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AmeriColor, Electric Pink.75 Ounce Bottle, Soft Gel Paste Food Color

4.7 4.7 out of 5 stars 508 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Food Coloring by AmeriColor

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Purchase options and add-ons

Color Electric Pink
Brand AmeriColor
Specialty Free,Kosher Certified
Liquid Volume 0.75 Fluid Ounces
Diet Type Kosher

About this item

  • Single .75 ounce bottle of Electric Pink Soft Gel Paste food color. Each bottle is formulated with the highest quality ingredients to achieve the most vibrant results with the least amount of product.
  • AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. With more than 50 colors to choose from, AmeriColor has the perfect color for your project, with deep, vivid colors that have no aftertaste!
  • AmeriColor Soft Gel Paste will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, and pastillage.
  • Soft Gel Paste is peanut, tree nut, soy, and gluten free. It is also Kosher certified.
  • AmeriColor squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time.

Additional Details

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Customer ratings by feature

Easy to use
4.4 4.4
Flavor
4.3 4.3
Value for money
4.1 4.1

Frequently bought together

$6.00 ($8.00/Ounce)
Get it as soon as Tuesday, Mar 19
In Stock
Sold by AmeriColor Corp. and ships from Amazon Fulfillment.
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$6.00 ($8.00/Ounce)
Get it as soon as Tuesday, Mar 19
In Stock
Sold by AmeriColor Corp. and ships from Amazon Fulfillment.
+
$6.00 ($8.00/Fl Oz)
Get it as soon as Tuesday, Mar 19
In Stock
Sold by AmeriColor Corp. and ships from Amazon Fulfillment.
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AmeriColor, Electric Pink.75 Ounce Bottle, Soft Gel Paste Food Color
AmeriColor , Electric Pink.75 Ounce Bottle, Soft Gel Paste Food Color
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Price$6.00$6.75$21.00$22.50$10.75$6.00
Delivery
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Get it Mar 21 - 22
Get it Mar 21 - 22
Customer Ratings
Easy to use
4.4
4.5
4.9
4.7
4.4
Flavor
4.3
4.5
4.6
4.8
4.1
Value for money
4.1
4.3
4.5
4.8
4.0
Sold By
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
AmeriColor Corp.
size
0.75 Fl Oz (Pack of 1)
0.75 Fl Oz (Pack of 1)
0.75 Ounce (Pack of 6)
0.75 Ounce (Pack of 7)
4.5 Ounce
0.75 Ounce (Pack of 1)
color
Electric Pink
Robins Egg
Yellow,Blue,Green
Assorted
Deep Pink
Super Black
liquid volume
0.75 fluid ounces
75 fluid ounces
7.75 fluid ounces
4.5 fluid ounces
0.75 fluid ounces
form
Gel
Gel
Gel
Gel
Gel
Gel
specialty
Free,Kosher Certified
Gluten Free,Kosher Certified
Kosher
Kosher
Kosher
Free,Kosher Certified
weight
0.75 ounces
5.9 ounces
0.33 pounds
0.32 pounds

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AmeriColor, Electric Pink.75 Ounce Bottle, Soft Gel Paste Food Color


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Product Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".

Important information

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
508 global ratings

Customers say

Customers like the vibrant color and quality of the food coloring. They mention that it gives the perfect pink for their strawberry cake and that it works great. Customers have mixed opinions on value.

AI-generated from the text of customer reviews

34 customers mention34 positive0 negative

Customers are satisfied with the color of the food coloring. They say it is vibrant, bright, and looks great with zebra print. Some customers also mention that the color is perfect for their strawberry cake.

"...Color was vibrant, in the pic looks a bit more red due to the color of the molds, but “electric pink” is an accurate description of the color." Read more

"...I don’t think I’ve ever used a food coloring that has produced such a dramatic color with only a few drops." Read more

"Nice vibrant pink I would definitely purchase again." Read more

"I really liked how vibrant the color turned out with just a small drop. I used it on buttercream icing and it was stunning!..." Read more

13 customers mention13 positive0 negative

Customers like the quality of the food coloring. They mention that it works great, is easy to use, and produces strong colors. Some say that the price is overpriced, but the product is still decent. Overall, customers are happy with their purchase and recommend it to others.

"This product is amazing. I don’t think I’ve ever used a food coloring that has produced such a dramatic color with only a few drops." Read more

"...But it is! It's fabulous. Does stain the hands when you're working with it so if you don't want pink hands for a few days wear gloves...." Read more

"Great gel, very easy to use. I had to modify the color to get the deep fuschia I was after since this is more of a pepto-bismol pink...." Read more

"Product works great. Takes just a drop to create an amazing color" Read more

5 customers mention5 positive0 negative

Customers find the product easy to use. They mention that the color is beautiful and it is easy to add to drinks.

"Great gel, very easy to use. I had to modify the color to get the deep fuschia I was after since this is more of a pepto-bismol pink...." Read more

"Easy to use and the color is beautiful!" Read more

"Very simple to use and looked very good as icing on minnie mouse sugar cookies." Read more

"...I used it for fondant frosting as well as the cake itself. Was easy to use, and gave me the exact color I wanted!" Read more

7 customers mention3 positive4 negative

Customers have mixed opinions about the value of the product. Some mention it's a great price, while others say that it is too small for the price.

"As expected. Useful, and worth the money." Read more

"...Love it! love it! love it!It's a rather small bottle (small glue stick for comparison) but with the small amount needed you'll be sure to get..." Read more

"Great price. Great product..." Read more

"I love the bright color of it. But the bottle it's too small." Read more

Good as expected
5 Stars
Good as expected
Accomplished the lower cake with just a toothpick touch or two of the gel color.
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Top reviews from the United States

Reviewed in the United States on January 7, 2024
Customer image
5.0 out of 5 stars Accurate color
Reviewed in the United States on January 7, 2024
Tiny amount in the bottle for the price, but for my hard candy recipe, this amount would suffice for several batches. Color was vibrant, in the pic looks a bit more red due to the color of the molds, but “electric pink” is an accurate description of the color.
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Reviewed in the United States on November 17, 2022
Reviewed in the United States on March 7, 2024
Customer image
5.0 out of 5 stars Good as expected
Reviewed in the United States on March 7, 2024
Accomplished the lower cake with just a toothpick touch or two of the gel color.
Images in this review
Customer image
Customer image
Reviewed in the United States on July 7, 2023
Reviewed in the United States on July 14, 2021
Customer image
5.0 out of 5 stars Waaay better than Wilton.
Reviewed in the United States on July 14, 2021
I really liked how vibrant the color turned out with just a small drop. I used it on buttercream icing and it was stunning! I don't think I'll go back to Wilton which is what I've been using for a really long time.
With Wilton I noticed the color develops with time, however with this one I was able to get the perfect color immediately.
Love it! love it! love it!
It's a rather small bottle (small glue stick for comparison) but with the small amount needed you'll be sure to get alot of uses from it.
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3 people found this helpful
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Reviewed in the United States on October 11, 2013
5 people found this helpful
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Reviewed in the United States on December 5, 2022
Customer image
5.0 out of 5 stars Just what I needed
Reviewed in the United States on December 5, 2022
Food gel gave me the perfect pink for my strawberry cake. The color is absolutely gorgeous. Highly Recommend
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One person found this helpful
Report
Reviewed in the United States on February 4, 2023

Top reviews from other countries

Bonnie Fleming
3.0 out of 5 stars Great color
Reviewed in Canada on March 13, 2014
One person found this helpful
Report
Dawn
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on September 8, 2014
Nikki
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on October 18, 2014