R. Craig Coppola

Craig is an overachiever and maybe a little obsessed. But what successful innovator isn’t? His creation is The Fantastic Life, a way of living that can help everyone live the life they’ve always wanted. Craig has spent decades formulating, living, and refining the 12 Rules and has used them to achieve goal after goal in fitness, career, family, relationships, health, and many other important areas of his life. He believes if he could do it, anyone can. Craig was not born wealthy. He was not born of privilege. He grew up in a small Arizona town with five brothers and sisters. Throughout his years, Craig fostered a solid belief that once he decided to do something, doing it halfway was just a waste of time. So no matter what he did, he went for it. This philosophy and his grand experiment of practicing the rules of The Fantastic Life have taken him around the world for business, sports, and adventure. He’s scaled mountain peaks literally and figuratively. He’s competed in the world’s most grueling ultra-marathon endurance events, in the world’s most challenging climates. He’s made it to the top of his game, then changed the game and made it to the top of that one too. How? By, as Craig says, “Doing nothing in moderation.” Professionally, Craig Coppola is the top producing office broker in the 60+ office, Lee & Associates’ 40+ year history. He is one of the Founding Principals of Lee & Associates Arizona (1991) and received the William J. Lee Lifetime Achievement Award in 2015. He has earned the top three designations in the real estate industry: CCIM, CRE and SIOR. Less than 33 people worldwide hold all three designations. He has been named NAIOP Office Broker of the Year six times, and in 2020 was awarded the NAIOP Award of Excellence. Craig is extremely involved within his community, donating substantial amounts of his time annually. He has served on a broad range of community boards including Advisory Council of the World’s Largest St. Vincent DePaul (4 years), the Banner Health Foundation (9 years), the Arizona Chamber of Commerce (13 years), the Xavier Preparatory Board of Trustees (7 years), and as the Valley of the Sun United Way Tocqueville Chairman for multiple years. Craig is widely known as an industry thought leader and is asked to give numerous speeches each year on market overviews, forecasting, and strategic planning. He produces two blogs on the commercial real estate industry and other interesting topics that reach over two million people annually. Craig holds a Bachelor’s Degree in Finance from Nicholls State University and a Master’s Degree in Business Administration from Arizona State University. He has been inducted into the ASU Sun Devil 100 multiple years for distinguished alumni who own or lead successful businesses. Craig is a third generation Arizonan and father of four remarkable children.