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Start & Run a Copywriting Business (Start & Run Business Series) Paperback – June 6, 2005

by Steve Slaunwhite (Author)

4.4 67 ratings

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Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.

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About the Author

Steve Slaunwhite is a recognized copywriting expert with 20 years' experience. He is a winner of numerous awards, and has written copy for more than 150 clients, including 43 in the Fortune 500. In addition to leading seminars and writing articles on copywriting, Steve is also the author of the textbook Writing for the B2B Market, plus a number of professional handbooks. His website, a companion to this book, is at http://forcopywritersonly.com/.

Product details

Publisher ‏ : ‎ Self-Counsel Press; 2nd edition (June 6, 2005)
Language ‏ : ‎ English
Paperback ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 1551806339
ISBN-13 ‏ : ‎ 978-1551806334
Item Weight ‏ : ‎ 1.17 pounds
Dimensions ‏ : ‎ 8.25 x 0.5 x 9.75 inches

Best Sellers Rank: #1,900,700 in Books (See Top 100 in Books)
- #2,249 in Starting a Business (Books)
- #6,339 in Small Business (Books)

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4.4 67 ratings

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Steve Slaunwhite

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Steve Slaunwhite is an award-winning marketing consultant, writer and professional speaker. He is the author of several popular books and how-to guides on copywriting, freelancing, marketing, sales writing, and small business success.

You can find out more at: www.SteveSlaunwhite.com.

Steve also contributes to several publications and blogs, and is a sought-after copywriting and sales writing speaker and workshop leader.

When not working (which his wife complains is rare), Steve enjoys spending time with his family. He is an avid skier, runner, and thriller novel fan.

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Monty Rainey

Read it, learn it, read it again!

Reviewed in the United States on April 12, 2007

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In the last month, I have read Bowerman's and Bly's introductions to the copywriting business, as well as Steve Slaunwhite's, START & RUN A COPYWRITING BUSINESS. These books cover much of the very same material, yet from slightly different perspectives. Like the two previous books, I place Slaunwhite's book on the "must have" list for aspiring commercial writers.

No one book is a definitive source, yet all three are indispensable. I do not believe I could assign any specific order in which the books should be studied, but believe with surety that all three should be on your reading list before approaching such an endeavor.

If I were to judge superiority by the amount of notations and highlighting within the three books, Slaunwhite's book is the clear winner, but that may have as much to do with the format as it does with the content. Slaunwhite's book is designed with wide margins and printed on heavy book paper making it more conducive to note taking than either of the other volumes.

There is much to like about this book. It also comes with a CD that contains Checklists, Worksheets, and Resource Links. I have not used the CD yet, but have looked at some of the content and believe it will prove to be most helpful. At the very least, it is a nice edition to an already fine book.

I really appreciate Slaunwhite's writing style. Though I learned a tremendous amount from both Bowerman and Bly, for reasons I cannot explain, I felt I connected more with what Slaunwhite was saying. Perhaps that has something to do with the fact that I read the others first and they laid groundwork to give me a better understanding. Whatever the case, if you are interested in learning copywriting from the pros, read all three of these introductory volumes.

22 people found this helpful

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Peter K

Solid Book to Get You Started

Reviewed in the United States on March 10, 2010

Verified Purchase

I bought this book because I am a beginning freelance copywriter. The book covers pretty much every area of starting out as a copywriter - what you need to have set up, getting clients, writing the copy, keeping in touch with clients, etc. It has a couple of interesting interviews with successful copywriters at the end, and even comes with a CD. I thought it was a very helpful book, although there were some things I thought were lacking:

PROS

- Covers virtually every area of starting a copywriting business
- Written well, in a manner which is realistic yet encouraging
- Walks through a day in Steve Slaunwhite's shoes
- Has several example forms that Steve Slaunwhite uses

CONS

- Some of the information is slightly dated (technology-wise...the copyright is 2005). For instance, some of the information pertaining to the internet has changed in the last 4 years.
- If you've read other Steve Slaunwhite books, some of the information is repeated here. For example, his "Everything Copywriting" has some of the exact same material in this book (repeated word for word).
- The cd is nice, but really mostly contains the exact forms from the book, so it's not actual additional information per say.

Overall, I would still recommend this book to anyone looking to start out as a copywriter. It's encouraging, helpful, and does its job thoroughly.

8 people found this helpful

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M. Alther

BEWARE OF THE OUTDATED CD!! But the book is wonderful!

Reviewed in the United States on September 4, 2013

Verified Purchase

I purchased this book with the CD included last week. I was thrilled when it arrived. When I started reading the book, I was greatly impressed with the writers clear, direct and intelligent approach to the business of copywriting and copywriter hopefuls. Then I popped the CD into my computer, and alas!
The CD will NOT work on any computer that is post Windows XP or Me. It will work with Windows 95 and 98, though. Is there anyone still using Windows 95 or 98 in 2013? I have Windows Vista (not exactly new either) and the CD that came with the book is inoperable, on Vista.

I went to the publisher's web site.I was only able to interact with robots and leave a voice mail. THE PUBLISHER CALLED ME BACK THE NEXT DAY! They were kind enough to email me the zip file for the CD, so I could use it on my computer! How wonderful to have that kind of service.

Interestingly, the publisher does sell a version of this book that includes a CD that will function on Windows Vista (but no later Windows version than Vista). So, if you want a CD that works on Windows Vista, it would be better to order the book from them.

Otherwise, you will more than likeley end up with a woefully outdated CD, that is pretty much useless for anyone who's bought a Windows computer within the last 7 years.

6 people found this helpful

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John Chancellor

Great Information, Great Value

Reviewed in the United States on April 14, 2007

Verified Purchase

If you are considering a career in copywriting, this is a great place to start. Steve Slaunwhite gives a step by step manual about how to start and run a copywriting business.

The book is well organized and well written. Included with the book is a CD with lots of reference and resource material. The forms included in the CD will save you way more than the cost of the book.

Steve writes from personal experience, therefore the information is extremely valuable. He is not talking theory, he has been there and done that.

His tips for how to organize your business, from business cards to letterhead, from desk to computer are extremely practical. And his lessons on how to market your services should be taken very seriously.

His advice on dealing with clients is priceless. It seems that is something we all must learn the hard way. But pay close attention to what he says. It will save you lots of grief.

Before you quit your day job and invest a lot of money in starting your copywriting business, take the time to read this book. It will pay dividends many times over.

A very valuable resource for those wanting to know about the nuts and bolts of the copywriting business.

11 people found this helpful

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