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Cole Nussbaumer Knaflic
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Storytelling with Data: A Data Visualization Guide for Business Professionals 1st Edition

4.6 out of 5 stars 4,691
#1 Best Seller in Information Management
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Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
  • Understand the importance of context and audience
  • Determine the appropriate type of graph for your situation
  • Recognize and eliminate the clutter clouding your information
  • Direct your audience's attention to the most important parts of your data
  • Think like a designer and utilize concepts of design in data visualization
  • Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it.
Previous page
  1. ISBN-10
    1119002257
  2. ISBN-13
    978-1119002253
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    November 2, 2015
  6. Language
    English
  7. Dimensions
    7.3 x 0.6 x 9.2 inches
  8. Print length
    288 pages
  9. See all details
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Popular Highlights in this book
What are popular highlights?
Previous page
  1. Exploratory analysis is what you do to understand the data and figure out what might be noteworthy or interesting to highlight to others.
    Highlighted by 4,046 Kindle readers
  2. When you have just a number or two that you want to communicate: use the numbers directly.
    Highlighted by 3,048 Kindle readers
  3. Concentrate on the pearls, the information your audience needs to know.
    Highlighted by 2,316 Kindle readers
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From the Publisher

storytelling with data, cole nussbaumer knaflic, data storytelling, data visualization

storytelling with data, cole nussbaumer knaflic, data storytelling, data visualization

storytelling with data, cole nussbaumer knaflic, data storytelling, data visualization

storytelling with data, cole nussbaumer knaflic, data storytelling, data visualization

Editorial Reviews

Review

"In Storytelling with Data, Cole has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. She's worked at and with some of the most data-driven organizations on the planet as well as some of the most mission-driven, data-free institutions. In both cases, she's helped sharpen their messages, and their thinking."
—Laszlo Bock, SVP of People Operations, Google, Inc. and author of Work Rules!

From the Inside Flap

praise for storytelling with data

"Storytelling with Data is a superbly written, masterful display of rare art in the business world. Cole Nussbaumer Knaflic possesses a unique ability—a gift—in telling a story through data. At JPMorgan Chase, she has helped improve our capabilities to explain complicated analysis to executive management and the regulators with whom we work. Cole's book brings her talents together in an easy-to-read guide with excellent examples that anyone can learn from to encourage smarter decision-making."
—Mark R. Hillis, Chief Risk Officer of Mortgage Banking at JPM Chase

"We have so much data that it can be hard to get people to pay attention to our critical findings. Cole Nussbaumer Knaflic taught us valuable lessons in her workshop and it is fantastic to see these expanded upon in Storytelling with Data. My team is already using the lessons Cole teaches to move people to action as they see new pearls of understanding and make a difference in the lives of others. Now others can, too!"
—Eleanor Bell, Director of Business Analytics at Bill & Melinda Gates Foundation

"There is something lovely about being consistent with your own teachings. Cole Nussbaumer Knaflic accomplishes that with her first book. She is an advocate for clarity and concision in visualization, and her book is as clear, concise, and practical as it gets. If you are a beginner in visualization, or if you struggle to produce good charts in your everyday job with tools like Excel, Tableau, Qlik, and the like, this is a great place to start learning the core principles."
—Alberto Cairo, Knight Chair in Visual Journalism and Professor of Visualization at the University of Miami, and author of The Functional Art

"Data slides are not really about the data, they are about the meaning of the data. Cole Nussbaumer Knaflic understands this and has written a straightforward, accessible guide that will help anyone who communicates with data connect more effectively with their audience."
—Nancy Duarte, CEO at Duarte, Inc. and bestselling author

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (November 2, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1119002257
  • ISBN-13 ‏ : ‎ 978-1119002253
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 7.3 x 0.6 x 9.2 inches
  • Customer Reviews:
    4.6 out of 5 stars 4,691

About the author

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Cole Nussbaumer Knaflic

Cole Nussbaumer Knaflic

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Cole Nussbaumer Knaflic tells stories with data. She is founder and CEO of storytelling with data (SWD) and author of Storytelling With Data: A Data Visualization Guide for Business Professionals and Storytelling with Data: Let's Practice! SWD's well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world. Learn more at storytellingwithdata.com.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
4,691 global ratings
Tell a story like a script director. Present a slide like a designer
4 Stars
Tell a story like a script director. Present a slide like a designer
The author, Cole Nussbaumer Knaflic, uses simple examples and explains to every reader about how to communicate to audience using data.You could implement these concepts by hand. Learning how to use PowerPoint well doesn’t mean you could give an excellent presentation to the audience. You must display your idea like a well-trained designer and tell a story like a Hollywood script director.So, the author borrows some professional elements from design and script-writing such as affordance, acceptance and storyboarding. In the chapter of “case studies”, the author demonstrates how she would fix the not-so-good graphs by the concepts covering in this book.Telling an emotional or persuasive story using data is a hard work. If we don’t consciously recognize that this takes time to do well. We run the risk of losing the potential opportunity to drive change and action.This is the final step the audience will see. We should devote our time to storytelling with data.
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Top reviews from the United States

Kindle Customer
5.0 out of 5 stars Great reference
Reviewed in the United States on February 10, 2024
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The bestt book you will read on the subject
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Kindle Customer
5.0 out of 5 stars Effectiveness Through Simplicity
Reviewed in the United States on October 12, 2018
Verified Purchase
I work in the project controls arena of large projects that have hundreds, if not thousands of people working on them. A key requirement for project controls is to keep all project personnel informed about the project status. Needless to say engineering plays a major role on these projects and brings lots of data with them; pages and pages of it. As the author points out the analytical types are not necessarily trained on how to tell a story (i.e. communicate) with their data.
For the last 10 years or so, I have developed methods for getting the project story down to a single graphic. It's usually a large graphic, but a single one. It has the effect of getting everyone on the same page. But for people who are not used to looking at this type of presentation, it can be overwhelming or as the author points out they have to work at it in order to understand it. This was a key point for me.
Before I finished the book, I started making changes in my work products. They were small changes, but the feedback was very positive. One example, do you ever note information in page footers like date, time and maybe filename and path? Does anyone think to put them in the background by using a shade of gray instead of the default black? No! Try it. Then ask for opinions It doesn't sound like much, but it's reducing the competition on people's focus.
This book is great! It's fairly short to read and has a lot of examples making it easy to follow the author's intent. She obviously is very good at her profession. If I had to pick one book as a recommendation to someone who wants to learn about making great presentation graphics, I will point to this book. I highly recommend it. But, the book doesn't stop there, the author has included a listing of resources (e.g. books and websites) for continued learning.
21 people found this helpful
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J. Edgar Mihelic, MA, MA, MBA
4.0 out of 5 stars Praise but a bit of pushback
Reviewed in the United States on April 12, 2022
Verified Purchase
There is some good stuff in here.

I like Knaflic’s focus on intentionality. For her, the defaults are something that should be avoided, or at least justified.

I like how she looks at the presentation of graphic information as a story arc. There is one thing that you want to focus on to create actionable decisions. This is best, as she describes, if you are presenting. There are limitations if you have a static document that has information for multiple stakeholders.

The book is accessibly written with a clean font and plenty of examples.

However, I do have to push back a bit. She follows Tufte in trying to eliminate data ink. Part of the intentionality is that you have less and less information on the page and every thing you includes helps tell your story. For me though that leads to a sameness. You want your audience to not have to think so hard. You want to make sure they don’t have their eyes glaze over. But that means that everything is very simple with a muted palette. The author notes that some of these are just her preference, but the mode of thinking has become influential. Part of me wants my audience to do some work in understanding the text I put in front of them. It means a level of engagement that I worry a too-simple graph leaves out.
29 people found this helpful
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Steve
5.0 out of 5 stars Well written.
Reviewed in the United States on September 15, 2023
Verified Purchase
The subject matter, using visuals to tell a story, is a good area for almost all subject majors. I had this as a course text and learned quite a bite from day 1. Recommend highly. The author is obviously knowledgeable about the subject matter and enjoys the presentation of information.
2 people found this helpful
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Mihai Ciobotea
5.0 out of 5 stars great book for data scientists!
Reviewed in the United States on November 30, 2023
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this is a great book for data scientists
One person found this helpful
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Griffin Ziegler
5.0 out of 5 stars Great book
Reviewed in the United States on October 26, 2023
Verified Purchase
I purchased this book for a class but actually felt it had good information. I recommend it for anyone in the business field.
2 people found this helpful
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B. L. Keller
5.0 out of 5 stars Get Your Point Across in Graphs
Reviewed in the United States on August 4, 2020
Verified Purchase
Too many times, data presented in charts and graphs do not express specific information. The creation of these charts and graphs misses the point of creating them in the first place.

In Storytelling with Data, the author provides insights on how to utilize graphs and charts to tell a story with your data. The book focuses on several areas to consider when developing storytelling visuals:

- Awareness of Context — Be aware of who will be viewing the visual, what they need to know, what they already know.
- Choose an Effective Visual — What type of visual will best deliver your point.
- Limiting Clutter — Leaving out details that do not add something valuable and making secondary items fade into the background, so they are still available but are not the main focus.
- Focus Audience Attention — Make the essential information of the visual stand out the most through the use of color, spatial layout, and other strategies.
- Think Like a Designer — Keep principles of good design in mind and take the time to make your visuals appealing.

The book goes through each of these points in detail with many before and after examples to show (not just tell) how focusing on certain design aspects can make a huge difference in getting your point across.

I would highly recommend Storytelling with Data to anyone who creates visuals to display details of data.
8 people found this helpful
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john h
3.0 out of 5 stars Not what I thought
Reviewed in the United States on February 18, 2024
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It’s more a book on presentation skills and how to present your analysis than what I thought. I was thinking dashboards and such. Not that…
One person found this helpful
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Top reviews from other countries

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Esteban Licona
5.0 out of 5 stars Storytelling with Data
Reviewed in Mexico on January 22, 2024
Verified Purchase
Libro con muy buena infrmación, llego a tiempo y en buen estado, ampliamente recomendable.
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Amazon Customer
5.0 out of 5 stars One of the best takes on using data effectively that I’ve come across
Reviewed in Canada on September 30, 2022
Verified Purchase
This book is fantastic, as someone that uses slide decks on a daily basis this has been a huge help for how I think about the story I want to tell and what assets are best suited for doing this. Reducing cognitive load per slide is something that has stuck with me, everyone who works with slide decks or does presentations with data should be reading this
One person found this helpful
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Paulo de Jesus Gomes
5.0 out of 5 stars Loving this book
Reviewed in the United Kingdom on February 26, 2024
Verified Purchase
Simple to read, lots of tips and information that can help anyone working with data visualisation.
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Natalia
5.0 out of 5 stars I would leave 6 stars if I could
Reviewed in the Netherlands on February 23, 2024
Verified Purchase
best I've read on this topic. With concrete examples, comparisons & explanations of why certain things work while others - don't. I also bought the next 2 books from the author o the same subject before I even finished this book which I never do. Highly recommended to both UX/UI designers but also to anyone who works with them (hello Product Managers) and by extension - anyone who ever has to give a presentation & wants to get their message across effectively.
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Alessandro Scotti
5.0 out of 5 stars Interessante
Reviewed in Italy on December 12, 2023
Verified Purchase
Buon libro e molto interessante
Utile per le valutare come gestire dati durante le presentazioni
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