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Ships from: Amazon Sold by: CALIWHITE SMILE
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Cali White Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan and Organic Toothpaste, Fluoride/Sulfate/Peroxide Free, SLS Free, Pacific Mint 4 oz, 1 Pack
Purchase options and add-ons
Brand | Cali White |
Flavor | Mint |
Age Range (Description) | All ages |
Item Form | Paste |
Material Type Free | Fluoride Free, Peroxide Free, Triclosan Free |
About this item
- CHARCOAL ACTIVATED TOOTHPASTE: Certified Organic Coconut Oil, and Baking Soda this flouride-free whitening toothpaste binds to stains and eliminates plaque like a pro.
- WhiteningToothpaste that whitens teeth. Infused with Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol, and Peppermint Oil. Our charcoal toothpaste is packed with all the ingredients needed for a natural everyday toothpaste.
- MINTY FRESH BREATH: This organic toothpaste is specially crafted to leave your breath fresh and your mouth feeling clean
- MADE IN USA: Vegan, Cruelty-Free, Fluoride-Free, Peroxide-Free, No Triclosan, No Parabens, Suitable For Kids, Hydrogen Peroxide-Free PEROXIDE FREE
- INCLUSION: Contains one (1) 4 oz. tube of Cali White, Charcoal Teeth Whitening Toothpaste
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From the brand
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How did we get our start?
Founder, Casey, knows what it's like to watch a loved one struggle with autoimmune symptoms. After learning how environmental contaminants and harmful chemicals affect health, he created a personal care line free from unsafe ingredients.
What makes our products unique?
Cali White offers the cleanest, most effective teeth whitening products available. They're made with only natural and organic ingredients, and are free from harmful chemicals.
Why do we love what we do?
We're passionate about products that are both safe and effective. We love caring for you and your smile!
Product Description
Frequently Asked Questions
Is charcoal toothpaste safe for my teeth and enamel?
Absolutely. Brush On!!!
Does this actually whiten your teeth or just a fad?
YES it whitens your smile, look at our before and after pics in the reviews! Our formula is hands down the best at naturally whitening your teeth and we have our FULL SMILE Policy to back it up. However, it is important to remember that every persons smile is different. Genetics and personal habits can make it a more gradual whitening process for some and immediate results for others.
How does it taste and does it foam?
Taste?
Most people love our subtle Pacific Mint taste from organic peppermint. For those of you used to chemical laden toothpaste this might be a palate change. Some customers find the taste of tea tree oil and baking soda a slightly strange FYI, but we love it.
Does it Foam?
Absolutely Not. We replaced all the SLS which are the chemical foaming agents with coconut oil. Give it a try, au naturale.
Tips and Warnings
- Read all ingredients to ensure you are not allergic. Discontinue use if you have irritation at all.
- Small % of customers are allergic to tea tree oil and peppermint oil.
- In the rare case you experience substantial sensitivity please discontinue use
- It can be a bit messy but not nearly as much as charcoal powder.
- Charcoal can stain cloths so brush with care.
- When brushing have the water running and spit close to the sink to prevent splatter.
Nature's Answer to Teeth Whitening - Made in USA
We teamed up with Mother Nature to deliver a toothpaste with whitening and detoxifying ingredients from earth. Make sure to share your healthier whiter smile with everyone. Food Grade Activated Charcoal (Active Carbon), Certified Organic Coconut Oil, and Baking Soda create a powerful teeth whitening effect without tooth sensitivity.
We Keep It Real! Made in Santa Barbara, California USA
MADE IN USA - VEGAN - FLUORIDE FREE - PEROXIDE FREE - NO TRICLOSAN - SAFE FOR KIDS
Cali White Activated Charcoal Toothpaste | Cali White Vegan Activated Charcoal Teeth Whitening Powder | Cali White Vegan Teeth WHITENING Pen, 35% Carbamide Peroxide Gel | Cali White Flouride Free Natural Whitening Toothpaste | Cali White Teeth Whitening Gel Refills | |
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Customer Reviews |
4.1 out of 5 stars
43,123
|
3.8 out of 5 stars
544
|
3.9 out of 5 stars
491
|
4.3 out of 5 stars
5,271
|
4.2 out of 5 stars
2,171
|
Made in USA | ✓ | ✓ | ✓ | ✓ | ✓ |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2 x 1.5 x 7 inches; 4 ounces
- Item model number : PASTE01
- Batteries : 1 AA batteries required.
- Date First Available : February 14, 2017
- Manufacturer : Cali White
- ASIN : B06WRS71N8
- Best Sellers Rank: #9,178 in Health & Household (See Top 100 in Health & Household)
- #145 in Toothpaste
- Customer Reviews:
Compare with similar items
This Item Cali White Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan and Organic Toothpaste, Fluoride/Sulfate/Peroxide Free, SLS Free, Pacific Mint 4 oz, 1 Pack | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -15% $14.49$14.49 List: $16.99 | $17.00$17.00 | $14.91$14.91 | $14.78$14.78 | $6.99$6.99 | $9.99$9.99 |
Price Per Unit | $3.62 / Ounce | $1.42 / Ounce | $1.06 / Ounce | $14.78 / Ounce | $1.75 / Ounce | $2.50 / Fl Oz |
Delivery | Get it as soon as Sunday, Mar 31 | Get it Mar 28 - Apr 1 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 | Get it as soon as Sunday, Mar 31 |
Customer Ratings | ||||||
Flavor | 3.9 | 4.7 | 4.4 | 4.1 | 4.4 | 3.2 |
Whitening capabilities | 4.0 | 4.3 | — | 4.3 | — | 3.1 |
Value for money | — | — | 4.2 | 4.0 | 4.4 | 3.6 |
Freshness | 4.0 | 4.7 | — | — | 4.5 | — |
Sold By | CALIWHITE SMILE | KG Trading Wholesale | Amazon.com | ROMERIZA INC | Himalaya. | BOONBOO |
flavor | Mint | Charcoal Mint | Mint | Mint | CHARCOAL | Mint |
form | Paste | Paste | Paste | Paste | Paste,Powder | Paste |
weight | 4 ounces | 0.9 pounds | 4.7 ounces | — | 0.11 kilograms | 4 ounces |
active ingredients | activated charcoal,citric acid,coconut oil,triclosan | — | triclosan | activated charcoal,coconut oil | charcoal charcoal,coconut oil,glycerin,triclosan | coconut oil,green tea extract,lemon |
product benefit | Whitening | — | Deep Clean | — | Whitening | Whitening |
recommended uses | Stain Removal, Teeth Whitening, Fresh | Teeth Whitening, Cleaning, Fresh Breath | En, Teeth Whitening, Stain Removal | Teeth Whitening, Cleaning, Fresh Breath | Teeth Whitening, Plaque, Fresh Breath | — |
Videos
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Gentle teeth whitening with ingredients you can eat.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, performance, taste and ingredients of the tooth cleaning agent. For example, they mention that it's the best natural whitening toothpaste out there, it works well and that it takes away the charcoal aftertaste quite well. They appreciate that it uses very few ingredients like organic coconut oil. Customers are also impresseded with the breath quality, saying that it leaves their mouth feeling nice and fresh.
AI-generated from the text of customer reviews
Customers like the quality of the toothpaste. They say that it whitens their teeth far better than other toothpastes, making them look more polished. They also say that the toothpaste makes their teeth feel very clean and smooth. Customers also mention that it's better than using whitening strips and is easier than going to the dentist.
"...The Cali White's ability to whiten my teeth is FAR better and the minty flavor is so much better!..." Read more
"...already showing results and my teeth feel super clean and bright and shiny. I love how much easier it is to use than the powdered versions...." Read more
"...about a week before I saw results I can definitely tell that my teeth are whiter I wam telling all my friends," Read more
"...Cali White is the easiest way to natural, healthy teeth and gums. I was sold!..." Read more
Customers like the performance of the tooth cleaning agent. They say that it works well, the results are excellent, and it's well worth the purchase. Some mention that the strips work great and provide results immediately after the first brush. Overall, customers are satisfied with the product's performance.
"After the first use you’ll be able to see a difference. By far most effective that I’ve used...." Read more
"...a try and, if you're using it with your regular toothpaste, it's worth the price. Cheers to bright, white teeth and happy smiles!" Read more
"...The price is high but seems like a good product. I will use the entire tube and decide if I should reorder it...." Read more
"The product is great. But they doubled the price in last three months. Hence, I am giving only three stars." Read more
Customers like the taste of the tooth cleaning agent. They say it's fine, less intense, and less minty than other toothpastes. Some say that it dissolves well and takes away the charcoal aftertaste quite well.
"...White's ability to whiten my teeth is FAR better and the minty flavor is so much better!..." Read more
"...By far most effective that I’ve used. The flavor is very tasty compared to other whitening toothpaste...." Read more
"...It tastes nice and lightly minty, not nearly as strong or sugary as mainstream toothpastes, and you can definitely see and feel a difference before..." Read more
"Not sure if is good or not, just can tell you it tastes like dirt and I got a sore throat next day, might or no be related." Read more
Customers are satisfied with the ingredients in the toothpaste. They mention that it's made with natural, healthy, and clean ingredients. Some appreciate the very few ingredients, like coconut oil and charcoal. Overall, customers are happy with the product's ingredients.
"...This did not matter to me, as the toothpaste is made with such healthy ingredients, so I ordered my second tube...." Read more
"...I can feel the difference after brushing. I like also the qualities charcoal offers in terms of absorbing and neutralizing...." Read more
"...This toothpaste seems like it will be more promising than harsh chemical treatments...." Read more
"...Hey, it's all organic, vegan, chemical-free, animal-testing free, all natural, so you know it's gotta be good for you...." Read more
Customers like the breath quality of the toothpaste. They say it is not overbearing, enough to make their mouth feel nice and fresh. It does freshen the breathe very well, and leaves a pleasant, clean, mint aftertaste. It brightens their teeth and makes their gums feel healthier. Customers also mention that the toothpaste is soothing and does help with breath issues.
"...So far no mind blowing headaches or nausea like fake sugar does to me so I will keep using it. The price is high but seems like a good product...." Read more
"This stuff really brightens your teeth!" Read more
"...My mouth does indeed feel so much fresher after using, but since this does not have fluoride in it, I also brush with a fluoride toothpaste..." Read more
"...The freshness of my mouth is noticeable, the overall feeling of 'clean' is very present and it seems to keep my breath fresh for quite sometime." Read more
Customers find the product easy to use with their normal routine. They say it's the easiest way to natural, healthy teeth and gums. They also say the instructions are simple yet specific. Customers also say that the taste is fine and easily tolerable. They mention that the toothpaste is easy to apply and even to rinse away. Customers say it makes it more fun to use.
"...This paste is SO much easier to use than the powders, for sure. It doesn't leave a fine dust of charcoal all over my bathroom vanity...." Read more
"...Cali White is the easiest way to natural, healthy teeth and gums. I was sold!..." Read more
"...So much easier and better then using whitening strips. I will definitely buy again!" Read more
"...nice packaging, cleaned up easily (no stains on sink or brush), very amusing to use, and gritty/refreshing enough to make my teeth feel like I’ve..." Read more
Customers are mixed about the sensitivity of the toothpaste. Some mention that it did not cause sensitivity and whitened their teeth better than any, while others say that it makes their teeth really sensitive, and their gums become so sensitive that they could not even eat.
"...Now any whitening product typically makes my teeth extremely sensitive, even if used with Pronamel or Sensodyn toothpastes...." Read more
"...Cali White does not make my teeth sensitive, yet it whitened my teeth after only a couple weeks using every other day! I just wish it was more minty?..." Read more
"...It caused swelling and tenderness in my upper gums." Read more
"...I can tell you it did not cause sensitivity and whitened my teeth better than any whitening products without the harsh mint flavor...." Read more
Customers are not satisfied with the value of the tooth cleaning agent. They mention that it's a waste of money, the taste is weird, and the flavor is bland. Some say that the product removes surface stains but it' not very dramatic. Overall, some find the value to be inconvenient and messy.
"Not likely to purchase again due to the price. The price is nsane for a small tube of toothpaste!..." Read more
"...The price is high but seems like a good product. I will use the entire tube and decide if I should reorder it...." Read more
"The product is great. But they doubled the price in last three months. Hence, I am giving only three stars." Read more
"...I think $14 for one tube is over-the-top expensive. Will only purchase again when they either add another tube or lower the price." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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If you have a gag reflex at all, brushing black into your teeth is alarming.
You will also need to clean your sink everytime you brush unless you have dark sinks.
Very messy. I probably won't order again. 😕
Activated carbon is WAY too large to do that, period. If the carbon in this toothpaste were ground that fine (down to the micron level), it would cost way more and it would be nearly impossible to clean off of any surface as it would instantly seep into any fine cracks in a counter top or sink and never come out.
What the activated carbon in this toothpaste DOES do is slowly grind away the outer layer of your teeth, which can remove some surface stains. Personally, as a tea and coffee drinker, I didn't see any whitening after 4 weeks of 2x daily use.
Also, coconut oil is not proven to absorb toxins from your mouth, and if you look up "oil pulling" online, you'll find you have to swish pure coconut oil around in your mouth for AT LEAST 15 minutes to be effective. I don't brush my teeth for 15 minutes, so the coconut oil in this toothpaste likely isn't doing anything.
I did like that this toothpaste has xylitol in it, which is an alcohol sugar than actually KILLS plaque causing bacteria. This is different from sorbitol (in most name-brand toothpastes) which does not actively kill bacteria. However, the xylitol in Cali White toothpaste may not be enough to work. When I use this toothpaste, I wake up in the morning with scum on my teeth and bad morning breath. However, when I use Xyliwhite from NOW brands, I wake up with nearly smooth teeth (no plaque) and my morning breath is almost non-existent.
I also use a water pick at night to remove junk between teeth and below the gumline, but I still got better results with a different toothpaste with more xylitol in it.
Top reviews from other countries
- Xylitol - we're a bit worried about fluoride because of the latest research, but xylitol is one of the only other safe ingredients that remineralises teeth so it's a must!
- Charcoal - whitening and detoxifying
- Diatomaceous Earth - same
- Coconut Oil - antibacterial and healing, good for gum health
And this had all of them! So far we are very impressed. Our teeth our whiter, we have fresher breath, and I'm not worried about tooth decay the way I am with other fluoride-free toothpastes. The taste is also pleasant. We'll be repeat buyers!
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