If you are reading this and thinking about buying this book let me make this very clear. DO IT NOWWWWW!This is going to be a longer review, but the book is so good that I think I owe it to Kerry to give you all some info if you are thinking about picking this book up. Also for anyone from my Youtube that is here from watching my video I made telling you to buy this book, THANK YOU. It will change you life.I wanna start by giving some background on myself. I have been freelance for the last 8 years. I started an LCC once I really started doing well and then was hired part time by the NFL. I was hired for 3 different part time jobs as an employee of the NFL. I was an LCC, Video Editor, and also a photographer. I have left the NFL after enjoying working for them during my time there including working on the sideline during every home game in Tampa during the Bucs Superbowl winning season. That same year I also worked every home game for the Denver Broncos as well. I now work FULL-TIME with my wife who life her 9-5 job after 7 years to join me doing photo and video. Just wanted to explain that to give some context.I was recommended to read Kerry's book by someone who was a friend of his. I do not personally know Kerry nor have a talked to him as of at the time of writing this.I got this book for one main reason, to learn more from someone who has experience. I'm almost 10 years in and can truly tell you like Kerry says in the book you have to keep making sure you are getting paid what you are truly worth, and not a penny less. I never really understood that fully until I finished reading the book. Kerry seriously explains everything so clearly and with detail that you have no choice but to be like... damn, that makes total sense. Sorry for cussing but I said that about 25 times while reading the book.Chapter 3 is my favorite! I feel like Kerry was talking directly to me when he wrote this. I don't want to give anything away, but I have to explain so you all feel why I think this may be the best book for creatives figuring out pricing in the world. Kerry talks about how sometimes as creatives we believe that people or brands/clients that hire us are doing us a favor by paying for the work we provide. He hit the nail on the head and then some. If you are reading this and made it this far at some point in your creative work life you will feel like this, I really did feel this way 8 years in until I finished chapter 3. I truly always felt this to my core, I was always so grateful for people who paid me to do what I love that I saw it as Kerry put it in the book, "them doing me a favor." I won't ruin the answer he provides but lets just say it will change the way you view yourself, at-least that is what it did for me.Ok let me wrap this up. I think the Kerry should win an award for this book. No kidding. I like to think of myself as really one of the top creatives in my space after years of hard work and trail and error. When anyone ask me for advice on anything creative, photo or video no matter what my first thing I will say to thing is to buy MONEY TALKS BY KERRY LOFTON. This book has the power to change someones life for the better. I made an entire Youtube video talking about not for myself but for anyone that doesn't know it out there. Kerry's book could be possibly one of the best resources for creative professionals ever made, NO CAP.Ight I'm done. I hope this helps. Kerry if you read this THANK YOU, truly.- Lemar GriffinInstagram - @lemargriffinfilms(sorry for any errors or mistakes, this took a long time to write )