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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Kindle Edition

by Gary Vaynerchuk (Author) Format: Kindle Edition
4.6 4.6 out of 5 stars 3,204 ratings
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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  1. Print length
    310 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Harper Business
  5. Publication date
    26 November 2013
  6. File size
    8857 KB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
  9. Enhanced typesetting
    Enabled
  10. See all details
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  1. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
    Highlighted by 4,632 Kindle readers
  2. Different platforms allow you to highlight different aspects of your brand identity, and each jab you make can tell a different part of your story.
    Highlighted by 4,558 Kindle readers
  3. Creating skillful native content has little to do with selling and a lot to do with skillful storytelling.
    Highlighted by 2,996 Kindle readers
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Product description

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"--their next campaign that will produce profits. Even companies committed to "jabbing"--creating content for consumers and engaging with customers to build relationships--still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform--especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

Product details

  • ASIN ‏ : ‎ B00BATNNZY
  • Publisher ‏ : ‎ Harper Business; 1st edition (26 November 2013)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 8857 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 310 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 3,204 ratings

About the author

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Gary Vaynerchuk

Gary Vaynerchuk

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Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

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4.6 out of 5 stars
4.6 out of 5
3,204 global ratings

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Top reviews from Australia

KC
5.0 out of 5 stars Stop reading all the reviews, just buy the book. Worth it.
Reviewed in Australia on 27 February 2015
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This book is full of common sense that makes you go 'ohhhhyerrrrrr' as if you already had the information to draw the obvious conclusions about each social platform, you just were too busy to sit down and do it. Of course that's BS, few of us actually know the mechanics of the platforms we're using. JJJRH is one of the most valuable resources I've picked up, ever. The only reason I put this one down is to furiously write notes of how to apply it to my work. Cheers to GaryVee
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Eric V. Davies
5.0 out of 5 stars Great text for understanding how to use social media effectively ...
Reviewed in Australia on 13 February 2018
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Great text for understanding how to use social media effectively as a marketing tool. It is now a bit out of date but the principles explained are still relevant
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Robin
4.0 out of 5 stars Great info
Reviewed in Australia on 18 December 2018
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This is really useful to help us see what works and what doesn’t work in the world of social media. It’s hard keeping up with media that’s always changing and it’s a huge learning curve. It’s micro posting micro content a little bit every day. I love the way Gary gives actual examples of what’s good and bad in this universe. A very useful resource that can be referred to again and again.
2 people found this helpful
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Bree Stanton
5.0 out of 5 stars Interesting
Reviewed in Australia on 10 August 2018
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Good thanks
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Mentor Mumma
5.0 out of 5 stars Lots of great nuggets.
Reviewed in Australia on 30 September 2016
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As always Gary provides value and practical tips to implement immediately. Real world illustrations highlight important specific information. Game on!
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Fiona Adams
5.0 out of 5 stars Very Informative
Reviewed in Australia on 12 October 2014
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Very informative for anyone interested in learning how to use social media for their business.
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Ben Lee
5.0 out of 5 stars Five Stars
Reviewed in Australia on 4 August 2015
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Awesome
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Laurie Williams
4.0 out of 5 stars For business owners struggling to understand social media
Reviewed in Australia on 12 April 2014
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This is the first book I've read by Gary Vaynerchuk and in fact I'd never heard of him until being to about this book. I think that readers more familiar with this author might find it easier to get involved with the content?

I liked the way the book is divided into separate sections for the different social media platforms and I believe it will be a book that I'll refer back to regularly in my personal quest to understand social media.

I totally agree with the author's underlying principle and feel this book will find a ready audience among small and not so small business owners keen to see better results from their social media marketing strategies.
2 people found this helpful
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Irene
5.0 out of 5 stars just what I needed.
Reviewed in Germany on 20 May 2023
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just what I needed. Always grateful to the author and his contribution. Every word helped me. To buy.
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Jair Villa
5.0 out of 5 stars Increible
Reviewed in Mexico on 23 December 2022
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La verdad es que es un libro increíble, de los libros necesarios en la vida y más para mi carrera enfocada en la Mercadotecnia ! Me encanto!
One person found this helpful
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Rodrigo Brum
5.0 out of 5 stars Melhor que o esperado
Reviewed in Brazil on 13 July 2020
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Como seguidor já meio cansado do GaryVee - um dos que pula vários dias sem ver nada, depois cata algo que parece que vai trazer uma novidade, para então de vez em quando ter um novo insight, afinal, a mensagem dele é a mesma e não tem muito o que querer a mais, decidi me dar o livro como souvenir pelo que ele já me ajudou até hoje.

Honestamente eu não esperava mais do que já tinha ouvido um milhão de vezes.

Então, esse livro foi uma gigantesca surpresa.

Primeiro pelo formato dele, mais quadrado e grande. Depois pela qualidade da impressão e do material. Terceiro pela capa incrível que vem por baixo da capa que vemos nas imagens dele. Mas o principal nem é isso.

O principal é o quão mais específico ele chega no livro. O livro rompe com as falas mais generalistas que ele traz e exemplifica com "certos" e "errados" da visão dele sobre publicações contextuais a certas redes sociais.

O livro é desatualizado? Óbvio. É um livro, fala de tecnologia digital, então basta pouco mais de dois anos pra parecer jurássico. Mas eu sinto que o benefício é muito menos pelo exemplo que ele dá, e mais por aprender a ver o que ele está dizendo na prática. Ver o que significa pra ele uma "publicação contextual à plataforma e ao público".

Então, se você é fã do modo de trabalho do GaryVee, esse livro pode vir a ser não apenas um souvenir bonito, mas também útil para exercitar enxergar como ele enxerga os conteúdos.
2 people found this helpful
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pedro
5.0 out of 5 stars Good book over all!
Reviewed in Spain on 19 March 2021
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It’s giving you great insights about marketing in general and how to impact in the different social media platforms. It’s a little outdated with some info but that’s something I already expected since the digital updates are fast!
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Carlos C.
5.0 out of 5 stars Excellent book. Recommended
Reviewed in Canada on 8 April 2019
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It's great if you want to be aware of the things you post on the different social media platform. Great examples to learn from.
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