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OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)

4.6 4.6 out of 5 stars 4,626 ratings

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Available at a lower price from other sellers that may not offer free Prime shipping.
10 Fl Oz (Pack of 1)

Purchase options and add-ons

Brand OUAI
Item Form Liquid
Hair Type Chemically Treated, Normal, Straight, Wavy, Curly
Scent Melrose Place
Age Range (Description) Adult

About this item

  • Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesn’t suck. Get rid of product and hard water buildup, dirt and oil with this 1-2x week clarifying shampoo. Here's your fresh start, see you next week.
  • Time to Detox - This cleansing shampoo uses chelating agents to help remove heavy metals, minerals, and chlorine found in hard water, which can cause color fading to the hair while apple cider vinegar exfoliates, removing flakes and build-up to restore volume, bounce, and shine.
  • OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
  • Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.
  • Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Wet your hair, lather up with ACV shampoo and rinse clean. Follow with any OUAI conditioner to soften your squeaky clean strands.

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$31.80 ($3.18/Fl Oz)
Get it as soon as Wednesday, Mar 27
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$32.00 ($3.20/Ounce)
Get it as soon as Tuesday, Mar 26
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Sold by FortressBrand Wellness and ships from Amazon Fulfillment.
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$30.00 ($6.38/Ounce)
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Product Description

detox shampoo
shampoo
ouai
ouai
ouai
ouai

COMPLETE YOUR SHOWER ROUTINE

cleanser

Body Cleanser

ouai

Body Cleanser

ouai

Body Cleanser

ouai

Body Créme

ouai

Body Créme

ouai

Body Créme

ouai

Scalp & Body Scrub

Customer Reviews
4.6 out of 5 stars
1,028
4.6 out of 5 stars
1,028
4.6 out of 5 stars
1,028
4.5 out of 5 stars
1,281
4.5 out of 5 stars
1,281
4.5 out of 5 stars
1,281
4.6 out of 5 stars
1,676
Category
Body Body Body Body Body Body Body
Scent
ST. BARTS DEAN STREET MELROSE PLACE MELROSE PLACE SHIBUYA ST. BARTS MELROSE PLACE
Recommended Skin Type
All Skin Types All Skin Types All Skin Types All Skin Types All Skin Types All Skin Types All Skin Types
Cruelty-Free
Paraben & Sulfate Free

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.5 x 2.5 x 5.5 inches; 1.13 ounces
  • Item model number ‏ : ‎ 2319820
  • UPC ‏ : ‎ 815402021290
  • Manufacturer ‏ : ‎ OUAI
  • ASIN ‏ : ‎ B084C2PC69
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.6 4.6 out of 5 stars 4,626 ratings

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This Item
OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)
OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)
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Details
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Price$31.80$32.00$20.00$9.89$9.99$26.00
Price Per Unit$3.18 / Fl Oz$3.20 / Fl Oz$2.50 / Fl Oz$2.95 / Ounce$1.25 / Fl Oz$3.06 / Fl Oz
Delivery
Get it as soon as Wednesday, Mar 27
Get it as soon as Tuesday, Mar 26
Get it Mar 27 - Apr 1
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Get it as soon as Tuesday, Mar 26
Customer Ratings
Scent
4.4
3.8
4.2
3.4
4.6
4.1
Value for money
4.1
3.5
5.0
4.0
4.6
3.3
Softness
4.2
3.9
4.6
4.7
4.1
Moisturizing
3.9
4.5
3.8
Sold By
North Express by Utku
FortressBrand Wellness
Nature's Ego
Desesh
Maple Holistics
Amazon.com
hair type
Chemically Treated, Normal, Straight, Wavy, Curly
Fine
Dry
All
Dry, Curly, Normal, Oily, color treated hair;long hair;normal hair;oily hair;dry hair
All
scent
Melrose Place
Mercer Street
Orange,Peppermint
Coffee & Vanilla
Vanilla Honey
Unscented
active ingredients
Apple Cider Vinegar, Keratin
almond oil,glycerin,jojoba,panthenol
almond oil,green tea
Salicylic Acid, Salicylic Acid, salicylic acid
liquid volume
10 fluid ounces
10 fluid ounces
8 fluid ounces
250 milliliters
form
Liquid
Liquid
Liquid
Bar
Liquid
Cream,Liquid
target species
Human
Human
Human
Human
Human
Human
suitable hair color
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors

Important information

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium, Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin,, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate,, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide,, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol,, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol,, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)

Directions

Thoroughly wet hair from roots to ends, then squeeze out excess water. Lather a quarter-size amount in hands, then part hair using fingers and apply as close to the scalp as possible. Let sit for 1 to 3 minutes, then rinse!

Looking for specific info?

Customer reviews

4.6 out of 5 stars
4.6 out of 5
4,626 global ratings

Customers say

Customers like the performance, scent and softness of the shampoo. For example, they mention it works amazing, smells really nice and leaves their hair super soft. They're also happy with the quality and oiliness. That said, opinions are mixed on moisturizing, durability, and value.

AI-generated from the text of customer reviews

259 customers mention232 positive27 negative

Customers like the quality of the shampoo. They say it makes their hair clean, their scalp feels clean, and it works well at cleaning their thin, fine hair. It also removes buildup and leaves their hair soft, moisturized, and not limp. Some customers also mention that the shampoo smells nice and lathers well.

"...It lathers very nicely! It does leave my hair squeaky clean, so I always use a heavier conditioner after washing and leave it in for a few minutes..." Read more

"...However, after just one use of this shampoo, my hair felt noticeably cleaner and lighter...." Read more

"...My hair felt great, it stayed clean and not greasy for always a week with no dry shampoo..." Read more

"...It left my hair very soft and shiny, but also left my scalp very clean. It may tend to be drying, so I only use it once a week...." Read more

155 customers mention126 positive29 negative

Customers like the scent of the shampoo. They say it smells wonderful and their hair feels and smells amazing.

"...I love the golden color and the smell is nice. It doesn't clash with or overpower the scent of my hair products." Read more

"...Plus, the refreshing scent left my hair smelling amazing...." Read more

"...my hair definitely felt clean and it smells so good !! it didn’t fade the color as much but my hair feels great so i’m happy !!..." Read more

"...The smell is actually pleasant and once you rinse it you can barely smell it. It left my hair very pretty...." Read more

94 customers mention94 positive0 negative

Customers like the softness of the shampoo. They say it leaves their hair feeling soft, smooth, and healthy. Customers also mention that it does not make their hair feel hard after washing, and that it has a strong scent. They also say that the shampoo works great and does not bother their skin at all.

"...My hair felt great, it stayed clean and not greasy for always a week with no dry shampoo..." Read more

"...It left my hair very soft and shiny, but also left my scalp very clean. It may tend to be drying, so I only use it once a week...." Read more

"...it didn’t fade the color as much but my hair feels great so i’m happy !!..." Read more

"...removed the product build-up and left my hair feeling so clean and soft. I highly recommend this product to you." Read more

81 customers mention68 positive13 negative

Customers like the performance of the shampoo. They say it works amazing, is perfect, and adds an extra layer of effectiveness.

"I recently tried Ouai’s Clarifying Shampoo, and I’m impressed with the results...." Read more

"...since i didn’t want to go through another round of bleach and it works pretty well !! my hair definitely felt clean and it smells so good !!..." Read more

"A great shampoo that works well and a great pro" Read more

"This product is perfect. Smells good and completely resets my hair...." Read more

61 customers mention61 positive0 negative

Customers say this shampoo leaves their hair feeling rejuvenated, shiny, and clean. They also say it helps improve how their scalp and hair feel. They say using it once a week has totally transformed their hair health and made refreshing their hair a breeze. Customers also mention that it has a pleasant fragrance and is excellent in controlling oiliness in hair.

"...It really helps my curls pop back! This is not a cheap shampoo, but it was definitely money well spent!..." Read more

"...My hair felt great, it stayed clean and not greasy for always a week with no dry shampoo..." Read more

"...It also removes any product build up and has been great for my scalp.I would highly recommend this product, I will continue to buy!" Read more

"...with my normal conditioner and my hair is perfectly not dry but also not greasy. Your hair won’t be super shiny, but it will be clean!" Read more

90 customers mention52 positive38 negative

Customers are mixed about the value of the shampoo. Some mention it's worth the price, while others say it'd be better off with a cheaper product.

"...This is not a cheap shampoo, but it was definitely money well spent! I love the golden color and the smell is nice...." Read more

"It’s a very good shampoo, a little bit expensive but a little is enough ( I have long, thick and wavy hair) all my family use it and love it!" Read more

"...Going to order the regular shampoo and conditioner! Absolutely worth the money spent!" Read more

"I like that there's a lot in the bottle it's a good value. I like the ingredients and my hair clean and shiny free of residue buildup...." Read more

66 customers mention32 positive34 negative

Customers are mixed about the moisturizing of the shampoo. Some mention that it takes care of the dryness pretty well, and they are happy with the way their hair dried. However, others say that it is very drying on their hair and makes their scalp dry. They also mention that after rinsing it out, their hair just kept shedding like crazy.

"...I purchased this shampoo, and I'm not disappointed! It lathers very nicely!..." Read more

"...It may tend to be drying, so I only use it once a week. Would definitely repurchase." Read more

"...I am very happy with the way my hair dried and will see if I get to go an extra day between shampoos. I am very glad I purchased it!" Read more

"...It will definitely dry your hair out a bit, as it is a clarifying shampoo. So I would recommend conditioning well after using...." Read more

38 customers mention26 positive12 negative

Customers are mixed about the durability of the shampoo. Some mention that it lasts a long time, is a solid product, and provides stronger, shiner hair. However, others say that it was a bit stronger than expected, made their hair brittle, and broke when they opened the box.

"...When doing that, I have found this product to last a very long time...." Read more

"...greasy the next day after my shower day and since using this my hair lasts much longer." Read more

"...I would say you are going to want to pass on this because it is strong." Read more

"A little bit goes a long way so it lasts longer imo. Best shampoo I have used! Great smell and great clean" Read more

Say HELLO to volume and lift
5 Stars
Say HELLO to volume and lift
Dang why does this shampoo have to be $30? 😆I always test a new shampoo with NO other products and let it dry overnight.I didn't think I was gonna like it. The smell is a little vinegary since that's the main ingredient and I thought it felt a little drying after my wash (again, didn't use my conditioner)But OMGIt gave my hair VOLUME and LIFT 😍😍My hair is heavy and weighs down easily, especially at the roots. I also felt like for whatever reason this product improved my curl definition. My waves feel a little bouncy today- very impressed 🙌Can't wait to see how it does with my other faves in my routine. It may be something I have to use for a clarifying wash day in rotation but I love it ❤️
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Top reviews from the United States

Reviewed in the United States on December 15, 2023
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Reviewed in the United States on February 15, 2024
Size: 10 Fl Oz (Pack of 1)Verified Purchase
Customer image
5.0 out of 5 stars Say HELLO to volume and lift
Reviewed in the United States on February 15, 2024
Dang why does this shampoo have to be $30? 😆

I always test a new shampoo with NO other products and let it dry overnight.

I didn't think I was gonna like it. The smell is a little vinegary since that's the main ingredient and I thought it felt a little drying after my wash (again, didn't use my conditioner)
But OMG
It gave my hair VOLUME and LIFT 😍😍
My hair is heavy and weighs down easily, especially at the roots. I also felt like for whatever reason this product improved my curl definition. My waves feel a little bouncy today- very impressed 🙌

Can't wait to see how it does with my other faves in my routine. It may be something I have to use for a clarifying wash day in rotation but I love it ❤️
Images in this review
Customer image
Customer image
2 people found this helpful
Report
Reviewed in the United States on March 16, 2024
Size: 3 Fl Oz (Pack of 1)Verified Purchase

Top reviews from other countries

angelika
5.0 out of 5 stars Great detox shampoo!
Reviewed in Canada on March 12, 2024
Size: 10 Fl Oz (Pack of 1)Verified Purchase
Katie Treweeks
5.0 out of 5 stars Best shampoo
Reviewed in the United Kingdom on March 11, 2024
Size: 10 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
Report
Chelsea Brodeur
5.0 out of 5 stars Does its job
Reviewed in Canada on March 1, 2024
Size: 10 Fl Oz (Pack of 1)Verified Purchase
Caitlin
5.0 out of 5 stars Worth the price.
Reviewed in the United Kingdom on December 14, 2023
Size: 3 Fl Oz (Pack of 1)Verified Purchase
3 people found this helpful
Report
Stacy
5.0 out of 5 stars amazing shampoo to solve all the hair problems.
Reviewed in Canada on February 27, 2024
Size: 10 Fl Oz (Pack of 1)Verified Purchase

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