and less fuel consumed during transport. Not scented which means it's suitable for sensitive skin. The "easy dose" thing also works really well (I was skeptical at first!).

2 people found this helpful

Helpful

tricia stinnett

Sensitive Skin Safe

Reviewed in the United States on March 13, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

First off, honest review here! I love this stuff! We have been using the non scent laundy soap for a year now. Just a few of my favorite things about this product..

Great for our sensitive skin! I had struggled to find a laundry soap that was good for skin and concentrated. This one is it!!

Small container, big results! I love how it dispenses. No waste! For someone who does a lot of laundry and is on a budget, this helps so much!

I have this on my subscribe and save, and I won't be taking it off anytime soon. I promise you won't regret getting this soap!

3 people found this helpful

Helpful

Brian J. Fitzpatrick

This got my clothes clean, but not as many loads as they say

Reviewed in the United States on March 19, 2024

Size: 23 Fl Oz (Pack of 1)Scent: Free & ClearVerified Purchase

This detergent got my clothes clean just fine, but you have to use more than they say to...so they bottle didn't last as long as other kinds do...AS far as scent goes, it doesn't really have any...Which is just fine with me (I don't need my clothes to smell like a garden, just clean. Item was fairly expensive too and even though it got my clothes real clean, I won't be buying anymore unless the price comes down.

2 people found this helpful

Helpful

Kelly A. Salbato

Works well!

Reviewed in the United States on May 5, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

I have been using Seventh Generation for years now. I like the concentrate. Smaller container and less waste.

One person found this helpful

Helpful

Crystal

Great product

Reviewed in the United States on May 7, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

Love that it's scentless and the controlled squeeze feature.

One person found this helpful

Helpful

Melissa Thone

Good

Reviewed in the United States on April 16, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

Cleans just as well as the conventional large bottle solution. Easy to use and less messy! Recommend.

Helpful

Ty Tiffenback

Love it!

Reviewed in the United States on May 7, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

I love this laundry detergent, it smells good, easy to use, and doesn’t have any harsh chemicals

One person found this helpful

Helpful

Top reviews from other countries

Amanda

A little goes a long way

Reviewed in Canada on March 10, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

This product was so affordable and lasted a long time. Unfortunately, the price has gone up significantly since I bought it months ago so I did not buy it again. I definitely would if the price goes back down.

One person found this helpful

Jennifer H

Concentrated so less plastic, dosing saves money, clean laundry, no scent or skin reactions!

Reviewed in Canada on March 29, 2023

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

This is a great product. Lasts much longer than other laundry soap because of the dosing bottle so it saves me money, is better for the environment due to smaller packaging, less water weight, less plastic, has no fragrance and nothing to bother our very sensitive skin. Plus is does a great job cleaning the laundry!

Amazon Customer

Great product

Reviewed in Canada on April 17, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

Love it. Works great. But hard to find.

SMH78

Waaaaay too expensive on Amazon.

Reviewed in Canada on February 4, 2024

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

We love this laundry detergent and have been using it for years as it is super concentrated, scent less and does a great job cleaning your clothes/towels & bedding. Great on its own or boost its cleaning power with borax, vinegar or baking soda for extra freshening.

That being said, you can easily get this product for significantly less at your local drug store (London drugs for $18.99 regular price) or online (well.ca a 2pk goes for $35.96). $26 is waaaaaay too much for this product. Amazon, do better - this is price gouging at its finest.

2 people found this helpful

Jean Collins

Excellent detergent in an eco-friendly package.

Reviewed in Canada on July 19, 2021

Size: 1.44 Pound (Pack of 1)Scent: Free & ClearVerified Purchase

It’s hard to believe that you need so little detergent to do such a great job of cleaning your laundry, but this product proves how much extra packaging most laundry detergents waste. They should all be this super-concentrated! The bottle dispenses just the right amount with one squeeze. It has no artificial colours or fragrances, and is safe for sensitive skin. It does a great job of cleaning, and leaves my laundry smelling fresh and soft. I only use cold water and have noticed no difference in cleaning power. It is low sudsing, which makes it excellent for use in high-efficiency, side-loading machines. All this, and the reduced packaging is better for the environment. Win-win-win all around!

2 people found this helpful

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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

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Seventh Generation Laundry Soap- 66 loads + Easy Pour Doses!

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