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The New Craft of the Cocktail: Everything You Need to Know to Think Like a Master Mixologist, wit...

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The New Craft of the Cocktail: Everything You Need to Know to Think Like a Master Mixologist, with 500 Recipes Hardcover – September 22, 2020

by Dale DeGroff (Author), Daniel Krieger (Photographer)

4.8 766 ratings

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The renowned cocktail bible, fully revised and updated by the legendary bartender who set off the cocktail craze—featuring over 100 brand-new recipes, all-new photography, and an up-to-date history of the cocktail.

NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY THE ATLANTA JOURNAL-CONSTITUTION

The Craft of the Cocktail was the first real cookbook for cocktails when it first published in 2002, and it has had a remarkable influence on bartending. With this new edition, the original gets a delicious update, bringing expertise from Dale DeGroff, the father of craft cocktails, to the modern bar for a new generation of cocktail enthusiasts. The beloved histories, culture, tips, and tricks are back but all are newly revised, and DeGroff's favorite liquor recommendations are included so you know which gin or bourbon will mix just right.

Print length

256 pages
Language

English
Publisher

Clarkson Potter
Publication date

September 22, 2020
Dimensions

8.3 x 0.91 x 10.2 inches
ISBN-10

1984823574
ISBN-13

978-1984823571
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From the Publisher

The New Craft of the Cocktail, mixology, drinks, drink making, bartending

Editorial Reviews

Review

“[The New Craft of the Cocktail] has been updated and freshened yet retains DeGroff’s authority and welcoming charm. Expect plenty of anecdotes and reminiscences, which have the effect of making the reader feel like DeGroff is guiding and entertaining from behind the bar with his signature twinkling smile.”—Liquordotcom

“Home bartenders will be thrilled by this authoritative and satisfying reference.”—Publishers Weekly

"From the Father of the Renaissance in Craft Cocktails comes the ultimate updated guide to making great cocktails and knowing the history behind them." —Cedd Moses, CEO and Founder, Pouring With Heart

About the Author

With his groundbreaking work at the Rainbow Room in the 1980s, Dale DeGroff reinvented the bartending profession, setting off a cocktail revival that continues to flourish to this day. Winner of two James Beard Awards, recipient of Wine Enthusiast's Lifetime Achievement Award, and author of The Craft of the Cocktail and The Essential Cocktail, DeGroff is also a partner in the award-winning Beverage Alcohol Resource and the founding president of the Museum of the American Cocktail in New Orleans. He lives with his wife, artist Jill DeGroff, on Long Island, New York.

Daniel Krieger is an award-winning food, restaurant, and portrait photographer. A regular contributor to the dining sections of The New York Times, Food & Wine, and Bon Appétit, Daniel is also a photographer for Eater and PUNCH. Daniel has photographed and worked with chefs like Eric Ripert, Tom Colicchio, Masaharu Morimoto, and David Chang, among many others.

Excerpt. © Reprinted by permission. All rights reserved.

The New Millennium

B. E. Rock and B. E. Windows were the two companies I worked for from 1985 through 2001. They operated two renowned restaurants that were also the two highest restaurants in the world at the time: the Rainbow Room at the top of 30 Rock and Windows on the World on top of the World Trade Center. In 1999, we lost the Rainbow Room in an unsuccessful negotiation with Jerry Speyer of Tishman Speyer. Two years later, in 2001, we lost Windows on the World in a catastrophe that changed the United States more than any single event since the Civil War.

Timing is everything. When the first edition of The Craft of the Cocktail was released in 2002, the timing was so right and so wrong. The 9/11 attacks in New York, Washington, D.C., and in the sky over Pennsylvania hit like a thunderbolt, turning our world upside down overnight. Life as we knew it ceased: professions were put on hold, entire sectors of the economy were frozen, no one was sure what the future would bring. It was a time of trauma and stark fear. The sudden downturn had a huge impact on the hospitality and entertainment industry. For me, it marked the end of a sixteen-year episode. For America, it was the beginning of an era with an uncertain future.

With the approach of the new millennium came the promise of a cocktail resurgence. I assured young career bartenders and anyone in the press who would listen, that the recognition and notoriety of the star chefs of the 1990s would be enjoyed by new bartenders of the early aughts. Mixologists broke new ground and worked the craft with creativity, achieving successes not seen since the late nineteenth century. This would be the era of the star bartender—complete with the rewards and the pitfalls that the movers and shakers of the culinary revolution had already experienced.

On the evening of September 10, 2001, I was at Windows on the World hosting a session in a series we called Spirits in the Skybox, presented in the Skybox, a member’s lounge that overlooked the main bar. My session included a hands-on class in tequila cocktails and a tasting of different expressions. At the end of the session we all felt a bit buzzed and needed some food. I had friends who had attended the class, and I asked the evening manager whether he had a table in the main bar large enough for the party to grow if needed. I was supplying the fuel, Veuve Clicquot Champagne, our Windows on the World special cuvée, to keep things light and airy. We dined and then danced to the music put on by a wonderful woman DJ and stayed ’til closing. The check I signed that night, along with thousands of papers and documents, would be swept away by the prevailing westerly winds and scattered from New York Harbor to neighborhoods in Brooklyn. The Baum Family was contacted by residents of Brooklyn who recovered papers from Joe Baum’s archives in their backyards.

Our losses at Windows that day were heavy. We had booked a large breakfast event with two hundred guests. When the plane struck the North Tower, only a few of the client organizers were present, but a full complement of service staff—seventy-three Windows staff members—were setting up for the breakfast. Above the point of impact, they were unable to escape the building. The lives lost at Windows on the World that sunny Tuesday morning were among the 2,753 lives lost in the Twin Towers. It will take generations to recover from the loss.

After nineteen months of trauma, New Yorkers were still reeling but determined to find a path back to some sense of normalcy. As we began shifting into recovery mode, the fall season of 2003 exploded across the city: the bars and restaurants were back in business and then some. We were damned if terrorists were going to change our lifestyle, and we celebrated the holidays with a vengeance. With my book The Craft of the Cocktaill as my passport, I went on the road, doing events around the country and in the United Kingdom, even taking a consulting job as the cocktail director for a small but influential London-based company called the Match Bar Group.

The cocktail bar business went into overdrive, its reawakening fueled by chat rooms that attracted aficionados from around the world, hungry for information about craft cocktails. London, New York, San Francisco, Portland, Seattle, and Sidney all had small communities of influential bartenders and bar owners involved daily in conversations. One chat room called DrinkBoy.com was the experiment of a project supervisor at Microsoft named Robert Hess, whose avocation was fine cocktails. He facilitated conversations with bartenders around the world, who shared recipes, techniques, products, and other resources. Debates over history and lore erupted in message-board threads that lasted for days at a time. Gurus of this online world emerged, including Ted “Dr. Cocktail” Haigh, whose influential 2004 book Vintage Spirits and Forgotten Cocktails inspired spirits producers to revisit the spirits and bitters products lost during Prohibition.

It was the beginning of a bull market for spirits, with companies large and small releasing premium and ultrapremium whiskey/y brands, tequila brands, and vodka brands. Grey Goose, an ultra-premium vodka brand on the market for a mere seven years, was purchased from Sidney Frank Importing Co. by Bacardi Limited for more than 2 billion dollars! Bitters, the defining ingredient of the cocktail category, were in the dead-letter box after Prohibition. But during the craft cocktail movement, they came roaring back, with more than a hundred brands producing several hundred flavors.

The cocktail community found an historical oracle in Dr. David Wondrich. A former college professor turned drinks writer for Esquire magazine, Wondrich wrote two books before publishing his seminal volume, Imbibe!, in 2007, a tour de force of drinks history, where real historical facts are typically as rare as dinosaur tracks. In 2010, Wondrich authored Punch , another volume of drinks history that changed the bar business. Punch was a deep dive into the birth of the spirit-based punch tradition that fueled high-society imbibing for 250 years, eventually becoming the blueprint for the cocktail itself. Craft bartenders around the world began serving classic shrub-based punches from the eighteenth century.

Meanwhile, The Craft of the Cocktail, my how-to book, was racking up printing after printing as bright young people leaving their business and professional studies to become bartenders began using it as their textbook. There must have been parents all over America gunning for this guy Dale DeGroff, whose book turned their son or daughter away from a real career for what—bartending!

Yes, indeed, it was starting to look as if there might be something to the notion that bartending could be a real profession again. Corporations that operated luxury hotel and restaurant brands realized that they needed beverage specialists with a broad knowledge of cocktails, spirits, wines, beers, teas, and coffees across cultures from the West to the East. The earnings ceiling for bartenders with these special skills was raised, and “the beverage specialist” became an emerging profession.

Large drinks companies that bet heavily on the rebirth of the cocktail and won big wanted to ensure that it was more than a flash in the pan. They put their dollars into the trade and invested in programs and events like Seagram’s School of Spirits and Cocktails, Tales of the Cocktail, BarSmarts, World Class, and Bacardi Legacy. They dedicated themselves to the proposition that an educated consumer would reap huge returns in sales, and they invested in advertorials, researched and written by leading drinks writers like F. Paul Pacult, Dave Broom, and many others. They brought the consumer into the distilleries of Kentucky and the peat bogs and the barley malting floors of Scotland. I propose that the investment paid—and continues to pay—substantial dividends.

The drinks companies are not the only winners. Libbey glass and many smaller china and glass suppliers have prospered. The growth in just one glass category—the cocktail glass in all its iterations—from 1990 to 2018, is vast.

Today, the cocktail seems to be everywhere, but most importantly, it is back in its rightful place in the thick of American cultural and culinary life. It is hard to thrill at the heights that the new millennium is taking the craft cocktail without looking back at how this unique American culinary art evolved for over two hundred years, a craft that we almost lost in the early days of the twentieth century with the “big mistake”—Prohibition.

Product details

Publisher ‏ : ‎ Clarkson Potter; Revised edition (September 22, 2020)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1984823574
ISBN-13 ‏ : ‎ 978-1984823571
Item Weight ‏ : ‎ 2.49 pounds
Dimensions ‏ : ‎ 8.3 x 0.91 x 10.2 inches

Best Sellers Rank: #29,462 in Books (See Top 100 in Books)
- #23 in Wine (Books)
- #31 in Alcoholic Spirits
- #37 in Cocktails & Mixed Drinks

Customer Reviews:
4.8 766 ratings

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Dale DeGroff

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The cocktail bars of New York City are a natural resource like the Redwoods in California and the bartender is like a forest ranger protecting you from the wild animals and guiding you through the thick under-brush of alcoholic beverages. This description is tongue and cheek but in 1967 when I walked into Charley O's, a great New York City bar and grill. I KNEW I was home; to quote my own book The Craft of the Cocktail,

"... I fell in love with bars because of the uninhibited, disordered and surprising way life unfolds at the bar. The only logical progression in my life has been the wealth of characters that crossed my path, leaving their sweet, sour, strong, and weak for me to ponder. I dedicate this book to all the friends and strangers who took a moment to tell a great story and send me on my way".

Over the next several years I learned the ethics of the barroom, what to drink, and when to drink it and why. How to treat the bartender and how I should be treated in turn. And of course how to tip. But the most important thing learned was how to listen and enjoy the life of the bar.

In 1959, in New York City, Joe Baum, a genius of the restaurant business and the president of the newly formed Restaurant Associates Company opened two restaurants that would change the way we eat and drink over the next 40 years. Both restaurants were located in brand new glass towers. The Four Seasons Restaurant was located in the Seagram's Building on Park Avenue. The Seagram's Building is the architectural achievement of two of the 20th century's most celebrated architects, Ludwig Mies Van Der Rohe and Philip Johnson. The second restaurant La Fonda Del Sol was located on 6th Avenue in the not so celebrated Time Life building.

The Four Seasons, still operating today, celebrated a return to fresh and regional ingredients prepared with culinary techniques from around the world, while La Fonda Del Sol celebrated the cuisine of the Latin Americas' from Mexico to the tip of South America. La Fonda's cocktail menu boasted the Pisco Sour and Mojito Criollo ... indeed Joe was way out front of the pack!

All this in the 1950's world of bland unchanging menus based on meat and potatoes when the most exciting greens on the plate were iceberg and Romaine lettuce. I went to work for Joe in 1985 and he demanded that I recreate the 19th and early 20th century cocktail bar based on fresh ingredients and classic recipes. Over the next 15 years with Joe, most of them at the Famous Promenade Bar in the Rainbow Room, I celebrated the American cocktail.

Today as founding president of The Museum of the American Cocktail in New Orleans, I along with curator and author Ted Haigh and the other founding members of the museum continue to celebrate the great American culinary institution the cocktail. We are a non-profit Museum and you can visit for a virtual tour at www.museumoftheamericancocktail.org.

cheers

and shut the lights when you leave

Dale DeGroff

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CapoDelToro

The definitive guide to Mixology.

Reviewed in the United States on March 1, 2024

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This book is awesome and basically a Bible of cocktail history and recipes. Enough said.

One person found this helpful

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Gabriel Lopez

Easy read with a lot of info

Reviewed in the United States on February 5, 2024

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Started bartending about 8 weeks ago. Learned so much from this book and always go back to reference it. Highly recommend for anyone that wants to learn.

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Lonely Hiker

The best book on cocktails out there.

Reviewed in the United States on April 17, 2024

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Recipes are really good. This book is so under-rated.

Reviewed in the United States on August 12, 2023

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I am very impressed with this book - recipes, stories of recipes, and the photographs. Would definitely recommend for anyone interested in expanding their cocktail list and trying new liquors.

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Paul

Great read with tons of recipes

Reviewed in the United States on April 5, 2023

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A great read and tons of cocktail recipes! Do note if you’re intending to buy a guidebook for recipes only there’s about 70 pages of content in the history of liquor, cocktails and bar tending in addition to the recipes at the end.

3 people found this helpful

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Camila

Perfect for rookies!

Reviewed in the United States on June 3, 2021

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Im taking a bartender course at American Bartender School in NYC and my teacher (a man that has over 40 years of experience bartending) recommended this book because he says the autor is a genius bartender, a master on his profession, he knew him personally and said that he knows everything you need to know to be a good bartender. I got my book without even knowing it, but as I started reading it and going through the pages I fell in love with it inmediately! Is so detailed and gives you the basics of every cocktail and liquor! Everything you need to know to expand your knowledge about this amazing world! Also is a really good price for such a beautiful master piece! Can’t wait to finish it!

13 people found this helpful

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Amazon Customer

Amazing cocktail book

Reviewed in the United States on December 15, 2022

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If you want to create fabulous cocktails and know the story behind them, then this book is for you. Also makes a great gift. Cheers.

One person found this helpful

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Samantha Woods

Full of knowledge & fabulous cocktail recipes

Reviewed in the United States on January 7, 2023

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I bough this book for my spouse. He’s beyond enamored with it. The knowledge, history and recipes that this book contains has really helped him study for a bar program; it’s also give me insight about a bunch of facts pertaining to the spirit craft. Outstanding book!

5 people found this helpful

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Khaled Saleh

Not bad, but I preferred Cocktail Codex

Reviewed in Canada on March 30, 2022

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I read Cocktail codex before, the knowledge is relatively similar but I preferred Cocktail Codex’s approach. There’s a lot of recipes in this book (almost 75% of the book).