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ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Quinoa and Jojoba, 16 Fl Oz
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufactured using processes that reduce the risk of negative environmental impact.
ECOLOGO certified products have reduced environmental impacts at one or more stages of their lifecycle – from raw materials to end of life. ECOLOGO certification indicates that a product has met environmental performance standards, which include criteria in some or all of the following categories: materials, energy, manufacturing and operations, health and environment, product performance and use, and product stewardship and innovation. Products are evaluated on the applicable criteria through testing and auditing.
Made with chemicals safer for human health and the environment.
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.
Purchase options and add-ons
Brand | ATTITUDE |
Item Form | Liquid |
Hair Type | Dry |
Scent | Quinoa & Jojoba |
Age Range (Description) | Adult |
About this item
- EWG VERIFIED: clean ingredients and full transparency
- INGREDIENTS OF NATURAL ORIGIN : Formulated with 97.8% naturally sourced ingredients* including quinoa protein to hydrate hair and jojoba protein to improve hair’s appearance
- HIGH PERFORMANCE : Enriched with watercress and Indian cress, known for their high mineral and vitamin content
- DERMATOLOGICALLY TESTED
- VEGAN
Frequently bought together
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PRODUCT CERTIFICATION (1)
ECOLOGO certified products meet standards that can reduce the environmental impact of one or more stages of the product lifecycle.
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PRODUCT CERTIFICATIONS (3)
Compact by Design (Amazon-developed Certification)products have reduced water and/or air in the product or packaging for more efficient transportation.
ECOLOGO certified products meet standards that can reduce the environmental impact of one or more stages of the product lifecycle.
EWG Verified products are reviewed to ensure they are free from EWG’s known chemicals of concern and adhere to strict health standards.
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PRODUCT CERTIFICATIONS (2)
ECOLOGO certified products meet standards that can reduce the environmental impact of one or more stages of the product lifecycle.
EWG Verified products are reviewed to ensure they are free from EWG’s known chemicals of concern and adhere to strict health standards.
From the brand
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufactured using processes that reduce the risk of negative environmental impact.
ECOLOGO certified products have reduced environmental impacts at one or more stages of their lifecycle – from raw materials to end of life. ECOLOGO certification indicates that a product has met environmental performance standards, which include criteria in some or all of the following categories: materials, energy, manufacturing and operations, health and environment, product performance and use, and product stewardship and innovation. Products are evaluated on the applicable criteria through testing and auditing.
Made with chemicals safer for human health and the environment.
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.
From the manufacturer
Conditioner | Bubble Bath | Shower Gel | Body Lotion | Hand Soap | Micellar Foaming Cleanser | |
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Customer Reviews |
4.5 out of 5 stars
3,384
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4.3 out of 5 stars
63
|
4.5 out of 5 stars
2,171
|
4.3 out of 5 stars
568
|
4.5 out of 5 stars
3,486
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4.1 out of 5 stars
191
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Discover our other super leaves products | Revitalizes hair while restoring moisture | Gently cleanses the body | Gently removes impurities | Nourishes the skin | Gently cleanses hands | Gently cleanses the face |
Product Description
Formulated with 97.8% naturally sourced ingredients*, the vegan Moisture rich shampoo restores your hair’s moisture. Don’t miss out on this hair care essential. Its formula contains quinoa protein to hydrate hair and jojoba protein to improve hair’s appearance, leaving it soft and radiant. EWG VERIFIED and dermatologically tested, it’s enriched with watercress and Indian cress extract to strengthen and revitalize hair. Let it infuse your hair with a pear fragrance with exotic papaya and coconut notes. Get even more dazzling results with the Moisture rich conditioner! Try this new hair care routine. * According to ISO 16128.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 1.85 x 3.11 x 8.74 inches; 1.22 Pounds
- Item model number : 11007
- Department : Unisex-Adult
- UPC : 626232110074
- Manufacturer : ATTITUDE (Amazon)
- ASIN : B01MAW3BMM
- Country of Origin : USA
- Best Sellers Rank: #7,426 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #218 in Hair Shampoo
- #414 in Climate Pledge Friendly: Beauty
- Customer Reviews:
Compare with similar items
This Item ATTITUDE Moisture Rich Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Quinoa and Jojoba, 16 Fl Oz | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | -21% $12.60$12.60 List: $15.95 | $25.48$25.48 | -13% $24.43$24.43 List: $28.00 | $16.85$16.85 | $19.13$19.13 | $21.99$21.99 |
Price Per Unit | $0.79 / Fl Oz | $0.80 / Fl Oz | $0.76 / Fl Oz | $1.05 / Fl Oz | $1.20 / Fl Oz | $1.37 / Fl Oz |
Delivery | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Monday, Apr 1 | Get it as soon as Monday, Apr 1 |
Customer Ratings | ||||||
Scent | 4.4 | 4.1 | 4.4 | 4.7 | 4.5 | — |
Moisturizing | 4.2 | 4.0 | 4.4 | 4.3 | 4.1 | — |
Volume control | 4.1 | 4.0 | 4.4 | — | 4.0 | — |
Value for money | 4.1 | 4.1 | — | 3.6 | 4.0 | — |
Sold By | Amazon.com | Amazon.com | Top Value Brands! | Top Value Brands! | Amazon.com | Amazon.com |
hair type | Dry | Damaged,Dry | Thin | Damaged,Dry | Dry | Dry |
scent | Quinoa & Jojoba | Grapeseed Oil & Olive Leaves | Lavender | Avocado oil | Chamomile | Peppermint & Sweet Orange |
active ingredients | Jojoba | ginger | Ginger | Potassium Sorbate, Aqua, Coco Glucoside | Chamomile | glycerin,jojoba |
liquid volume | 16 fluid ounces | 32 fluid ounces | 16 fluid ounces | 16 fluid ounces | 16 fluid ounces | 16 fluid ounces |
form | Liquid | Liquid | Liquid | Liquid | Liquid | Liquid |
target species | Human | Human | Human | Human | Human | Human |
suitable hair color | all hair colors | all hair colors | all hair colors | all hair colors | all hair colors | all hair colors |
Videos
Videos for this product
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ATTITUDE’s Moisture Rich Shampoo and Conditioner
ATTITUDE (Amazon)
Videos for this product
0:12
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Super Leaves Moisture Rich Shampoo and Conditioner Duo
ATTITUDE (Amazon)
Videos for this product
2:09
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Discover Super Leaves | ATTITUDE
ATTITUDE (Amazon)
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ATTITUDE super leaves
ATTITUDE (Amazon)
Important information
Safety Information
FOR EXTERNAL USE ONLY.
Ingredients
Aqua / water / eau, sodium coco-sulfate, coco-glucoside, vegetable glycerin, sodium cocoyl isethionate, citric acid, panthenol (vitamin B5), glyceryl oleate, cyamopsis tetragonoloba (guar) gum, sodium benzoate, inulin, potassium sorbate, nasturtium officinale (watercress / cresson) extract, tropaeolum majus (Indian cress / capucine) extract, sodium chloride, maltodextrin, moringa oleifera seed extract, hydrolyzed quinoa, hydrolyzed jojoba protein, triethyl citrate*, pentadecalactone*, cis-3-hexenyl salicylate*, citronellyl acetate*, ethyl hexanoate*, *fragrance (parfum).
Directions
Apply to wet hair, lather, then rinse.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, feel and smell of the shampoo. For example, they mention it lathers very well, leaves their hair soft and silky, and smells nice. Some appreciate the performance, saying it works well for men and for naturally dry hair. Opinions are mixed on dryness and effect on hair.
AI-generated from the text of customer reviews
Customers like the smell of the shampoo.
"...Here's what I found:-no itchy scalp-mild pleasant scent-you don't have to use a ton..." Read more
"...Texture of this is amazing & perfectSmell is very mild ( strange to read reviews saying otherwise) I can barely even smell it...." Read more
"Nice scent, fairly clean, and it has helped me maintain my color treated hair!" Read more
"...This Attitude shampoo has a lovely fragrance, lathers well and rinses out completely and easily. Absolutely no reactions, like hives or itching...." Read more
Customers like the cleanliness of the shampoo. They say it completely cleans their hair, including their crown. They also say it leaves their hair feeling clean after washing, with plenty of lather. Some customers have oily hair and say it cleans well without drying it out. They mention that the scent is very light and pleasant while washing, and their hair came out great the first wash.
"...My hair came out great the first wash. I wanted to make sure it wasn't a fluke and decided to try 10 washes before reviewing...." Read more
"...To me it’s neutralShampoo washed out completely & left it just slightly moisturized..." Read more
"Nice scent, fairly clean, and it has helped me maintain my color treated hair!" Read more
"...Attitude shampoo has a lovely fragrance, lathers well and rinses out completely and easily. Absolutely no reactions, like hives or itching...." Read more
Customers like the feel of the shampoo. They say that it leaves their hair soft, silky, and smooth. They also appreciate the refreshing and soothing feeling it provides to the scalp.
"...Here's what I found:-no itchy scalp-mild pleasant scent-you don't have to use a ton..." Read more
"...Texture of this is amazing & perfectSmell is very mild ( strange to read reviews saying otherwise) I can barely even smell it...." Read more
"Honestly, so fantastic. This thoroughly cleans my hair and leaves it soft and the doors of my hair open for product to keep it nourished without..." Read more
"...My semi-permanent color is lasting so much longer now. I feel good about the ingredients, and the shampoo (and matching conditioner) both feel so..." Read more
Customers are satisfied with the ingredients in the shampoo. They mention that it is not filled with toxic ingredients, has very few chemicals, and is gentle enough to use on a baby. The shampoo is highly rated for safety from chemicals and is environmentally safe. Customers also love that it works without the added toxins that seem to be in most body care products.
"...Not heavy disgusting toxic perfumes. Oh, and it works actually clarifies my hair so I can wash it less." Read more
"Bonus that the ingredients are clean" Read more
"Best non toxic shampoo out there" Read more
"...It smells amazing. It’s non toxic and it’s very reasonable. I will be repurchasing." Read more
Customers are satisfied with the quality of the shampoo. They mention that it lathers very well, richly, and leaves their hair feeling clean. Some say that it's sulfate free, and that it leaves their long hair feeling soft. Overall, customers are happy with their purchase and recommend it to others.
"...This Attitude shampoo has a lovely fragrance, lathers well and rinses out completely and easily. Absolutely no reactions, like hives or itching...." Read more
"...My hair feels clean after washing. There is more lather with this shampoo than I expected. Mild fragrance. Good size bottle that should last months." Read more
"...It still seems to lather nicely, and it leaves my hair feeling clean and not dried out, even though I use it almost every day...." Read more
"It is a great shampoo. Difficult to find CLEAN shampoo for color treated hair. This is it." Read more
Customers are satisfied with the performance of the shampoo. They mention that it works well, does the trick very nicely, and does wonders in just 3 uses. Some say that it's fine for men, works well for naturally dry hair, and clarifies their hair. Some mention that the shampoo is great and has no reactions, like hives or itching.
"...Absolutely no reactions, like hives or itching. I also use the paired conditioner which is lush and is fantastic for my dry, fine hair...." Read more
"...Not heavy disgusting toxic perfumes. Oh, and it works actually clarifies my hair so I can wash it less." Read more
"...Happy to say it’s done wonders in just 3 uses!" Read more
"I use this shampoo because it works well for my curly hair, plus it’s EWG Approved without costing a fortune!Thank you" Read more
Customers are mixed about the effect of the shampoo on their hair. Some say it's a great shampoo for oily hair, with no grease buildup. They also say it helps with itching and helps to reduce oiliness. However, others find that it leaves their hair pretty greasy, makes it very oily, and strips it of its natural oil.
"...after a few, I notice the build up..it doesn't feel like oil it feels like wax. I use to go a week between washes but now I can only go a few days...." Read more
"...I don't use it every day but it has helped me dramatically with oiliness...." Read more
"I like so many of the attitude products, but this was too harsh for my fine hair." Read more
"...Absolutely no reactions, like hives or itching. I also use the paired conditioner which is lush and is fantastic for my dry, fine hair...." Read more
Customers are mixed about the dryness of the shampoo. Some mention that it doesn't dry their hair, while others say that it makes their hair more dry.
"...Attitude Oatmeal sensitive natural shampoo but it seemed to be drying out my hair. I wanted to try something advertised as moisturizing." Read more
"...-doesn't dry out my hair or make it feel fried-the accompanying conditioner made my ends soft..." Read more
"...However, it does dry out my ends, even though I only use it on my roots. It's best used as a weekly deep cleanse rather than a daily shampoo." Read more
"...For me it felt like the perfect amount of moisture (probably not enough if you have African hair)..." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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I still love this shampoo! I don't use it every day but it has helped me dramatically with oiliness. I can go a whole day and when I wake up the next morning, my hair is still not as bad as it was. I will still wash my hair everyday but I'm loving this stuff.
Jan 2024
This shampoo and the matching conditioner are saving my scalp and hair.
Backstory: I have fine thin hair. It will not train to go more than a day without washing. I have tried 10 or more times to train it. It's just not in my genetic makeup to work. I have always been fine though washing it once a day and going a little longer on my weekends.
The last 6 months something changed and oil production has ramped up like crazy. I can't get through an 8 hour work shift without my hair being unacceptable to me. I did some reading and tried the main tips like:
Changing my pillow case daily
Cleaning and cleansing my brushes
Changing my diet
Taking hair supplements
Using ACV to do clarifying washes
Not over touching or over brushing
None of these worked. I was embarrassed and not sure what to do but maybe see a dermatologist next.
I read that I could try a clarifying shampoo and came upon this one with good reviews.
If you are suffering likening was, this may be it for you! My hair came out great the first wash. I wanted to make sure it wasn't a fluke and decided to try 10 washes before reviewing. Here's what I found:
-no itchy scalp
-mild pleasant scent
-you don't have to use a ton
-I can go about 36 hours before noticing my hair visibly oil
-doesn't dry out my hair or make it feel fried
-the accompanying conditioner made my ends soft
-great unexpected volume with blow drying!
-bottle was bigger than I expected. I would say great value for the cost!
I’ve only ever found these qualities in more expensive brands like (Abbey St Clare & Miessence) which are both amazing products which left my hair clean, nourished, silky & soft and was able to go a few days without washing.
I just couldn’t afford them as a regular shampoo/conditioner at $25+/bottle
so I’d rather have those as back up
This Shampoo/conditioner from Attitude feels very similar (except it lathers MUCH more than my other brands) so I was trippin on why some reviews say it doesn’t lather? If you’re used to clean products that only lather a little this lathers way more.
I guess if you’re used to shampoos with surfactants and a TON of suds …..this lathers way less.
lather is mostly psychological & gives the illusion of cleaning your hair but not necessarily
I personally don’t mind my products that have less lather & leave my hair squeaky clean because I’d rather feel it’s clean knowing I’m going to add moisture with my conditioner
For me I want my shampoo to clean
& my conditioner to nourish & moisturize
I hate shampoos/conditioners that make me feel like I just put tons of product into my hair.
I’d rather have a clean slate…
Then if I want to add a toxic anti-fizz product or curl cream , I know my shampoo will actually get it out of my hair
Texture of this is amazing & perfect
Smell is very mild ( strange to read reviews saying otherwise) I can barely even smell it.
It’s not an amazing yummy smell but it’s not bad at all . To me it’s neutral
Shampoo washed out completely & left it just slightly moisturized
Conditioner felt like it actually nourished my hair absorbing it all
For me it felt like the perfect amount of moisture (probably not enough if you have African hair)
After my hair dried…..it was soft, manageable & not frizzy at all throughout the entire day
the only thing I did notice is the next day
I woke up with alot more frizz & static however it’s too soon for me to say it’s because of this product
It might be because:
1) my hair still needs to detox all the product from cheaper products (I had a bad habit of washing my hair 2x a day because cheaper products make me feel like I have product that I have to wash out again)
2) another bad habit of washing hair with super hot water which can cause frizz
3) I’m way overdue for a haircut ….I frizz more when I need a haircut
After I cut my hair, cut back on how much I shampoo, & stop using hot water on my hair I’ll come back update on the frizzy bed head!
I’m hoping that resolves the morning frizz but even if it doesn’t the only thing it hurts is my ego of not having silky soft sexy hair upon waking because I dont have frizz after showering or thru out the day
I’m still sold on this product and look forward to trying more of their products!!
Thanks for making clean products affordable !
I like your atttitude :)
This Attitude shampoo has a lovely fragrance, lathers well and rinses out completely and easily. Absolutely no reactions, like hives or itching. I also use the paired conditioner which is lush and is fantastic for my dry, fine hair.
I used several different shampoos before trying this and they were pretty bad. I'm thrifty and rarely throw out products, but they were bad, really terrible.
You won't be disappointed with this Attitude shampoo.
I love it and out makes me feel feminine in this chemical free world where so many labels are plain royal blue and white.
It's pricier than the chemical shampoos I used to buy but it's so worth not having eyelid eczema, itchiness and hives.
Top reviews from other countries
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