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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results (English Edition) 4th 版, Kindle版
Beyond Bullet Points, Fourth Edition
“Throw away those room-emptying, left-brain slides–and use Atkinson’s book to turn your PowerPoint presentation into an epic.” –Daniel H. Pink, author of Drive and A Whole New Mind
Think beyond bullet points–and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results!
Find your story thread
Create an emotional connection to increase your impact.
Cut through the clutter
Distill your message and get right to the point.
Bring your story to life
Storyboard your ideas, find your natural voice, and deliver a compelling presentation!
- ISBN-13978-1509305537
- 版第4
- 出版社Microsoft Press
- 発売日2018/3/15
- 言語英語
- ファイルサイズ41315 KB
- 販売: Amazon Services International LLC
- Kindle 電子書籍リーダーFire タブレットKindle 無料読書アプリ
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商品の説明
著者について
Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent communications consultant to leading attorneys and Fortune 500 companies. He crafted the presentation that persuaded a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005, which Fortune magazine called “frighteningly powerful.”
Cliff’s bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of Amazon.com, and has been published in four editions and translated into a dozen languages including Chinese, Korean, and Russian. This book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, SC Johnson, Chevron, Toyota, Del Monte, Nestlé, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, the American Bar Association and the United Nations International Criminal Tribunal.
Cliff’s work has been featured in The New York Times, Los Angeles Times, Wall Street Journal, and Fox News. Cliff received his B.A. in English and journalism from Baylor University in Texas and his M.B.A. from Richmond, The American International University in London. After serving as a captain in the U.S. Air Force, he held marketing positions for start-up companies and then launched his own business as a full-time communications consultant in 2001. He currently resides in New York City.
登録情報
- ASIN : B07BH2ZY3N
- 出版社 : Microsoft Press; 第4版 (2018/3/15)
- 発売日 : 2018/3/15
- 言語 : 英語
- ファイルサイズ : 41315 KB
- 同時に利用できる端末数 : 出版社からの制限により、この本を同時に読める端末数は最大5台までとなります
- Text-to-Speech(テキスト読み上げ機能) : 有効
- X-Ray : 有効にされていません
- Word Wise : 有効にされていません
- 付箋メモ : Kindle Scribeで
- 本の長さ : 349ページ
- Amazon 売れ筋ランキング: - 236,513位洋書 (洋書の売れ筋ランキングを見る)
- - 576位Software
- - 651位Software Business
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The book is absolutely essential for anyone putting together a presentation. Not only does it provide sound theories behind persuasion and storytelling, it makes the process dead-simple with an easy-to-follow template. And this template works for more than just presentations. The structure works for pretty much any content you're creating whether that's a presentation or a blog post or a video. Can't recommend this highly enough.
Version 4, it is practically verbatim. The only major change I can see is the Story Template changed all of the terminology and dropped Act III all together leaving it pretty much up to the reader to figure out how to close the presentation.
I prefer the V.1 template over this one.
Slicker paper and color photos, and the story boarding is more developed.
Following the template is key to pulling the presentation off.
A good portion of the book is still geared toward a Corporate audience with the assumption that the reader is an upper-level manager with a team of employees to do your work for you.
Know what you are getting into. The creation of an effective 15 minute presentation can take hours for a solopreneur. I use the 45 minute format to create 15/20 minute training videos.
I will recommend this book to anyone who creates and delivers PPT presentations, can focus and stick to the plan.