How I Raised Myself from Failure to Success in Selling
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How I Raised Myself from Failure to Success in Selling Audible Audiobook – Unabridged

Frank Bettger (Author), Arthur Morey (Narrator), Simon & Schuster Audio (Publisher)
4.7 4.7 out of 5 stars 3,662 ratings
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A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you.

When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable - and more valuable to your company - when you apply Bettger's keen insights on:

  • The power of enthusiasm
  • How to conquer fear
  • The key word for turning a skeptical client into an enthusiastic buyer
  • The quickest way to win confidence

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  1. Listening Length
    6 hours and 15 minutes
  2. Author
    Frank Bettger
  3. Narrator
    Arthur Morey
  4. Audible release date
    December 6, 2016
  5. Language
    English
  6. Publisher
    Simon & Schuster Audio
  7. ASIN
    B01MSHJDRS
  8. Version
    Unabridged
  9. Program Type
    Audiobook
  10. See all details
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Product details

Listening Length 6 hours and 15 minutes
Author Frank Bettger
Narrator Arthur Morey
Whispersync for Voice Ready
Audible.com Release Date December 06, 2016
Publisher Simon & Schuster Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B01MSHJDRS
Best Sellers Rank #10,262 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#41 in Business Sales (Audible Books & Originals)
#89 in Sales & Selling (Books)
#172 in Leadership (Audible Books & Originals)

Customer reviews

4.7 out of 5 stars
4.7 out of 5
3,662 global ratings

Top reviews from the United States

irene C Huston
5.0 out of 5 stars Wonderful timeless inspiration
Reviewed in the United States on April 21, 2024
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I imagined this to be an antique tone with information that was out of sync with the times, but damn I was wrong. This is as timeless as any sales book I have read. It gives you insight into the human psyche in the sales cycle as we now call it.
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Jean H.
5.0 out of 5 stars Top ideas for the salesman
Reviewed in the United States on April 30, 2024
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Although some of the contents are old, the basic sales principles are universal for all every day activities. A must read.
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Eddie Willims
5.0 out of 5 stars Excellent!
Reviewed in the United States on March 13, 2024
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An excellent book! I highly recommend it. Full of actionable items for anyone in sales!
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Stephan Sorger
4.0 out of 5 stars How I Raised Myself from Failure to Success in Selling
Reviewed in the United States on February 28, 2018
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This book is positioned as a Dale Carnegie-approved introduction to attitudes to develop for more sales. The book contains the following parts. Each part contains several chapters and key ideas. It is my intent that the discussions of the content kindle your interest and spur you on to buy the book.

Part 1. "These Ideas Lifted Me Out of the Ranks of Failure"
In this part, the author recommends increasing one's enthusiasm in order to increase sales. The author also recommends keeping careful records of each sales call (visit). Through the records, the author discovers that 70% of the sales are made on the first interview, 23% on the second, and 7% on the third and after. And yet 50% of his time was spent going after the 7%. I could relate to the futility of such an approach.

Part 2. "Formula for Success in Selling"
In this section the author recommends finding a prospect's inner motivation in order to increase sales. He also recommends asking questions to learn more about the prospect. Based on the stories in the book, the author is a master at the FUD technique of sales (instilling fear, uncertainty, and doubt in others to manipulate them into buying).

Part 3. "Six Ways to Win and Hold the Confidence of Others"
In this part, the author recommends not speaking poorly about your competitors. He also mentions the power of customer testimonials.

Part 4. "How to Make People Want to do Business with You"
In this section, the author stresses the importance of remembering names, and not talking too much.

Part 5. "Steps in Sale"
In this part, the author stresses the importance of selling the interview (meeting), not the product. He also recommends using appointments to manage time more effectively.

Part 6. "Don't Be Afraid to Fail"
In this section, the author recommends increasing one's effort (such as increasing the number of sales calls) in order to generate more sales. He closes the book by listing the 13 subjects (Temperance, Silence, Order, etc.) Benjamin Franklin discusses in his autobiography, and recommends the reader find his or her own 13 subjects on which to focus.

Overall, I found the book interesting with useful elements for traditional relationship-based salespeople. The part I appreciated the most was on effectiveness, such as reviewing sales records to discover that he had been essentially wasting 50% of his time on lackluster prospects.
66 people found this helpful
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Ephrayim Masse
5.0 out of 5 stars Great book
Reviewed in the United States on February 29, 2024
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Arrived fast and is a great book
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The Truth
5.0 out of 5 stars A must read for anyone who needs a little push
Reviewed in the United States on April 12, 2007
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When I first saw this book, I thought to myself, "why would I buy a book that is so small compared to the others, and includes the word failure in its title"? Thankfully I purchased it anyway because it was one of the best books I've ever read. One that didn't even lull me to sleep since that's what happens when a book gets long winded. I was reading Tom Hopkins' book "How to be a successful salesman" and finished reading this book first! It's truly an amazing book because so much of the principles in it were written over 60 years ago, and it still can be applied today. I'm sure that many of those self help "gurus" such as Anthony Robbins or Robert Kyosaki (I think that's how you spell his last name) have read this book and basically plagiarized it's most important principles while calling it "there own ideas". It truly is one of the better books out there and believe me, there are plenty to choose from. Unfortunately, many of them are real losers but not this one. Mr. Bettger (pronounced bet-cher) uses some his own life experiences which is what makes this book such an easy read because he explains it with so much inspiration and enthusiasm. I guess it's because he uses some of the principles he learned from reading books by the REAL INSPIRATIONAL, if not the original gurus of self help, Napoleon Hill & Dale Carnegie. I tell you, when I started reading this book, I just couldn't put it down. It makes you want to do something right away just as soon as you finish reading it. For example, I've been meaning to loose a little weight (ok maybe alot) for some time, but I never got around to doing it. As they always say, something would always come up. If it wasn't one thing it was another. Well after reading this book, I would've ran to the gym and signed up except that it was about 12 in the morning. So I signed up the next day. I am proud to say that I have lost about 10-12 pounds so far and I'm feeling like a melting snowman. You see my friends, reading this book isn't just for people who are looking for a career in sales. It's a book that inspires anyone who is looking to do something with his life that should have been done ages ago! You just needed that little push and this book can help give you that push. So for anyone who feels his life is in a rut or needs to get a little inspired, or if you're a litte broke and don't have the $10.40 for this book because you just spent $25.00 on the last Anthony Robbins book,(man there's so many of his books) borrow it from someone! I urge you to get this book. As I said before it's an easy read and you can even read it to your children because since it was written 60 years ago, it contains no foul language. And you can "bet your life" on that!
23 people found this helpful
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Amazon Customer
5.0 out of 5 stars Excellent reading
Reviewed in the United States on January 14, 2024
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I enjoyed reading this book and hope to accomplish many dreams and goals.
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Top reviews from other countries

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Eduardo Diaz
5.0 out of 5 stars La biblia del vendedor.
Reviewed in Mexico on February 8, 2024
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El señor Bettger explica los principios para ser un buen vendedor de forma increiblemente clara relatando como fue que el los aprendió o descubrió en su amplia experiencia.
Algunas de sus técnicas de ventas son impresionantes incluso para el día de hoy y dignas de ser imitadas.
Recomiendo este libro para cualquiera que quiera dedicarse a las ventas o empezar a vender sus productos o servicios.
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Nathal
5.0 out of 5 stars Frank suggestions
Reviewed in India on February 13, 2022
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This book is well written, concise and offers loads of insights for sales people in all aspects of selling (B2C, B2B, etc.). Provides advise on personal development as well as improvements on each step of the sales process. I have read it twice and would definitely keep it in easy reach for future reference.
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Amazon Customer
5.0 out of 5 stars Quick read, timeless selling techniques
Reviewed in Canada on February 25, 2020
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This book is a quick read with some very useful, timeless selling techniques that could be of a great value for any salesman. It’s a narrative of the author’s experiences not a methodical economic book as an example. I would recommend this book to anyone looking for some alignment or just as a reminder for better performance.
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Cliente Amazon
5.0 out of 5 stars Leitura obrigatória pra qualquer pessoa!
Reviewed in Brazil on March 20, 2019
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Livro excelente, que aborda de forma bem didática as várias técnicas que Frank Bettger, vendedor de seguros de vida, usou para ser bem sucedido. Tais técnicas podem ser usadas não apenas para "vender", mas para a vida. Ele explica de simples e com exemplos. Recomendo fortemente a leitura!!
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cavolfiori
5.0 out of 5 stars eccellente
Reviewed in Italy on January 16, 2020
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libro assolutamente fantastico. lo consiglio vivamente a tutti coloro che devono vendere.
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