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From the manufacturer
Keep Your Blonde Hair Cool
FOR BLONDE & SILVER HAIR
COLOR BALANCE PURPLE SHAMPOO
When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.
NEUTRALIZES YELLOW & WARM TONES
COLOR BALANCE PURPLE CONDITIONER
Mellow the yellow and banish dryness on highlighted blonde, silvery gray, and Ombré looks with this instant, neutralizing conditioner for color-treated hair; it hydrates beautifully while kicking brassy tones to the curb. Counteracting the unwanted warmth, powerful ingredients strengthen/protect hair from the elements, leaving it cool, manageable, shiny, and easy to style.
Directions: Apply to hair washed with Color Balance Purple Shampoo; leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.
SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.
 COLOR BALANCE PURPLE |  DEFY DAMAGE |  YOUTHLOCK |  K-PAK COLOR THERAPY |  MOISTURE RECOVERY |  HYDRASPLASH |  BLONDE LIFE | |
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Customer Reviews
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13,087
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4,152
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397
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5,168
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3,339
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1,370
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1,830
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Price
| $18.40 | $20.00 | $20.00 | $18.40 | $18.40 | $18.40 | $20.00 |
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HAIR TYPE
| Color-Treated | Processed, Color-Treated | Mature, Dry | Color-Treated | Thick, Course, Curly | Thin, Fine, Wavy | Blonde, Highlighted |
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HAIR CONCERN
| Fading, Damage, Breakage | Damage, Split Ends, Breakage | Dryness, Dullness, Brittle | Fading, Damage, Breakage | Dry, Frizzy, Breakage | Dry, Dull, Lifeless | Damage, Brassy, Dullness |
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BENEFITS
| Repair and Protect Color | Strength and Protection | Bounce, Shine, Manageability | Repair and Protect Color | Moisturize, Soften, Shine | Hydration, Shine, Lightweight | Brighten, Nourish, Strengthen |
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KEY INGREDIENTS
| Keratin, African Manketti Oil | Moringa Seed Oil, Arginine | Collagen, Buriti Fruit Oil | Keratin, African Manketti Oil | Sea Kelp, Jojoba Oil | Sea Kelp, Coconut Water | Monoi & Tamanu Oil, Arginine |
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FRAGRANCE
| Pear, Apple, Cedarwood, Amber | Apple, Tuberose, Sandalwood | Cucumber, Gardenia, Warm Musk | Pear, Apple, Cedarwood, Amber | Orange, Hyacinth, Vanilla | Lemon, Green Apple, Coconut | Nectarine, Jasmine, Vanilla |
Videos
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Videos for this product
1:08
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REAL User Review PLUS PRO TIP! Joico Purple Eliminates Brass
Carlie Anne
Videos for this product
1:01
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Does this purple shampoo work? And how I use it!
Katelyn’s Stuff
Videos for this product
0:14
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Simple, Effective Joico Purple Shampoo
Yuliana & Co.
Reviews with images
Really works to tone down brass!
Photographs are the first 3 times of treatment (every 2-3 days), and the last 2 photographs are the day following the 3rd time.Very first review on Amazon.... worth it. So far I’ve used this three times for 30min-45min each time & my hair has really gone through some change, as you can see in the attached photographs. It started out with an orange hue & is definitely much closer to an ash blonde as of now, and I am sooooo happy with it.- Smells great, I’m in love with the smell.- The conditioner is good but doesn’t fully compensate for how drying the shampoo is. I need to get a much stronger leave in conditioner to use if not the day of treatment, the day after. Don’t want to break my hair in this process. I would definitely buy a very moisturizing leave in conditioner and use after the included conditioner.- I wet my hair, cover it in the shampoo, kill time for 30-45min, then get in the shower and wash it out followed by the conditioner.- Might switch to 2x/week instead of 3 to save my hair condition. Especially since I know the product works now :)For the pictures I’d take them after having my hair tied up so that’s why my hair is so crinkly. My hair is naturally wavy.Thanks Joico and Amazon!EDIT: I added a before & after photograph. That was from ONE session. It seems my hair returns to the brassy blonde tone I have in my before picture, so I use Joico as maintenance of the ash silver blonde. The longer you keep it on the more likely it’ll turn out silver/blue. Smells great!
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Reviewed in the United States on March 20, 2020
Size: 33.8 Fl Oz (Pack of 2)Verified Purchase
Photographs are the first 3 times of treatment (every 2-3 days), and the last 2 photographs are the day following the 3rd time.
Very first review on Amazon.... worth it. So far I’ve used this three times for 30min-45min each time & my hair has really gone through some change, as you can see in the attached photographs. It started out with an orange hue & is definitely much closer to an ash blonde as of now, and I am sooooo happy with it.
- Smells great, I’m in love with the smell.
- The conditioner is good but doesn’t fully compensate for how drying the shampoo is. I need to get a much stronger leave in conditioner to use if not the day of treatment, the day after. Don’t want to break my hair in this process. I would definitely buy a very moisturizing leave in conditioner and use after the included conditioner.
- I wet my hair, cover it in the shampoo, kill time for 30-45min, then get in the shower and wash it out followed by the conditioner.
- Might switch to 2x/week instead of 3 to save my hair condition. Especially since I know the product works now :)
For the pictures I’d take them after having my hair tied up so that’s why my hair is so crinkly. My hair is naturally wavy.
Thanks Joico and Amazon!
EDIT: I added a before & after photograph. That was from ONE session. It seems my hair returns to the brassy blonde tone I have in my before picture, so I use Joico as maintenance of the ash silver blonde. The longer you keep it on the more likely it’ll turn out silver/blue. Smells great!
Very first review on Amazon.... worth it. So far I’ve used this three times for 30min-45min each time & my hair has really gone through some change, as you can see in the attached photographs. It started out with an orange hue & is definitely much closer to an ash blonde as of now, and I am sooooo happy with it.
- Smells great, I’m in love with the smell.
- The conditioner is good but doesn’t fully compensate for how drying the shampoo is. I need to get a much stronger leave in conditioner to use if not the day of treatment, the day after. Don’t want to break my hair in this process. I would definitely buy a very moisturizing leave in conditioner and use after the included conditioner.
- I wet my hair, cover it in the shampoo, kill time for 30-45min, then get in the shower and wash it out followed by the conditioner.
- Might switch to 2x/week instead of 3 to save my hair condition. Especially since I know the product works now :)
For the pictures I’d take them after having my hair tied up so that’s why my hair is so crinkly. My hair is naturally wavy.
Thanks Joico and Amazon!
EDIT: I added a before & after photograph. That was from ONE session. It seems my hair returns to the brassy blonde tone I have in my before picture, so I use Joico as maintenance of the ash silver blonde. The longer you keep it on the more likely it’ll turn out silver/blue. Smells great!
Images in this review
Top reviews from other countries
Ailton
She likes
Reviewed in the United Kingdom on February 23, 2024Size: 9.3 Fl Oz (Pack of 2)Verified Purchase
Pierron
Très bon produit
Reviewed in France on December 10, 2023Size: 9.3 Fl Oz (Pack of 2)Verified Purchase
Pogos
Ottimo prodotto
Reviewed in Italy on February 11, 2022Size: 9.3 Fl Oz (Pack of 2)Verified Purchase
Wendo
Great value
Reviewed in the United Kingdom on August 13, 2023Size: 9.3 Fl Oz (Pack of 2)Verified Purchase
Amazon Customer
j'adore
Reviewed in France on January 11, 2020Size: 9.3 Fl Oz (Pack of 2)Verified Purchase
