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Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar

4.8 4.8 out of 5 stars 9,876 ratings
Price: $18.95 Get Fast, Free Shipping with Amazon Prime
4 FZ
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Purchase options and add-ons

Diet type
Brand Nielsen-Massey
Variety Summer Savory
Item Form Powder
Unit Count 1.00 Count
Specialty Gluten-free,Kosher

About this item

  • Our Pure Vanilla Bean Paste is crafted using our classic Pure Vanilla Extract, with the added convenience of its thicker, easy-mixing consistency and visual flair of real vanilla bean flecks.
  • Family owned and operated for over a century, we are trusted and loved by Michelin-Starred chefs, avid foodies, and home cooks alike for our true-to-bean taste, superior quality, and commitment to supporting our vanilla farming communities.
  • Our Vanilla Beans are hand-selected from the world's top growing regions for a full-spectrum of natural vanilla flavors specific to their unique origins.
  • Our Small Batch, Cold Process preserves more natural vanilla flavors and ensures maximum extraction
  • All-Natural, Allergen-Free, Non-GMO Project Verified and Certified Kosher and Gluten-Free

Additional Details

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Nielsen-Massey Pure Vanilla Bean Paste for Baking and Cooking, 4 Ounce Jar
$18.95
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Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract for Baking and Cooking, 4 Ounce Bottle
$18.99 ($4.75/Fl Oz)
Get it as soon as Thursday, May 2
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10 Organic Madagascar Vanilla Beans Whole Grade A Vanilla Pods for Vanilla Extract and Baking
$12.99 ($1.30/Count)
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    PRODUCT CERTIFICATION (1)

    USDA Organic

    USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.

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    PRODUCT CERTIFICATION (1)

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From the brand

Previous page
  2. iStock Cupcakes

    Cook with Confidence

    Chefs and culinary professionals around the world trust Nielsen-Massey to elevate their culinary creations with our vibrant vanillas

  3. Beans in hand

    Bean to Bottle

    We take full control of our production process, and close relationships with our farmers, selecting the highest quality vanilla beans

  4. Bottle in front of beans

    Small Batch, Big Flavor

    Nielsen-Massey uses a small batch, cold-extraction process to preserve the more than 400 complex flavor compounds found in vanilla

  5. Massey Inc

    From Our Family to Yours

    Family-owned and operated for over a century, at Nielsen-Massey we pride ourselves on our family values & unwavering quality standards

  6. Water Tower Solar Panels

    Paving the Way Forward

    We are committed to investing in the future of vanilla and community wellness through a list of programs and sustainability initiatives

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Product Description

NMV baking ally
Extract Breakout
pure vanilla equivalencies
Pure Vanilla Bean Paste Madagascar Bourbon Pure Vanilla Bean Paste Pure Vanilla Extract 4oz Madagascar Bourbon Pure Vanilla Extract Mexican Pure Vanilla Extract Tahitian Pure Vanilla Extract
Pure Vanilla Bean Paste Madagascar Bourbon Pure Vanilla Bean Paste Pure Vanilla Extract Madagascar Bourbon Pure Vanilla Extract Mexican Pure Vanilla Extract Tahitian Pure Vanilla Extract
See Details
See Details
Customer Reviews
4.8 out of 5 stars
9,876
4.9 out of 5 stars
4,608
4.8 out of 5 stars
7,286
4.8 out of 5 stars
13,650
4.7 out of 5 stars
800
4.8 out of 5 stars
2,878
Price $18.95 — — $18.99 $27.95 $26.95
Flavor Notes Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Sweet, Creamy Sweet, Creamy, Mellow, Velvet Tones Deep, Sweet, Spice, Earthiness Floral, Fruity, Cherry-like Tones
Exceptional Results and Uses Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Smoothies, in Yogurt, Spreads, Glazes, Baking, Visual Vanilla Bean Specks Baking, Soups, Sauces, Cocktails and Other Beverages Baking, Ice Cream, Seafood, Marinades, Cocktails and Other Beverages Baking with Warm Spices, Chocolate, BBQ Sauce, Cuts Acidity in Recipes Like Tomato Sauce Ice Cream and Other Cold Desserts, Fruit Sauces, Pies, Salad Dressings, Cocktails
Also Available In Extract, Powder, Beans Extract, Powder, Beans Paste, Powder, Beans Paste, Powder, Beans Beans Beans

Frequently Asked Questions

What makes this product “pure”?

To be classified as “Pure” by the FDA, extracts must meet a set of strict requirements. These requirements include that pure vanilla extract must contain 13.35 ounces of vanilla beans per gallon of liquid and be 35% alcohol. The agency also limits the permissible ingredients beyond beans and alcohol. We use the “Pure” classification because we only use all-natural ingredients and follow FDA guidelines for creating our extracts.

How does Madagascar Bourbon Pure Vanilla Extract differ from Pure Vanilla Extract?

Our Madagascar Bourbon Pure Vanilla Extract is produced using only premium, hand-selected beans cultivated in Madagascar, widely regarded as the world’s highest quality vanilla, and has a rich, sweet and creamy vanilla flavor. Our Pure Vanilla Extract uses a proprietary blend of high-quality vanilla beans grown around the world and is specially formulated to provide a classic vanilla flavor profile.

Why is there sugar in the extract?

Sugar is one of five permissible ingredients the FDA allows in pure vanilla extracts. It helps in the extraction process by keeping the extracted vanilla compounds in suspension, aiding in product clarity. We use 100% all-natural, crystalized cane sugar for its reliable quality and taste. The sugar content in our extract makes up less than 5% of the finished product, an amount that is nutritionally insignificant when a small quantity is added to a dish. We do not add any extra sugar after the extraction process.

What is the origin of this vanilla?

The vanilla beans used to create our Madagascar Bourbon Pure Vanilla Extract are sourced from the island of Madagascar, located just off the southeastern coast of Africa. Madagascar is the world’s leading supplier of vanilla beans, and we hand-select the beans used to ensure the finished product is of the highest quality.

Is there bourbon whiskey in this product?

No, the term Bourbon is only a geographic reference to where the vanilla beans are sourced. The Bourbon Islands–Madagascar, Comoro, Réunion, Seychelles and Mauritius–are located off the eastern coast of Africa. While there is a small amount of alcohol in our extracts due to our production process, most it will either be cooked off during preparation or spread throughout the entirety of your dish.

Recipe
Recipe

Product Description

Our third-generation family business has crafted premium vanilla products since 1907. Each vanilla bean is hand-picked, hand-cured and carefully inspected to ensure it meets our strict quality standards. We then use a proprietary cold extraction process to preserve more than 300 delicate flavor compounds to consistently deliver the richest tasting vanilla from around the world.

Vanilla Bean Paste can be used as a direct replacement for Vanilla Extract when you want the distinctive look of vanilla bean specks. Toss it with strawberries and serve with whipped cream for a delicious, fruity dessert.

Application Inspiration:

• Sweet ideas: crème anglaise, crème brûlée, custards, puddings, gelato, ice cream, sauces, honey-vanilla spread

• Savory ideas: glazes for poultry, seafood and pork

• Beverage ideas: milkshakes, coffee flavoring

• Other ideas: add to oatmeal and yogurt

We are proud to provide clean and safe ingredients without sacrificing flavor. All Nielsen-Massey products are All-Natural, Allergen-Free, Non-GMO Project Verified and Certified Kosher and Gluten-Free.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1 x 1 x 6 inches; 8 ounces
  • Item model number ‏ : ‎ BHBS0519S3830
  • UPC ‏ : ‎ 025638714044
  • Manufacturer ‏ : ‎ Nielsen Massey
  • ASIN ‏ : ‎ B006OD5ISG
  • Customer Reviews:
    4.8 4.8 out of 5 stars 9,876 ratings

Important information

Ingredients

Sugar, Water, Vanilla Extract, Vanilla Beans, Gum Tragacanth (a natural thickener) Shelf life: 3 years

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.8 out of 5 stars
4.8 out of 5
9,876 global ratings

Customers say

Customers like the ease of use, taste, and consistency of the vanilla bean paste. They mention it's very flavorful, does not have the alcoholic flavor of standard vanilla extract, and is especially delicious with chocolate based desserts. They appreciate the value, saying it'll be worth the money. Customers also like the smell, and quality. However, some disagree on the ingredients.

AI-generated from the text of customer reviews

918 customers mention840 positive78 negative

Customers are satisfied with the taste of the vanilla extract. They mention that it has a great flavor, is easy to use, and comes in a nice bottle. Some say that it's especially delicious with chocolate based desserts.

"This vanilla bean paste is wonderful! It's very fragrant, has great flavor, is easy to use, and comes in a nice jar for easy storage...." Read more

"...My holiday cookies were outstanding. You could really taste the pronounced vanilla flavor and it was spectacular. This is my new go to brand...." Read more

"I have purchased this several time. Great flavor and its nice the see the specks of vanilla in the baked product. Will buy again when needed." Read more

"I love vanilla bean taste and this works really well. Tastes nice" Read more

494 customers mention370 positive124 negative

Customers like the value of the vanilla. They say it's worth the money, expensive but delicious, and the price is at least as good as other brands. They also say it is a great way to inexpensively add vanilla beans to a recipe without having to source them.

"...The price is at least as good, maybe even better, for the paste. It's much faster and easier to use...." Read more

"This vanilla is worth the money. My holiday cookies were outstanding. You could really taste the pronounced vanilla flavor and it was spectacular...." Read more

"...It has that vanilla bean taste without the hassle and is more cost effective" Read more

"Great for homemade ice cream and other special bakingA bit pricey" Read more

481 customers mention417 positive64 negative

Customers like the quality of the vanilla bean paste. They mention it's perfect, wonderful in recipes, and spectacular. They also say it enhances dishes and baked goods. Customers also say the extract is more useful for baking and cooking than the liquid extract, and it delivers the goods.

"This vanilla bean paste is wonderful! It's very fragrant, has great flavor, is easy to use, and comes in a nice jar for easy storage...." Read more

"...You could really taste the pronounced vanilla flavor and it was spectacular. This is my new go to brand...." Read more

"...It is great over deserts and in your coffee and smoothies...." Read more

"I love vanilla bean taste and this works really well. Tastes nice" Read more

110 customers mention90 positive20 negative

Customers like the smell of the candle. They say it smells delicious, and the aroma and taste are very good. Some say it's rich and beautifully aromatic.

"This vanilla bean paste is wonderful! It's very fragrant, has great flavor, is easy to use, and comes in a nice jar for easy storage...." Read more

"I love the taste of Nielsen-Massey Pure Vanilla Bean Paste and it smells awesome. It is great over deserts and in your coffee and smoothies...." Read more

"Don’t be fooled by any other brand. This vanilla is rich, aromatic and pure with visible vanilla bean...." Read more

"...This Mexican vanilla however, has such a vanilla floral scent that it gives you the traditional vanilla flavor but with a beautiful, sophisticated..." Read more

67 customers mention64 positive3 negative

Customers find the herb easy to use. They mention it's very convenient to have while baking, and a cheaper alternative to vanilla extract. The paste is easy to measure and use, and is a great time-saver from using beans.

"...It's much faster and easier to use. This one I actually gave as a gift and I know she'll love it...." Read more

"...flavor is strong, in a glucose base that isn't necessary, but is easy to use with excellent taste...." Read more

"...it will last quite long in the pantry and it’s certainly been very convenient to have while baking...." Read more

"...and have been using VB Paste for quite some time ~ it is easy to use (the conversion is so easy :o) 1 to 1 for extract ~ 1Tbsp of NM-VBP for one..." Read more

64 customers mention56 positive8 negative

Customers like the consistency of the vanilla paste. They say it has a thick yet viscous consistency, and is packed with vanilla bean caviar. Some customers also mention that the paste is thick, syrupy, and almost gel-like. They like that it doesn't thin out their batter the way that extract can.

"I like this product. The vanilla paste is almost gel-like in consistency and full of vanilla flavor...." Read more

"...If you've never used it, the consistency is similar to molasses. Not as sticky, of course, but about the same viscosity...." Read more

"This is the best tasting vanilla out there. It’s thick and full of flavor. If you ever try this you’ll never go back to liquid vanilla...." Read more

"This vanilla is amazing! It's smells amazing and taste great. It's really thick which surprised me bc I was used to McCormick pure vanilla...." Read more

74 customers mention45 positive29 negative

Customers are mixed about the ingredients in the vanilla paste. Some mention that they can see the vanilla beans in it, and even the tiny little seeds that come in the Vanilla pods. They also love having the specs of vanilla beans throughout. However, others say that it contains sugar and gum, and is a gross sugary sludge.

"...I use it in place of any other vanilla. You can see the seeds of the bean and it adds a great flavor to my sugar cookies and honey drop cookies." Read more

"...It has added sugar and water, it completely changes the taste...." Read more

"...This paste is full of vanilla beans that are very visible. The flavor is top tier and the aroma is heavenly...." Read more

"My favorite vanilla paste for baking. Great flavor and lots of seeds." Read more

51 customers mention24 positive27 negative

Customers are mixed about the durability of the herb. Some mention it lasts quite long in the pantry, keeps refrigerated for months and months, and comes in a nice jar for easy storage. However, others say that the plastic lid of the bottle was cracked.

"This arrived nicely packaged but with a broken lid so as soon as I unwrapped it, it leaked all over...." Read more

"...'s very fragrant, has great flavor, is easy to use, and comes in a nice jar for easy storage...." Read more

"...Upon receiving my package; the plastic lid of the bottle was cracked on the side...." Read more

"...liquid content to a consistency-sensitive baking recipe and it keeps forever. I found this to be a really good brand also...." Read more

Worth its weight in gold!
5 Stars
Worth its weight in gold!
If you think vanilla extract is good when baking you’ve not tried paste. The best flavor you can get. I make my own extract but was hesitant on making paste s I figured I would buy some first before I waste 4oz of my beans making a paste I might not like. I love it and to me worth its weight in gold!
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Top reviews from the United States

Katie S.
5.0 out of 5 stars Great vanilla bean paste!
Reviewed in the United States on December 27, 2023
Size: 4 FZVerified Purchase
This vanilla bean paste is wonderful! It's very fragrant, has great flavor, is easy to use, and comes in a nice jar for easy storage. It's SO much easier than using the actual vanilla beans!! I like to make vanilla syrup for my daughter and used to use the vanilla beans until I stumbled upon the paste. The price is at least as good, maybe even better, for the paste. It's much faster and easier to use. This one I actually gave as a gift and I know she'll love it. I LOVE the vanilla bean paste and have tried a few diff brands, but this is definitely my favorite. I don't bother to compare any more; I always buy this brand through Amazon.
16 people found this helpful
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WG
5.0 out of 5 stars Outstanding flavor
Reviewed in the United States on March 2, 2024
Size: 4 FZVerified Purchase
This vanilla is worth the money. My holiday cookies were outstanding. You could really taste the pronounced vanilla flavor and it was spectacular. This is my new go to brand. Everyone commented how delicious the vanilla flavoring was. Absolutely outstanding flavor and product. I will most definitely buy again.
4 people found this helpful
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Brenda Zaffino
5.0 out of 5 stars Good product for the price.
Reviewed in the United States on April 18, 2024
Size: 4 FZVerified Purchase
I have purchased this several time. Great flavor and its nice the see the specks of vanilla in the baked product. Will buy again when needed.
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Nita Turlington
5.0 out of 5 stars Great taste
Reviewed in the United States on February 25, 2024
Size: 4 FZVerified Purchase
I love the taste of Nielsen-Massey Pure Vanilla Bean Paste and it smells awesome. It is great over deserts and in your coffee and smoothies. I haven't tried baking with it it yet, but can't wait to bake cookies using Nielsen-Massey Pure Vanilla Bean Paste .
One person found this helpful
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Kristin
5.0 out of 5 stars Great taste
Reviewed in the United States on April 7, 2024
Size: 4 FZVerified Purchase
I love vanilla bean taste and this works really well. Tastes nice
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D Carpenter
5.0 out of 5 stars Richer vanilla taste
Reviewed in the United States on April 10, 2024
Size: 4 FZVerified Purchase
I’m really enjoying this vanilla. It has that vanilla bean taste without the hassle and is more cost effective
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P. Kikuchi
4.0 out of 5 stars "Paste" is a misnomer but good vanilla flavoring
Reviewed in the United States on August 26, 2023
Size: 4 FZVerified Purchase
If this is a paste, I am a river. This is very slightly thicker than grocery store vanilla extract. It is very flavorful and has what are probably vanilla bean seeds in it (although they could be anything--I haven't checked with a microscope!). It tastes like it should, is stronger and more "real" tasting than vanilla extract, and likely less poisonous that the imported (unfortunately often mexican) vanillas that are hyped up with coumarin. Expensive but delicious; I am old and you can't take it with you. :)
12 people found this helpful
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JohnWells
5.0 out of 5 stars Good Vanilla
Reviewed in the United States on March 29, 2024
Size: 4 FZVerified Purchase
No issues - tastes great and wonderful in recipes. 5 stars for sure.
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Top reviews from other countries

Ashley
5.0 out of 5 stars soooo gooood
Reviewed in Canada on March 10, 2020
Size: 4 FZVerified Purchase
flavour is stunning and if you're a major baker like myself, you will appreciate the quality of this product. It is delicious in everything, on ice cream, whipped into coconut milk (full fat can of coconut milk put in fridge for 24 hours, open, pour out water, scoop out solid coconut milk and whip it up with this vanilla and 2 tbsp maple syrup - just like whipped cream but dairy free and tastes way better!)
13 people found this helpful
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Li Ting Kok
5.0 out of 5 stars Vanilla bean paste 118ml
Reviewed in Singapore on October 5, 2020
Size: 4 FZVerified Purchase
Use this for drinks, cocktails, ice creams, cakes, desserts- can be used on anything. Love the size.

Wish the bottle could be a little bigger. Most of my teaspoons were too big to scoop the paste. But still great product
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Alecia
5.0 out of 5 stars The BEST for baking!
Reviewed in Canada on January 2, 2020
Size: 4 FZVerified Purchase
This is the best vanilla bean paste! So much more flavour than vanilla extract. Worth the cost!
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gqzahyepgbd
5.0 out of 5 stars Vanilla Bean Paste
Reviewed in Canada on December 2, 2018
Size: 4 FZVerified Purchase
Prompt arrival of pkg. no complaints.
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danielle
5.0 out of 5 stars Pleasant taste
Reviewed in Canada on February 7, 2020
Size: 4 FZVerified Purchase
Really add a nice rich and pleasant flavor.
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