An essential book for anyone looking to research our contemporary media-saturated context and the implications it has for how we live our lives today. Digital Ethnography comes with an exciting and inspiring range of case studies that demonstrate how thoroughly digitally mediated we are, and how previous methodological concepts can be adapted and applied. This book sets a benchmark for ensuring a truly unique approach to digital ethnography, in an age where ‘the digital’ has become second nature

This is a delightful book – lively, engaging, challenging – providing us with the best available resource for exploring the exciting field of digital ethnography. It is an indispensable text for anyone interested in understanding the diversity and complexity of how the digital is woven into everyday life.

The real strength of this book is that it is jam packed with good clear examples of research. It is not merely an exhortation to digital ethnography, it shows how much and how well this has already been carried out. The result is a powerful case for this approach as one of the best ways of gaining a properly informed, contextualized and conceptually grounded understanding of our new digital worlds.

This book brings together a hugely stimulating set of examples to inspire ethnographers working in contemporary media-saturated worlds. The pioneering authorial team use their wealth of material to great effect in outlining strategies ethnographers can use to develop theoretically rich insights into the digital.

Sarah Pink is Professor of Design and Emerging Technologies, Founding Director of the Emerging Technologies Research Lab at Monash University Australia and Associate Director of Monash Energy Institute. She is International Guest Professor at Halmstad University in Sweden, Adjunct Distinguished Professor at RMIT University Australia, where she was previously Director of the Digital Ethnography Research Centre. She is also Visiting Professor in the Design School and Fellow of the Institute of Advanced Studies at Loughborough University, where she was formerly Professor of Social Sciences. Sarah is a Fellow of the Academy of the Social Sciences in Australia.

Sarah is a world leader in innovative digital, visual and sensory research and dissemination methodologies, which she engages in interdisciplinary projects with design, engineering and creative practice disciplines to engage with contemporary issues and challenges. She is known globally for her design anthropological research and collaboration across disciplines and with partners inside and outside academia. She has developed and collaborated in visual ethnography research across the world, including in the United Kingdom, Spain, Sweden, Australia, Brazil, Chile and Indonesia.