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Cali White Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan and Organic Toothpaste, Fluoride/Sulfate/Peroxide Free, SLS Free, Pacific Mint 4 oz, 1 Pack

4.1 4.1 out of 5 stars 43,123 ratings

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Charcoal Toothpaste (1-pack)

Purchase options and add-ons

Brand Cali White
Flavor Mint
Age Range (Description) All ages
Item Form Paste
Material Type Free Fluoride Free, Peroxide Free, Triclosan Free

About this item

  • CHARCOAL ACTIVATED TOOTHPASTE: Certified Organic Coconut Oil, and Baking Soda this flouride-free whitening toothpaste binds to stains and eliminates plaque like a pro.
  • WhiteningToothpaste that whitens teeth. Infused with Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol, and Peppermint Oil. Our charcoal toothpaste is packed with all the ingredients needed for a natural everyday toothpaste.
  • MINTY FRESH BREATH: This organic toothpaste is specially crafted to leave your breath fresh and your mouth feeling clean
  • MADE IN USA: Vegan, Cruelty-Free, Fluoride-Free, Peroxide-Free, No Triclosan, No Parabens, Suitable For Kids, Hydrogen Peroxide-Free PEROXIDE FREE
  • INCLUSION: Contains one (1) 4 oz. tube of Cali White, Charcoal Teeth Whitening Toothpaste

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Make it a bundle
We found 1 bundle with this item:
Cali White Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan and Organic Toothpaste, Fluoride/Sulfate/Peroxide Free, SLS Free, Pacific Mint 4 oz, 1 Pack

Frequently bought together

$14.49 ($3.62/Ounce)
Get it as soon as Sunday, Mar 31
In Stock
Sold by CALIWHITE SMILE and ships from Amazon Fulfillment.
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$5.41 ($2.71/Count)
Get it as soon as Monday, Apr 1
In Stock
Sold by 718 Sold It and ships from Amazon Fulfillment.
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Product Description

Cali White Charcoal Toothpaste Hero
cali white charcoal toothpaste teeth whitening toothpaste

Frequently Asked Questions

Is charcoal toothpaste safe for my teeth and enamel?

Absolutely. Brush On!!!

Does this actually whiten your teeth or just a fad?

YES it whitens your smile, look at our before and after pics in the reviews! Our formula is hands down the best at naturally whitening your teeth and we have our FULL SMILE Policy to back it up. However, it is important to remember that every persons smile is different. Genetics and personal habits can make it a more gradual whitening process for some and immediate results for others.

How does it taste and does it foam?

Taste?

Most people love our subtle Pacific Mint taste from organic peppermint. For those of you used to chemical laden toothpaste this might be a palate change. Some customers find the taste of tea tree oil and baking soda a slightly strange FYI, but we love it.

Does it Foam?

Absolutely Not. We replaced all the SLS which are the chemical foaming agents with coconut oil. Give it a try, au naturale.

Tips and Warnings

  • Read all ingredients to ensure you are not allergic. Discontinue use if you have irritation at all.
  • Small % of customers are allergic to tea tree oil and peppermint oil.
  • In the rare case you experience substantial sensitivity please discontinue use
  • It can be a bit messy but not nearly as much as charcoal powder.
  • Charcoal can stain cloths so brush with care.
  • When brushing have the water running and spit close to the sink to prevent splatter.
Cali White Reviews
Charcoal Toothpaste Teeth Whitening

Nature's Answer to Teeth Whitening - Made in USA

We teamed up with Mother Nature to deliver a toothpaste with whitening and detoxifying ingredients from earth. Make sure to share your healthier whiter smile with everyone. Food Grade Activated Charcoal (Active Carbon), Certified Organic Coconut Oil, and Baking Soda create a powerful teeth whitening effect without tooth sensitivity.

Cali White Natural Whitening Toothpaste, Activated Charcoal

We Keep It Real! Made in Santa Barbara, California USA

MADE IN USA - VEGAN - FLUORIDE FREE - PEROXIDE FREE - NO TRICLOSAN - SAFE FOR KIDS

Activated Charcoal Toothpaste Cali White Vegan Activated Charcoal Teeth Whitening Powder Cali White Vegan Teeth WHITENING Pen, 35% Carbamide Peroxide Gel Cali White Flouride Free Natural Whitening Toothpaste Cali White Teeth Whitening Gel Refills
Cali White Activated Charcoal Toothpaste Cali White Vegan Activated Charcoal Teeth Whitening Powder Cali White Vegan Teeth WHITENING Pen, 35% Carbamide Peroxide Gel Cali White Flouride Free Natural Whitening Toothpaste Cali White Teeth Whitening Gel Refills
Customer Reviews
4.1 out of 5 stars
43,123
3.8 out of 5 stars
544
3.9 out of 5 stars
491
4.3 out of 5 stars
5,271
4.2 out of 5 stars
2,171
Made in USA

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2 x 1.5 x 7 inches; 4 ounces
  • Item model number ‏ : ‎ PASTE01
  • Batteries ‏ : ‎ 1 AA batteries required.
  • Date First Available ‏ : ‎ February 14, 2017
  • Manufacturer ‏ : ‎ Cali White
  • ASIN ‏ : ‎ B06WRS71N8
  • Customer Reviews:
    4.1 4.1 out of 5 stars 43,123 ratings

Compare with similar items

This Item
Cali White Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan and Organic Toothpaste, Fluoride/Sulfate/Peroxide Free, SLS Free, Pacific Mint 4 oz, 1 Pack
Cali White Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan and Organic Toothpaste, Fluoride/Sulfate/Peroxide Free, SLS Free, Pacific Mint 4 oz, 1 Pack
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BOONBOO Bamboo Charcoal Toothpaste | 4oz / 120ml | Mint Flavor | Aluminum Tube with Bioplastic Cap | 100% Plastic-Free and Recyclable | Charcoal Paste for Teeth Cleaning and Whitening
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Price-15% $14.49
List:$16.99
$17.00$14.91$14.78$6.99$9.99
Price Per Unit$3.62 / Ounce$1.42 / Ounce$1.06 / Ounce$14.78 / Ounce$1.75 / Ounce$2.50 / Fl Oz
Delivery
Get it as soon as Sunday, Mar 31
Get it Mar 28 - Apr 1
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Customer Ratings
Flavor
3.9
4.7
4.4
4.1
4.4
3.2
Whitening capabilities
4.0
4.3
4.3
3.1
Value for money
4.2
4.0
4.4
3.6
Freshness
4.0
4.7
4.5
Sold By
CALIWHITE SMILE
KG Trading Wholesale
Amazon.com
ROMERIZA INC
Himalaya.
BOONBOO
flavor
Mint
Charcoal Mint
Mint
Mint
CHARCOAL
Mint
form
Paste
Paste
Paste
Paste
Paste,Powder
Paste
weight
4 ounces
0.9 pounds
4.7 ounces
0.11 kilograms
4 ounces
active ingredients
activated charcoal,citric acid,coconut oil,triclosan
triclosan
activated charcoal,coconut oil
charcoal charcoal,coconut oil,glycerin,triclosan
coconut oil,green tea extract,lemon
product benefit
Whitening
Deep Clean
Whitening
Whitening
recommended uses
Stain Removal, Teeth Whitening, Fresh
Teeth Whitening, Cleaning, Fresh Breath
En, Teeth Whitening, Stain Removal
Teeth Whitening, Cleaning, Fresh Breath
Teeth Whitening, Plaque, Fresh Breath

Important information

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
43,123 global ratings

Customers say

Customers like the quality, performance, taste and ingredients of the tooth cleaning agent. For example, they mention that it's the best natural whitening toothpaste out there, it works well and that it takes away the charcoal aftertaste quite well. They appreciate that it uses very few ingredients like organic coconut oil. Customers are also impresseded with the breath quality, saying that it leaves their mouth feeling nice and fresh.

AI-generated from the text of customer reviews

5,631 customers mention4,643 positive988 negative

Customers like the quality of the toothpaste. They say that it whitens their teeth far better than other toothpastes, making them look more polished. They also say that the toothpaste makes their teeth feel very clean and smooth. Customers also mention that it's better than using whitening strips and is easier than going to the dentist.

"...The Cali White's ability to whiten my teeth is FAR better and the minty flavor is so much better!..." Read more

"...already showing results and my teeth feel super clean and bright and shiny. I love how much easier it is to use than the powdered versions...." Read more

"...about a week before I saw results I can definitely tell that my teeth are whiter I wam telling all my friends," Read more

"...Cali White is the easiest way to natural, healthy teeth and gums. I was sold!..." Read more

3,710 customers mention3,288 positive422 negative

Customers like the performance of the tooth cleaning agent. They say that it works well, the results are excellent, and it's well worth the purchase. Some mention that the strips work great and provide results immediately after the first brush. Overall, customers are satisfied with the product's performance.

"After the first use you’ll be able to see a difference. By far most effective that I’ve used...." Read more

"...a try and, if you're using it with your regular toothpaste, it's worth the price. Cheers to bright, white teeth and happy smiles!" Read more

"...The price is high but seems like a good product. I will use the entire tube and decide if I should reorder it...." Read more

"The product is great. But they doubled the price in last three months. Hence, I am giving only three stars." Read more

3,124 customers mention2,388 positive736 negative

Customers like the taste of the tooth cleaning agent. They say it's fine, less intense, and less minty than other toothpastes. Some say that it dissolves well and takes away the charcoal aftertaste quite well.

"...White's ability to whiten my teeth is FAR better and the minty flavor is so much better!..." Read more

"...By far most effective that I’ve used. The flavor is very tasty compared to other whitening toothpaste...." Read more

"...It tastes nice and lightly minty, not nearly as strong or sugary as mainstream toothpastes, and you can definitely see and feel a difference before..." Read more

"Not sure if is good or not, just can tell you it tastes like dirt and I got a sore throat next day, might or no be related." Read more

531 customers mention522 positive9 negative

Customers are satisfied with the ingredients in the toothpaste. They mention that it's made with natural, healthy, and clean ingredients. Some appreciate the very few ingredients, like coconut oil and charcoal. Overall, customers are happy with the product's ingredients.

"...This did not matter to me, as the toothpaste is made with such healthy ingredients, so I ordered my second tube...." Read more

"...I can feel the difference after brushing. I like also the qualities charcoal offers in terms of absorbing and neutralizing...." Read more

"...This toothpaste seems like it will be more promising than harsh chemical treatments...." Read more

"...Hey, it's all organic, vegan, chemical-free, animal-testing free, all natural, so you know it's gotta be good for you...." Read more

491 customers mention458 positive33 negative

Customers like the breath quality of the toothpaste. They say it is not overbearing, enough to make their mouth feel nice and fresh. It does freshen the breathe very well, and leaves a pleasant, clean, mint aftertaste. It brightens their teeth and makes their gums feel healthier. Customers also mention that the toothpaste is soothing and does help with breath issues.

"...So far no mind blowing headaches or nausea like fake sugar does to me so I will keep using it. The price is high but seems like a good product...." Read more

"This stuff really brightens your teeth!" Read more

"...My mouth does indeed feel so much fresher after using, but since this does not have fluoride in it, I also brush with a fluoride toothpaste..." Read more

"...The freshness of my mouth is noticeable, the overall feeling of 'clean' is very present and it seems to keep my breath fresh for quite sometime." Read more

385 customers mention358 positive27 negative

Customers find the product easy to use with their normal routine. They say it's the easiest way to natural, healthy teeth and gums. They also say the instructions are simple yet specific. Customers also say that the taste is fine and easily tolerable. They mention that the toothpaste is easy to apply and even to rinse away. Customers say it makes it more fun to use.

"...This paste is SO much easier to use than the powders, for sure. It doesn't leave a fine dust of charcoal all over my bathroom vanity...." Read more

"...Cali White is the easiest way to natural, healthy teeth and gums. I was sold!..." Read more

"...So much easier and better then using whitening strips. I will definitely buy again!" Read more

"...nice packaging, cleaned up easily (no stains on sink or brush), very amusing to use, and gritty/refreshing enough to make my teeth feel like I’ve..." Read more

293 customers mention133 positive160 negative

Customers are mixed about the sensitivity of the toothpaste. Some mention that it did not cause sensitivity and whitened their teeth better than any, while others say that it makes their teeth really sensitive, and their gums become so sensitive that they could not even eat.

"...Now any whitening product typically makes my teeth extremely sensitive, even if used with Pronamel or Sensodyn toothpastes...." Read more

"...Cali White does not make my teeth sensitive, yet it whitened my teeth after only a couple weeks using every other day! I just wish it was more minty?..." Read more

"...It caused swelling and tenderness in my upper gums." Read more

"...I can tell you it did not cause sensitivity and whitened my teeth better than any whitening products without the harsh mint flavor...." Read more

321 customers mention21 positive300 negative

Customers are not satisfied with the value of the tooth cleaning agent. They mention that it's a waste of money, the taste is weird, and the flavor is bland. Some say that the product removes surface stains but it' not very dramatic. Overall, some find the value to be inconvenient and messy.

"Not likely to purchase again due to the price. The price is nsane for a small tube of toothpaste!..." Read more

"...The price is high but seems like a good product. I will use the entire tube and decide if I should reorder it...." Read more

"The product is great. But they doubled the price in last three months. Hence, I am giving only three stars." Read more

"...I think $14 for one tube is over-the-top expensive. Will only purchase again when they either add another tube or lower the price." Read more

Be careful with the citric acid
3 Stars
Be careful with the citric acid
I purchased this product twice, used it for over a year, and was overall satisfied until I noticed some enamel loss on my teeth. Nothing significant since I didn’t notice any changes in the mirror but my smiling face looked a bit odd in a picture. You know lenses capture way better what the eye can’t, so I made a careful inspection of my teeth and something was definitely not looking good. Went to my dentist appointment, there’s no significant enamel loss but there’s a level of it and it can be caused by different factors such as age, genetics, or bad eating habits. I also did my research and found out the frequent intake of some ingredients can be harmful for teeth’s health and such is the case of citric acid, which is one of the ingredients in the product. No, eating oranges or tangerines on a daily basis may not cause damage to dental enamel (but that’s just my guess, I’m not a dentist or dietician) you’ll just start to look yellowish due to an overdose of vitamin C (I know a case). I’m just saying that putting directly on the teeth, on a daily basis this mix of the product’s ingredients may not work for everybody. Not all consumers will develop an allergy to tea tree oil or show bad side effects of the citric acid, but even thought I don’t have enough proof of it, I have no other references to blame, and it all happened really quick. Enamel loss cannot be reversed. Do your research; I’m not buying this product ever again.
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Top reviews from the United States

Reviewed in the United States on December 21, 2023
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Reviewed in the United States on December 10, 2023
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Reviewed in the United States on January 25, 2019
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Reviewed in the United States on July 4, 2023
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Top reviews from other countries

M
5.0 out of 5 stars Great ingredients compared to others.
Reviewed in Canada on May 20, 2021
Style: Charcoal Toothpaste (1-pack)Verified Purchase
3 people found this helpful
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Sebastien
4.0 out of 5 stars Good
Reviewed in Mexico on April 12, 2021
Style: Charcoal Toothpaste (1-pack)Verified Purchase
Dhruv G.
4.0 out of 5 stars Remove plaque quickly but whitening takes us time
Reviewed in India on January 24, 2020
Style: Charcoal Toothpaste (1-pack)Verified Purchase
2 people found this helpful
Report
Amber
5.0 out of 5 stars Very impressed.
Reviewed in the United Kingdom on April 26, 2018
Style: Charcoal Toothpaste (1-pack)Verified Purchase
5 people found this helpful
Report
Francesca Lubgans
5.0 out of 5 stars Great for short term whitening
Reviewed in Australia on April 23, 2021
Style: Charcoal Toothpaste (1-pack)Verified Purchase

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