UPDATE 4: The issue seems to have resolved itself after a few hours. Still concerning, but all good.UPDATE 3: Less than a year and this monitor developed issues.First, periodically when going to sleep mode or waking up from, the monitor would flash solid colors, RGB, I'd have to turn off the monitor for the screen to go back to normal.The monitor was in sleep mode, nothing was touching the PC and it sometimes comes on for no reason, this time it came on with the bright stripe and what seems to be a comic like dot-matrix pattern.It's truly disappointing that it turned into a lemon in just 10 months. Will see if it's still covered under warranty.This monitor is absolutely FANTASTIC, but it's not perfect!Update 2: I switched to an AMD Radeon RX 6900XT. Here are the settings that I use for the monitor.In Radeon Settings under the Display tab and then Custom Color- Custom Color: Enabled- Color Temperature Control: Enabled- Color Temperature: 6500- Brightness: 48- Hue: 0- Contrast: 72- Saturation: 142 (You can set this to your preference)Settings on the Panel itselfPicture- Backlight: 40- Brightness: 20- Contrast: 51- Preset: User-DCR: Off- Sharpness: 50Color- Gamma: 2.0- Tint: 50- Saturation: 52-Blue Light Shift: OffSystem- Overdrive: On- Adaptive Sync: OnUPDATE: I think I have found the perfect settings. Again, there is such a thing as panel variance so your mileage may vary. Note, when you make these changes, and you decide to turn on adaptive sync/G-Sync it may mess with the Nvidia color settings, just move any of the sliders in the desktop color settings and apply to ring it back.Nvidia Control panel:In the Adjust Desktop Color settings: - Brightness 32 - Contrast 30 - Gamma 1.56 (can be lower if desired)Monitor Settings In the Picture settings:- Backlight 80- Brightness 20- Contrast 50- Preset User- DCR off- Aspect Ratio Full- Sharpness 50- MPRT Off- Multi Window OffPros - Amazing colors! Colors pop out very well, again, similar to OLED. I work on a 4k OLED screen on my laptop for work so I can definitely tell if it's closer to OLED or not.- Refresh rate is smooth as butter. Now this isn't a huge jump for me since I came from a 144hz monitor previously, but there are two additional features that make this refresh rate smoother. - G-Sync capable...but not officially rated for it. That being said, I tested with the Nvidia G-sync demo and it works!! You can enable it in the Nvidia control panel, and while the difference is small, it makes an overall smoother impact to gameplay. - Response time are snappy, this, with the above mentioned, makes FPS games like Destiny and Doom such a pleasure to play. It's like gliding on a polished floor coated in oil and butter lol. Make sure to turn on overdrive for this to work. - Size! The 32 inches makes a difference in immersion - Resolution. I came from 1080p ultrawide (2560x1080) and I didn't think making the jump to 1440 would be that huge but man, EVERYTHING looks crispy, clean and clear, especially games. - Price! At $270 (at the time of purchase and with no sales tax) this is a high end monitor at low end prices!Cons - The brightness.....oh the brightness!! This thing is too darn bright for it's own good. I'm trying to find a good balance on the configurations between the Nvidia control panel and the monitor settings, getting there but I haven't found it yet.- Blacks are too dark. I'm still playing with the settings but in games or movies, where there's dark areas, it's a bit too dark and it's hard to make out any detail, even when turning up the brightness. - Backlight LEDs, not bright enough to reflect of the wall. They might as well not be there so I just turned them off.When I find the perfect settings, I'll share them, but keep in mind panel variation, so your mileage may vary.