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Traction Honest Opinion...The Woods' (Covert Influencer)

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Traction Paperback – January 1, 1745

by Gabriel Weinberg and Justin Mares (Author)

4.5 1,893 ratings

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January 1, 1745
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6.02 x 0.67 x 9.13 inches
ISBN-10

0241242533
ISBN-13

978-0241242537
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From the Publisher

'The question every founder asks after shipping is always: how do I get traction? This book actually answers it', Alexis Ohanian, cofounder of reddit

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin

Product details

Publisher ‏ : ‎ Penguin UK (January 1, 1745)
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 0241242533
ISBN-13 ‏ : ‎ 978-0241242537
Item Weight ‏ : ‎ 10.3 ounces
Dimensions ‏ : ‎ 6.02 x 0.67 x 9.13 inches

Best Sellers Rank: #197,794 in Books (See Top 100 in Books)
- #834 in Marketing (Books)

Customer Reviews:
4.5 1,893 ratings

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Gabriel Weinberg
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Weinberg is the CEO & Founder of DuckDuckGo, the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Since 2008, Weinberg has grown DuckDuckGo from a self-funded operation out of his dusty basement into a business with over $25 million in revenue and 50 employees across multiple continents.
Weinberg is a serial entrepreneur who previously founded other Internet-related companies; he is also an active angel investor. He co-authored Traction: How Any Startup Can Achieve Explosive Customer Growth (Penguin Portfolio, 2015) and co-wrote a forthcoming book on mental models, Super Thinking. He was also on General Electric's four-member Digital Advisory Board for 2015.
Weinberg holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. He has been profiled in The Washington Post and Fast Company, and is routinely quoted in leading print publications such as The New York Times and the Wall Street Journal. Weinberg is also a frequent TV commentator, appearing on CNN, CNBC, and CBS This Morning, among others. He resides with his wife and kids in Valley Forge, PA and is on twitter @yegg.
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Justin Mares
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Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.
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1,893 global ratings

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Nolawill

This should be in every startup's library.

Reviewed in the United States on October 6, 2015

Verified Purchase

This should be in every startup's library. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. This book is so helpful at just cutting right to one of the core challenges in starting a company - growth. It delivers on exactly what it says - defining how you can get traction. It almost seems simple after reading this book. The amount of clarity and actionable guidance in this book is incredible. Very motivating to me, especially being in a couple startups. One of the great things about it is their whole approach to this challenge - there's no one-size-fits-all solution to this problem. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. It's really a moving target and I've never seen it more clearly defined than in this book. The amount of research and interviews is impressive. I highly recommend it and would say every accelerator, university, startup needs to have this book in their library and reference it often.

9 people found this helpful

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Amazon Customer

Covers the basics

Reviewed in the United States on October 28, 2017

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Covers the basics of the 19 marketing channels, starts with the strategy of how to choose the right strategy then goes into a breakdown of each strategy and tactics for each.

Great opportunity to learn a little bit about strategies you aren't very familiar with (there's at least a few I believe everyone would be able to learn the basics of)

Would recommend to a friend.

One person found this helpful

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kimberlinas

Such a great book

Reviewed in the United States on September 30, 2023

Verified Purchase

I actually had to purchase this as a required text for one of my classes, and I feel that this book will be useful for the rest of my life. I’m very glad that my teacher added this into our curriculum. It has a really great Layout and it’s really easy to reference.

Reviewed in the United States on June 11, 2022

Verified Purchase

This is an excellent book, well set out and very easy to read. A great summary of the avenues that are open to everyone who wants to grow their business whether you are a start up or a more mature business. This book is particularly useful for old schoolers like me who have had their head in the sand in regard to the huge web based opportunities that have changed so much over the last 10-15 years. I highly recommend this book.

4 people found this helpful

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Kevin Jones

Nailed Just What I Needed For My Startup

Reviewed in the United States on October 12, 2015

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While building my startup (viaPing) I was floundering when it came to the marketing end. I knew that marketing will make or break a new business, but of all the options, what do I do? And how do I get started in each of them? I was at a point where I was stuck and with no real direction.

Now I know, and I can take action.

TRACTION nailed exactly what I needed. It is a fantastic introduction to not only a model to use and guidelines to use it, but also a ton of avenues of marketing. Each is laid out so that anyone can get started right away.

Although it is geared more toward B2C companies, my B2B company will benefit a ton from the wealth of knowledge, tactics, and stories.

6 people found this helpful

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Mark B.

Huge potential, but everything before Channels needed more thought & expansion!

Reviewed in the United States on December 21, 2015

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The book puts all the emphasis on the different 20 traction channels and how to take advantage of them, but the reader is left sorely wanting for more discussion (beyond terse mentions) of how to actually brainstorm the right channel, then choose a traction channel and how to grow a business's traction over time.

The actual growth of my marketing through traction is what I expected & the stages of growth I should expect. Unfortunately, what I got was a laundry list of things I could probably google.

The book chapter layout was opposite of what it should have been: it should have had 20 chapters of material on how to develop my business from 1 client to 1 million clients, outlining the different challenges during each stage of growth & then 1-2 chapters on all the different traction channels & how to implement them.

Perhaps this should have been 2 books, one simple discussing growth in stages & one about traction channels? I was frustrated by the lack of a single path.

I know there is no one path, but I expect at least one laid out initially for me all the way from failure to success to relate to, before discussing the options I have. It would make it easier to understand the rest of the book.

That said, the book's commitment to traction is tremendous & I massively appreciate the new inquiries that this book has created in the world. This is a rich discussion & more people should be paying attention to this topic. Thank you for speaking up!

26 people found this helpful

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Magnus

Great simple and practical book

Reviewed in the United States on May 6, 2023

Verified Purchase

Although the authors failed to go deeply into each traction channels, it provides enough guidance to start testing each of them and find which one works

One person found this helpful

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Jenny Daza

Great to learn how to get users

Reviewed in the United States on September 2, 2023

Verified Purchase

It has a methodology to prove channels and measure to choose the best 3 in that way you optimize your resources.

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Mir

This is a pretty good book on different kinds of traction channels

Reviewed in Canada on August 5, 2022

Verified Purchase

This book has helped me in 3 different ways:
1. It shows you how you can optimize traction channels for your product or service.
2. It provides detailed overview on different traction channels.
3. It provides steps on how to use the traction channels enable growth.

Fernando Vargas Hidalgo

Entrega y estado perfecto

Reviewed in Spain on May 4, 2024

Verified Purchase

Libro indispensable para Growth

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Kampamba Chelu

Small business

Reviewed in the United Kingdom on November 25, 2023

Verified Purchase