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Nielsen-Massey Pure Vanilla Extract for Baking and Cooking, 4 Ounce Bottle with Gift Box

4.8 4.8 out of 5 stars 7,258 ratings

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4 Fl Oz (Pack of 1)
Diet type
Flavor Pure Vanilla Extract
Brand Nielsen-Massey
Specialty Natural
Number of Pieces 1
Item Volume 118 Milliliters

About this item

  • Our Pure Vanilla Extract has a classic, versatile flavor profile – full and mellow with sweet after-tones, for the perfect all-purpose vanilla.
  • Family owned and operated for over a century, we are trusted and loved by Michelin-Starred chefs, avid foodies, and home cooks alike for our true-to-bean taste, superior quality, and commitment to supporting our vanilla farming communities.
  • Our Vanilla Beans are hand-selected from the world's top growing regions for a full-spectrum of natural vanilla flavors specific to their unique origins.
  • Our Small Batch, Cold Process preserves more natural vanilla flavors and ensures maximum extraction
  • All-Natural, Allergen-Free, Non-GMO Project Verified and Certified Kosher and Gluten-Free

Additional Details

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From the brand


Product Description

NMV baking ally
Extract Breakout
pure vanilla equivalencies
VB Paste 4oz Madagascar Bourbon Pure Vanilla Bean Paste  Pure Vanilla Extract 4oz Madagascar Bourbon Pure Vanilla Extract Mexican Pure Vanilla Extract Tahitian Pure Vanilla Extract
Pure Vanilla Bean Paste Madagascar Bourbon Pure Vanilla Bean Paste Pure Vanilla Extract Madagascar Bourbon Pure Vanilla Extract Mexican Pure Vanilla Extract Tahitian Pure Vanilla Extract
Customer Reviews
4.8 out of 5 stars
9,789
4.9 out of 5 stars
4,602
4.8 out of 5 stars
7,258
4.8 out of 5 stars
13,539
4.7 out of 5 stars
799
4.8 out of 5 stars
2,852
Flavor Notes Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Deep, Sweet, Spice, Earthiness Floral, Fruity, Cherry-like Tones
Exceptional Results and Uses Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Baking, Soups, Sauces, Cocktails and Other Beverages Baking, Ice Cream, Seafood, Marinades, Cocktails and Other Beverages Baking with Warm Spices, Chocolate, BBQ Sauce, Cuts Acidity in Recipes Like Tomato Sauce Ice Cream and Other Cold Desserts, Fruit Sauces, Pies, Salad Dressings, Cocktails
Also Available In Extract, Powder, Beans Extract, Powder, Beans Paste, Powder, Beans Paste, Powder, Beans Beans Beans

Frequently Asked Questions

What makes this product “pure”?

To be classified as “Pure” by the FDA, extracts must meet a set of strict requirements. These requirements include that pure vanilla extract must contain 13.35 ounces of vanilla beans per gallon of liquid and be 35% alcohol. The agency also limits the permissible ingredients beyond beans and alcohol. We use the “Pure” classification because we only use all-natural ingredients and follow FDA guidelines for creating our extracts.

How does Madagascar Bourbon Pure Vanilla Extract differ from Pure Vanilla Extract?

Our Madagascar Bourbon Pure Vanilla Extract is produced using only premium, hand-selected beans cultivated in Madagascar, widely regarded as the world’s highest quality vanilla, and has a rich, sweet and creamy vanilla flavor. Our Pure Vanilla Extract uses a proprietary blend of high-quality vanilla beans grown around the world and is specially formulated to provide a classic vanilla flavor profile.

Why is there sugar in the extract?

Sugar is one of five permissible ingredients the FDA allows in pure vanilla extracts. It helps in the extraction process by keeping the extracted vanilla compounds in suspension, aiding in product clarity. We use 100% all-natural, crystalized cane sugar for its reliable quality and taste. The sugar content in our extract makes up less than 5% of the finished product, an amount that is nutritionally insignificant when a small quantity is added to a dish. We do not add any extra sugar after the extraction process.

What is the origin of this vanilla?

The vanilla beans used to create our Madagascar Bourbon Pure Vanilla Extract are sourced from the island of Madagascar, located just off the southeastern coast of Africa. Madagascar is the world’s leading supplier of vanilla beans, and we hand-select the beans used to ensure the finished product is of the highest quality.

Is there bourbon whiskey in this product?

No, the term Bourbon is only a geographic reference to where the vanilla beans are sourced. The Bourbon Islands–Madagascar, Comoro, Réunion, Seychelles and Mauritius–are located off the eastern coast of Africa. While there is a small amount of alcohol in our extracts due to our production process, most it will either be cooked off during preparation or spread throughout the entirety of your dish.

Recipe
Recipe

Product Description

Nielsen-Massey Vanillas has been sharing the world’s finest, sustainably sourced flavors from our family to yours for more than a century. Culinary professionals and home cooks agree, you can taste the difference.

Nielsen-Massey Pure Vanilla Extract is crafted from a proprietary blend of select vanilla beans using our strict, unwavering quality standards. Our focus on quality begins by sourcing Grade A premium gourmet vanilla beans from our network of trusted suppliers in the world’s best regions for vanilla growing. Our team closely examines each bean to ensure it meets our exacting quality standards, often rejecting more than we purchase. We then use a cold-extraction process to preserve the 300 plus flavor compounds found in the vanilla pod.

Our Pure Vanilla Extract has a flavor profile that is classic, rich and smooth – it’s a great go-to vanilla for a wide range of foods.

Take your craft to the next level with premium ingredients. Nielsen-Massey Pure Vanilla Extract complements baked sweets like cakes, cookies and pastries.

Pure Vanilla extract is an extremely versatile ingredient. Add Pure Vanilla Extract to savory dishes such as vegetables, sauces, soups and proteins, and boost flavor in beverages like sangria, iced teas and cocktails.

We are proud to provide clean and safe ingredients without sacrificing flavor.

Nielsen-Massey also supports sustainable environmental practices, demonstrating our commitment to quality and the livelihood of vanilla farmers. We are helping the world become a better place, one vanilla bean at a time.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1.75 x 1.75 x 1.75 inches; 4.16 ounces
  • Item model number ‏ : ‎ #N/A
  • UPC ‏ : ‎ 025638710046
  • Manufacturer ‏ : ‎ Nielsen Massey
  • ASIN ‏ : ‎ B0000VLU1W
  • Customer Reviews:
    4.8 4.8 out of 5 stars 7,258 ratings

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Price$3.99$124.95$15.95$22.75$28.95
Price Per Unit$3.99 / Fl Oz$124.95 / Count$7.98 / Fl Oz$5.69 / Fl Oz$1.61 / Fl Oz
Delivery
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it Apr 5 - 9
Get it as soon as Sunday, Mar 31
Customer Ratings
Flavor
4.7
4.5
4.7
4.7
4.6
Value for money
4.3
4.3
4.4
4.4
4.4
Ingredient quality
4.7
4.3
4.7
4.5
Scent
4.6
4.5
4.8
4.7
Sold By
Amazon.com
Nielsen-Massey
Nielsen-Massey
HerbsPro
Nielsen-Massey

Important information

Ingredients

Water, Alcohol (35%), Sugar, Vanilla Bean Extractives

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.8 out of 5 stars
4.8 out of 5
7,258 global ratings

Customers say

Customers like the quality, taste and smell of the concentrated flavoring substance. For example, they mention it's the best vanilla they have found, it'll add a fruity flavor to your baked goods and it has a great aroma. That said, opinions are mixed on the value.

AI-generated from the text of customer reviews

370 customers mention341 positive29 negative

Customers like the taste of the concentrated flavoring substance. They say it has a good vanilla flavor, is delicious, and wonderful. Some mention that the flavor is fruity, fragrant, and has multiple tastes. Overall, customers are satisfied with the taste and aroma of the product.

"...Price has gone up (no surprise). Love the rich flavor" Read more

"Really nice vanilla to add to baked goods. Also like their vanilla bean paste." Read more

"I use this in my coffee every day. I am very pleased with the taste and that it is REAL vanilla, not the imitation stuff...." Read more

"My order came very fast and was packaged well. Very good flavor." Read more

272 customers mention262 positive10 negative

Customers are satisfied with the quality of the vanilla extract. They mention that it makes all their baked goods the best, and is of high quality. Some say that it's worth buying.

"...It's not cheap, but, since I don't bake much, it's worth buying. Price has gone up (no surprise). Love the rich flavor" Read more

"I have been baking since 1965 and this is the very BEST VANILLA i have used it for years.The grocery stores don’t have this Great Vanilla...." Read more

"This is very good vanilla extract, the best I have bought on Amazon in terms of flavor...." Read more

"...I love it so much and makes my desserts and breakfast foods so much better. I use it for so many things." Read more

58 customers mention45 positive13 negative

Customers like the smell of the concentrated flavoring substance. They say the aroma is the best, they love the intense vanilla scent and flavor, and that it's very fragrant.

"No where near as flavorful as one should expect. Smells great in the bottle, though." Read more

"...When I open the bottle, the depth of the smell is strong (cause of the alcohol content) but pure and pleasan ...." Read more

"...Very fragrant, nice texture, and stronger hint of vanilla when ingredients call for this." Read more

"...product because initially opening the container it smelled strongly of alcohol vs vanilla...." Read more

174 customers mention104 positive70 negative

Customers are mixed about the value of the concentrated flavoring substance. Some mention that it's well worth the price and gives the best flavor in baked goods, while others say that it is pricey and not cheap.

"...In fact, I was shocked how much better it is. NM is worth the spend!" Read more

"...It's not cheap, but, since I don't bake much, it's worth buying. Price has gone up (no surprise). Love the rich flavor" Read more

"...It really is an excellent value." Read more

"...Way back when, I did a simple test that convinced me that it’s worth the extra money - I bought a bottle of regular grocery store extract and a..." Read more

Great vanilla extract!  They Nailed It haha!
5 Stars
Great vanilla extract! They Nailed It haha!
This is very good vanilla extract, the best I have bought on Amazon in terms of flavor. It's better but more expensive than the "Simply Organic" brand, which I normally get on Subscribe and Save but has been out of stock for 2 months. I have bought and used 2 bottles of this extract and just bought the Nielsen-Massey Madagascar Bourbon Vanilla Extract to try. I'll review that one once it comes and I have a chance to use it! My gold standard is, of course, Penzeys double strength vanilla extract, but I can't afford that any more (if money isn't a concern to you, go to their store and buy it! It's amazing). But this stuff is a decent replacement, *and* they use it on Nailed It! And if you haven't watched that show on Netflix, well, where have you been?! The only reason I buy the Simply Organic is the price and convenience of S&S, but as mentioned it has been unavailable for 2 months, so I'm happy with this stuff. I baked some fig/orange/cinnamon banana bread with this extract and it's incredible! It comes in a nice box too but I don't care about that honestly -- it's the flavor that counts!
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Top reviews from the United States

Reviewed in the United States on January 22, 2024
Size: 4 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on December 6, 2023
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Reviewed in the United States on February 2, 2024
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Reviewed in the United States on September 2, 2023
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Reviewed in the United States on June 30, 2023
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Reviewed in the United States on March 23, 2024
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Reviewed in the United States on February 27, 2024
Size: 4 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
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Reviewed in the United States on October 8, 2023
Size: 4 Fl Oz (Pack of 1)Verified Purchase
3 people found this helpful
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars This brand is fabulous
Reviewed in Canada on January 5, 2024
Size: 4 Fl Oz (Pack of 1)Verified Purchase
Kimberlyand
5.0 out of 5 stars The real deal
Reviewed in Canada on December 28, 2023
Size: 32 Fl Oz (Pack of 1)Verified Purchase
The inquisitive
5.0 out of 5 stars Good quality
Reviewed in the United Kingdom on May 17, 2023
Size: 4 Fl Oz (Pack of 1)Verified Purchase
LollyBee
5.0 out of 5 stars Lovely Flavour, Perfect for Baking
Reviewed in the United Kingdom on January 20, 2023
Size: 2 Fl Oz (Pack of 1)Verified Purchase
Billie
5.0 out of 5 stars Product of Netherlands NOT USA
Reviewed in Canada on December 20, 2020
Size: 2 Fl Oz (Pack of 1)Verified Purchase
Customer image
Billie
5.0 out of 5 stars Product of Netherlands NOT USA
Reviewed in Canada on December 20, 2020
By far one of the best vanilla extracts I have purchased. Quality and taste are superb.
It states it is made in United States in the description however this is false. This is a family company from the Leeuwarden, The Netherlands and should be given proper credit.
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Customer image
3 people found this helpful
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