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Joico Defy Damage Protective Shield | For Damaged, Color-Treated Hair | Protect Against UV & Thermal Damage | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine

4.7 4.7 out of 5 stars 3,899 ratings

Joico
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3.38 Fl Oz (Pack of 1)
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Purchase options and add-ons

Product Benefits Shields hair against styling, UV & pollution damage, preventing color fade. Use before styling.
Hair Type All
Material Type Free Sulfate Free
Liquid Volume 3 Fluid Ounces
Item Form Liquid

Description

Joico Defy Damage Protective Shields from heat, UV & environmental damage, making hair 4X stronger against breakage during styling & color fade, leaving hair soft, shiny & healthy-looking. Enjoy healthy hair with Joico Defy Damage Protective Shield.

Benefits

Shields hair against styling, UV & pollution damage, preventing color fade. Use before styling.

Suggested Use

Apply small amount to damp hair prior to blow-drying and style as usual

Complete the regimen
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From the manufacturer

Defy Damage

The Next Generation of Bond Building

Defy Damage
Defy Damage Ingredient
joico, defy damage, haircare, healthy hair
FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE SHIELD

The last stop before picking up that blow-dryer or heat tool: This damage-defense hero shields hair from the ravages of daily styling, and exposure to UV and environmental pollution; delivering exceptional, bond-building protection that guards hair against color fade, breakage, and dryness. Designed for everyday use, hair becomes shinier, stronger, healthier – inside and out.

Directions: Apply small amount to damp hair prior to blow-drying and style as usual.

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE

  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling*
  • Protects against color fade
  • Leaves hair soft, shiny and looking healthy

*Against combing breakage on clean damaged hair.

Joico Defy Damage Protective Shield

Is this is sulfate free?

Yes! We are free of SLS/SLES sulfates.

How long will it take to see results?

Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

Is this good for curly hair?

Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

Will the products help my hair color last longer?

Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Language ‏ : ‎ English
  • Item model number ‏ : ‎ J16007
  • UPC ‏ : ‎ 074469509527
  • Manufacturer ‏ : ‎ Joico
  • ASIN ‏ : ‎ B07NXVWVG2
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.7 4.7 out of 5 stars 3,899 ratings

Looking for specific info?

Customer reviews

4.7 out of 5 stars
4.7 out of 5
3,899 global ratings

Customers say

Customers like the softness, performance, smell and effect on hair of the hair styling agent. They mention that it makes hair super soft, smooth, and shiny. They appreciate the heat protection. However, some customers have issues with leakage and disagree on value.

AI-generated from the text of customer reviews

62 customers mention62 positive0 negative

Customers are satisfied with the softness of the hair styling agent. They mention that it makes their hair super soft, shiny, and smooth. Some customers also say that the product smells great and has a great texture.

"...This product creates shiny, slinky, smooth hair(no frizz), and seals my split ends...." Read more

"This is the best leave in conditioner ive ever used. Leaves my hair so soft, moisturized and manageable...." Read more

"...surprised that this product (though a lotion type vs spray) made my hair soft and NOT greasy...." Read more

"...My hair does not frizz and is very soft...." Read more

51 customers mention46 positive5 negative

Customers are satisfied with the performance of the hair styling agent. They mention that it works great when curling or flat ironing their hair, and it continues to work for days. It also helps manage damaged hair and keeps it soft and shiny. Some say that the serum/protectant helps tame unruly hair and that the conditioner and mask are amazing as well.

"...i have found that tames my damaged hair completely and continues to work for days...." Read more

"...You will love this product, it worked great on my longer hair, but is amazing on my shoulder length hair...." Read more

"Works great! A bit pricey, but definitely does what it says it will." Read more

"This product is great but if you have acne prone skin try and avoid the areas around your forehead and temple!..." Read more

41 customers mention34 positive7 negative

Customers like the smell of the hair styling agent. They mention that it shines and soft, and it smells nice.

"...Also there is a slight tinge of a beautiful fragrance which I like...." Read more

"Can't live without it great great product smell , texture and its effect on hair wow ...." Read more

"...Just a couple of pumps and your hair smells great and easily combs or brushes out!" Read more

"...I fell in love immediately. The smell is light and refreshing. It works wonders on my hair. It does not weigh it down nor is it greasy...." Read more

36 customers mention36 positive0 negative

Customers like the effect of the hair styling agent. They say it keeps their hair healthy, smooth and soft, and it makes their hair stronger. Some customers say it tames damaged hair completely, making it manageable. They also report a significant reduction in hair loss since using the product. Additionally, customers say the product protects their hair perfectly and helps calm it down.

"...protective shield is the only product i have found that tames my damaged hair completely and continues to work for days...." Read more

"...It also has amazing thermal protection which extends the life and color of my hair...." Read more

"...Not greasy at all, does not make the hair look dull, great quality and absolute value for money!" Read more

"...this product (though a lotion type vs spray) made my hair soft and NOT greasy...." Read more

30 customers mention30 positive0 negative

Customers say the hair styling agent creates shiny, slinky, smooth hair. They also say it keeps hair and color healthy looking, and helps with styling.

"...This product creates shiny, slinky, smooth hair(no frizz), and seals my split ends...." Read more

"...Not greasy at all, does not make the hair look dull, great quality and absolute value for money!" Read more

"You wash, apply a small amount, blow dry. It makes your hair looks so healthy when you use it and after I blow dry my hair if I need to I apply a..." Read more

"Keeps hair and color healthy looking." Read more

24 customers mention24 positive0 negative

Customers are satisfied with the heat protection provided by the hair styling agent. They mention that it protects their hair from damage caused by the blow dryer and flat iron. Some say that it works great to protect against split ends and helps protect their hair against the elements and UV rays.

"...This product creates shiny, slinky, smooth hair(no frizz), and seals my split ends...." Read more

"So much better than oil or heavy spray. Does such a good job protecting my hair from blow drying, curling and being in the sun." Read more

"...The ends usually look fried! This product protects my hair from damage caused by the blow dryer and flat iron really well...." Read more

"...This really protects from UV rays. It also make my hair soft and shiny and no blonde streaks. Great stuff!" Read more

18 customers mention10 positive8 negative

Customers have mixed opinions about the value of the hair styling agent. Some say it's worth every penny, while others say it’s really expensive.

"...at all, does not make the hair look dull, great quality and absolute value for money!" Read more

"Works great! A bit pricey, but definitely does what it says it will." Read more

"...You’ll find the right balance for your hair’s needs. Really good product." Read more

"I just think this product is really expensive. I wouldn’t order again." Read more

14 customers mention3 positive11 negative

Customers are dissatisfied with the leakage of the hair styling agent. They mention that the bottle was not sealed or shrink-wrapped, and that the product leaked in delivery.

"There was no seal on the bottle under the lid, so it leaked and was a mess...." Read more

"The first red flag was opening the envelope and the product wasn’t sealed. When I tried to use it the first time, the pump snapped off and broke...." Read more

"...It was not sealed or shrink wrapped. It makes me wonder what I really got." Read more

"...It sealed my ends as well and I was able to reduce my heat temperature because of this product. In addition, it reduces frizz...." Read more

Most effective smoothing hair product I have tried.
5 Stars
Most effective smoothing hair product I have tried.
Joico’s damage defy protective shield is the only product i have found that tames my damaged hair completely and continues to work for days. I wash my hair 2x a week, when damp, apply this cream product, then i use my Sally beauty Ion multistyler straightening dryer. My hair stays smooth and slinky and straight for DAYS. This product creates shiny, slinky, smooth hair(no frizz), and seals my split ends. I have tried at least 20 other “no frizz, hair protect” products over the last two months, and this is the one i come back to. I do find its a little $$, but it’s completely worth it.The supplier shipped these in a clear plastic wrap, they were sealed and did not explode or leak(thank you!) If you are searching for a product that does many things and keeps your routine simple and low maintenance, try this.
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Top reviews from the United States

Reviewed in the United States on September 25, 2023
Size: 3.38 Fl Oz (Pack of 2)Verified Purchase
Joico’s damage defy protective shield is the only product i have found that tames my damaged hair completely and continues to work for days. I wash my hair 2x a week, when damp, apply this cream product, then i use my Sally beauty Ion multistyler straightening dryer.
My hair stays smooth and slinky and straight for DAYS. This product creates shiny, slinky, smooth hair(no frizz), and seals my split ends. I have tried at least 20 other “no frizz, hair protect” products over the last two months, and this is the one i come back to. I do find its a little $$, but it’s completely worth it.
The supplier shipped these in a clear plastic wrap, they were sealed and did not explode or leak(thank you!)
If you are searching for a product that does many things and keeps your routine simple and low maintenance, try this.
Customer image
5.0 out of 5 stars Most effective smoothing hair product I have tried.
Reviewed in the United States on September 25, 2023
Joico’s damage defy protective shield is the only product i have found that tames my damaged hair completely and continues to work for days. I wash my hair 2x a week, when damp, apply this cream product, then i use my Sally beauty Ion multistyler straightening dryer.
My hair stays smooth and slinky and straight for DAYS. This product creates shiny, slinky, smooth hair(no frizz), and seals my split ends. I have tried at least 20 other “no frizz, hair protect” products over the last two months, and this is the one i come back to. I do find its a little $$, but it’s completely worth it.
The supplier shipped these in a clear plastic wrap, they were sealed and did not explode or leak(thank you!)
If you are searching for a product that does many things and keeps your routine simple and low maintenance, try this.
Images in this review
Customer image
Customer image
10 people found this helpful
Report
Reviewed in the United States on April 9, 2024
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
This is the best leave in conditioner ive ever used. Leaves my hair so soft, moisturized and manageable. It also has amazing thermal protection which extends the life and color of my hair. If you are looking for the holy grail of leave in conditioners this, is it.
Reviewed in the United States on May 1, 2024
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
I like the feel that it gives after drying the hair. Also there is a slight tinge of a beautiful fragrance which I like. Not greasy at all, does not make the hair look dull, great quality and absolute value for money!
Reviewed in the United States on January 15, 2024
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
I know that heat protectants are good for you... and I've tried a few, but I have oily hair and any product I apply invariably makes my hair very dirty by the end of the day. I was pleasantly surprised that this product (though a lotion type vs spray) made my hair soft and NOT greasy. I can't speak to the effectiveness of the protective shield, but I'm happy with how it looks and feels in my hair.
4 people found this helpful
Report
Reviewed in the United States on September 22, 2022
Size: 3.38 Fl Oz (Pack of 2)Verified Purchase
I just started using this product about 2 months ago. I have treated hair, and let me tell you this is amazing . My hair does not frizz and is very soft. I also have curly hair and have recently cut about 9 inches off so that there is no layers and of course with most of my length gone it got curlier. You will love this product, it worked great on my longer hair, but is amazing on my shoulder length hair. Don't wait get this product now, I know you too will LOVE it.
2 people found this helpful
Report
Reviewed in the United States on May 3, 2023
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
Can't live without it great great product smell , texture and its effect on hair wow .
Except for the quantity compared to price unfortunately it's the only cons.
4 people found this helpful
Report
Reviewed in the United States on March 16, 2024
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
You wash, apply a small amount, blow dry. It makes your hair looks so healthy when you use it and after I blow dry my hair if I need to I apply a very little bit in a particular area. You really don't need much at all. Really love it. My hairdresser used it on my hair and I was amazed how shiny and healthy it looked.
3 people found this helpful
Report
Reviewed in the United States on April 23, 2024
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
I loved it so much definitely made my hair feel a ton better but I got a small one just to test it out but now that I have I’m getting the big one
One person found this helpful
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Top reviews from other countries

Translate all reviews to English
Vieira
5.0 out of 5 stars Produto Perfeito
Reviewed in Brazil on October 8, 2023
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
Leave-in excelente, realmente atende aos quesitos apresentados.
Jana
5.0 out of 5 stars Smooth
Reviewed in Canada on July 11, 2023
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
Makes those ends feel silky and smooth. Smells nice and tames those frizzy bits.
fufo69ts
5.0 out of 5 stars buon prodotto
Reviewed in Italy on February 21, 2024
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
La mia compagna ne è veramente entusiasta.
Adele Vita
4.0 out of 5 stars Capelli più sano
Reviewed in Italy on December 28, 2023
Size: 1.7 Fl Oz (Pack of 1)Verified Purchase
Prodotto che fa la differenza, quando si usa la piastra
Lilian Vasconcelos Silva
5.0 out of 5 stars Amazing
Reviewed in the United Kingdom on July 13, 2023
Size: 3.38 Fl Oz (Pack of 1)Verified Purchase
This product is amazing! I have been used it in my hair before blow dry and my hair is so much more in line and shining. Recently I have been in Greece for a one week holiday and I have taken this product for use in the beach... I'm amazed how this product protect my hair against sun and the see water! Blonde hair is hard to find a good product and this one gains my heart 🥰
Amazing ❤️
2 people found this helpful
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