Kerry Lord is the founder and creative director of TOFT, a luxury and dynamic British yarn brand that specialises in quality yarn and easy-to-follow patterns. Kerry first created the best-selling Edward's Menagerie series of books in 2012, which has inspired thousands of people around the world to crochet for the first time. The series now includes six books (with four more being published in 2020/21) and over 500 crochet animals, birds, monsters, miniatures and dolls. TOFT continues to offer a great range of both knitting and crochet kits for all skill levels, including kits from Kerry Lord's Edward's Menagerie, Edward's Imaginarium, Edward's Emporium and Mini Menagerie books. TOFT is a big part of the contemporary craft scene both in the UK and all over the world and Kerry has collaborated with a range of artists and events including the Natural History Museum, London, and a touring exhibition of the Edward's Menagerie collection, all in the name of bringing as many new people to the craft as possible. You can find a catalogue of how-to videos to accompany the crochet techniques found in Kerry's books at www.toftuk.com.