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Hooked: How Leaders Connect, Engage and Inspire with Storytelling Kindle Edition
In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
- Offers proven advice on telling engaging, inspiring stories
- Includes real-world examples and case studies of what to do and not to do
- Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources
For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
- LanguageEnglish
- PublisherWiley
- Publication date28 June 2013
- File size857 KB
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Product description
From the Publisher
From the Inside Flap
Are you ready to master the number one leadership skill for the next decade?
This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success.
Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business by getting people hooked on you and your messages.
Hooked will help you to:
- increase your leadership presence
- significantly strengthen your personal brand
- inspire individuals and teams into action
- connect with customers to dramatically boost sales
- win your next promotion!
If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you.
From the Back Cover
Are you ready to master the number one leadership skill for the next decade?
This book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success.
Communication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business by getting people hooked on you and your messages.
Hooked will help you to:
- increase your leadership presence
- significantly strengthen your personal brand
- inspire individuals and teams into action
- connect with customers to dramatically boost sales
- win your next promotion!
If you are ready for the challenge of being a leader who is able to truly move others then Hooked is the book for you.
About the Author
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.
Product details
- ASIN : B00DPSOXIO
- Publisher : Wiley; 1st edition (28 June 2013)
- Language : English
- File size : 857 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 208 pages
- Best Sellers Rank: 600,964 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the authors
Gabrielle Dolan can tell you a story or two.
In fact, it was while working in a senior leadership role at National Australia Bank that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on authentic leadership and business storytelling.
A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 ASX companies and multinationals to humanise their communications - Accenture, EY, VISA, Uber, Australia Post, National Australia Bank, Amazon and International Committee Red Cross to name drop a few.
She holds a master’s degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Leadership Development and Women and Power: Leadership in a New World.
Gabrielle is also the bestselling author of Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top 5 on Australia’s bestselling business books. Her other published books include Storytelling for Job Interviews (2016), Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013), and Stories for Work: The Essential Guide to Business Storytelling (2017). Her latest Wiley publication, Real Communication: How to be you and lead true, was published in 2019.
Bringing humanity to the way business people communicate isn’t just a career, it’s a calling. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/ global revolution (jargonfreefridays.com).
When she is not writing or working, she can be found wandering in her vegetable garden at her 25-acre rural property on the southern coast of New South Wales. She believes the world would be a better place if there were more manure in gardens and less in business.
Yamini Naidu is rated among the top business storytellers globally and is the world’s only economist turned business storyteller
Best-selling author, master facilitator, and keynote speaker she works with leaders helping them shift from spreadsheets to stories.
Yamini recently received a Global Leadership Development Award . This award recognises the results she has had, the impact of her work with clients and her thought leadership in business storytelling.
Yamini is currently the Director of yamininaidu.com.au
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