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Melissa & Doug Abby and Emma Deluxe Magnetic Wooden Dress-Up Dolls Play Set (55+ pcs)

4.8 4.8 out of 5 stars 5,101 ratings

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Abby & Emma

Purchase options and add-ons

  • TWO PLAY SETS IN ONE: The Melissa and Doug Abby and Emma Magnetic Dress-Up Set is a two-in-one pretend play set. It includes 55 plus pieces, along with 2 magnetic dolls with doll stands.
  • MIX-AND-MATCH OUTFITS: This magnetic dress-up set includes plenty of clothing and accessories that can be mixed and matched between Abby and Emma.
  • ENCOURAGES MULTIPLE SKILLS: The Melissa and Doug dress-up doll set encourages multiple developmental skills such as color and pattern recognition, creativity, and hand-eye coordination.
  • GIFT FOR KIDS 3 TO 6 YEARS: This set makes an exceptional gift for kids ages 3 to 6 years. Add the Melissa and Doug Deluxe Nina Ballerina play set to round out the pretend play experience and give kids another engaging option for screen-free fun.
  • “THE GOLD STANDARD IN CHILDHOOD PLAY”: For more than 30 years, Melissa and Doug has created beautifully designed imagination- and creativity-sparking products that NBC News called “the gold standard in early childhood play.”

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Melissa & Doug Abby and Emma Deluxe Magnetic Wooden Dress-Up Dolls Play Set (55+ pcs)


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Product Description

Product Description

This magnetic dress-up dolls play set makes kids the stylists! This wooden play set includes 2 doll figures and 56 pieces of magnetic clothing that fit onto either one. Mix and match hundreds of possible doll outfits, then rearrange the pieces to change them again and again. Each magnetic fashion doll comes with a wooden stand for display and pretend play. The complete fashion play set fits in a sturdy wooden storage tray that keeps everything in its place! This magnetic dress-up set provides kids with multiple play activities. Parents and older kids can ask children to dress Abby and Emma, then tell a story about where they are going and what they’ll be doing. Kids can count the number of shoes or other articles of clothing in the set, trace the pieces on paper and let kids color them in, or assist in cutting out the new outfits that can be temporarily affixed to the existing pieces. The Abby & Emma Magnetic Dress-Up Set makes an exceptional gift for kids ages 3 to 6 years. Add the Melissa & Doug Deluxe Nina Ballerina play set to round out the pretend play experience and give kids another engaging option for screen-free fun. For more than 30 years, Melissa & Doug has created beautifully designed imagination- and creativity-sparking products that NBC News called “the gold standard in early childhood play.” Today, Melissa & Doug is proudly partnering with the American Academy of Pediatrics to foster early brain development and help children build important life skills through play.

Brand Story

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Important information

Safety Information

WARNING: Choking Hazard - Small parts. Not for children under 3 yrs.


From the manufacturer

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Countless Ways to Play

From classic wooden toys to realistic pretend play sets, Melissa & Doug products spark imagination and wonder through screen-free, open-ended play! We make well-crafted toys that are developed with care to be passed down from generation to generation or shared family to family. When kids pretend with Melissa & Doug, anything is possible!

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60 Pieces

Includes 2 dolls, 2 stands, and 56 pieces of interchangeable clothing.

Countless Outfits

The options are endless! mix and match hundreds of possible doll outfits.

Easy Storage

A sturdy wooden storage tray holds the doll, the stand, and her 24-piece wardrobe.

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With more than three decades of experience, we’re a brand you can trust. Our safe and durable toys inspire imaginative play and are designed to stand the test of time and be passed down through generations.

We use wood whenever we can because it’s renewable and durable. To ensure the world has healthy forests AND high-quality wooden toys, we’ve committed to planting 10 million trees by 2030.

100% Screen-Free No screens, no apps, just good wholesome toys for hours of kid-powered fun! Each one of our products is designed to engage children in the joy of imaginative, hands-on play.

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What's in the box

  • Abby & Emma Magnetic Dress-Up Set
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    Customer reviews

    4.8 out of 5 stars
    4.8 out of 5
    5,101 global ratings

    Customers say

    Customers like the quality, fun, appearance and clothes of the toy. For example, they mention it's well made, durable and will stand the test of time. They appreciate the variety of clothes and accessories to choose from. Opinions are mixed on the size.

    AI-generated from the text of customer reviews

    337 customers mention311 positive26 negative

    Customers are satisfied with the quality of the dolls. They mention that the doll set is well-made, durable, and will stand the test of time. The magnetic material is also a great feature, making the doll sets easy for kids to work with. Overall, customers are happy with their purchase and recommend it to others.

    "...the items stay on the doll when it's being moved around, but it's not so strong that the 3 year old couldn't easily remove things...." Read more

    "...This is a quality product but to not have a lid, took it down a notch." Read more

    "...I do recommend it as it seems well made with lots of clothes, shoes and accessories for dress up...." Read more

    "...Melissa and Doug products are just suburb! So sturdy and dependable, educational and well made." Read more

    188 customers mention188 positive0 negative

    Customers find the toy fun to play with. They say it's a great game for children and adults. They also say it keeps kids entertained for hours. Customers also mention that the dolls and clothes keep young girls content and amused. They consider it one of the best kid toys they have bought in a long time. The magnets hold well and the doll is thick and solid.

    "...it easy to store, but overall it's a great toy that keeps the kids entertained for hours." Read more

    "...Melissa and Doug products are just suburb! So sturdy and dependable, educational and well made." Read more

    "...I also love that the box has suggestions for educational uses for these dolls!..." Read more

    "...very sturdy, and they stand up on an indented platform that is perfect for children...." Read more

    127 customers mention127 positive0 negative

    Customers like the appearance of the dolls. They say the clothes and accessories are eye-catching, beautiful, and well-made. They also say the constant use gives the pieces charm and shows it is well-loved. Customers also mention that the clothing and accessories look nice as a gift. They are colorful, vibrant, and not sexy or Barbie like. Overall, customers are happy with the appearance and recommend the product as s a great gift.

    "The dolls are so cute and there is a lot of magnetic clothing. More than I expected...." Read more

    "Oh my gosh! This is cute and so age appropriate. I gave it to our friend's daughter and she got busy with it right away...." Read more

    "Beautiful color, made of wood and easy to dress. Great gift for the little ones." Read more

    "...As said, there’s a lot of pieces. It has a nice wooden base, but you must store it completely flat in a place where it won’t be disturbed...." Read more

    99 customers mention80 positive19 negative

    Customers like the clothes in the toy set. They say it has a variety of different clothes to choose from, including hats and shoes. Customers also mention that the set comes with two dolls and 56 pieces of clothing. They find the different options cute and helpful for their young daughters.

    "...It has a lot of clothes/accessory options, which comes in handy with two small children, otherwise these two would argue about who gets to "wear"..." Read more

    "...I do recommend it as it seems well made with lots of clothes, shoes and accessories for dress up...." Read more

    "...think that the size of everything is perfect and it includes a nice large selection of outfits. My problem with the set is the storage...." Read more

    "...There are lots of choices of clothing in bright colors. My biggest complaint is there is no top to hold all the pieces in the box...." Read more

    83 customers mention31 positive52 negative

    Customers are mixed about the size of the toy. Some mention that the size is perfect for little hands, there is plenty of space to store all of the clothing items, and the pieces fit well in each section. However, others say that some of the pieces are small and can cause a choking hazard.

    "...complaint with this set is some of the clothing in this set was a little to "small"...." Read more

    "...I think that the size of everything is perfect and it includes a nice large selection of outfits. My problem with the set is the storage...." Read more

    "Great for older students but has small easy to lose pieces not good for 3 year olds." Read more

    "...There are some small parts (shoes) so this is a little difficult for her tiny fingers to place on the dolls but, the rest of the clothing is just..." Read more

    plastic lid made with 3d printer
    5 Stars
    plastic lid made with 3d printer
    I hated that it did not come with a lid so I had one made with a 3-D printer made a world of difference
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    Top reviews from the United States

    Reviewed in the United States on August 18, 2023
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    4 people found this helpful
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    Reviewed in the United States on November 17, 2023
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    One person found this helpful
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    Reviewed in the United States on January 11, 2024
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    Reviewed in the United States on August 15, 2023
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    2 people found this helpful
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    Reviewed in the United States on January 20, 2024
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    Reviewed in the United States on January 11, 2024
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    Reviewed in the United States on December 30, 2011
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    Reviewed in the United States on October 26, 2023
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    Top reviews from other countries

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    caromape
    5.0 out of 5 stars Bueno
    Reviewed in Mexico on January 15, 2024
    Style: Abby & EmmaVerified Purchase
    mrs Pauline Weston
    5.0 out of 5 stars A sturdy children's toy
    Reviewed in the United Kingdom on January 31, 2021
    Style: Abby & EmmaVerified Purchase
    S.E.
    5.0 out of 5 stars Very pleased with purchase
    Reviewed in Australia on September 28, 2022
    Style: Abby & EmmaVerified Purchase
    Far Far Away
    5.0 out of 5 stars Herrliches Spielzeug das gerne gespielt wird
    Reviewed in Germany on October 27, 2014
    Style: Abby & EmmaVerified Purchase
    One person found this helpful
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    Solenn Chausson
    5.0 out of 5 stars Très ludique
    Reviewed in France on July 19, 2013
    Style: Abby & EmmaVerified Purchase
    One person found this helpful
    Report