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Great deal, fast and in line with description

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Ans

Strategy framework

Recensito in Italia il 21 giugno 2019

This book is a must have. It provides a very interesting framework to identify a blue ocean strategy.

Una persona l'ha trovato utile

Antonio Manzo

Non male!

Recensito in Italia il 1 aprile 2019

Un libro molto interessante che spiega in maniera accurata come creare "un oceano blu". Vengono fatti molti esempi che però nel corso della lettura possono risultare ripetitivi.

Una persona l'ha trovato utile

sandrine

Well written

Recensito in Italia il 15 ottobre 2020

Really good

Recensito in Italia il 16 dicembre 2016

I have read Blue Ocean Strategy in 2005. It's simply fantastic. I've used its principles, ideas and frameworks in developing several and different businesses and I've always achieved incredible and unthinkable marketing results.. ....

Thanks to Chan Kim and Mauborgne for this masterpiece.

David Scialpi

Una persona l'ha trovato utile

Luca

Un grande classico

Recensito in Italia il 4 novembre 2014

Un libro "obbligatorio" non solo per chi lavora al Marketing, ma per chiunque. Utile anche al di fuori del mondo del lavoro. Da` insegnaenti che sembrano ovvi, ma solo dopo averli letti... C'e' anche in italiano e francese. Ottimo come regalo.

Very helpful for entrepreneurs. Less helpful for employees of big corporations.

Alberto

Recensito in Italia il 17 aprile 2019

Very helpful. It would be good to also have a 1 slide that resumes the steps to follow for applying the Blue Ocean Strategy.

Una persona l'ha trovato utile

Federico Patuzzi

Molto interessante

Recensito in Italia il 4 gennaio 2019

Il concetto di base è molto interessante da analizzare, do 4 stelle e non 5 solo perchè il concetto tende a ripetersi un po'

Traduci tutte le recensioni in Italiano

Le recensioni migliori da altri paesi

Amazon Customer

Ubiquitous

Recensito in Canada il 28 dicembre 2023

This book is an absolute must-have for anyone in a startup or really small or medium sized business.

There is nothing that disturbs me more than people who struggle in business with their fingers in their ears swimming in a red ocean. In Canada we have a lot of monkey-see-monkey-do businesses that rely on continuous rounds of big government money and meandering from one tech bubbles to the next to survive and it drives me nuts. This book is the solution.

👱🏻‍♀️Amy

🌊 "Navigating the Blue Ocean: Unlocking Uncontested Market Space with Blue Ocean Strategy" 🌊

Recensito negli Stati Uniti il 20 luglio 2023

🌟 Dive into the world of strategic innovation with "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space." This groundbreaking book presents a fresh approach to business strategy, guiding readers on how to discover new market opportunities and create uncontested space for growth. Get ready to embark on a journey of strategic discovery and unlock your organization's full potential! 🌟

🌼 Top 5 Takeaways 🌼

1️⃣ Beyond Competition: "Blue Ocean Strategy" challenges the traditional approach of competing in crowded market spaces. It introduces a concept of creating uncontested market space, allowing organizations to break free from fierce competition and open up new avenues for growth and success.

2️⃣ Value Innovation: The book emphasizes the importance of value innovation, which involves delivering exceptional value to customers while simultaneously reducing costs. By focusing on both differentiation and low cost, organizations can unlock new market opportunities and redefine industry boundaries.

3️⃣ Strategic Framework: "Blue Ocean Strategy" provides a practical framework for identifying and developing blue ocean opportunities. It guides readers through a systematic process of analyzing existing markets, exploring new customer segments, and creating innovative value propositions that disrupt traditional industry norms.

4️⃣ Real-Life Examples: The book features numerous real-life examples and case studies that illustrate successful blue ocean strategies across different industries. These examples offer valuable insights into how organizations have created uncontested market space and achieved significant growth and success.

5️⃣ Implementation Roadmap: In addition to theory and concepts, "Blue Ocean Strategy" offers a roadmap for implementation. It provides practical guidance on how to overcome organizational hurdles, align stakeholders, and execute blue ocean strategies effectively, making it a valuable resource for turning concepts into action.

⭐ Pros ⭐
✅ Fresh approach beyond traditional competition.
✅ Emphasis on value innovation for growth and success.
✅ Strategic framework for identifying blue ocean opportunities.
✅ Real-life examples across various industries.
✅ Implementation roadmap for effective execution.

⛔ Cons ⛔
❌ Requires adaptability and openness to challenge existing business practices.
❌ Some concepts may require careful adaptation to specific industries or contexts.

🌟 In summary, "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space" is a groundbreaking resource for organizations seeking to break free from the confines of traditional competition and explore new market opportunities. With its strategic framework, real-life examples, and implementation roadmap, it provides valuable insights and practical guidance for organizations aiming to redefine industry boundaries and achieve sustainable growth. Dive into the blue ocean and unleash your organization's untapped potential with this transformative book! 🌟

13 persone l'hanno trovato utile

Luffy Reviews

Good knowledge in this book

Recensito nel Regno Unito il 13 febbraio 2024

I found this to be an amazing read. it's a good book to help you to drive innovation or to be different and the perspectives it gives you is an eye opener.

Lots of value to be gained from this book, great stories and examples that you can take on and implement. It has a lot of great insight here, great book to read regardless.

Hope you found my review helpful.

Sai Krishna yellumahanthi

Fantastic book!

Recensito in India il 11 ottobre 2023

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a must-read for Business professionals and for Entrepreneurs. The book emphasizes the importance of creating uncontested market space, rather than competing in existing ones. Using real-life examples like the Cirque du Soleil, the authors offer practical tools to help businesses develop a unique value proposition.

Overall, Blue Ocean Strategy is an insightful and inspiring book, filled with practical advice and real-life examples. It's essential reading for anyone looking to create a competitive advantage in a crowded market.

4 persone l'hanno trovato utile

Adem

Einfach wow

Recensito in Germania il 10 settembre 2023

Einfach wow