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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, Non-Dairy, 1 Pound, Packaging May Vary

4.7 4.7 out of 5 stars 21,501 ratings

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1 Pound (Pack of 1)
Diet type
Brand King Arthur
Item Weight 1 Pounds
Allergen Information Gluten Free
Specialty GMO Free, Gluten Free, Kosher Certified
Package Weight 0.46 Kilograms

About this item

  • King Arthur Measure for measure Flour is Gluten Free but also 1:1 substitute for wheat flour; an essential gluten-free pantry staple for bakers

From the manufacturer

King Arthur Gluten Free M4M 1Ib
King Arthur Gluten Free M4M 1Ib
King Arthur Gluten Free M4M 1Ib
King Arthur Gluten Free M4M 1Ib

Product Description

Your everyday gluten-free flour. The essential pantry staple for gluten-free baking. Perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 3 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Sourced non-GMO. 12g of whole grains per serving. Founded in 1790, King Arthur is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.15 x 5 x 9.5 inches; 1 Pounds
  • UPC ‏ : ‎ 071012075225
  • Manufacturer ‏ : ‎ King Arthur Flour
  • ASIN ‏ : ‎ B01JJ9H2YO
  • Customer Reviews:
    4.7 4.7 out of 5 stars 21,501 ratings

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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, Non-Dairy, 1 Pound, Packaging May Vary
King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, Non-Dairy, 1 Pound, Packaging May Vary
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PriceCurrently unavailable.$13.20$72.49$14.98-7% $29.07
Typical:$31.31
$18.78
Price Per Unit$0.55 / Ounce$0.23 / Ounce$0.19 / Ounce$0.40 / Ounce$0.23 / Fl Oz
Delivery
Get it as soon as Sunday, Mar 24
Get it Mar 22 - 25
Get it as soon as Sunday, Mar 24
Get it as soon as Sunday, Mar 24
Get it as soon as Sunday, Mar 24
Customer Ratings
Flavor
4.6
4.9
4.4
5.0
4.8
Value for money
4.4
4.2
4.4
4.0
4.6
Sold By
Neptune's Marketplace
American Polo (One-stop shop)
Amazon.com
Healthy Grocery
Caicos
weight
1 pounds
1.5 pounds
5 pounds
5 pounds
4.8 pounds
5 pounds
ingredients
Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin drochloride (vitamin b1), riboflavin (vitamin b2)].
Hydrated Organic Chia Seeds (Water, Organic Chia Seeds), Organic Grape Juice Concentrate, Organic Blackberry Puree, Organic Blackberry Juice Concentrate, Organic Purple Carrot Juice Concentrate, Citric Acid, Organic Natural Blackberry Flavor, Organic Natural Blueberry Flavor
Rice flour, flaxseed, quinoa flour, buckwheat flour, amaranth flour, tapioca flour, arrowroot flour, xantham gum
'SPECIALTY FLOUR BLEND (RICE FLOUR, TAPIOCA STARCH), POTATO STARCH, WHOLE GRAIN BROWN RICE FLOUR, CALCIUM CARBONATE, NIACINAMIDE (A B VITAMIN), REDUCED IRON, THIAMIN HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2).'
'UNBLEACHED ENRICHED SOFT WHEAT FLOUR (WHEAT FLOUR, NIACIN (VITAMIN B3), REDUCED IRON, THIAMIN MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID), LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE, MONOCALCIUM PHOSPHATE), SALT.'
carbohydrate info
25.0 grams, 25.0 grams
24.0 grams, 24.0 grams, 24.0 grams
21 grams
24 grams
22.0 grams, 22.0 grams
energy info
110.0 calories, 110.0 kilocalories
110.0 kilocalories, 110.0 kilocalories, 100.0 calories
120 calories
100 calories
110.0 kilocalories, 100.0 calories
nutritional fat info
0.0 grams, 0.0 grams
0.0 grams, 0.0 grams, 0.0 grams
2.5 grams
0 grams
0.0 grams, 0.65 grams
protein info
2 grams grams, 1 gram grams
2 grams grams
2 grams grams
4.00 percent daily value fda grams, 2 grams grams

Important information

Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin drochloride (vitamin b1), riboflavin (vitamin b2)].

Directions

This flour is best suited for non-yeasted recipes. Directly swap the amount of all-purpose flour called for with the same amount of Measure for Measure flour: No need for additional specialty ingredients. Works beautifully in your favorite recipes, whether you're substituting just a few ounces of conventional flour or several cups. Baker's hotline: We're here to help. Feel free to call our friendly staff of experienced bakers for help and advice. Chat online at kingarthurflour.com/contact.

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
21,501 global ratings

Customers say

Customers like the quality, taste, value, and versatility of the flour. For example, they mention it makes great muffins, cookies, and cupcakes, and doesn't really have an aftertaste. Customers also like the ease of use, and size. That said, some differ on texture and dryness.

AI-generated from the text of customer reviews

1,004 customers mention941 positive63 negative

Customers are satisfied with the quality of the flour. They say it makes great muffins, cookies, and cupcakes, and is the best gluten-free flour for baking and cooking. They also mention that regular cooking does amazing, and the improvement in baked products is worth it. Overall, customers are happy with the product and recommend it to others.

"...Furthermore, this flour I have found to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"This gluten-free flour produces some of the best gluten-free baked products that I have ever tasted...." Read more

"...I was wrong! This all-purpose gluten-free flour substitutes perfectly for regular all-purpose flour...." Read more

"This is a wonderful flour that works beautifully and adapts well to your usual recipes if you need some wheat free foods...." Read more

405 customers mention338 positive67 negative

Customers like the taste of the flour. They mention it tastes very good, doesn't really have an aftertaste, and it puts a nice brown, crispy finish on chicken, pork, and fish when skillet.

"...flour I have found to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"...Best texture and no weird aftertaste in your baking. Highly recommend." Read more

"...flour makes this so much better, but it definitely tastes more like traditional wheat flour than any other product that I have tried...." Read more

"...I have zero complaints and everything I have baked so far is perfectly delicious. You cannot even tell it's gluten free!" Read more

201 customers mention153 positive48 negative

Customers like the value of the flour. They mention that it is a reasonable price and that it's well priced gluten free flour.

"This is the best price I have been able to find for gluten-free flour!..." Read more

"...is quite likely- I like knowing I can order it on Amazon for a reasonable price." Read more

"...this is my go to product. Good price compared to others and makes items taste so much better than Bob's red mill by far...." Read more

"...The price is a bit steep (as I have come to expect from gluten free foods); however, it is a bit cheaper here on Amazon than at my local grocery..." Read more

102 customers mention97 positive5 negative

Customers find the flour easy to use. They mention it's easy to work with, makes recipes easy, and is great for baking. Customers are happy with the quality and ease of transitioning to using gluten-free flour. They say the flour is handy to use in any recipe and makes life easier.

"...But I didn't feel like it was so off-putting that I won't use it. It's so convenient...." Read more

"...picky, and he didn’t even register that something is off lol😁 Super easy to use, I just look up regular recipes and substitute regular flour with gf..." Read more

"LOVE THE MIXTURE...MAKES IT EASY...USE IT FOR DOG BISCUITS." Read more

"...with this flour as well, and I am so pleased with how easy the transition has been. I will continue to use this King Arthur GF flour for my baking!" Read more

56 customers mention56 positive0 negative

Customers like the versatility of the flour. They say it can be used in any recipe, including traditional ones. Customers also appreciate the flexibility of the product in multiple recipes. They mention that it's great for all kinds of bake goods and is perfect for so many recipes.

"This is a wonderful flour that works beautifully and adapts well to your usual recipes if you need some wheat free foods...." Read more

"This has been my go-to flour for years. It’s reliable, versatile, and the most budget-friendly option I’ve found (even cheaper than H‑E‑B)...." Read more

"...There are so many recipes. Seems to work best with butter vs oil or margarine.Bonus: it's not hideously expensive like many GF products." Read more

"...All in all, it is a good, versatile product." Read more

32 customers mention24 positive8 negative

Customers like the size of the flour. They say that it works measure-for-measure in every dish they could imagine, and it's the best measure-to-measure flour blend they have ever used. The bags are handy and the package is bigger than expected.

"...Made some Christmas cookies and they were a hit. No special measuring, just substitute one for one. Slight difference in consistency of the dough...." Read more

"...waffles to cookies, cakes, pizza dough, anything you can think of - it’s perfect." Read more

"...I also found it was not "measure for measure" in most of the things I tried to make--everything required additional liquid...." Read more

"This was perfect and tasted wonderful. I really appreciate that it really is measure for measure which made it easy for the recipe...." Read more

172 customers mention106 positive66 negative

Customers are mixed about the texture of the flour. Some mention that it has a great texture, while others say that it is not gritty and has no funny flavors. It is fluffy and perfect to use and feels like regular flour. However, some customers say that the texture was a bit off on their first try, and that it had a slight graininess lingering after a bite.

"I’ve been gluten free for 6 years and this is the only flour I use. Best texture and no weird aftertaste in your baking. Highly recommend." Read more

"...let your batter sit for 30 minutes before baking, weird gritty texture completely disappeared...." Read more

"This 1:1 flour is the best for cakes. Moist, fluffy and not dense like others...." Read more

"...King Arthur is a reputable company also and I like the texture the flour offers baked goods." Read more

35 customers mention20 positive15 negative

Customers are mixed about the dryness of the flour. Some mention that the trick to moist is to let the batter sit, while others say that it turns out to be extremely dry and sucks up moisture. For regular KA flour, more liquid is required for moist cakes.

"This 1:1 flour is the best for cakes. Moist, fluffy and not dense like others...." Read more

"...Like cakes, pie crusts or fried items.It doesn't hold as much moisture as regular flour (that's another job gluten does well) - However,..." Read more

"...Moist, delicious, and fluffy, no one could tell that it was a GF cake and I had people telling me how much they liked it and kept on watching them..." Read more

"...not 5 stars because I made chocolate chip cookies with it and they were a bit too dry, I recommend just undercooking compared to time for regular..." Read more

Excellent switch!
5 Stars
Excellent switch!
I was recently diagnosed with a gluten sensitivity, so I bought this flour to replace all purpose flour. I absolutely love to bake, and I thought that being gluten free would prevent me from doing so. I was wrong! This all-purpose gluten-free flour substitutes perfectly for regular all-purpose flour. I have zero complaints and everything I have baked so far is perfectly delicious. You cannot even tell it's gluten free!
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Top reviews from the United States

Reviewed in the United States on March 10, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
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Reviewed in the United States on February 27, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
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Reviewed in the United States on January 23, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
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Reviewed in the United States on March 11, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
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5.0 out of 5 stars Excellent switch!
Reviewed in the United States on March 11, 2024
I was recently diagnosed with a gluten sensitivity, so I bought this flour to replace all purpose flour. I absolutely love to bake, and I thought that being gluten free would prevent me from doing so. I was wrong! This all-purpose gluten-free flour substitutes perfectly for regular all-purpose flour. I have zero complaints and everything I have baked so far is perfectly delicious. You cannot even tell it's gluten free!
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Customer image
One person found this helpful
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Reviewed in the United States on February 1, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on February 9, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
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Reviewed in the United States on March 11, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on February 23, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
5 people found this helpful
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Top reviews from other countries

Lisa
5.0 out of 5 stars Angel food cake
Reviewed in Germany on June 24, 2018
Size: 1 Pound (Pack of 1)Verified Purchase

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