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Sold by: Adorama
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Incase Icon Pack, Black, One Size

4.3 4.3 out of 5 stars 483 ratings

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  • SPACIOUS, ORGANIZED STORAGE: Features three large dedicated compartments for your MacBook, iPad and iPhone, along with purposeful pockets for organizing extra accessories and other essentials. The internal laptop compartment stores up to a 16-inch MacBook.
  • COMFORTABLE, CUSTOMIZED DESIGN: Incase engineered airflow channels into the compression molded back panel and padded shoulder straps with multiple adjustment points. Additionally, the integrated sternum strap helps to disperse the weight carried in the backpack for added comfort.
  • LAPTOP PROTECTION: The dedicated laptop compartment is fully padded and faux-fur lined for optimal MacBook protection.
  • LONG-LASTING DURABILITY: Constructed with heavy-duty, durable 840D ballistic nylon that holds up to everyday wear and tear.
  • QUICK ACCESS TECH-OPTIMIZED FEATURES: The dedicated iPad pocket on the side is a quick arm’s length away, while the hip-side power pocket is designed with an integrated cable port to allow access to portable power or audio.

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$219.95
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Incase Icon Pack, Black, One Size


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Product Description

Organize, protect and carry your MacBook and essentials. Incase ICON Laptop backpack features multiple compartments for organization, adjustable padded shoulder straps and a cable port for on-the-go access to portable power or audio.

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Top Brand: Incase

Highly Rated
4.1/5 star rating from 10K+ customer ratings
Trending
5K+ orders for this brand in past 3 months
Low Returns
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From the manufacturer


The first side pocket has a bright green lining and an opening the run a cable through even when the pocket is zipped up. This is ideal for stowing a small battery pack and running a USB cable through for charging your iPhone in your hand or pocket.

The other side pocket is similarly sized and also zips closed but lacks the cable slot.

Incase Icon Pack

Icon and Icon Lite have similar designs as part of the same collection. Icon Lite is half the price and about half as deep. Icon Lite is ideal if you want a well designed backpack to carry around a MacBook, a handful of accessories, and maybe an iPad or book or two without spending too much. Personally, I tend to pack way more than I typically need so Icon is better suited for my needs (and my new go-to bag).

Icon, the larger of the two bags, includes the most storage compartments starting with a small zip-up pocket on top. It’s lined with soft material so you can drop your iPhone in (or AirPods and Apple Watch as pictured) safely.


Icon’s middle section is the largest and includes plenty of pockets, slots, and pouches. One slot runs from the top of the interior to the bottom is zips shut. Another padded section is large enough to hold a 15-inch MacBook Pro as pictured. A pocket in front of that offers an additional space for a tablet or papers, and the depth here accommodates dropping in bigger items.

Icon has a medium-sized side pocket fit for tablets too. The larger 12.9-inch iPad Pro may be too tall for this pocket and be positioned inside the main compartment, but it’s perfectly sized for the 9.7-inch iPad Pro

While the tablet pocket runs along a third of the backpack, a notebook pocket lined with soft material unzips along the remaining two-thirds of the back. This slot is plenty big enough to carry a 15-inch MacBook Pro and any sized iPad with quick access when needed.

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
483 global ratings

Customers say

Customers are happy with the quality, pockets, appearance and comfort of the backpack. They mention that it's well constructed, has practical storage sites and pockets, and is an excellent bag for daily work carry. They also appreciate the ergonomic design, and that it looks great even when full. They are also satisfied with the weight, and performance. However, some customers differ on size and value.

AI-generated from the text of customer reviews

116 customers mention106 positive10 negative

Customers are satisfied with the quality of the backpack. They mention that it is well-constructed, sturdy, and doesn't flimsy. It has practical storage sites and pockets, and is great for daily work carry. Some say that the materials are not rough, and it has a lot of space for tech devices. Overall, customers are happy with the backpack's quality and functionality.

"...This is a great bag for daily work carry and I think you'll love it if you don't need to carry a ton of stuff." Read more

"...great materials and comfortable to carry...." Read more

"This is the best backpack on the market...." Read more

"...got the smaller Icon (the name escapes me) and it was great for short trips and commuting...." Read more

104 customers mention86 positive18 negative

Customers like the pockets of the backpack. They mention it has a lot of practical storage sites and pockets, with plenty of space for their needs. The top soft pocket fits a portable hard drive and stores it all safe and sound. The bag is well-organized and has plenty of compartments for laptops and tablets. Some compartments are faux-fur-lined to keep equipment safe. It is a semi-large backpack with plenty compartments and is roomy without feeling bulky.

"...after using it for several weeks now I can say there is plenty of space for my needs. I use it primarily for carrying my 15" MBP, its charger...." Read more

"bag is great, lots of compartments for laptop/tablets (Including a pocket with microfiber insert to make sure no scratches occur) however, be..." Read more

"...This backpack offers the separate compartment for not only your laptop, but also for a tablet or another tablet sized item on the other side of the..." Read more

"...The compartments and pockets are really well thought out and designed. I expect to get another 10+ years of use out of this one...." Read more

46 customers mention44 positive2 negative

Customers like the appearance of the backpack. They say it's aesthetically the best, and is a very nice bag. Some customers also mention that the size is not true to what it says it is.

"...Pros:Professional looking tech bagLots of pocketsFaux fur lined laptop section is fantastic!Comfortable..." Read more

"...This bag is almost everything I wanted - it's sleek, looks professional, carries a lot and is well organized...." Read more

"...This is a very well designed backpack with pockets for just about any little item that you intend to carry around, & the fengshui(should I say) of..." Read more

"They’ll pack itself is nice looking, and has a ton of compartments, as well as inner organizational zippers, sleeves, and pockets...." Read more

36 customers mention33 positive3 negative

Customers like the comfort of the backpack. They mention that the straps make it extremely comfortable, the material is nice, and it has plenty of pockets to store all the tech you have plus more. The ergonomic design lets them carry their books to school, then work and home, and the backpack is durable and sleek. The space is well padded with a plush lining, and stands upright quite comfortable. Customers are also impressed with the backpack's ability to fit well in overhead compartments and under seats.

"...Also, the straps are super comfortable...." Read more

"...this however is a small trade off as the bag is comfortable and the storage keeps things from flying all over the bag and making a mess of..." Read more

"...and all of this fits in the backpack with room to spare and is incredibly comfortable...." Read more

"This is a great looking tech bag that is very functional and comfortable, but unfortunately is smaller than I expected..." Read more

22 customers mention16 positive6 negative

Customers like the weight of the backpack. They say it's well-designed, sturdy, and not too bulky. Customers also appreciate the backpack's practicality and ease of carrying.

"...The best thing about it though is how light it is. The bag itself is much lighter than my old backpack!!..." Read more

"...Roomy without feeling bulky.* Lightweight.* Wide, comfortable straps.* Lots of adjustment points.Cons:*..." Read more

"...nearly square footprint when set down, and its thickness makes it slightly awkward to carry around in tight places...." Read more

"...It's not too bulky and has various internal pockets for organization...." Read more

17 customers mention14 positive3 negative

Customers like the performance of the backpack. They mention it's a great product, works well for daily office use, and has lots of storage compartments. Some say it' s compact and not overly bulky, and it'd be good for a day of work or running around town.

"This is a great looking tech bag that is very functional and comfortable, but unfortunately is smaller than I expected..." Read more

"...to weather and protects my belongings, including my electronics, very well...." Read more

"It’s very good for one day of work and running around town. For work and gigs." Read more

"...The Bag travels well and works well for daily office use." Read more

56 customers mention32 positive24 negative

Customers are mixed about the size of the backpack. Some mention that it's roomy without feeling bulky, lightweight, has wide, comfortable straps, and fits perfect under seats on flights. However, others say that it is too small, has a nearly square footprint when set down, and its thickness makes it slightly awkward to carry. Some say that the bag is too tall for its intended use and that it doesn't have much room for large objects.

"...Its tall, and wide enough, but its depth (from your back out that is) is not very deep...." Read more

".../main pocket in the bag doesn't extend to much so it is a tight fit to put things in, especially if you use the small "phone pocket" on the..." Read more

"...another one-third the volume to the smaller version, but doesn't look too much bigger, and, most importantly, doesn't weigh a lot more...." Read more

"...At first, I did like the overall size and quality of the bag...." Read more

17 customers mention11 positive6 negative

Customers are mixed about the value of the backpack. Some mention it's worth every penny, while others say it' a tad pricy.

"...He said NO and then I said, that's all that matters. Worth every penny." Read more

"...He said it was an amazing backpack and was definitely worth the money, so I went on amazon and purchased my own...." Read more

"...This only negative is the price tag. If you can get over the $200 price tag than everything else is positive...." Read more

"...The price it’s pretty good for what you get. I went with the black color and it fits everything I need!..." Read more

Well organized, but don't expect materials / workmanship to last long
2 Stars
Well organized, but don't expect materials / workmanship to last long
I've owned it for a bit over 2 years now.The Good: Well-organized backpack, right balance of space and pockets without being too big. Clearly this design is well thought out.The Bad: First year it held up well. Second year, started to tear apart. First, just some minor threads coming out slowly. Eventually, one part of the zipper frame came completely undone -- it ripped off, and now I can no longer use one of the primary pockets. Important to note, I never abused this backpack -- it usually held a weight which I feel is appropriate for this size bag: (1 15" laptop, 1 ipad, a couple chargers, maybe a small binder or book, a bunch of writing utensils, snacks) on an average day. On top of it, I didn't use it daily -- maybe a couple times per week.I emailed Incase customer support. I realize was 1 year past their 1 year warranty, but I figured I'd ask about it since I feel it's abnormal wear/tear for this price-category type of backpack. I sent them pictures, including the ones below, along with my receipts. Despite this, they told me they are unwilling to fix it, and unwilling to replace it past warranty. They did, however, offer to send me a link for 35% off if I want to buy another.I can't fault them for not doing something about the bag past warranty, and I appreciate a discount, but honestly, at this price-point, quality of materials needs to be strong enough to handle much more than just a couple years of normal use. There's even another review on here with 40 "helpful" ratings that is basically showing the same thing.Conclusion: I like how this bag is organized, but at this price-point, it needs to last longer than 1-2 years. There are too many other brands out there at similar or cheaper prices (jansport, northface, swiss, etc.) which have nearly lifetime warranties on materials and workmanship. I cannot afford to replace this bag every couple years, so for that reason, I need to either find a cheaper one that I can replace, or a nicer one with better quality of materials.
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Reviewed in the United States on July 11, 2018
Color: BlackVerified Purchase
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Reviewed in the United States on March 27, 2018
Color: BlackVerified Purchase
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Reviewed in the United States on November 14, 2014
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Reviewed in the United States on June 11, 2015
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Vincent51
5.0 out of 5 stars articolo verificato
Reviewed in Italy on July 16, 2020
Color: BlackVerified Purchase
One person found this helpful
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Amazon Customer
5.0 out of 5 stars Recommended
Reviewed in Germany on January 2, 2020
Color: BlackVerified Purchase
Amazon Customer
5.0 out of 5 stars Simply the best bag I've ever had !
Reviewed in Canada on October 20, 2017
Color: BlackVerified Purchase
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Marc H
5.0 out of 5 stars Carries all your important stuff with ease.
Reviewed in the United Kingdom on May 14, 2019
Color: BlackVerified Purchase
3 people found this helpful
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Amazon カスタマー
5.0 out of 5 stars 予想以上
Reviewed in Japan on April 29, 2021
Color: BlackVerified Purchase
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