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Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016

by Pat Flynn (Author)
4.7 4.7 out of 5 stars 1,664 ratings
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Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for YOU?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale 'litmus tests', and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

  • Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
  • Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about.
  • Part three, Flight Planning, is all about assessing current market conditions.
  • Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
  • Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

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Previous page
  1. Print length
    340 pages
  2. Language
    English
  3. Publication date
    February 1, 2016
  4. Dimensions
    5.25 x 0.77 x 8 inches
  5. ISBN-10
    0997082305
  6. ISBN-13
    978-0997082302
  7. See all details
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Editorial Reviews

Review

Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup

Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask

This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author

About the Author

Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.

Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.

Product details

  • Publisher ‏ : ‎ Flynndustries, LLC (February 1, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 340 pages
  • ISBN-10 ‏ : ‎ 0997082305
  • ISBN-13 ‏ : ‎ 978-0997082302
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.77 x 8 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 1,664 ratings

About the author

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Pat Flynn

Pat Flynn

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Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.

Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,664 global ratings
I'll be as honest as I can!
4 Stars
I'll be as honest as I can!
"Will It Fly?" has not changed my life. Not because it doesn't have the capacity to, but because I haven't found the capacity within myself to fully commit to and act on the lessons.The thing about this book is that you are told what works. You are told what you need to do. You are given the answers to the question, "What do I do next?" And that can be intimidating for someone who hasn't found their personal success yet. So many other books and resources are theoretical, or even ambiguous as to what will actually fly. This is not one of those books. It's a technical manual. If you're following the lessons within, I'm incredibly positive the answer to the book's title is YES, and not I REALLY HOPE SO.I've read a large portion of the book and I would encourage everyone to go through the online companion as well. Do all of the exercises because they are specifically designed to put you in the mindset you need to succeed. Some of them are uncomfortable, but you can't change yourself from inside a bubble anyway.This book might not inspire you. Pat's story is always great to hear but in the end it's someone else's success you're reading about. But with so many self-oriented exercises that force you to look inward with a critical eye, you might just inspire yourself.Biggest lesson I've taken away so far is that we don't need external inspiration. Seeing others who are where we want to be helps ignite our imagination. But until you look at yourself and get excited by what you see, that's like throwing gas on a fire instead of adding wood.I will come back and adjust the score if needed when I finish. I feel like I can't give it 5-stars until I've acted on what I've read, so that's all on my shoulders. Everything you need up until that point is in these pages. Buy it.
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Top reviews from the United States

Cordes Lindow
5.0 out of 5 stars I wish I had read this before I started my business!
Reviewed in the United States on March 18, 2024
Verified Purchase
Pat provides great exercises to test and validate your business ideas. He speaks in a friendly and understandable tone and provides an online free companion course to the book. Even though I have already started my business, I am going back to try his exercises to refine my current business.
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5.0 out of 5 stars Get clear on what really matters to you
Reviewed in the United States on August 11, 2016
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I'm loving the exercises that I've done so far - they're so practical and help you cut right to the heart of things. I especially love that you start with what matters to you - I don't think I've had this much success defining what I want before in such practical terms, and so simply too. I already feel much more hopeful that I can get clear on my next business idea, which is why I'm reading the book. I've known for a few years that I want to start something new, but I've been going in circles ever since. I'd really like to find something that's a good fit for me and my dreams and finally commit to making it work.

I love the airport test exercise. The way it was framed helped me get around the resistance I normally have to doing exercises like this. I've never liked the "perfect day" exercise because it feels too limiting. But this way, and especially the part where you get to choose the four most important areas of your life, worked a treat. Having a list of "life areas" would have removed even more resistance to doing it, but thankfully I got past it by thinking about where we spend most of our money, and came up with some fantastic lists of the life I want to create.

The history test also worked really well for me, because once I started listing out all of my past jobs, and what I did and didn't like about each of them, I really started to see some clear patterns. In fact, I had so much doing this exercise that I kept going, and did all of the jobs I could think of, and ended up with 10 in total. It also helped me to see why I'm enjoying the part-time job I currently have more than any job I've had before, and that my new business idea will definitely raise my satisfaction "grade" even higher.

Although I did the Shark Bait exercise, and got some fantastic feedback from my friends, I found it a bit challenging to define their responses in concrete terms. I kind of know what they're trying to say, but I struggled to translate that into a unfair advantage. I found the "one sentence" exercise quite useful, especially because I didn't have to start by being concise, and I now have a bunch of sentence and paragraphs that help me describe what I do that I can repurpose as needed.

I have a lot of resistance to having conversations with people about my idea, but I took the plunge and did it anyway, and as a result, refined my idea into something even better. I only ended up talking to three people, two of whom were roughly in my target audience, and I did it via instant messaging, but at least I did it, which was more than I have done before. I also did the market research PLAN process, but this is where I started to get a bit lost. I had so much information that I didn't know what to do with it all, or how to bring it back down to something specific. But I do have a much better sense of the marketplace as a result, and I have some great reference conversations for the language my audience uses around this topic.

I haven't completed the final stage of the validation process, because honestly, it doesn't suit my personality. It might be the ideal way to make sure your idea will actually work, but I just can't bring myself to do it that way, so I'll have to keep looking for other ways to get the confirmation I need. I also loved having access to the online course as a complement to the book. It helped me understand even better what I was trying to do as I moved through the process.

All in all, I loved the hands-on process laid out in "Will It Fly", especially the early exercises, and it was much more effective at helping me get clear on what it is that I want to offer to the world than many of the exercises I've done before. Working through as far as I did, even though I couldn't finish the entire process, brought me a fantastic amount of clarity, and I will go back to my answers any time I lose sight of my bigger vision for my life and my business.

So if you want a really thorough, effective, practical way to figure out what matters to you, what you want to create in the world, and whether or not it will succeed, I recommend you give "Will It Fly" a go.
5 people found this helpful
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JD
5.0 out of 5 stars Even more relevant in 2019
Reviewed in the United States on February 9, 2019
Verified Purchase
When PLAN becomes PLANE, it all starts to make sense when you hit page 225...

2016 me -- ordered the book and after around 90 pages I never open the book again. This has happened across a few of the books in my collection. I'm sure that this is only unique to me and NO ONE has ever done this with the dozens of books sitting around their collection (yes, definitely sarcasm).

2019 me -- After personal and professional changes in my life. I've slowly created a site, micro Niche following, and some other social media methods to better build this following. Then one morning January 2019 I am cleaning my office to find this book and it sparks some relevance to me. I read a few extra pages further, then decide it's worth a restart and FULL read. I can tell you that the man is a genius. I've come up with more quotes than I can imagine, more tactical notes to properly pursue and hone in my idea's and direction, and NOW HAVE a better and more aligned direction, a really simple and easy set of NINJA tactics on google and social media to better serve and grow my audience all for simply the cost of this book.

Who this book is not for:
Someone who enjoys spending thousands of dollars in blind directions with no true testing or insight, has the 'you gotta spend money to make money' mindset, someone who wants to really truly deal with entrepreneurship pains and learn/test/retest but without the head start of learning from others growing pains.

Who this book is for:
Anyone considering their own business, just starting their business, or already with an established or aged business. This can help you to revamp or better ramp depending on what stage you are at when you finish the book.

Pro-tips:
-I HIGHLY encourage you pick up a huge 'take action' initiative along with someone or a mastermind/group/family member to hold you accountable.
-I HIGHLY recommend that you actually follow every exercise, and if you're the type that reads for the ideas, fine, but re-read and on the second pass actually do and utilize the exercises -- It's incredibly relevant for 2019 and beyond (though some of the social media's like Vine are no longer).
-I HIGHLY recommend that you also check some of the other ways that this author looks to help his audience. I have personally found the podcast (Ask Pat 2.0) to be very encouraging seeing and learning some of the struggles that others in the same position are in and their resolution steps.
-Though some of the reviews and just a certain segment of people may find things that are being 'sold' or 'promoted' I can say that I highly disagree. I could have easily found the same amount of content on his blog and by having to filter through something like 1000+ podcasts and interviews, but in this particular stage of what I want/need at this very moment, I would say this is just a way to get a more curated/condensed/directed actionable advice.
--The most useful items in this book for me was how to search, record research, and get over the hump about asking, getting true feedback about your ideas, and lastly is serving the community. If someone does me a solid, you bet your buns I'm probably willing to reciprocate as long as it's a genuine relationship.
One person found this helpful
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Top reviews from other countries

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Rafael Bianco
5.0 out of 5 stars ótimo para iniciantes
Reviewed in Brazil on November 6, 2022
Verified Purchase
O livro faz um compilado incrível que informações sobre como criar produtos, buscar audiência e precificar. Se você quer entender melhor sobre o mercado digital, recomendaria começar por este livro apesar dele ser um pouco antigo ainda é bastante útil.
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Cliente de Kindle
5.0 out of 5 stars Nice book!
Reviewed in Spain on January 11, 2022
Verified Purchase
I like the book and the author, is cool, good advices for start a bussness.

I would put all in practice!
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Frau K.
5.0 out of 5 stars A workbook full of practical exercises
Reviewed in Germany on November 13, 2021
Verified Purchase
First I didn't really like that book as it asked me to do this and that and I couldn't just read it and go the the next one :-) It is a workbook and I needed some time to accept it. Now, a half of a year later, I love the practical exercises this book is full of and use them reguarly
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Alfonso
5.0 out of 5 stars Useful and down to earth
Reviewed in Mexico on January 5, 2019
Verified Purchase
I usually do not write any reviews, but the way Pat Flynn explains and goes through the whole process of creating and validating your business idea has made me aware of how important feedback is. So, here's my little piece of feedback of this book. WIF brings together a set of tools, techniques and processes that truly guide you through the process of creating and validating your business idea. I'm not done with the book yet, but so far it has provided me with clear and useful steps to start my business. Pat's style is so relatable that anyone will feel identified and encouraged to keep up the work and get ready for take-off. It's a great read!
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Anirban Biswas
5.0 out of 5 stars Must read, specially for solopreneurs
Reviewed in India on February 13, 2019
Verified Purchase
Great!! A step by step guide taking the reader from zero downing on the idea and then making sure the idea works and minimize the risk of taking the idea forward.
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