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Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted

4.7 4.7 out of 5 stars 30,427 ratings

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Colors
Color Assorted
Brand Wilton
Specialty Kosher
Item Weight 0.04 Pounds
Liquid Volume 5 Fluid Ounces

About this item

  • Tint fondant, cake batter, royal icing or buttercream any shade with our 12pc gel food coloring set
  • Wilton Icing Colors won't change the consistency of your fondant, cookie icing, frosting or cake mix
  • Perfect addition to your cookie decorating supplies, cake decorating tools, or baking supplies
  • Includes popular colors in 0.5 oz sizes; pink, royal blue, black, golden yellow, lemon yellow, brown
  • Includes specialty colors in 0.5 oz sizes; kelly green, violet, no-taste red, copper, burgundy, teal
  • Set of 12 to 1/2 ounce icing colors for tinting buttercream, Royal Icing, fondant, and more
  • Spectrum of primary colors plus Teal, Burgundy, Black, Brown, and Copper

Customer ratings by feature

Value for money
4.4 4.4
Easy to use
4.4 4.4
Flavor
4.3 4.3
Giftable
4.3 4.3

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Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted
Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted
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Price$9.99-26% $4.28
List:$5.79
$5.53$24.75-23% $3.63
List:$4.69
Delivery
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Get it as soon as Tuesday, Mar 19
Customer Ratings
Value for money
4.4
3.6
4.2
4.2
4.6
4.6
Easy to use
4.4
4.0
4.1
4.8
4.8
4.6
Flavor
4.3
3.8
4.1
4.4
4.6
4.5
Sold By
Jalife
MAXIMUS DEALS
IJ Trading INC
AmeriColor Corp.
Amazon.com
size
0.5 Ounce (Pack of 12)
0.25 Fl Oz (Pack of 20)
1 Ounce (Pack of 1)
0.75 Ounce (Pack of 8)
color
Assorted
6ml Liquid Food Coloring
GARDEN
Black
Multicolor
magenta, orange, teal and purple
liquid volume
5 fluid ounces
6 milliliters
0 milliliters
0.75 fluid ounces
form
Gel
Liquid
Gel
Gel
Gel
Gel
specialty
Kosher
Gluten-free,Vegan
Kosher
weight
0.04 pounds
57 grams
1 ounces
0.1 kilograms
0.14 pounds

From the manufacturer

unspecified

Wilton Icing Colors Gel Food Coloring, 12-Count

unspecified
  • Assorted
  • Add color to your frosting, fondant, royal icing, dough, batter and more!
  • Use individually or mix with other gel food coloring to achieve new, darker shades
  • Made on equipment that also processes milk, soy, wheat, peanuts, tree nuts, fish and shellfish

You can tint your icing almost any shade with this set of gel food coloring. The concentrated gel-based formula gives your buttercream, royal icing or cake batter a beautiful hue without thinning it out, so color away! Includes 12 gel colors: Kelly Green, Violet, Pink, Brown, Lemon Yellow, Black, No-Taste Red, Royal Blue, Golden Yellow, Burgundy, Teal and Copper.

When it comes to baking Wilton Icing Colors give you endless decorating possibilities!

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From the brand

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Product information

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Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted


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Product Description

You can tint your cake batter and icing almost any shade with this set of 12 Wilton icing colors. The concentrated gel-based formula gives your batter, buttercream or royal icing a beautiful hue without thinning it out, so color away!

WARNING:

CHOKING HAZARD -- Small parts. Not for children under 3 yrs.

Important information

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
30,427 global ratings

Customers say

Customers like the quality, performance, and ease of use of the gel food color. They mention that it works well, is reliable, and produces brilliant colors. Customers also appreciate the value, and color. However, some customers have reported issues with ease of cleaning, saying that it is messy and stains everything it touches. Opinions are mixed on taste and size.

AI-generated from the text of customer reviews

1,213 customers mention985 positive228 negative

Customers like the color of the kitchen product. They mention that the colors are great, the pink, purple, and teal pastel were perfect with the theme, and that it comes with a color guide. They also appreciate that the product works well to tint their frosting and does not compromise it.

"This is the size to buy and you get so many different colors. Great buy!!!" Read more

"...so I don't need a lot, and I really enjoyed having a variety of colors to choose from." Read more

"These food colors work great. They are concentrated and a little goes a long way. The colors were a nice variety to begin with...." Read more

"...Still, nice colors. Recommend? Yes..but they should come with gloves for us newbies lol." Read more

310 customers mention274 positive36 negative

Customers like the quality of the product. They mention that the colors come out as expected, Wilton products are reliable, and are an excellent choice. Some say that the product is long-lasting and brilliant.

"...deep is black but that's normal for any food dye so it's still proper quality. I've had success in frosting, royal icing, and soft sugar cookies." Read more

"...so I can't speak to using them for other things* For my purposes, they are great. I love the colors...." Read more

"...tried all the colours yet but of the two I used first I think they were pretty good, no flavour that I could tell, but much more pastel than I..." Read more

"Wilton’s are amazing. Easy to mix, bright, fun, Easy, creamy, and a little goes a very long way. They last a long time without drying out!..." Read more

219 customers mention166 positive53 negative

Customers like the ease of use of the gel colors. They say that the colors are great and easy to use to color frosting, fondant, or marzipan. The packaging is sturdy and the individual color gels are easy to access. Customers are impressed with how little coloring it took to achieve the colors they want. Overall, customers find the product to be a good starter kit, but if you want a professional set.

"...The gels are so easy to use too. They are small containers, but a little goes a long way...." Read more

"Wilton’s are amazing. Easy to mix, bright, fun, Easy, creamy, and a little goes a very long way. They last a long time without drying out!..." Read more

"...I do not think there was a flavor in my cake. It is easy to use and I used a toothpick to poke a hole through the foil seal so I did not get too..." Read more

"...I also, because there’s no dispenser or helpful instructions, it’s pretty hard to add the color to your frosting...." Read more

193 customers mention178 positive15 negative

Customers are satisfied with the performance of the gel food color. They mention that it works well, is super concentrated, and does great work with fondant, butter cream, Swiss butter cream, and royal icing. Customers also say that the coloring is brilliant and requires less use than other products.

"...I used them in buttercream icing and whipped cream icing, and they worked well in both." Read more

"I bought this set to start decorating cookies and they work great!..." Read more

"...sugar and with sparkling sugar (bigger crystals) and it works great either way, but the sparkling sugar is more, well, "sparkly" which I like since..." Read more

"...If your fingers are young and nimble, it works great!" Read more

173 customers mention151 positive22 negative

Customers like the value of the kitchen set. They mention that it's well worth it for the quality of colors and multiple uses. They also mention that the set is perfect condition and shipped quickly.

"..." colors, according to the chart on the side, and are a very good value for the money ... if they produced the colors promised...." Read more

"...Definitely well worth it, I know these will also literally last forever." Read more

"...Beautiful colors and a little goes ALONG WAY making it a great value. Vivid saturated color which im sure is what we are all looking for. Thumbs up" Read more

"...This will last forever so it is a great price! I do not think there was a flavor in my cake...." Read more

160 customers mention104 positive56 negative

Customers are mixed about the taste of the product. Some mention that it has a good dispersal and no weird taste, while others say that it didn't taste great by itself and didn' t affect the taste if the icing.

"Pros:-vibrant color-good dispersal-no weird tasteCons:-messy to open-not the easiest to dose out..." Read more

"I do like the colors but the red have a horrible taste. Next time I will try another brand." Read more

"...I found no added flavor from them which was good...." Read more

"...But it didn't change flavor or consistency which is important." Read more

94 customers mention61 positive33 negative

Customers have mixed opinions about the size of the kitchen containers. Some mention that a little goes a long way, while others say that they are too small and a hassle to use.

"These food colors work great. They are concentrated and a little goes a long way. The colors were a nice variety to begin with...." Read more

"...The gels are so easy to use too. They are small containers, but a little goes a long way...." Read more

"...I'm going to try a different brand next time because the bottles were small, and I used a lot to achieve the color I needed. Still, nice colors...." Read more

"...Easy to mix, bright, fun, Easy, creamy, and a little goes a very long way. They last a long time without drying out! I highly recommend these!..." Read more

98 customers mention26 positive72 negative

Customers have mixed opinions about the ease of cleaning the hand sanitizer. Some mention that it is messy, stains just about everything it touches, and makes a mess when opening. Some say that the color does stain your skin and that it tastes awful.

"...My light blue jeans are stained, need to figure this out, and although scrubbed my hands with baking soda and vinegar paste...I thing they'll remain..." Read more

"...The caveat is they are messy! Each container has a seal and no matter what you do. You’ll get the color all over your fingers...." Read more

"...Thankfully it washes off decently easily but still frustrating to lose that bit of coloring." Read more

"...I will try icing for cookies next. The color does stain your skin so keep that in mind. But it didn't change flavor or consistency which is important." Read more

It's Wilton!
5 Stars
It's Wilton!
I've started doing a lot of decorating with frosting and wanted to try gel color. I love the variety of colors in this package - especially that it includes black and brown which I use often to tone down the brightness of some colors to elevate the color scheme.It's hard to know what's in some colors or where they're from. Of anyone, I'd trust Wilton's ingredients. I haven't noticed any flavor change in the frosting even when I've used enough for a dark color.Happy with this purchase.
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Iris
5.0 out of 5 stars Muy buenos
Reviewed in Mexico on August 30, 2023
Style: ColorsVerified Purchase
Virginia
5.0 out of 5 stars Received in a timely manner
Reviewed in Canada on April 25, 2023
Style: ColorsVerified Purchase
Client d'Amazon
5.0 out of 5 stars Bon produit
Reviewed in France on June 28, 2021
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Karina
5.0 out of 5 stars Colorantes en gel que funcionan
Reviewed in Spain on October 16, 2019
Style: ColorsVerified Purchase
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Karina
5.0 out of 5 stars Colorantes en gel que funcionan
Reviewed in Spain on October 16, 2019
Con poca cantidad llegas al color deseado, el rojo no cambia el sabor y son bastante prácticos para trabajar con ellos. lo más difícil es que el sello plateado es un poco duro de retirar, pero el producto en si, es una maravilla.
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Sonnenblume
5.0 out of 5 stars Nie mehr ohne diese Lebensmittelfarben!
Reviewed in Germany on July 16, 2019
Style: ColorsVerified Purchase
2 people found this helpful
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