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The Innovator's Method: Bringing the Lean Start-up into Your Organization Hardcover – 9 September 2014
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A radical new method-adapting the latest techniques honed by successful startups- for managing innovation in established businesses. Call it "lean startup," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean startup" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation
- Print length288 pages
- LanguageEnglish
- PublisherHarvard Business Review Press
- Publication date9 September 2014
- Dimensions16.26 x 2.79 x 23.62 cm
- ISBN-109781625271464
- ISBN-13978-1625271464
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Review
"The Innovator's Method does an exceptional job of incorporating concrete research with other innovation concepts to support a holistic model that outlines an end-to-end process for creating and refining ideas and then bringing them to market." -- Research-Technology Management
"The Innovator's Method is filled with techniques that can help you define the jobs that customers will pay you to solve." -- Inc.
"Furr and Dyer present their ideas with clarity and enthusiasm, and include helpful diagrams and charts. Readers looking for a single volume on nimble innovation will find this guide indispensable." -- Publishers Weekly
ADVANCE PRAISE for The Innovator's Method:
Clayton M. Christensen, Professor, Harvard Business School; author, The Innovator's Dilemma--
"This is the first book that chronicles the process of innovation from beginning to end. If one faces a high-uncertainty problem, then the tools of lean start-up and design thinking they describe are valuable innovation tools."
Steve Blank, author, The Four Steps to the Epiphany; father of the Lean Start-up Movement--
"An absolute must-read for any manager or entrepreneur."
John Donovan, Senior Executive Vice President, AT&T Technology and Network Operations--
"The Innovator's Method lays out the importance of leadership and culture change within large companies in today's age of uncertainty. The method serves as the foundation for accelerating innovation and driving change by bringing great ideas to life."
Robert I. Sutton, professor, Stanford University; Wall Street Journal bestselling coauthor, Scaling Up Excellence--
"The Innovator's Method provides complete guidance that will help every leader navigate the difficult journey from generating viable ideas to setting the stage for their success. Furr and Dyer weave together stories and principles to make crystal clear why and how leaders ought to take action."
Brad Smith, President and CEO, Intuit--
"The Innovator's Method will help leaders create a culture of experimentation that empowers teams to make decisions grounded in real experiments. The leader becomes chief experimenter, not chief decision maker, thereby enabling the company to behave like a network of start-ups."
Marc Benioff, Chairman and CEO, salesforce.com--
"There are dozens of books you could read about innovation--or you could read just this one. Furr and Dyer have synthesized the best ideas from lean start-up and design thinking to provide real, actionable insights that can help you test, validate, and launch new innovations."
About the Author
Nathan Furr is a professor of entrepreneurship at BYU's Marriott School of Management and has worked previously as a management consultant, venture capitalist, and entrepreneur.
Jeff Dyer is the Horace Beesley Professor of Strategy at BYU's Marriott School of Management. He worked previously as a management consultant, cofounded The Innovator's DNA consultancy, and is the lead author of The Innovator's DNA and numerous other popular books and articles.
Product details
- ASIN : 1625271468
- Publisher : Harvard Business Review Press (9 September 2014)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 9781625271464
- ISBN-13 : 978-1625271464
- Dimensions : 16.26 x 2.79 x 23.62 cm
- Best Sellers Rank: 225,495 in Books (See Top 100 in Books)
- 127 in Business Structural Adjustment
- 132 in Organisational Change
- 1,192 in Strategic Business Planning
- Customer Reviews:
About the authors
Nathan Furr is a strategy and innovation professor at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. Professor Furr earned his Ph.D. from Stanford University where he studied how innovators commercialize their ideas. His bestselling books include The Innovator’s Method (Harvard Business School Press, 2014); Leading Transformation (Harvard Business School Press, 2018); Innovation Capital (Harvard Business School Press, 2019); and Nail It then Scale It (NISI Press, 2011). He has published broadly in Harvard Business Review, Sloan Management Review, Forbes, Inc, and academic journals. He is an Innosight Fellow, has been nominated for the Thinkers 50 Innovation Award, and works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay and others.
Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School. In addition to his most recent book, Competing Against Luck, he is the author of nine books, including several New York Times bestsellers — The Innovator's Dilemma, The Innovator's Solution, Disrupting Class, and and most recently How Will You Measure Your Life?. Christensen is the co-founder of Innosight, a growth-strategy consultancy; Rose Park Advisors, an investment firm; and the Christensen Institute, a non-profit think tank. In 2011 and 2013, he was named the world’s most influential business thinker by Thinkers50.
Jeff Dyer is the lead author of bestseller "The Innovator's DNA," (with Clayton Christensen and Hal Gregersen) which identifies five skills that the world's best innovator's use to come up with creative ideas. His follow up book, "The Innovator's Method" (with Nathan Furr) examines how the best innovators use a systematic process to test and validate those ideas before launching them on the market. Dr. Dyer (Ph.D., UCLA, 1993) is a Professor of Strategy at the Marriott School, BYU where he serves as Chair of the Department of Organizational Leadership and Strategy. Before joining BYU, Dr. Dyer was a professor at the University of Pennsylvania's Wharton School where he maintains an adjunct professor position and continues to teach Executive MBAs and in Executive Programs. Dr. Dyer's experience includes five years as a consultant and manager at management consultancy Bain & Company.
Dr. Dyer's research and consulting has focused on innovation, change, alliances, and effective collaboration, both within and across organizations. He is the only strategy scholar in the world to have published five times in Strategic Management Journal (the top academic journal in strategy) and Harvard Business Review (the top practitioner journal). His research has been very impactful, as evidenced by the fact that Dr. Dyer was recognized by Essential Science Indicators as the 17th most cited scientist (1996-2006) in the combined fields of management, finance, marketing, operations, and economics. He was ranked as the 4th most cited management scholar. His research has won awards from the Academy of Management, Institute of Management Science, Strategic Management Society, and McKinsey & Company. His Oxford book, Collaborative Advantage, was awarded the Shingo Prize Research Award.
Dr. Dyer regularly consults and conducts training programs in the areas of innovation, change, and strategy. His past clients include Adobe, AT&T, Cisco, General Electric, Gilead Sciences, Johnson & Johnson, and Sony. He is co-founder of The Innovator's DNA Consultancy which provides innovation training and consulting to companies.
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Era industrial > Era da Informação.
Business School > Innovation School.
Líder tomador de decisões > Líder experimentador. O experimentador estimula a tomada de decisão pelo cliente, a partir da imersão, ideação e prototipação.
Vale muito a leitura. Cases interessantes. Bem redigido. Super recomendo.