Kindle
$13.50
Available instantly
Audible Logo Audiobook
$0.00
with membership trial
Hardcover
$16.79
Buy new:
-33% $16.79
FREE delivery Tuesday, May 14 on orders shipped by Amazon over $35
Ships from: Amazon.com
Sold by: Amazon.com
$16.79 with 33 percent savings
List Price: $25.00

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Tuesday, May 14 on orders shipped by Amazon over $35. Order within 10 hrs 39 mins
In Stock
$$16.79 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$16.79
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$9.99
Get Fast, Free Shipping with Amazon Prime FREE Returns
Great binding. Pages and cover show normal signs of wear from use. Great binding. Pages and cover show normal signs of wear from use. See less
FREE delivery Thursday, May 16 on orders shipped by Amazon over $35
Only 1 left in stock - order soon.
$$16.79 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$16.79
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Stephen Key
+ Follow
More books from this author
Something went wrong. Please try your request again later.

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work Hardcover – October 6, 2015

by Stephen Key (Author)
4.7 4.7 out of 5 stars 798 ratings
See all formats and editions
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.
View Kindle Edition
{"desktop_buybox_group_1":[{"displayPrice":"$16.79","priceAmount":16.79,"currencySymbol":"$","integerValue":"16","decimalSeparator":".","fractionalValue":"79","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"Bme3tGqkJS8W6Ac7gZMvH7ha3U1SGFm6oOcj55%2BRFwz6Hm2p8JYMyyn8kvjtaNYkQlz8f2xSAk56hA%2Fm8OoRJ75KHDqJ%2F8yzm4rpxKl1GaJomJ3GM89%2Fe5Ilhd0tVFsyYJ41Z3j1trAcLSYikcR%2FwQ%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$9.99","priceAmount":9.99,"currencySymbol":"$","integerValue":"9","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"Bme3tGqkJS8W6Ac7gZMvH7ha3U1SGFm6D5ypA6WBEsC%2FBctMcoCC75V%2BlggK6ZCeBawL7%2FSSgJ%2BaEmUIgjLxFxj8IT%2FVHBNDn0%2BN7VhlUocqFql6%2Fdi3zLzuuYtOxLhhUW4IvIucc4eFvqpZP7zvmbGoek2ChE1%2FIyTb9Pq3b2PcoFixN32hTud%2FzkU1yu%2BP","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger!

Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.

One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.

Read more Read less
Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    McGraw Hill
  4. Publication date
    October 6, 2015
  5. Dimensions
    6.3 x 1 x 9.3 inches
  6. ISBN-10
    1259589676
  7. ISBN-13
    978-1259589676
  8. See all details
Next page
Books with Buzz
Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more

Frequently bought together

One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
$16.79
Get it as soon as Tuesday, May 14
In Stock
Ships from and sold by Amazon.com.
+
Sell Your Ideas With or Without A Patent
$19.95
Get it as soon as Wednesday, May 15
In Stock
Ships from and sold by Amazon.com.
+
Become a Professional Inventor: The Insider's Guide to Companies Looking for Ideas
$29.95
Get it as soon as Wednesday, May 15
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

Editorial Reviews

About the Author

Stephen Key is the world's leading expert in licensing consumer product ideas and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador.
 
He achieved repeat success as an independent inventor, including defending his intellectual property against one of the largest toy companies in federal court. The innovative packaging solution he brought to market is protected by more than 20 patents and received 15 industry awards, including two Edisons. 

Products he invented have sold in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift.
 
inventRight, the coaching program he cofounded in 1999, has helped people from more than 60 countries license their product ideas. He explains how to take advantage of the power of open innovation on his popular YouTube channel inventRightTV and in his articles for Forbes, Inc., and Entrepreneur online.
 
In 2017, he cofounded Inventors Groups of America with the goal of educating and empowering inventors and inventing group leaders. He is also the cofounder of inventYES, a free program for high school students worldwide.
 
In 2019, he taught University of Newcastle in Australia students his 10-step strategy for licensing ideas, originally published in his bestselling book One Simple Idea: How to Turn Your Dreams Into a Licensing Goldmine.
 
He is also the author of One Simple Idea for Startups and Entrepreneurs, Sell Your Ideas With or Without a Patent, and Become a Professional Inventor: The Insider's Guide to Companies Looking for Ideas.

Product details

  • Publisher ‏ : ‎ McGraw Hill; 2nd edition (October 6, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1259589676
  • ISBN-13 ‏ : ‎ 978-1259589676
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.3 x 1 x 9.3 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 798 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Stephen Key

Stephen Key

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Stephen Key is the world’s leading expert in licensing consumer product ideas and a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador.

He achieved repeat success as an independent inventor, including defending his intellectual property against one of the largest toy companies in federal court. The innovative packaging solution he brought to market is protected by more than 20 patents and received 15 industry awards, including two Edisons.

inventRight, the coaching program he cofounded in 1999, has helped people from more than 60 countries license their product ideas. He explains how to take advantage of the power of open innovation on his popular YouTube channel inventRightTV and in Forbes, Inc., and Entrepreneur online.

In 2017, he cofounded Inventors Groups of America with the goal of educating and empowering inventors and inventing group leaders. He is also the cofounder of inventYES, a free program for high school students worldwide.

In 2019, he taught University of Newcastle in Australia students his 10-step strategy for licensing ideas, originally published in his bestselling book One Simple Idea: How to Turn Your Dreams Into a Licensing Goldmine. He is also the author of One Simple Idea for Startups and Entrepreneurs, Sell Your Ideas With or Without a Patent and Become a Professional Inventor: The Insider’s Guide to Companies Looking for Ideas.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
798 global ratings
Awesome
5 Stars
Awesome
If you're A inventor this book is for you the author has tons of knowledge and plenty of in inventions Stephen Key is great I highly recommend this if you are going to patton A product he has other books as well and A youtube channel with tons of knowledge he also runs A school teaching inventors how to patent and license there products 😀
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Dave
5.0 out of 5 stars Practical and informative
Reviewed in the United States on October 9, 2023
Verified Purchase
I have always wondered what to do with an invention or idea. Often discouraged by the vastly non-specific approach to turning that idea into something more...

This book allows you a clear, practical, and affordable way to do just that. It's FULL of resources, tips and real life experiences. This is a game changer. Its easier than you think. Easy to read step by step instructions that can open the doors BIG opportunities. Anyone can do this!
One person found this helpful
Helpful
 Report
A.R.
5.0 out of 5 stars The Book Works If You Take Action!
Reviewed in the United States on November 13, 2015
Verified Purchase
Here's my opinion. For all the negative reviews I'm reading, take them with a grain of salt. Most of them are old and don't take into account the revisions in the updated version. Also most of these people probably aren't taking the actions stated in the book, but just whining about what they haven't or been able to do. I see people saying, he's talking to much about his ideas. Well duh, he's using that information each time to explain a scenario in relationship to what you need to do. Or he's only talking about the Super Soaker and Teddy Ruxepin as examples. Look at the students he's successfully trained throughout the book and check out their inventions.

That being said, the book has great information if you take it seriously and take notes, not just skim through it thinking you're going to find an easy way to make money. You have to take action. The chapters on negotiating contracts with these companies is worth the price alone. There are a lot of intricacies I'm sure 99% of the people reading this book didn't know about regarding guarantees, minimums and royalties. Or better yet what to and not to say exactly when trying to introduce yourself to these companies.

I see people saying oh this book is just marketing his course as an upsell.. My response is what good business or business person doesn't do more marketing to sell more products. Answer: One that isn't doing good business. I don't know too many people or companies successful with just one product alone.

I'm going to end my review with this. As a result of reading this book alone without the course and taking action I've gotten 2 provisional patent applications for $130 not tens of thousands and in negotiation with a company to bring those products to market. Something I wouldn't have known how to do before reading this book.
11 people found this helpful
Helpful
 Report
David B.
5.0 out of 5 stars This book is actionable and produces results!
Reviewed in the United States on February 17, 2018
Verified Purchase
Stephen Key’s bestselling book "One Simple Idea” is definitely my favorite “how to” book for anyone wanting to understand and master product licensing. I have read several books on the subject of inventing and making money from your ideas and this book is by far the best one. There are several reasons why "One Simple Idea" is at the top of my list but perhaps the most important to me is that it is actionable, meaning that it simply and concisely outlines a process that produces results. I know because I recently signed my first licensing deal and well on my way to the next deal. Stephen Key’s 10 step process, once learned, is easier each time it is executed because repetition promotes expertise.

Like most people, I didn’t know where to start when it comes to product licensing so I really appreciate Stephen’s book because it lays out an understandable approach to licensing principles that anyone can do if they are willing to put in the work. Probably the best thing that I like about this book is that it's fun to read yet inspiring at the same time. I like this book so much I’ve bought several for friends so they can benefit as much as I have.

Thank you so much Stephen!
One person found this helpful
Helpful
 Report
A.J.
4.0 out of 5 stars Working on two ideas now!
Reviewed in the United States on November 11, 2015
Verified Purchase
I run my own writing business but, due to changes in the publishing industry (and desire to find a business model that doesn't involve trading my time for money) I stumbled across this book. As others have said, it was a little repetitive, but I found it very clear, helpful and encouraging.

I read the book all the way through, created a step-by-step guide for myself based on the material in the book, and am working on my first two products. I'll come back with an update once I'm further along in the process, because I'd have loved to have heard from other reviewers if they've put the information into practice and how that went. I'm scared, skeptical, hopeful and excited. Once I've actually done all the steps outlined in the book, for multiple products, I'll be able to give more helpful and detailed info to others considering buying the book.

It seems that the author is one of the few people out there really explaining licensing to newbies. Before I heard of him, I didn't even realize this was a thing. I'm the type of person who constantly has ideas, and I thought they were worthless. I would be walking along with my husband or driving along with him, and I'd say, "You know what product should exist?" I was annoyed at my brain for being the type to come up with ideas but not wanting to build businesses to make them happen. It's not that I don't want to put in work, it's just that I'd rather come up with and develop a bunch of ideas than commit to one idea and take on building a business, finding investors, locating a manufacturer, etc. etc. Stephen Key is the first person I've encountered who has articulated that there are others out there like this, and it's not a bad thing.

Anyway, I'm at the sales sheet and prototype creation step for my two ideas, and I'm hoping this turns out to be a viable way to make a living, as Mr. Key states in his book. I'm having so much fun, but the question is whether it will pay off.

Oh, one small criticism of this book is that, while there is a lot of repetition, there are major things that aren't included, such as details on how to create and NDA and what it should include, just for one example. Overall, great book.
12 people found this helpful
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Sarah Hall
5.0 out of 5 stars READ this book!
Reviewed in Canada on December 14, 2022
Verified Purchase
If you are interested in product design, and trying to get an idea off the ground, you MUST read this book. There are a lot of pitfalls out there you can step into, and Stephen Key very generously lays them all out here. The understanding of the Provisional Patent Application, how to use it, how to avoid paying tens of thousands of dollars on patents, but still be protected. The process of getting a product licensed, how to position your self and represent your company. The debate between licensing, and starting a company, is well reviewed. He has respect for lawyers, but gives good advice on how to find them, use them as you can sink lots of money here. Basically, he just gives a lot of really good business advice based on his experiences, when to move on from an idea, when to keep going, and how to keep generating creative ideas. Can not recommend it more. 6 big stars if I could.
Report
Anish Moolchandani
5.0 out of 5 stars The book is amazing...
Reviewed in India on October 24, 2021
Verified Purchase
I am from India and I waited too long for this book to get at my door steps but at the end it was all worth it. The book is simply awesome. I'm currently on chapter-6. Tricks I've learned till now are quite effective.
Report
Amazon Customer
5.0 out of 5 stars If you have an idea that you think would be useful this book is for you.
Reviewed in the United Kingdom on March 9, 2021
Verified Purchase
Great book on how to bring something useful for everyone to life without being rich or connected.

Usually people keep new paths forward to themselves, but not Stephen Key.

Thank you Stephen for showing us that it can be done.
Report
Noemy
5.0 out of 5 stars Ausgezeichnetes Buch
Reviewed in Germany on September 29, 2018
Verified Purchase
Ein nützlicher Leitfaden für unser Leben
Report
CLAP
5.0 out of 5 stars Révolutionnaire
Reviewed in France on January 26, 2018
Verified Purchase
Que vous apportera ce livre : la liberté !
C'est le témoignage d'un inventeur qui gagne très bien sa vie sans créer son entreprise ni même protéger ses idées par un brevet !
Report