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So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen Hardcover – August 6, 2019
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An inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way.
Though they are the fastest-growing form of media, podcasts can actually be tricky to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to work smarter, not harder as they start their own audio forum.
Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough but important questions to help budding podcasters define and achieve their goals, including:
Why do you want to start a podcast?
Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story—and what you really need (and don’t need!) in order to get started.
What is your show about?
For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences?
Who is your podcast for?
Who are you trying to reach? How will your content and tone appeal to those listeners?
How is your show going to be structured?
Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own.
With this motivational how-to guide—the only one on the subject available—you’ll find the smart, bottom-line advice and inspiration you need to produce an entertaining and informative podcast and promote it to an audience that will love it. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving!
- Print length224 pages
- LanguageEnglish
- PublisherWilliam Morrow
- Publication dateAugust 6, 2019
- Dimensions5.5 x 0.81 x 8.25 inches
- ISBN-100062936670
- ISBN-13978-0062936677
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Editorial Reviews
Review
Not only does [Meinzer] lay out a proven method to get your podcast up and running, but she inspires you to constantly improve your game. Use her success as a springboard to build a podcast that attracts listeners while giving you a platform to spread your message. — Forbes
This book is by Kristen Meinzer, co-host of one of my favorite podcasts By the Book. I would pretty much trust her with my life, so I would def trust her to teach your friend how to start a pod. — Rachel Dunkel for Buzzfeed
This is the one and only book you need to get started. — Gretchen Rubin, New York Times bestselling author of The Four Tendencies and host of Happier with Gretchen Rubin
[Meinzer] asks pointed questions intended to help readers find their voice and refine their product. . . . Clear and direct. . . . Dabblers who think it will be easy because ‘my friend Dave and I are really funny’ will (rightfully) be discouraged, but those serious about mastering podcasting will find Meinzer’s insights invaluable. — Publishers Weekly
The real value of this book is the balance of clear instruction with motivation as Meinzer encourages aspiring podcasters to dig deep into what they want to share, while providing them with the tools to make their voices heard. — Booklist (starred review)
Just the book I needed. . . . I’m working on launching a new project that is not a podcast, but so much of this was applicable to my project. . . . I appreciated the comprehensive overview of a variety of topics . . . interwoven with behind-the-scenes insights and a huge dose of encouragement. — Book Riot
Kristen Meinzer knows podcasting inside out, upside down and sideways, and she has probably mastered a fourth podcast dimension I’m not aware of. Buy it and read it: Your future listeners thank you in advance. — Chris Bannon, chief content officer, Stitcher
It’s like having a smart-as-heck mentor whispering You’ve got this in your ear, with a playful laugh to remind you to take your work seriously and have fun along the way. — Kerry Donahue, director of training, PRX
Kristen Meinzer has brilliantly laid out everything you need to know (it’s probably more than you think!) and exactly what steps to take from here. Just do it! — Sarah Bentley, director of podcasts, originals, and non-music programming at Pandora
Kristen Meinzer’s book is a smart, funny, thoughtful step-by-step guide not just for getting into podcasting, but also for being a good person while you do it. You’ll feel validated—and ready to tackle the world! — Mia Lobel, executive producer, Revisionist History
Kristen Meinzer has written the definitive book on how to start a podcast. She’s not just the expert; she’s your biggest cheerleader and teacher, encouraging you to be bold and share your voice. She’s there holding your hand and until she pushes you out of the nest, saying, ‘Be bold! You can do it! I believe in you!’ — Ann Heppermann, founder, the Sarah Awards
If you're thinking of starting a podcast or any other kind of media show, I recommend it. — PubTalk Live
The book is chock full of ideas to get you to think outside the box, and really fine-tune not just the first five minutes of your show but your entire show. I really liked this book a lot. — School of Podcasting
A book worth reading even if you're already podcasting. — Inside Podcasting
A true expert on this subject, so listen up and take notes! — Bust Magazine
About the Author
Kristen Meinzer is a podcast host, producer, and former director of nonfiction programming for Slate’s sister company, Panoply. Her hosting credits include Stitcher/Panoply’s By the Book, Stitcher’s We Love You (And So Can You), CNN’s Decades of Movies podcast, Panoply’s When Meghan Met Harry, and WNYC/PRI’s Movie Date. Her producing credits include Happier with Gretchen Rubin, The Sporkful, Food 52’s Burnt Toast, Girlboss Radio, and other award-winning shows. Kristen’s work has been celebrated in Time, the Washington Post, Bust, Buzzfeed, the Evening Standard, Real Simple, Indiewire, and dozens of other publications. She lives in Brooklyn, New York.
Product details
- Publisher : William Morrow (August 6, 2019)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 0062936670
- ISBN-13 : 978-0062936677
- Item Weight : 10.2 ounces
- Dimensions : 5.5 x 0.81 x 8.25 inches
- Best Sellers Rank: #86,490 in Books (See Top 100 in Books)
- #8 in Podcasts & Webcasts
- #313 in Communication Skills
- #427 in Industries (Books)
- Customer Reviews:
About the author
Kristen Meinzer is an award-winning podcast host, producer, commentator, speaker, and author specializing in contemporary social issues and popular culture. She is the co-host of "By The Book," along with Moth Storyslam winner Jolenta Greenberg and "When Meghan Met Harry," along with MTVUK host James Barr. Prior to that, she co-hosted WNYC's "Movie Date" podcast, along with Newsday film critic Rafer Guzman. Kristen's books include "Return to Intercourse: An Amish Romance" (which she wrote in under two weeks as an assignment for "By The Book") and the forthcoming William Morrow publication, "So You Want to Start A Podcast" (a practical and inspirational guide to finding your voice, launching your show, and building your community). Kristen's work has been celebrated in Time Magazine, The Washington Post, Bust, Buzzfeed, Vice, The Guardian, The Evening Standard, Real Simple, Indiewire, and dozens of other publications. It’s also been showcased on NPR, NBC, TLC, the BBC, and other national and international outlets.
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Your writing style is so clear and to the point. I appreciate your humor and kindness to help the reader make a great product. Overall, I felt like I was reading a warm guidebook from a well intentioned friend trying to help me shape the vision of my podcast. Thanks again and I look forward to many more books from you. Keep up the great episodes too!
Still in the dreaming and scheming stage? Or clocked in over 100 episodes? Either way, this book has much to offer. For By the Book fans, it is a great behind-the-scenes peek into the making of the show. The introduction makes you feel like Kristen is wrapping you in an enormous hug and letting you know that you are OK.
Here's a "Duh, why didn't I know that?" small tip - Meinzer tells us to re-record from the beginning of a sentence when you flub a line, instead of just repeating the screwed up word...why hadn't I figured this out before? Over half the book applies to people who have existing shows, and I found the Cast It/Make It/Share It/Grow It sections incredibly helpful. It was also fun to go back and re-think our existing show (Preheated, the Baking Podcast) using the prompts and questions in the Dream It/Write It/Host It sections. Also the Diversity section is something you won't find elsewhere, and it's so important.
Other valuable aspects of the book: the template for an effective pitch email, politeness reminders, and tips to get people to respond by being persistent, yet polite and professional. Knowing that someone as successful as Kristen doesn't just snap her fingers and get a guest is super helpful.
To get the most out of this book, read it first and then listen to By the Book Episodes 97 & 98 where Kristen and Jolenta use the book to create a new podcast called We Love You (And So Can You). I don't know that I've ever heard a self-help author use THEIR OWN BOOK to do something in real life, in real time. It was such a fascinating way to learn that creating a podcast is not a linear process and taking in feedback can make your show better. Hearing the back and forth of the Steps play out in real time as they create the new show demonstrates how to take the information and apply it to an actual podcast creation.
The book breaks podcasting into these sections:
1. Dream It - here Kristen asks good questions and tells the truth in a way that doesn't make you feel silly for not knowing.
2. Write it - Yes, you should write your show and give it structure, and Kristen's got the data to prove why
3. Host it - Should you have a co-host? Yes, yes you should and here's why...and how to handle things when you disagree
4. Cast it - Honestly, this was the part of the book that I think will help my podcast the most, long term
5. Make it - I needed to read this section; it's the part I'm most nervous about
6. Share it - You want an audience, right?
7. Grow it - The podcast isn't "over" after it's released; this is the nuts and bolts of how to make your podcast more influential
How much do I like this book? I stopped to write this review while I was fetching the link to share with others!
Top reviews from other countries
Reviewed in India on March 9, 2023