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Essentialism: The Disciplined Pursuit of Less

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Essentialism: The Disciplined Pursuit of Less Paperback – December 29, 2020

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NEW YORK TIMES BESTSELLER • More than one million copies sold! Essentialism isn’t about getting more done in less time. It’s about getting only the right things done.

Featuring the new Essentialism 21-Day Challenge • “A timely, essential read for anyone who feels overcommitted, overloaded, or overworked.”—Adam Grant

Have you ever:
• found yourself stretched too thin?
• simultaneously felt overworked and underutilized?
• felt busy but not productive?
• felt like your time is constantly being hijacked by other people’s agendas?

If you answered yes to any of these, the way out is the Way of the Essentialist.

Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.

By forcing us to apply more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others the implicit permission to choose for us.

Essentialism is not one more thing—it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. Essentialism is a movement whose time has come.

Print length

288 pages
Language

English
Publisher

Crown Currency
Publication date

December 29, 2020
Dimensions

5.17 x 0.74 x 7.96 inches
ISBN-10

0804137404
ISBN-13

978-0804137409
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Popular Highlights in this book

What are popular highlights?

To discern what is truly essential we need space to think, time to look and listen, permission to play, wisdom to sleep, and the discipline to apply highly selective criteria to the choices we make.
Highlighted by 16,741 Kindle readers
“I choose to,” “Only a few things really matter,” and “I can do anything but not everything.”
Highlighted by 11,476 Kindle readers
If you don’t prioritize your life, someone else will.
Highlighted by 2,281 Kindle readers

From the Publisher

It isn’t about getting more done in less time. It’s about getting only the right things done.

Editorial Reviews

Review

“Essentialism will give you richer, sweeter results and put you in real control, giving greater precision to the pursuit of what truly matters.”—Forbes

“In this likeable and astute treatise on the art of doing less in order to do better...McKeown makes the content fresh and the solutions easy to implement. Following his lucid and smart directions will help readers find ‘the way of the essentialist.’”—Success

“Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the ‘right’ things? The reality is, you don’t make progress that way. Instead, you’re in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can’t tell you what’s essential to every life, but he can help you find the meaning in yours.”—Daniel H. Pink, author of To Sell is Human and Drive

“Entrepreneurs succeed when they say ‘yes’ to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying ‘no’ to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards.”—Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 New York Times bestseller The Start-up of You

“As a self-proclaimed ‘maximalist’ who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just less, you should read it too.”—Chris Guillebeau, New York Times bestselling author of The $100 Startup

“Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project.”—Tim Brown, CEO of IDEO

“In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today.”—Jeff Weiner, ‎CEO, LinkedIn

“Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown’s words slowly, stop and think about how to apply them to your life—you will do less, do it better, and begin to feel the insanity start to slip away.”—Robert I. Sutton, Professor at Stanford University and author of Good Boss, Bad Boss and Scaling Up Excellence

“Essentialism is a rare gem that will change lives. Greg offers deep insights, rich context and actionable steps to living life at its fullest. I’ve started on the path to an Essentialist way of life, and the impact on my productivity and well-being is profound.”—Bill Rielly, Senior Vice President, Intel Security

About the Author

Greg McKeown writes, teaches, and speaks around the world on the importance of living and leading as an Essentialist. He has spoken at companies including Apple, Google, Facebook, LinkedIn, Salesforce, Symantec, and Twitter and is among the most popular bloggers for the Harvard Business Review and LinkedIn Influencer’s group. He co-created the course, Designing Life, Essentially at Stanford University, was a collaborator of the Wall Street Journal bestseller Multipliers and serves as a Young Global Leader for the World Economic Forum. He holds an MBA from Stanford University.

Excerpt. © Reprinted by permission. All rights reserved.

Chapter 1

The Essentialist

The wisdom of life consists in the elimination of non-essentials.

--Lin Yutang

Sam Elliot1 is a capable executive in Silicon Valley who found himself stretched too thin after his company was acquired by a larger, bureaucratic business.

1 Name has been changed.

He was in earnest about being a good citizen in his new role so he said yes to many requests without really thinking about it. But as a result he would spend the whole day rushing from one meeting and conference call to another trying to please everyone and get it all done. His stress went up as the quality of his work went down. It was like he was majoring in minor activities and as a result, his work became unsatisfying for him and frustrating for the people he was trying so hard to please.

In the midst of his frustration the company came to him and offered him an early retirement package. But he was in his early 50s and had no interest in completely retiring. He thought briefly about starting a consulting company doing what he was already doing. He even thought of selling his services back to his employer as a consultant. But none of these options seemed that appealing. So he went to speak with a mentor who gave him surprising advice: “Stay, but do what you would as a consultant and nothing else. And don’t tell anyone.” In other words, his mentor was advising him to do only those things that he deemed essential--and ignore everything else that was asked of him.

The executive followed the advice! He made a daily commitment towards cutting out the red tape. He began saying no.

He was tentative at first. He would evaluate requests based on the timid criteria, “Can I actually fulfill this request, given the time and resources I have?” If the answer was no then he would refuse the request. He was pleasantly surprised to find that while people would at first look a little disappointed, they seemed to respect his honesty.

Encouraged by his small wins he pushed back a bit more. Now when a request would come in he would pause and evaluate the request against a tougher criteria: “Is this the very most important thing I should be doing with my time and resources right now?”

If he couldn’t answer a definitive yes, then he would refuse the request. And once again to his delight, while his colleagues might initially seem disappointed, they soon began respecting him more for his refusal, not less.

Emboldened, he began to apply this selective criteria to everything, not just direct requests. In his past life he would always volunteer for presentations or assignments that came up last minute; now he found a way to not sign up for them. He used to be one of the first to jump in on an e‑mail trail, but now he just stepped back and let others jump in. He stopped attending conference calls that he only had a couple of minutes of interest in. He stopped sitting in on the weekly update call because he didn’t need the information. He stopped attending meetings on his calendar if he didn’t have a direct contribution to make. He explained to me, “Just because I was invited didn’t seem a good enough reason to attend.”

It felt self-indulgent at first. But by being selective he bought himself space, and in that space he found creative freedom. He could concentrate his efforts one project at a time. He could plan thoroughly. He could anticipate roadblocks and start to remove obstacles. Instead of spinning his wheels trying to get everything done, he could get the right things done. His newfound commitment to doing only the things that were truly important--and eliminating everything else--restored the quality of his work. Instead of making just a millimeter of progress in a million directions he began to generate tremendous momentum towards accomplishing the things that were truly vital.

He continued this for several months. He immediately found that he not only got more of his day back at work, in the evenings he got even more time back at home. He said, “I got back my family life! I can go home at a decent time.” Now instead of being a slave to his phone he shuts it down. He goes to the gym. He goes out to eat with his wife.

To his great surprise, there were no negative repercussions to his experiment. His manager didn’t chastise him. His colleagues didn’t resent him. Quite the opposite; because he was left only with projects that were meaningful to him and actually valuable to the company, they began to respect and value his work more than ever. His work became fulfilling again. His performance ratings went up. He ended up with one of the largest bonuses of his career!

In this example is the basic value proposition of Essentialism: only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can make your highest contribution towards the things that really matter.

What about you? How many times have you reacted to a request by saying yes without really thinking about it? How many times have you resented committing to do something and wondered, “Why did I sign up for this?” How often do you say yes simply to please? Or to avoid trouble? Or because “yes” had just become your default response?

Now let me ask you this: Have you ever found yourself stretched too thin? Have you ever felt both overworked and underutilized? Have you ever found yourself majoring in minor activities? Do you ever feel busy but not productive? Like you’re always in motion, but never getting anywhere?

If you answered yes to any of these, the way out is the way of the Essentialist.

The Way of the Essentialist

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at the time was to cover the turntable in a solid wooden lid or even to incorporate the player into a piece of living room furniture. Instead, he and his team removed the clutter and designed a player with a clear plastic cover on the top and nothing more. It was the first time such a design had been used, and it was so revolutionary people worried it might bankrupt the company because nobody would buy it. It took courage, as it always does, to eliminate the nonessential. By the sixties this aesthetic started to gain traction. In time it became the design every other record player followed.

Dieter’s design criteria can be summarized by a characteristically succinct principle, captured in just three German words: Weniger aber besser. The English translation is: Less but better. A more fitting definition of Essentialism would be hard to come by.

The way of the Essentialist is the relentless pursuit of less but better. It doesn’t mean occasionally giving a nod to the principle. It means pursuing it in a disciplined way.

The way of the Essentialist isn’t about setting New Year’s resolutions to say “no” more, or about pruning your in-box, or about mastering some new strategy in time management. It is about pausing constantly to ask, “Am I investing in the right activities?” There are far more activities and opportunities in in the world than we have time and resources to invest in. And although many of them may be good, or even very good, the fact is that most are trivial and few are vital. The way of the Essentialist involves learning to tell the difference--learning to filter through all those options and selecting only those that are truly essential.

Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.

The difference between the way of the Essentialist and the way of the Nonessentialist can be seen in figure 1 above. In both images the same amount of effort is exerted. In the image on the left, the energy is divided into many different activities. The result is that we have the unfulfilling experience of making a millimeter of progress in a million directions. In the image on the right, the energy is given to fewer activities. The result is that by investing in fewer things we have the satisfying experience of making significant progress in the things that matter most. The way of the Essentialist rejects the idea that we can fit it all in. Instead it requires us to grapple with real trade-offs and make tough decisions. In many cases we can learn to make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again.

The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

The way of the Essentialist is the path to being in control of our own choices. It is a path to new levels of success and meaning. It is the path on which we enjoy the journey, not just the destination. Despite all these benefits, however, there are too many forces conspiring to keep us from applying the disciplined pursuit of less but better, which may be why so many end up on the misdirected path of the Nonessentialist.

The Way of the Nonessentialist

On a bright, winter day in California I visited my wife, Anna, in the hospital. Even in the hospital Anna was radiant. But I also knew she was exhausted. It was the day after our precious daughter was born, healthy and happy at 7 pounds, 3 ounces.1

Yet what should have been one of the happiest, most serene days of my life was actually filled with tension. Even as my beautiful new baby lay in my wife’s tired arms, I was on the phone and on e‑mail with work, and I was feeling pressure to go to a client meeting. My colleague had written, “Friday between 1–2 would be a bad time to have a baby because I need you to come be at this meeting with X.” It was now Friday and though I was pretty certain (or at least I hoped) the e‑mail had been written in jest, I still felt pressure to attend.

Instinctively, I knew what to do. It was clearly a time to be there for my wife and newborn child. So when asked whether I planned to attend the meeting, I said with all the conviction I could muster . . .

“Yes.”

To my shame, while my wife lay in the hospital with our hours-old baby, I went to the meeting. Afterward, my colleague said, “The client will respect you for making the decision to be here.” But the look on the clients’ faces did not evince respect. Instead, they mirrored how I felt. What was I doing there? I had said “yes” simply to please, and in doing so I had hurt my family, my integrity, and even the client relationship.

As it turned out, exactly nothing came of the client meeting. But even if it had, surely I would have made a fool’s bargain. In trying to keep everyone happy I had sacrificed what mattered most.

On reflection I discovered this important lesson:

If you don’t prioritize your life, someone else will.

That experience gave me renewed interest--read, inexhaustible obsession--in understanding why otherwise intelligent people make the choices they make in their personal and professional lives. “Why is it,” I wonder, “that we have so much more ability inside of us than we often choose to utilize?” And “How can we make the choices that allow us to tap into more of the potential inside ourselves, and in people everywhere?”

My mission to shed light on these questions had already led me to quit law school in England and travel, eventually, to California to do my graduate work at Stanford. It had led me to spend more than two years collaborating on a book, Multipliers: How the Best Leaders Make Everyone Smarter. And it went on to inspire me to start a strategy and leadership company in Silicon Valley, where I now work with some of the most capable people in some of the most interesting companies in the world, helping to set them on the path of the Essentialist.

In my work I have seen people all over the world who are consumed and overwhelmed by the pressures all around them. I have coached “successful” people in the quiet pain of trying desperately to do everything, perfectly, now. I have seen people trapped by controlling managers and unaware that they do not “have to” do all the thankless busywork they are asked to do. And I have worked tirelessly to understand why so many bright, smart, capable individuals remain snared in the death grip of the nonessential.

What I have found has surprised me.

I worked with one particularly driven executive who got into technology at a young age and loved it. He was quickly rewarded for his knowledge and passion with more and more opportunities. Eager to build on his success, he continued to read as much as he could and pursue all he could with gusto and enthusiasm. By the time I met him he was hyperactive, trying to learn it all and do it all. He seemed to find a new obsession every day, sometimes every hour. And in the process, he lost his ability to discern the vital few from the trivial many. Everything was important. As a result he was stretched thinner and thinner. He was making a millimeter of progress in a million directions. He was overworked and under-utilized. That’s when I sketched out for him the image on the left of figure 1.

He stared at it for the longest time in uncharacteristic silence. Then he said, with more than a hint of emotion, “That is the story of my life!” Then I sketched the image on the right. “What would happen if we could figure out the one thing you could do that would make the highest contribution?” I asked him. He responded sincerely: “That is the question.”

1. A version of this story was published in a blog post I wrote for Harvard Business Review called “If You Don’t Prioritize Your Life, Someone Else Will,” June 28, 2012, http://blogs.hbr.org/2012/06/how-to-say-no-to-a-controlling/.

Product details

Publisher ‏ : ‎ Crown Currency (December 29, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0804137404
ISBN-13 ‏ : ‎ 978-0804137409
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 5.17 x 0.74 x 7.96 inches

Best Sellers Rank: #1,405 in Books (See Top 100 in Books)
- #29 in Business Management (Books)
- #55 in Motivational Self-Help (Books)
- #87 in Success Self-Help

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Greg Mckeown

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Greg McKeown is the author of the New York Times Bestseller, "Essentialism: The Disciplined Pursuit of Less" (Crown Business, April 2014). He has taught at companies that include Apple, Google, Facebook, Salesforce.com, Symantec, Twitter and VMware. He was recently named a Young Global Leader by the World Economic Forum.

He has conducted research in the field of leadership, strategy and why people and teams thrive and why they don't. He is a blogger for Harvard Business Review and the Influencer Network on LinkedIn.

He also collaborated on the writing and research of the Wall Street Journal bestseller "Multipliers: How the Best Leaders Make Everyone Smarter" (Harper Business, June 2010), "Bringing Out the Best in Your People" (Harvard Business Review, May 2010).

Prior to this research and teaching, Greg worked for Heidrick & Struggles' Global Leadership Practice assessing senior executives. His work included being a part of a year long project for Mark Hurd (then CEO of Hewlett Packard) assessing the top 300 executives at HP.

Greg is an active social innovator. He served as a Board Member for the Washington D.C. policy group, Resolve (KONY2012), and as a mentor with 2 Seeds a non-profit incubator for agricultural projects in Africa. And he has been a guest speaker at non-profit groups that have included The Kauffman Fellows, St. Jude and the Minnesota Community Education Association.

Originally from London, England, he now lives in Silicon Valley, California with his wife and their four children. Greg holds an MBA from Stanford University.

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Tim Challies

A Fantastic Read

Reviewed in the United States on October 11, 2014

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Life is complicated. Life is full of responsibilities and opportunities, planned duties and serendipitous possibilities. There is so much we could do, but so little we can do. Many of us battle our whole lives to focus on those few, significant items that we should do must do, and yet so few of us ever feel like we are even nearly succeeding.

Help is here in the form of Greg McKeown’s book Essentialism. While it is not a perfect book, and while it benefits tremendously from adding a good dose of Christian thinking, it is one of the most helpful I’ve read on that constant battle to focus my time and energy on the right things.

McKeown believes in what he calls Essentialism and describes the basic value proposition in this way: “only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.” The Essentialist pursues fewer but better opportunities and is rigidly disciplined in rejecting the many to devote himself to the few. It is “not about how to get more things done; it’s about how to get the right things done.”

The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.

Now that sounds good! That sounds like what we all want—a clear design to our lives that simplifies decision-making and amplifies each of the opportunities we pursue.

McKeown leads the reader to Essentialism in four parts:

Essence. He begins by looking to the essence of Essentialism and the realities that make Essentialism a necessary but difficult practice today.

Explore. Here he describes the way an Essentialist needs to think so he can pursue the highest possible contribution toward the best goals.

Eliminate. Having determined the best goals, the Essentialist now needs to begin eliminating anything that will compete with the pursuit of those goals. “It’s not enough to simply determine which activities and efforts don’t make the highest possible contribution; you still have to actively eliminate those that do not.”

Execute. And then comes the heart of it all—living in such a way that you now execute on those few goals, and continuing to follow the discipline of it.

McKeown promises his book “will teach you a method for being more efficient, productive, and effective in both personal and professional realms. It will teach you a systematic way to discern what is important, eliminate what is not, and make doing the essential as effortless as possible. In short, it will teach you how to apply the disciplined pursuit of less to every area of your life.”

And I think it can do that. It is chock-full of excellent insights and quoteable phrases. It is the kind of book you can use to implement systems in your life, or the kind of book you can plunder for its big and important ideas.

Yet the Christian reader will want to read it with some discernment. This is a book that benefits from an infusion of the biblical ethos. As the book reaches its end, McKeown expands Essentialism to all of life and here he stops quoting business gurus and begins quoting religious gurus; the last chapter is easily the weakest and one that can be skipped without any great loss.

Reading the book through a Christian lens improves it significantly. McKeown writes about people who always say “yes” and are afraid to say “no.” That sounds like a classic diagnosis of fear of man, a person so motivated by the praise of man that he takes on too much and says no to too little so he can win the praise of other people.

Not only that, but God has a way of diverting us from what we believe are our most important tasks. He diverts us to tasks he determines are even more important, and a too-rigid adherence to Essentialism may keep a Christian from allowing and embracing those divine interruptions. Read the gospels and the book of Acts and you will see how Jesus and the Apostles were extremely focused, but also very willing to depart from their plans. Implementing Essentialism too rigidly may just lead to a self-centered life rather than a life of service to others.

Reading through that Christian lens also allows us to see that Essentialism can be a means through which we honor and glorify God. It propels us to consider where God has specially gifted and equipped us to serve him and his people. Again, “Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.” The principles of Essentialism, read and applied through the Bible, will help us understand how we are uniquely created and burdened by God to meet specific needs. And, equally helpfully, it will steer us away from those areas where we cannot contribute nearly as well.

I heartily recommend the book, provided you read with Essentialism in one hand, and the Bible in the other.

Let me close with a few of my favorite quotes:

In many cases we can learn to make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again.

If you don’t prioritize your life, someone else will.

We can either make our choices deliberately or allow other people’s agendas to control our lives.

There are three deeply entrenched assumptions we must conquer to live the way of the Essentialist: “I have to,” “It’s all important,” and “I can do both.”

If … people are too busy to think, then they’re too busy, period.

Making our criteria both selective and explicit affords us a systematic tool for discerning what is essential and filtering out the things that are not.

Motivation and cooperation deteriorate when there is a lack of purpose.

Half of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.

“We need to learn the slow ‘yes’ and the quick ‘no.’ ”

78 people found this helpful

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Josh K

Just what I needed

Reviewed in the United States on March 15, 2024

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This book found me at the right time. Overworked and burnout it’s helped me right the ship and get back on course. This will be a future re-read for sure.

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Ian Mann

Many forces make this prioritization no easy matter for even intelligent

Reviewed in the United States on April 10, 2017

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This book came out in April this year. It is already a New York Times and Wall Street Journal bestseller. Why? It deals with the most serious problem business people face. These 24-hour days just do not work!

Technology was supposed to make our working lives easier, and our workdays shorter. Two decades later, we are still waiting for promised spare time.

Author Greg McKeown describes a seminal experience that led him to a profound conclusion. He was in the maternity ward with his wife and newborn child. A colleague called and asked whether he planned to attend the meeting scheduled at that time, and he said yes. “To my shame, while my wife lay in hospital with our hours-old baby, I went to the meeting.” His colleague mention that the client would respect him for making the decision to be there, but the look on the client’s face showed little respect. “I had hurt my family, my integrity, and even the client relationship.”

(What is your story? Pause and recall one. It will make the solution this book offers so much more meaningful.)

The important lesson McKeown discovered from this experience was that if you do not prioritise your life, someone else will.

Many forces make this prioritization no easy matter for even intelligent, thoughtful, and capable people. The result is the remaining in the “death grip of the non-essentials.” One of the reasons for this is that our society punishes the good behaviour (saying no,) and rewards the bad behaviour (saying yes.)

At a more subtle level, there are two reason mentioned in the book that stood out for me. The first is that the success often distracts us from focusing on the essentials that were the reason for the success in the first place. The second is that we have so much choice that it overwhelms our ability to manage it. Psychologist point out that a glut of choices causes “decision fatigue” which reduces the quality of the decision we do make.

When the word “priority, ” first entered the English language in 1400s it was in the singular. Today, it has a plural form allowing people to talk of their top ten priorities! This is part of the reason we entertain the myth that you can have it all, you can have ten top priorities. With ten priorities, it is not surprising that we lose sight of everything that is meaningful and important, in business and our private lives.

We need to separate the essential from the non-essential only because we cannot meet all our commitments to work, friends, family, social causes, and the rest. The time required simply is unavailable. There are only 24 hours each day. That is it.

The basic proposition of Essentialism is that “only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.” Essentialism is not simply a matter of saying “no” more often, or honing your time management skills. Rather, it is asking, “What is the most important thing I should be doing now?” It is all about how to get the right things done.

Mckeown captures the method he presents for becoming an Essentialist in the “wardrobe” metaphor.

Your wardrobe is cluttered and disorganized. You have difficulty finding clothes, and have no place for new ones. The Essentialist would address this problem in three parts.

The first is to “Explore and Evaluate." Rather than considering whether you might ever wear garment again in the future, ask more focused and stronger question: “Do I love this?” and “Do I look great in it?” and “Do I wear this often?” If the answer to this question is negative, put the garment into the black bag for delivery to a charity.

In your personal or professional life this question would be “Will this activity or effort make the highest possible contribution towards my goal?” As you work through this book, you will clarify what your goal is in the various aspects of your life.

The next step in wardrobe management is the “Eliminate” step. This is the step that prevents you having 10 top priorities or in term of the metaphor having a “probably should get rid of” pile. If you are not ready to put this pile into the black bag, you could ask this question: “If I didn’t already own this, how much would I spend to buy it?” The business equivalent is “If I didn’t have this opportunity, what would I be willing to do to acquire it?”

The Eliminate step is a critical part of the value of this book, with the most value coming from the methods. McKeown describes how to rid yourself of the non-essentials in a way that earns you respect from colleagues, management, and clients.

The third step in wardrobe management is to “Execute.” To do this, you need to decide on a charity that will be the recipient of the clothing, what time they are open, and to schedule that into your diary. Without the plan to see this through, they will return to your wardrobe, sooner or later.

There is a discipline required to be an essentialist, and some courage. Your work-life is not like a wardrobe. In your work-life, the clothes get out the black bag and back into your wardrobe without you doing anything. A schedule you set can be scuttled within 20 minutes of your arriving at the office. Even being able to say “no” well, requires courage.

Learning how to do less is the only way to get the maximum return on every irreplaceable moment of your life. Stephen Covey, clearly an Essentialist, put it this way: “The main thing is to keep the main thing the main thing.”

Readability Light -+--- Serious
Insights High +---- Low
Practical High +---- Low

*Ian Mann of Gateways consults internationally on leadership and strategy and is the author of Strategy that Works.

452 people found this helpful

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Top reviews from other countries

Dumiso Mpofu

A book to trigger keystone habits in your life

Reviewed in Canada on January 13, 2024

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Essentialism was a breeze to read, which is a reflection of the effort and skill that went into creating it. It made me think, reflect, and make some key decisions that are already paying dividends. This is a book for anyone who feels overwhelmed, unsure, or in need of clarity. Amazing read.

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Fausto Felix Lopez

Excellent

Reviewed in Mexico on May 11, 2023

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I really like the stories, explanations and how applicable the different ideas are in daily life

Giulia

Best book ever

Reviewed in Italy on March 13, 2024

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I have re read this book already twice and it’s so direct and well written it’s one on my favourites on the subject

Jay

inspiring and easy to read

Reviewed in the United Kingdom on January 27, 2024

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Loved the clarity of what the author was saying. Nothing particularly new, but he is able to help you surface what you already know. Not sure I want to be labelled as an essentialist (or anything for that matter). However, the advice in the book will serve me quietly to lead a life of doing what really matters.

Adriana Carvalho

All good

Reviewed in Spain on December 6, 2023

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All good

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