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by Chip Heath (Author), Dan Heath (Author)

4.6 5,420 ratings

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Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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"Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction."--The Wall Street Journal

"Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories . . . covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration."--Fort Worth Star-Telegram

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the bestselling Made to Stick--survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making."--Time

"Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read."--Business Week

"Switch is a fantastic book. . . . Rather than just describing a problem or exposing why we make mistakes, the Heath brothers discuss why change is so hard, and then give a short list of concrete steps to follow. . . . It's an inspiring book, to be sure, all the more so because it's not just about changes that others have accomplished, but about how you can start some change yourself."--Wired

"[Through] lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut."--Publishers Weekly

About the Author

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in California.

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Product details

ASIN ‏ : ‎ B005TKD512
Publisher ‏ : ‎ Cornerstone Digital; 0 edition (31 October 2011)
Language ‏ : ‎ English
File size ‏ : ‎ 1064 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 322 pages

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4.6 5,420 ratings

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Dan Heath
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Dan Heath is the co-author, along with his brother Chip, of four New York Times bestsellers: Made to Stick, Switch, Decisive, and The Power of Moments. The Heaths' books have sold over 3 million copies worldwide and been translated into 33 languages.
Heath's fifth book, Upstream: The Quest to Solve Problems Before They Happen, will be released on March 3, 2020. Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. A graduate of the University of Texas and Harvard Business School, he lives now in Durham, NC.
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Chip Heath
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Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association.
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Effie

Excellent read. It’s been on my list of must ...

Reviewed in Australia on 14 December 2015

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Excellent read. It’s been on my list of must reads for a while. I don’t know why it took me so long to get around to reading it. This is a book that reiterate the fact that change is hard but there are some predictable patterns that can help effect positive change. Yes ideas are not new however the Heath brothers bring together lots of difficult concepts to presents a powerful and easy to understand framework for effecting positive change. They provide us with some great case studies and stories that brings the framework to life. I loved the book and was surprised how quickly I was able to use the concepts in my own professional life. Highly recommend it

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Paul

Highly recommend!

Reviewed in Australia on 25 August 2016

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This book was recommended to me by several people, so I had high expectations. It did not disappoint!
It is very well structured with a detailed set of practical strategies and case studies.
It also tells a wide variety of interesting and useful stories to illustrate every point.
This is a must read for anyone looking succeed in any aspect of life.

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Rod Fraser

A great piece of work on driving change

Reviewed in Australia on 11 January 2015

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Brilliantly researched and written. If you want to drive change personally, in a team or an organization this is a must read. Really enjoyed reading this book and the follow up resources on Chip and Dan's website.

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LadyDaphne

Rider, Elephant, Path ... here I come!

Reviewed in Australia on 5 September 2014

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This book is empowering. A whole vocabulary of new ideas and fascinating stories is presented in a well thought out way.

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margaret wright

The best guidance on change when change is hard

Reviewed in Australia on 29 July 2020

Excellent memorable stories that both have interesting insights and useful lessons. Well structured and I like the summaries at the back. I have bought this book for a senior manager working for me currently on one of the most challenging roles I have ever overseen and as a former Big 4 National practice leader I’ve seen a lot. Its given me some great strategies for changing ways of thinking, working together and making decisions in people who have been senior execs and board members.

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JAmidon

Great read when leading others.

Reviewed in the United States on 10 May 2024

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I’ve read this book multiple times. Its is well written, easy to follow and has very practical ideas to help you lead others to make good choices.

Cameron

A Brilliant Practical Primer on Behaviour Change

Reviewed in Canada on 31 December 2021

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This book is the perfect read for anyone looking to pull together the art and science of behaviour change. It’s interesting, well-written, and draws on some of the most practical evidence generated from the literature on psychological science, design, and behavioural economics. It’s also framed in ways that make the science practical. The recommendations are great and as a professional who works in this field I find this the book that I want to recommend to others when they ask “what should I read?”.

2 people found this helpful

Excellent

Reviewed in Italy on 22 July 2023

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Quite a few pieces of excellent advice

Karla Zárate

Buena compra

Reviewed in Mexico on 14 February 2019

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Llegó en tiempo y forma

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Nishad

Brilliant read. I bought a few copies for people I thought should read this book

Reviewed in India on 6 June 2019

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Switch talks about transformation. The need for change, and how we can achieve the change the things we want to. Both at a personal level, and at the level of the organisation I work for. The book resonated with some of the issues we have as an organisation. Switch has a lot of examples and cases that can help make changes that would otherwise have been difficult to achieve.

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