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6 VIDEOS

The Best Substitute for Wheat Flour in Non Yeasted RecipesKing Arthur Baking Company, Inc

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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary

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4.7 21,822 ratings

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$8.62 $0.18 per Ounce

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Diet type

Gluten Free

Ingredients

Product details

Brand	King Arthur
Item Weight	3 Pounds
Allergen Information	Gluten Free
Specialty	GMO Free, Gluten Free, Kosher Certified
Package Weight	1.56 Kilograms

About this item

King Arthur Measure for Measure Flour is gluten-free but also 1:1 substitute for wheat flour; an essential gluten-free pantry staple for bakers
This gluten-free flour is fortified with iron, calcium and Vitamin B and comes in a re-sealable bag. Not ideal for yeasted recipes (breads, pizza, and buns)
King Arthur Measure for Measure Flour is Non-GMO Project Verified; Certified Gluten-Free by The GFCO, a program of the Gluten Intolerance Group (GIG); Certified Kosher and Non-Dairy. Item Form: Powdered
King Arthur Baking Company is a 100% Employee-Owned Company and a founding B Corporation
We are King Arthur Baking Company. Our name and logo reflect who we've always been and always will be: bakers who are committed to spreading the simple joy of baking

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King Arthur Bread Flour, Gluten Free, 1:1 Flour Replacement great for yeasted recipes, 2lbs

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King Arthur Gluten-Free Pancake Mix, Non-GMO Project Verified, Kosher, 15 Ounces, Packaging May Vary

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Product Description

Your everyday gluten-free flour. The essential pantry staple for gluten-free baking. Perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 3 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Sourced non-GMO. 12g of whole grains per serving. Founded in 1790, King Arthur Baking Company is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 12.4 x 7.6 x 11.2 inches; 3 Pounds
Item model number ‏ : ‎ 0071012075232
UPC ‏ : ‎ 071012075232
Manufacturer ‏ : ‎ King Arthur Flour
ASIN ‏ : ‎ B01JJ9H1Q8
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #398 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
- #1 in Wheat Flours & Meals

Customer Reviews:
4.7 21,822 ratings

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	This Item King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary	Recommendations Phoebe Gluten Free 1-1 Replacement Flour 4.5 lbs ( 72 oz) - All Natural, Vegan Food, Premium Blend, Non-GMO	dummy Blue Diamond Almonds, Almond Flour, Gluten Free, Blanched, Finely Sifted, 1 Lb	dummy King Arthur Flour Multipurpose Flour, Gluten Free, 24-ounces	dummy King Arthur Measure for Measure Gluten-free Flour 5 lbs., 3 Pack	dummy King Arthur Measure for Measure Gluten-free Flour 5 lbs., 4 Pack
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$8.62	$16.00	-13% $6.99 Typical: $7.99	-21% $9.43 Typical: $12.00	$54.15	$72.00
Price Per Unit	$0.18 / Ounce	$0.22 / Ounce	$0.44 / Ounce	$0.39 / Ounce	$0.23 / Ounce	$0.23 / Ounce
Delivery	Get it as soon as Saturday, May 18	Get it as soon as Saturday, May 18	Get it as soon as Saturday, May 18	Get it as soon as Saturday, May 18	—	Get it May 16 - 17
Customer Ratings	4.721,822	5.01	4.845,120	4.6684	4.751	4.928
Flavor	4.6	—	4.7	4.9	4.1	—
Value for money	4.4	—	4.7	4.2	4.0	—
Sold By	Amazon.com	Phoebe Specialty Foods	Amazon.com	Neptune's Marketplace	Buy 2 Mart	American Polo (One-stop shop)
weight	3 pounds	—	1 pounds	1.35 pounds	5 pounds	5 pounds
ingredients	Rice flour, whole grain brown rice flour, sorghum flour, tapioca starch, potato starch, cellulose, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)], xanthan gum, cellulose gum	—	blanched almonds	Hydrated Organic Chia Seeds (Water, Organic Chia Seeds), Organic Grape Juice Concentrate, Organic Blackberry Puree, Organic Blackberry Juice Concentrate, Organic Purple Carrot Juice Concentrate, Citric Acid, Organic Natural Blackberry Flavor, Organic Natural Blueberry Flavor	—	—

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Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Rice flour, whole grain brown rice flour, sorghum flour, tapioca starch, potato starch, cellulose, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)], xanthan gum, cellulose gum

Directions

This flour is best suited for non-yeasted recipes. Directly swap the amount of all-purpose flour called for with the same amount of Measure for Measure flour: No need for additional specialty ingredients. Works beautifully in your favorite recipes, whether you're substituting just a few ounces of conventional flour or several cups. Baker's hotline: We're here to help. Feel free to call our friendly staff of experienced bakers for help and advice. Chat online at kingarthurflour.com/contact.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.7 out of 5

21,822 global ratings

How customer reviews and ratings work

Customers say

Customers like the quality, taste, versatility, and ease of use of the flour. They mention it's the best gluten free flour for baking and cooking, it doesn't have the grainy taste, and it adapts well to your usual recipes. They appreciate the value. Opinions are mixed on texture and moisture.

AI-generated from the text of customer reviews

975 customers mention900 positive75 negative

Customers are satisfied with the quality of the flour. They mention that it is the best gluten free flour for baking and cooking that they have found so far. They also say that it doesn't have the grainy taste that some flours have. Customers also say it works great with their gluten free recipes for beer bread, cookies, and regular cooking. They consider it to be the best replacement for traditional all-purpose flour.

"...to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"A great choice for gluten feee. It doesn't have the grainy taste that some flours have.I use it cup-for-cup as it says in my recipes." Read more

"...I’ve used it for bread, cakes and batter for pizzelles! Great outcomes!" Read more

"Great product. Good flavor and substitute." Read more

447 customers mention360 positive87 negative

Customers like the taste of the flour. They say it tastes good as pancakes and waffles, and doesn't have an aftertaste. They also say it doesn's change their flavor profile and behaves the same as their regular recipe. Customers also mention that it makes great muffins, cookies, and cupcakes. They mention that the waffle recipe is the best they've had.

"...flour I have found to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"...It quite literally tastes and behaves like regular wheat flour, so much so that my non-GF family can't tell the difference!..." Read more

"...This tastes so much better and has a better texture for baking." Read more

"A great choice for gluten feee. It doesn't have the grainy taste that some flours have.I use it cup-for-cup as it says in my recipes." Read more

198 customers mention150 positive48 negative

Customers like the value of the flour. They mention that it's a great price and a good flour.

"This is the best price I have been able to find for gluten-free flour!..." Read more

"...this is my go to product. Good price compared to others and makes items taste so much better than Bob's red mill by far...." Read more

"...There’s no need to add xanthim gum. The price point is very fair when compared to other brands as well...." Read more

"...Yes, it's more expensive than regular flour, but when you can't have gluten and/or wheat, that's just one of the things you come to accept...." Read more

192 customers mention189 positive3 negative

Customers find the flour versatile and easy to use in any recipe. They say it adapts well to their usual recipes and makes baking favorite recipes easier. Customers also mention that the flour is great for breads, baked goods, and all other flour.

"...Furthermore, this flour I have found to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"...steep compared to grinding your own flour but the improvement in baked products is worth it." Read more

"...It makes great muffins, cookies and cupcakes. My husband even likes them." Read more

"This 1:1 flour is the best for cakes. Moist, fluffy and not dense like others...." Read more

121 customers mention112 positive9 negative

Customers find the flour very easy to use for baking and cooking. They say it makes for simplicity in baking, is convenient, and satisfactory. Customers also mention that it's easy to substitute in recipes and adapt non-gluten-free recipes.

"I made muffins, a couple of times with this flour. It’s easy to use, because you use it just like regular flour...." Read more

"...But I didn't feel like it was so off-putting that I won't use it. It's so convenient...." Read more

"Easy to use in my recipes that call for regular flour. Really fast 2 day shipping!" Read more

"...picky, and he didn’t even register that something is off lol😁 Super easy to use, I just look up regular recipes and substitute regular flour with gf..." Read more

193 customers mention120 positive73 negative

Customers have mixed opinions about the texture of the flour. Some say it has the best texture and no weird aftertaste in baking. They also mention it's not grainy, fluffy, and works perfectly in all the recipes they use. However, others say the texture is tough, gummy, and different than regular flour.

"...This tastes so much better and has a better texture for baking." Read more

"...My complaint is that the texture of the muffins is different than regular flour muffins. The taste is good and just like regular flour...." Read more

"...Very good texture fir gluten free!" Read more

"...No grittiness or unpleasant mouthfeel and these blueberry muffins came out just like the ones I make with “regular“ flour...." Read more

36 customers mention21 positive15 negative

Customers are mixed about the moisture of the flour. Some mention that the trick to moist is to let the batter sit, while others say that it makes everything too dry even after adding additional liquid.

"i baked brownies, they were moist and yummy but definantly equal to wheat flour." Read more

"...Like cakes, pie crusts or fried items.It doesn't hold as much moisture as regular flour (that's another job gluten does well) - However,..." Read more

"This 1:1 flour is the best for cakes. Moist, fluffy and not dense like others...." Read more

"...not 5 stars because I made chocolate chip cookies with it and they were a bit too dry, I recommend just undercooking compared to time for regular..." Read more

33 customers mention0 positive33 negative

Customers are dissatisfied with the durability of the flour. They mention that the bags were punctured, broken, and sliced open. Some customers also report that the product arrived damaged.

"...multiple orders I've had delivered, I have only had an issue with one bag being sliced open...." Read more

"...amazons only option is to return it even though I received it damaged in the packaging." Read more

"...It busted open on the side. Tried to open the top and the precut slit wouldn’t open… but you know what did? The plastic BELOW the zipper 🤦🏼‍♀️..." Read more

"...I got a few bags and one of them showed up broken open. Tried to return it and it said it was “not returnable”." Read more

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Karen Kirkpatrick

Great Gluten- Free Flour for all types of baking!

Reviewed in the United States on March 10, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

This is the best price I have been able to find for gluten-free flour! Furthermore, this flour I have found to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more. Looking at recipes that require multiple types of flour did not entice me as I did not want to have to buy several different kinds. This flour bag works well with many recipes that call for gluten-free flour!!!! Also, I've used this recipe for non-gluten free flour and it substitutes wonderfully!

12 people found this helpful

Helpful

Janey

The best tasting and most versatile GF Flour!

Reviewed in the United States on April 3, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

Having a wheat allergy (not Celiac but an actual, anaphylactic reaction to it) as a kid that I outgrew in my teens, of course I came to fall in love with basic things like pizza, cookies, and cakes. When the wheat allergy came back with a vengeance in my 30's, you bet I missed all the things!

I have tried every GF flour blend out there on the market. I've even tried making my own "blend" from recipes online. NONE of those compare to this one. It quite literally tastes and behaves like regular wheat flour, so much so that my non-GF family can't tell the difference!

Yes, it's more expensive than regular flour, but when you can't have gluten and/or wheat, that's just one of the things you come to accept. It's a "lifestyle" for some, the only way to live for others. This flour lets you cook and bake like everyone else without that funky taste (or aftertaste!) so many GF things have!

HIGHLY recommend this GF flour!

12 people found this helpful

Helpful

Kshimmer

Great gluten free flour

Reviewed in the United States on April 9, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

I started using the Walmart gluten free flour to make things for my son because I didn’t realize how much of a difference the brand of flour made. This tastes so much better and has a better texture for baking.

2 people found this helpful

Helpful

Gluten free flour

Reviewed in the United States on April 30, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

A great choice for gluten feee. It doesn't have the grainy taste that some flours have.
I use it cup-for-cup as it says in my recipes.

One person found this helpful

Helpful

Terrie Swan

Live this product!

Reviewed in the United States on April 28, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

You can really use it in place of flour! I’ve used it for bread, cakes and batter for pizzelles! Great outcomes!

Helpful

Amazon Customer

Pretty good dlour

Reviewed in the United States on May 7, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

Great product. Good flavor and substitute.

Helpful

Berry Princess

King Arthur Gluten Free Flour great!!

Reviewed in the United States on April 27, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

I have made cookies and biscuits….love the “cup for cup” equivalency….its perfect! Very good texture fir gluten free!

2 people found this helpful

Helpful

wolfhound

Works very well

Reviewed in the United States on February 23, 2024

Size: 3 Pound (Pack of 1)Verified Purchase

The product comes with all the necessary basic ingredients. The cook only needs to add sugar, oil, liquid, salt and flavoring to make baked items. One ingredient that is added makes all the difference - cellulose. I have ground my flours for years and no matter what I tried, the results were everything was on the crumbly side - no gluten, of course. The King Arthur flour makes bread, cakes and buns that stay together. The price is a little steep compared to grinding your own flour but the improvement in baked products is worth it.

10 people found this helpful

Helpful

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary

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My HONEST Review Of King Arthur Gluten-Free Bread

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Is this King Arthur gluten free flour any good?

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Can You Really Make Your Favorite Recipes Gluten Free?

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TASTY GLUTEN-FREE FLOUR! King Arthur Certified Gluten-Free

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HOW IT BAKES King Arthur Gluten Free Flour

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My HONEST Review Of King Arthur Gluten-Free Bread

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Can You Really Make Your Favorite Recipes Gluten Free?

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TASTY GLUTEN-FREE FLOUR! King Arthur Certified Gluten-Free

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