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Pureology Hydrate Moisturizing Shampoo | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated Hair | Sulfate-Free | Vegan

4.7 4.7 out of 5 stars 14,781 ratings

Sustainability features

This product has sustainability features recognized by trusted certifications.

Worker well-being

Manufactured on farms or in facilities that protect the rights and/or health of workers.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

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Certification Level

SILVER ACHIEVEMENT LEVEL
Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

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SILVER ACHIEVEMENT LEVEL
Safer chemicals

Made with chemicals safer for human health and the environment.

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Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

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SILVER ACHIEVEMENT LEVEL

Pureology
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Purchase options and add-ons

Brand Pureology
Item Form Cream
Hair Type Dry
Scent Lavender,Patchouli,Bergamot
Age Range (Description) Adult

Description

Sulfate-free, creamy shampoo that deeply hydrates normal to thick dry, color-treated hair.

Benefits

This thirst-quenching formula provides moisture, softness, and protection for dry and color treated hair

Suggested Use

Apply a dime-sized amount to wet hair. Using your fingers, lather and work the shampoo down to the ends. Rinse

Complete the regimen
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From the brand

Sustainability features

Sustainability features

This product has sustainability features recognized by trusted certifications.

Worker well-being

Manufactured on farms or in facilities that protect the rights and/or health of workers.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL

From the manufacturer

HYDRATE TO THE MAX

Pureology Hydrate Shampoo

HYDRATE SHAMPOO

Creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair.

Pureology Hydrate Conditioner

HYDRATE CONDITIONER

Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Pureology Hydrate Superfood Treatment

HYDRATE SUPERFOOD TREATMENT

Deeply nourishing treatment mask with essential nutrients that intensely moisturizes and softens hair.

Pureology Color Fanatic Spray

COLOR FANATIC

Multitasking leave-in treatment with 21 benefits that primes hair for heat, detangles, protects from damage, and adds shine from root to tip.

WHICH PUREOLOGY RANGE IS RIGHT FOR YOU?

Pureology Hydrate Shampoo & Conditioner

HYDRATE

Hydrate Sheer Shampoo & Conditioner

HYDRATE SHEER

Strength Cure Shampoo & Conditioner

STRENGTH CURE

Strength Cure Blonde Shampoo & Conditioner

STRENGTH CURE BLONDE

Strength Cure Shampoo & Conditioner

SMOOTH PERFECTION

Pure Volume Shampoo & Conditioner

PURE VOLUME

Nanoworks Shampoo & Conditioner

NANOWORKS GOLD

Customer Reviews
4.7 out of 5 stars
14,781
4.6 out of 5 stars
7,312
4.6 out of 5 stars
5,733
4.6 out of 5 stars
2,255
4.5 out of 5 stars
1,695
4.3 out of 5 stars
4,653
4.6 out of 5 stars
753
Price
$37.00 $31.45 $37.00 $37.00 $31.45 $37.00 $50.00
HAIR TYPE
Normal, dry color-treated Fine, dry color-treated Damaged, color-treated Blonde or highlighted Frizzy, color-treated Fine, color-treated Very dry, dull color-treated
HAIR CONCERN
Dryness, lack of moisture Dryness, lack of moisture Damage, split ends, breakage Brassy, yellow or orange tones Frizz, curl manageability Lack of volume, fullness, body Dryness, lack of shine
BENEFITS
Moisture and softness Moisture and softness Strength and softness Neutralizes brass Smoothness and frizz control Body and fullness Softness and shine
KEY INGREDIENTS
Jojoba, Green Tea, Sage Jojoba, Green Tea, Sage Keravis, Astaxanthin Keravis, Astaxanthin Camellia, Shea Butter Wheat Protein, Eucalyptus Leaf Keravis, Golden Marula Oil
FRAGRANCE NOTES
Lavender, Bergamot, Mint Lavender, Bergamot, Mint Raspberry, Peach, Water Flower Pear, Rose, Sandalwood Cocoa, Marshmallow Accord Pink Grapefruit, Wild Rose Dewy Pear, Ylang Ylang

Who is Hydrate for?

Hydrate Shampoo and Conditioner are for medium to thick, dry, color-treated hair. It works for all texture types ranging from straight to coily.

What is the difference between Hydrate and Hydrate Sheer?

We recommend Hydrate Shampoo and Conditioner for thick to medium hair types since the formula is thicker and creamier. The formula of Hydrate Sheer is silicone-free and lightweight, so it is perfect for fine to medium hair types

What is the main ingredient in Hydrate?

The main ingredients in Hydrate Shampoo and Conditioner are Jojoba oil, Green Tea, and Sage. The jojoba oil moisturizes the hair, while the green tea helps promote a healthy scalp, and the sage stimulates hair follicles.

Is this good for curly hair?

Hydrate Shampoo and Conditioner has been tested on all hair textures and is an excellent choice for curly hair.

Product details

  • Product Dimensions ‏ : ‎ 1.66 x 2.51 x 7.25 inches; 10.93 ounces
  • Item model number ‏ : ‎ P1863500
  • UPC ‏ : ‎ 884486437129
  • Manufacturer ‏ : ‎ Pureology
  • ASIN ‏ : ‎ B0891843GC
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.7 4.7 out of 5 stars 14,781 ratings

Product guides and documents

Looking for specific info?

Customer reviews

4.7 out of 5 stars
4.7 out of 5
14,781 global ratings

Customers say

Customers like the moisturizing, softness, and health of the shampoo. They mention that it adds great moisture to their hair, makes it silky, smooth, and hydrated. They also like the color protection, and quality. That said, opinions are mixed on the effect on hair, value, and smell.

AI-generated from the text of customer reviews

161 customers mention144 positive17 negative

Customers like the quality of the shampoo. They mention that it lathers richly, gets the hair very clean, and easy to manage. Some say that it does a great job for treated hair and takes up less room. Overall, most are satisfied with the quality and performance of the product.

"...P.S. Did I mention it's vegan? Good for your hair and kind to the planet!#SoftAndShiny #Pureology #WorthEveryPenny" Read more

"...Your hair will thank you. Helps you maintain a clean scalp with its foaming shampoo and the conditioner is a must as well...." Read more

"...Great mild scent, really cleans, AND protects my color" Read more

"...It was rlly nice and my hair feels cleaner than my other shampoo (biolage)." Read more

117 customers mention93 positive24 negative

Customers like the softness of the shampoo. They say it makes their hair silky, smooth, and hydrated. Some customers also mention that the shampoo softens their hair like a conditioner.

"...My hair has never felt softer or looked shinier...." Read more

"...The conditioner has a mint feeling on your scalp that feels amazing. You’ll never want another shampoo if you try this brand...." Read more

"...I ordered this and instantly made my hair and scalp feel so much better. Definitely recommend." Read more

"...I bought it bc I love the tingly feeling on my scalp. Some of the reviews are saying their hair fell out?..." Read more

71 customers mention71 positive0 negative

Customers find the shampoo to be great for moisturizing their hair. They say it adds great moisture to their hair, helps dry hair, and doesn't strip their hair of moisture. Some customers also say it completely transforms their dry scalp and wavy hair.

"...Score! I love the line of products as it keeps my hair from drying or frizzing, smells great, styles well. What more can you ask?" Read more

"...You will need so much less because there is no water in this product. It’s all shampoo. Other brands are watered down or have fillers...." Read more

"Restores condition of my hair" Read more

"Great moisturizer for hair." Read more

57 customers mention57 positive0 negative

Customers are happy with the health of their hair. They say the shampoo keeps their hair looking shiny and healthy. They also say it helps keep their color looking good for a long time. Customers also say that it brings shine and bounce back into their hair, making it look healthier.

"...My hair has never felt softer or looked shinier...." Read more

"...Makes my hair, shiny and healthy and I get many compliments." Read more

"...The shampoo smells like baby lotion and the conditioner minty. It was rlly nice and my hair feels cleaner than my other shampoo (biolage)." Read more

"This product makes my hair light and fluffy." Read more

37 customers mention32 positive5 negative

Customers like the color protection of the shampoo. They say it's good for color-treated hair, keeps it intact, and prevents it from fading. Some say it is the best shampoo for color treated hair, and does not strip the color. Overall, most are happy with the color and volume of their hair.

"What I like: Goes on easy, lathers well, is safe for color treated hair. My hair feels squeaky clean afterwards...." Read more

"...Great mild scent, really cleans, AND protects my color" Read more

"...It was wonderful on my colored hair. Rich and hydrating. My stylist says she has loved using it for years...." Read more

"...clears the build up of minerals and product from your hair but doesn't dry or alter color. Happy, happy!! 6 Stars" Read more

154 customers mention101 positive53 negative

Customers have mixed opinions about the smell of the shampoo. Some mention that their hair is soft, shinny, and smells amazing, while others say that it smells horrible, has a somewhat strong fragrance, and is not pleasing to them.

"...the line of products as it keeps my hair from drying or frizzing, smells great, styles well. What more can you ask?" Read more

"...Great mild scent, really cleans, AND protects my color" Read more

"...My only con is that is has a strong lavender scent (which I hate) but I just use a different brand conditioner and I don’t smell it after I get out..." Read more

"...The shampoo smells like baby lotion and the conditioner minty. It was rlly nice and my hair feels cleaner than my other shampoo (biolage)." Read more

96 customers mention42 positive54 negative

Customers are mixed about the value of the shampoo. Some mention that it's totally worth the price, while others say that the results don't justify the cost.

"This is my favorite shampoo and conditioner. It is expensive but it goes a long way because it is very thick...." Read more

"Ok let's get right to it. This isn't cheap. But its worth every penny according to my wife. She raves about how her hair responds to using it...." Read more

"It’s so expensive but nothing compares for dry hair. I’ve bought many and my salon uses this too. It’s so high end. And it smells soooo good." Read more

"...For anyone contemplating whether this set is worth the investment - it absolutely is...." Read more

31 customers mention14 positive17 negative

Customers are mixed about the effect of the shampoo on their hair. Some mention that it makes their hair shiny, healthy, and manageable. However, others say that it causes hair loss and follicles start detaching.

"...I am 100% positive that this product damaged my hair, causing it to fall out and leave the spots at the top of my head, shown in the photo, attached!..." Read more

"...It is expensive but it goes a long way because it is very thick. Makes my hair, shiny and healthy and I get many compliments." Read more

"...But now it's doubly dry and brittle and falling out more than normal. I couldn't figure out why and after reading other reviews, I see why...." Read more

"...Even though the price is higher, it untangles my hair, leaves it healthy, and lasts the whole day" Read more

Unparalleled Softness and Shine - Pureology Hydrate's Magic!
5 Stars
Unparalleled Softness and Shine - Pureology Hydrate's Magic!
From the first use of Pureology's Hydrate Shampoo and Conditioner, the difference in my hair was like night and day. I was skeptical at first, given the price point, but this duo has proven its worth beyond any doubt. My hair has never felt softer or looked shinier. The most surprising benefit has been for my usually oily scalp which now allows me to extend my washes to every two to three days without any greasiness. Plus, my grays seem to be taking their sweet time in making an appearance.I can now say goodbye to frequent washes and the hassle of trying to keep my hair presentable, which saves me time and the expense of additional products. For anyone contemplating whether this set is worth the investment - it absolutely is. Pureology Hydrate delivers on its promise, and it’s a resounding 5 stars from me.P.S. Did I mention it's vegan? Good for your hair and kind to the planet!#SoftAndShiny #Pureology #WorthEveryPenny
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Top reviews from the United States

Reviewed in the United States on March 25, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
From the first use of Pureology's Hydrate Shampoo and Conditioner, the difference in my hair was like night and day. I was skeptical at first, given the price point, but this duo has proven its worth beyond any doubt. My hair has never felt softer or looked shinier. The most surprising benefit has been for my usually oily scalp which now allows me to extend my washes to every two to three days without any greasiness. Plus, my grays seem to be taking their sweet time in making an appearance.

I can now say goodbye to frequent washes and the hassle of trying to keep my hair presentable, which saves me time and the expense of additional products. For anyone contemplating whether this set is worth the investment - it absolutely is. Pureology Hydrate delivers on its promise, and it’s a resounding 5 stars from me.

P.S. Did I mention it's vegan? Good for your hair and kind to the planet!

#SoftAndShiny #Pureology #WorthEveryPenny
Customer image
5.0 out of 5 stars Unparalleled Softness and Shine - Pureology Hydrate's Magic!
Reviewed in the United States on March 25, 2024
From the first use of Pureology's Hydrate Shampoo and Conditioner, the difference in my hair was like night and day. I was skeptical at first, given the price point, but this duo has proven its worth beyond any doubt. My hair has never felt softer or looked shinier. The most surprising benefit has been for my usually oily scalp which now allows me to extend my washes to every two to three days without any greasiness. Plus, my grays seem to be taking their sweet time in making an appearance.

I can now say goodbye to frequent washes and the hassle of trying to keep my hair presentable, which saves me time and the expense of additional products. For anyone contemplating whether this set is worth the investment - it absolutely is. Pureology Hydrate delivers on its promise, and it’s a resounding 5 stars from me.

P.S. Did I mention it's vegan? Good for your hair and kind to the planet!

#SoftAndShiny #Pureology #WorthEveryPenny
Images in this review
Customer image
Customer image
Reviewed in the United States on January 28, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
I read all the reviews and chose this shampoo based on positive reviews. My stylist was impressed with my choice and I was impressed with the results when she used it. A little goes a long way, and this lovely-smelling shampoo lathers richly and gets the hair very clean and easy to manage with no combing. It was wonderful on my colored hair. Rich and hydrating. My stylist says she has loved using it for years. I did not buy the conditioner but she recommended I do so, even though my scalp is healthy, simply because we are having such a dry and cold winter here in Alaska. So moe Pureology products for me! I am a convert! I was pretty easy to convince considering how pleased I was with the shampoo.
5 people found this helpful
Report
Reviewed in the United States on February 28, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
I got this a few days ago. I used it last night w my regular products. I bought it bc I love the tingly feeling on my scalp. Some of the reviews are saying their hair fell out? I had less hair than usual w this but it could just be them idk. The shampoo smells like baby lotion and the conditioner minty. It was rlly nice and my hair feels cleaner than my other shampoo (biolage).
6 people found this helpful
Report
Reviewed in the United States on April 19, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
I tried other brands to go 'cheap', but NOTHING lathers like this - I only have to use a quarter size, so while it is a bit pricey, it lasts a long time. Great mild scent, really cleans, AND protects my color
Reviewed in the United States on May 3, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
This is my favorite shampoo and conditioner. It is expensive but it goes a long way because it is very thick. Makes my hair, shiny and healthy and I get many compliments.
Reviewed in the United States on March 9, 2024
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
I love the shampoo, after I got a replacement order in the mail. My first order arrived and the bottle was used, there was hardly any shampoo in the tiny little bottle. Mind you this is already a travel size ….. I just thought it would be enough to get me through a rough hair period.
Reviewed in the United States on May 6, 2024
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
It's important to me that I have a color-friendly shampoo that doesn't dry my hair. My hair stylist recommended Pureology and now I reuse the regular size bottles by buying this refill at a fraction of the per ounce cost and refill them myself. Score! I love the line of products as it keeps my hair from drying or frizzing, smells great, styles well. What more can you ask?
Reviewed in the United States on April 15, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
Don’t let the cost scare you it’s worth every penny. Your hair will thank you. Helps you maintain a clean scalp with its foaming shampoo and the conditioner is a must as well. The conditioner has a mint feeling on your scalp that feels amazing. You’ll never want another shampoo if you try this brand. Don’t say I didn’t warn you.

Top reviews from other countries

AXO&Co.
5.0 out of 5 stars Too expensive.
Reviewed in Canada on March 30, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
I love this purology formula and the scent of the shampoo/conditioners is unique and really enjoyable. I’m absolutely not a fan of oppressive florals and this is the opposite. The shampoo is really earthy without being trashy and the conditioner is a really strong mint (don’t keep it on your scalp for longer than necessary). HOWEVER.. it’s too expensive. Like really way too expensive. Just because you give it salon prices doesn’t mean it’s “salon quality”. Is it? Maybe. I don’t know. Personally I think that the price is a merchandising trick to make you feel that it’s more elite than it actually is. That being said, I will continue to shell out the money. My hair feels great and the scent. Did I mention the scent???
jjmaverick
5.0 out of 5 stars I love this
Reviewed in Canada on March 23, 2024
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
I’m going to buy a full size. This is great stuff.
BJ
5.0 out of 5 stars The best shampoo
Reviewed in Canada on January 4, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
This is the best shampoo I've ever used. Its sulfate free and it smells wonderful. It is cheaper through Amazon that the discount hair supplier so its good value. It lasts forever as you only need a little bit too lather up.
Bettyboop
5.0 out of 5 stars Highly recommend
Reviewed in the United Kingdom on April 28, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
This product is amazing. I would highly recommend this shampoo, smell is really nice, small amounts needed. Within two washes you notice a difference. No shampoo left in, after rinse, (no plastic, feeling when using hear on your hair. So soft. Price is high, but I think this product is a great buy.
DDJ
5.0 out of 5 stars One of the best hair care brands on the market!
Reviewed in Germany on February 7, 2024
Size: 9 Fl Oz (Pack of 1)Verified Purchase
Absolutely hands down pureology is one brand of shampoo to have in your rotation when it comes to shampoos. I will never revert to drug stirs brands after discovering the pureology range. This particular shampoo range (purple bottle) is fantastic for dry damaged hair.