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Story Driven: You don't need to compete when you know who you are Paperback – March 7, 2018

by Bernadette Jiwa (Author)
4.2 4.2 out of 5 stars 679 ratings
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"When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world."

SETH GODIN

Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess about telling the right story. They tell the real story instead. Successful organisations and the people who create, build and lead them don’t feel the need to compete, because they know who they are and they’re not afraid to show us.

How about you?

What do you stand for?

Where are you headed and why?

What’s been the making of you?

What will make your career or company great?

You must be able to answer these questions if you want to build a great company, thriving entrepreneurial venture or fulfilling career. Whether you’re an individual or you’re representing an organisation or a movement, a city or a country, Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.

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Previous page
  1. Print length
    194 pages
  2. Language
    English
  3. Publication date
    March 7, 2018
  4. Reading age
    13 - 18 years
  5. Dimensions
    5.25 x 0.49 x 8 inches
  6. ISBN-10
    099443281X
  7. ISBN-13
    978-0994432810
  8. See all details
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Editorial Reviews

About the Author

Bernadette Jiwa is a recognised global authority on business philosophy and the value of story in business, innovation and marketing and the author of several best-selling books on marketing and brand storytelling. Her popular blog was voted Best Australian Business Blog in 2012 and has featured three times on Smart Company's Best Australian Business Blog list, topping it in 2016. Bernadette advises, consults and speaks with entrepreneurs and business leaders, from startups to Fortune 500 companies, who want to do work they're proud of and create the future they want to see. Her work takes her from Melbourne to New York (and everywhere in between).

Product details

  • Publisher ‏ : ‎ Perceptive Press (March 7, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 194 pages
  • ISBN-10 ‏ : ‎ 099443281X
  • ISBN-13 ‏ : ‎ 978-0994432810
  • Reading age ‏ : ‎ 13 - 18 years
  • Item Weight ‏ : ‎ 8 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.49 x 8 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 679 ratings

About the author

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Bernadette Jiwa

Bernadette Jiwa

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Thank you for visiting my Amazon Author page.

While I began my writing apprenticeship a decade ago publishing non-fiction, I'm now devoting my time to writing fiction.

My debut novel, THE MAKING OF HER, is a page-turning mother-daughter love story spanning three decades from the 1960s to the 1990s, charting one woman’s journey to claim her agency and escape the legacy of the society that shaped her.

THE MAKING OF HER, was chosen as a New York Post Best Book of The Year in 2022.

I'm grateful to everyone who has read and reviewed THE MAKING OF HER and taken the characters to their hearts.

————————————————————————————————————————————————————————

Bernadette Jiwa is an Irish Australian writer born into a house with no books and a home full of stories in Dublin. She, her husband and their adult sons are now lucky enough to call Melbourne, Australia, home. She has previously published nine best-selling non-fiction titles. THE MAKING OF HER is her debut novel.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
679 global ratings
Rewriting & Creating The Story To Create The Future
5 Stars
Rewriting & Creating The Story To Create The Future
This book is outstanding and warrants the writing of a review. I did a great deal of highlighting while reading this book and tweeting. Bernadette does an outstanding job of guiding us through how to differentiate ourselves, our brands, and our organizations by telling the right story. In order to do this she teaches us in the reading how to know who we are, what we stand for, where we are headed, and what has made us personally, our brand, and our organization. Most importantly, she teaches us why this story is important to be told. She posits we need to forget about competition and focus on what makes us and our work unique and valuable. It was great to be reminded that we, and those we serve, are identified by what we do. Our story needs to be one of significance and not just success. Anyone who wants to be grounded, intentional, and deliberate in the creation of the future he or she wants the world to realize needs to read this book.
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Top reviews from the United States

Gillian Hill
5.0 out of 5 stars Great, detailed case studies of brands
Reviewed in the United States on October 18, 2020
Verified Purchase
I really enjoyed this book. It's well written, provides thoughtful guidance on how to tell brand stories, and gives lots of examples of them in action. Fantastic book if you're thinking about how to tell your own brand story.
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Maybelline
4.0 out of 5 stars Good read
Reviewed in the United States on December 19, 2018
Verified Purchase
Good ideas and questions at the back section to help business brainstorm ideas. For people without a business, this book can still be used to gain clarity on personal life’s directions and growth. Became a little dull when I got to the part where the author shares examples of other businesses, there were too many examples. However I know it can be helpful to gain different perspectives from these businesses and their model and make it applicable to our own business. Since I don’t own a business, I was less interested in that part of the book.
5 people found this helpful
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Byron L. Ernest
5.0 out of 5 stars Rewriting & Creating The Story To Create The Future
Reviewed in the United States on June 28, 2018
Verified Purchase
This book is outstanding and warrants the writing of a review. I did a great deal of highlighting while reading this book and tweeting. Bernadette does an outstanding job of guiding us through how to differentiate ourselves, our brands, and our organizations by telling the right story. In order to do this she teaches us in the reading how to know who we are, what we stand for, where we are headed, and what has made us personally, our brand, and our organization. Most importantly, she teaches us why this story is important to be told. She posits we need to forget about competition and focus on what makes us and our work unique and valuable. It was great to be reminded that we, and those we serve, are identified by what we do. Our story needs to be one of significance and not just success. Anyone who wants to be grounded, intentional, and deliberate in the creation of the future he or she wants the world to realize needs to read this book.
Customer image
Byron L. Ernest
5.0 out of 5 stars Rewriting & Creating The Story To Create The Future
Reviewed in the United States on June 28, 2018
This book is outstanding and warrants the writing of a review. I did a great deal of highlighting while reading this book and tweeting. Bernadette does an outstanding job of guiding us through how to differentiate ourselves, our brands, and our organizations by telling the right story. In order to do this she teaches us in the reading how to know who we are, what we stand for, where we are headed, and what has made us personally, our brand, and our organization. Most importantly, she teaches us why this story is important to be told. She posits we need to forget about competition and focus on what makes us and our work unique and valuable. It was great to be reminded that we, and those we serve, are identified by what we do. Our story needs to be one of significance and not just success. Anyone who wants to be grounded, intentional, and deliberate in the creation of the future he or she wants the world to realize needs to read this book.
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Customer image
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17 people found this helpful
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curtismchale
3.0 out of 5 stars Solid start, but we never see the concepts brought home. Left wondering what next not with a clear plan
Reviewed in the United States on June 4, 2018
Verified Purchase
Story Driven is a book that is supposed to help us build our story and be authentic with our customers about where we are at and what we stand for. The book gets rolling well as it dives into convincing us that being authentic is what is needed to stand out. That we should not focus on competition, but on being a brand that is driven by our story.

It has what looks like a good framework to build our story and take it into action in our business.

Bernadette Jiwa just never brings it home for me. The questions she asks to help you build your story at pretty generic for a book that's about your purpose/story/why. I've heard them or read them lots of times. Then she doesn't do a great job at a step by step work through of how to take the answers to your questions and build them in to your story so that you can leave the book with a new way to frame everything you do.

If the book was brought home well, then it would be good. Instead it's lacking and while inspirational, not something I can recommend without a strong caveat that you're going to finish it wondering what next instead of having a clear plan.
11 people found this helpful
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Charlie
5.0 out of 5 stars Breathtaking. Life changing.
Reviewed in the United States on March 30, 2018
Verified Purchase
Bernadette’s books never disappoint. Her approach is masterful and full of practical questions to get you digging deep for answers that very likely could be the catalyst that changes your world. I have been fighting head and heart, ‘should do’s’ versus pursuing my passion for several years. Following this process has helped me connect to my passions in a way I never allowed myself to do before.

If you’re struggling to find your story or as a business you want to connect with people in a way that pulls them in - start here.
4 people found this helpful
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Geoff Hetherington
4.0 out of 5 stars Another useful read
Reviewed in the United States on April 10, 2018
Verified Purchase
Bernadette consistently cuts through the marketing 'noise' to deliver smart, doable and well thought out strategies and tactics to help you do the same - get noticed but not in a douchey way.

This is another smart read.
One person found this helpful
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Peter Axtell
5.0 out of 5 stars If it's good enough for Seth
Reviewed in the United States on March 12, 2018
Verified Purchase
I have all of Bernadette's books but this one has gone to a whole new level of excellence. This is the kind of advice and insight that is desperately needed In today's world of fractured values and ethics. What Bernadette teaches in this book is the competitive advantage for anyone in business no matter what size. I learned of Bernadette from Seth Godin who is a big fan. If it's good enough for Seth, it's more than good enough for me. The stories in this book brilliantly illustrate the power of ethics, vision and win-win business. They are a blast to read and skillfully written. Frankly, I couldn't put it down it's so readable. This book is a must. Support Bernadette's work as she is someone who is making the world a better place. Story Driven: You don't need to compete when you know who you are
38 people found this helpful
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Goktug Okan Oguz
4.0 out of 5 stars Good but not Great
Reviewed in the United States on August 12, 2019
Verified Purchase
The book stated good with soma to the point conclusions but It lost me near the end. I recommend this book to People who are not there at building culture with stories
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Top reviews from other countries

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Lina
5.0 out of 5 stars Une étude de soi
Reviewed in Canada on March 13, 2024
Verified Purchase
En tant que travailleur autonome, nous savons très bien ce que nous offrons. Nous connaissons notre produit ou notre service. Par contre, nous prenons rarement le temps d'analyser le pourquoi qui cache le caractère unique de ce que nous souhaitons apporter au monde. Un livre qui accompagne le lecteur et qui pose les vraies questions!
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Cliente Amazon
5.0 out of 5 stars Awesome!
Reviewed in Brazil on April 5, 2023
Verified Purchase
For who likes story before the companies, this books is incredible!
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Debbie Smith
5.0 out of 5 stars Compelling insights
Reviewed in India on March 30, 2024
Verified Purchase
Recently launched in to this invaluable
source of guidance and amazing recommendations - loving it. Constantly highlighting excerpts in my Kindle & making resolutions to apply strategies.
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S.T.Gedler
5.0 out of 5 stars Know yourself and steer clear of the wild stressing competition.
Reviewed in Italy on March 16, 2019
Verified Purchase
How many time, over a struggling working day, have you felt, like, mixed up? Instead, you wanted to feel comfortable with yourself.
You feel a little lost: while you're dealing with your client's attention, you are bound to lose yours. Well, 'Story-driven' aims to bring us back to the core.
It contains case studies, examples, and small curiosities. A couple of graphs illustrate concepts easy to understand. An outline of the key points helps you to draft up features that matter for you. This process forces you to dig a bit and be more thorough.

Cute reading and, somehow helpful, if nothing else according to the old saying 'know yourself'.
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Taras Frank
5.0 out of 5 stars Sehr anschaulich
Reviewed in Germany on April 2, 2019
Verified Purchase
Wie bereits erwähnt wird das sog. Story Driven Framework mit einigen Beispielen sehr gut veranschaulicht. Kann es jedem ans Herz legen der das „warum“ für seine Arbeit finden möchte.
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