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wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free
Purchase options and add-ons
Item Form | Liquid |
Color | Soft Beige |
Skin Type | All, Oily, Combination, Dry |
Finish Type | Matte |
Recommended Uses For Product | Moisturizing |
About this item
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.
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From the manufacturer
Make Up For Play
EVERYBODY’S FIRST
wet n wild has made budget beauty accessible to mass audiences since 1979. We reinvent the meaning of value with high-performance essentials and new innovations, in clean, cruelty-free products. wet n wild gives people the freedom to choose – from award-winning eyeliners, to foundations championed by beauty influencers and makeup artists as outperforming luxury products!
100% Cruelty Free
wet n wild NEVER tests on animals. We are proud members of PETA’s “Beauty Without Bunnies” program, which is committed to eradicating animal testing. We believe in cruelty-free beauty first! None of our furry, feathery, or scaly friends would ever be used for product testing.
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FACEYour skin, made better! Our vitamin-packed primers, flawless high-coverage foundations and concealers, velvety powders, and hydrating natural perfectors deliver ultimate value and performance. |
EYEFor smoking, popping, shaping, or for ultimate smudge-proof precision, our liners, eyeshadows, mascaras and brow products are absolute essentials for your makeup arsenal. |
LIPHigh-gloss moisture, budge-proof mattes, metallics, and deeply nourishing treatments in every shade and finish you could ask for. |
NAILWe love being your first! Our nail polish is legendary for value, and we continue to offer high-performance innovation in a range of shades and effects for any occasion. |
*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19
Product Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 3.97 x 1.53 x 3.97 inches; 0.29 ounces
- Item model number : 365C
- UPC : 077802536532
- Manufacturer : Markwins Beauty Products
- ASIN : B01MY7M3R8
- Country of Origin : USA
- Best Sellers Rank: #3,395 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #48 in Foundation Makeup
- Customer Reviews:
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This Item wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free | Recommendations | dummy | dummy | dummy | dummy | |
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Price | -16% $5.47$5.47 List: $6.49 | -24% $4.93$4.93 List: $6.49 | -16% $4.47$4.47 List: $5.29 | -24% $7.58$7.58 List: $9.99 | -24% $7.58$7.58 List: $9.99 | -32% $6.83$6.83 List: $9.99 |
Delivery | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 | Get it as soon as Tuesday, Apr 2 |
Customer Ratings | ||||||
Light weight | 4.1 | 4.0 | 4.3 | 4.1 | 4.2 | 4.7 |
Longevity | 4.0 | 3.8 | 4.2 | 4.2 | 4.2 | 4.1 |
Sheerness | 3.9 | 3.7 | — | 4.6 | 4.0 | 4.5 |
Moisturizing | 3.9 | 3.8 | — | 4.4 | 4.0 | 4.3 |
Easy to spread | — | 4.0 | — | 4.7 | 4.4 | 4.5 |
Sold By | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com |
coverage | Buildable Coverage | Medium | Full | Full | Full | Full |
form | Liquid | Stick | Liquid | Powder | Liquid | Liquid |
skin type | All, Oily, Combination, Dry | Combination | All | Normal; Oily | Normal; Oily | Normal; Oily |
skin tone | Medium | Medium | Light | All | Every skin tone/Medium | Medium |
finish type | Matte | Semi-Matte | Matte | Matte | Matte | Matte |
weight | 0.29 ounces | 0.09 pounds | 0.07 pounds | 0.8 ounces | 110 grams | 110 grams |
Videos
Videos for this product
1:27
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Wet N Wild Photo Focus Foundation Review
Miranda Parker
Videos for this product
0:39
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Wet & Wild Photo Focus Foundation Review!
caseyyisfetchh
Videos for this product
1:04
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Wet And Wild Foundation Review - YOU MUST WATCH THIS
Martins Family
Videos for this product
1:46
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wet n wild Photo Focus Foundation & Pressed Powder
Fabian
Videos for this product
1:10
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DEMO - Wet n Wild Photo Focus Matte Foundation
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Videos for this product
0:33
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Selfie Approved Foundation
Markwins Beauty Products
Important information
Safety Information
B01MY7M3R8
Ingredients
Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, [+/- (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499].
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the coverage, value, color and quality of the skin foundation concealer. For example, they mention it's a great everyday foundation, the shades are pretty true and it blends beautifully. That said, some complain about the smell and weight.
AI-generated from the text of customer reviews
Customers like the coverage of the skin foundation concealer. For example, they say it has great coverage, is full coverage, and is buildable. Customers also mention that the initial coverage is pretty and it provides a light-medium coverage. That said, some say it's great for everyday light coverage.
"This is a good foundation for the price. Great for everyday light coverage. Would not recommend for oily skin but great for normal to dry." Read more
"I was skeptical about this product at first. but wow it has great coverage. Long lasting. Overall great product...." Read more
"...i actually really really like this foundation! coverage is good as someone that has hyperpigmentation. great purchase for me!" Read more
"This is the best full coverage foundation, I’ve tried them all! Still can’t believe the price!" Read more
Customers appreciate the value of the skin foundation concealer. They say it's better than many expensive foundations, has nice formula, and provides great coverage for how cheap it is.
"...At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs...." Read more
"...With all of that said I would recommend this product. Value for price can’t be beat." Read more
"This is a good foundation for the price. Great for everyday light coverage. Would not recommend for oily skin but great for normal to dry." Read more
"...find myself reaching for this over my Estée Lauder foundation.. it’s affordable, with great buildable coverage...." Read more
Customers are satisfied with the color of the skin foundation concealer. They mention that the shade nude ivory looks good on their very light skin. The product blends beautiful and is buildable. The shades are pretty true. Customers also say that the product is sheer, buildable, and glides right. They appreciate the great price and color selection.
"...It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any..." Read more
"Not as concealing as I hoped but it has nice, true coverage. The little paddle is a different feature but good." Read more
"I love it. So smooth and mash perfectly 👌..." Read more
"I got it in rose ivory an It perfectly matches super high coverage an the kicker lasts all day long." Read more
Customers like the quality of the foundation. They say it's a reliable go-to for a flawless finish, and it gets better with time. Some say that it'll make a good eyeshadow primer.
"...photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!!..." Read more
"...this over my Estée Lauder foundation.. it’s affordable, with great buildable coverage...." Read more
"...and particularly this product because for the price it’s a very good quality foundation." Read more
"...this thing is bad, like really really bad. It accentuates every single imperfection that you have and don't have...." Read more
Customers like the durability of the skin foundation concealer. They say it lasts all day, does not break apart, and is long-lasting. Some say that it does a good job lasting on the skin even under a mask. Overall, most are satisfied with the durability and performance of the product.
"...Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear...." Read more
"...Long lasting. Overall great product. I have sensitive skin and I did not have any breakouts. Highly recommend. Will be ordering aga6" Read more
"***UPDATE*** They do wear very well. They are the exact same color when applied, though...." Read more
"...ivory an It perfectly matches super high coverage an the kicker lasts all day long." Read more
Customers like the cakey. They say it's pretty darn good, surprising by the quality, and a good drugstore option for those with acne and oily skin. Customers also say it has good coverage, is not cakey at all, and is a great drugstore foundation.
"...Long lasting. Overall great product. I have sensitive skin and I did not have any breakouts. Highly recommend. Will be ordering aga6" Read more
"...I was really surprised by the quality of this! It worked well with my primers, setting powders and sprays...." Read more
"...I’d say the coverage is medium and easily buildable. It didn’t settle too much into my fine lines and creases and dried down quickly...." Read more
"...Skin like and not cake like." Read more
Customers are mixed about the weight of the foundation. Some mention that it is lightweight and moisturizing, while others say that it feels a little heavy at the end of the day. Some say that the color is too light for their skin and that the foundation is too thick.
"...Not too heavy/cakey. I even used it on my wedding day! I only wish it also had SPF, but I’ll continue to purchase it." Read more
"...when I first opened the bottle because it seemed to look and feel very thin...." Read more
"It's one of my favorite foundations. Easy to use, it doesn't feel super heavy on the skin and it blends well." Read more
"...It's unnecessary and kind of annoying but it does the job. The formula is lightweight but has very good coverage...." Read more
Customers are not satisfied with the smell of the skin foundation concealer. They mention that it smells a little bit like paint.
"I love this foundation but the one I got this time had a strong smell like it was old or something. Returned and got a refund...." Read more
"...everything out of it towards the end of the bottle and it's also heavily scented." Read more
"It applies super well but really smells like hardware paint" Read more
"...It has a bit of a weird smell but honestly after you put it on and blend it you cannot smell it at all...." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!!
TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
Reviewed in the United States on February 27, 2018
When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!!
TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
but wow it has great coverage. Long lasting. Overall great product. I have sensitive skin and I did not have any breakouts. Highly recommend. Will be ordering aga6
Top reviews from other countries
Il a une couvrance moyenne à forte je dirais. Moi c’est le genre de fond de teint que j’aime. La matière est assez épaisse je trouve mais il est modulable, tout dépend de la quantité que vous prélevé. Il donne un joli teint parfait comme je les appelle, sans faire too much.
Il faut aimer l’applicateur, personnellement moi il ne me dérange pas, et l’odeur qui est assez forte.
La bouteille est en verre. Regardez les swatchs sur Internet avant de commander, comme pour tous les fonds de teints
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