This review will be for both the Ceremonial and Latte grade matcha from Encha. I have tried a decently wide range of matcha in the past from packets found at Costco, to the sickly sweet Americanized Dunkin Doughnut version, to cups provided at high end restaurants and ryokan in Japan.
This matcha is easily among the best that I have had, and is by far the best bang for the buck.
The first impression you get when you open the pouch is how vibrant green the powder is and how wonderful it smells. There are no visible lumps in the powder and it is extremely fine. A little bit of powder always escapes when I squeeze the air out of the packet before I reseal it and it is so light and fine that it floats for a while in the air.
I do sift the Ceremonial grade through a fine mesh strainer although I suspect this is overkill. I do not sift the latte grade and thus far I have not had any issues so long as a whisk it for an appropriate amount of time.
As for preparation I follow the instructions on the packet and the videos that Encha provides and I have been very pleased with the end result although I tend to make 1.5 to 2x the serving.
The fresh, grassy, slightly earthy fragrance is very apparent in the Ceremonial grade. The flavor is very smooth and feels wonderful on the tongue with just a tiny hint of bitterness at the finish, just enough to enhance the experience rather than detract from it. The matcha foams very well and it is not difficult to create a very fine foam with a traditional bamboo matcha whisk (I do not own an electric frother).
The Latte grade aroma is very similar to the Ceremonial although the flavor is bolder and the bitterness at the end more apparent. Add some soy mild or regular cow milk and the bitterness diminishes greatly or goes away altogether if you add enough while retaining the fresh grassy/earthy taste.
Thus far for storage, after I scoop out the powder I squeeze out any extra air before resealing it and then put it back in the fridge. I have compared the matcha from the last few scoops of a pouch of Ceremonial grade to matcha from a fresh pouch and have not noticed any significant differences in appearance or taste.
Up front the pouches seem expensive but they really are not for the quality you get. When I was the only one drinking, I drink matcha about 5 days a week as an alternative to coffee. The 60g packet lasts me about a month. So for the Ceremonial grade I can have a large mug full (~7-9oz) of top quality matcha with all the unique health benefits for for about $1.70 each time. Compared to $2 or more for a medium coffee from a coffee shop it is absolutely worth it.
Initially I was the only one drinking but the rest of the family enjoyed the taste so much that they asked me to prepare them portions whenever I drink as well. I am very glad to have found this fantastic product and if you are looking for a high quality matcha you will not regret your purchase.
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Sustainability features
This product has sustainability features recognized by trusted certifications.
Organic content
Product contains at least 95% organic material.
As certified by
USDA Organic USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly.
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Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.
Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.
Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.
Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.
From the brand
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About Us
After tasting the most delicate matcha from an organic farm in Japan, our founder Li Gong had an epiphany. He left his Silicon Valley job and set out on a mission to bring high-quality, organically-farmed matcha to the masses, founding Encha Matcha in 2014.
Our goal is to share the same rich, tender matcha Li Gong first tasted with the world — from our farms in Uji, Japan to your cup at home.
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Encha Ceremonial Grade Matcha
Ground from premium, first harvest leaves, which are the most tender. Delicate, smooth taste. Best enjoyed mixed with water.
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Encha Latte Grade Matcha
Ground from standard, first harvest leaves, picked each spring. Best mixed with the milk of your choice and served hot or cold.
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Encha Culinary Grade Matcha
Ground from premium, second harvest leaves. Subtly sweet, earthy taste. Best used for cooking and baking.
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“With Encha, I want us to show to the world that organic-only is possible, affordable and enjoyable. I want to grow the Encha community 'organically' through education and personalized support.
My social science training at Stanford taught me a belief: Intrinsic value doesn’t require extrinsic fanfare."
Li Gong, Ph.D., Founder of Encha
Sustainability features
This product has sustainability features recognized by trusted certifications.
Organic content
Product contains at least 95% organic material.
As certified by
USDA Organic USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly.
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Product Description
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6 Hours of Clean Energy |
No Jitters, No Crash |
Antioxidant-Rich |
What does USDA Certified Organic actually mean?
All of our farms are 100% organic certified, which means we regularly test for heavy metals and harmful chemicals. We'll never use pesticides or synthetic, chemical fertilizer on our Japanese matcha farm. We use centuries-old traditions for growing, and rely on the natural ecosystem to produce healthy, hearty tea leaves, which are shade-grown and hand-picked.
From where is your matcha sourced?
All of our matcha comes from our two farms, located in the hills of Uji, Japan. All of our matcha powder is shade grown and stone ground, for optimum flavor and health benefits.
What are the differences between the three grades?
In brief, Ceremonial Grade Encha is ground from premium, first harvest leaves, which are the most tender. The taste is delicate and smooth and best enjoyed mixed with water. Latte Grade Encha is ground from standard, first harvest leaves, picked each spring. When prepared just with hot water. Latte Grade can taste more bitter. That taste profile makes it suitable to balance with the milk of your choice. Culinary Grade is ground from premium, second harvest leaves and is best for cooking and baking.
How does matcha differ from green tea?
Matcha leaves are shade grown, which produces more theanine than green tea. Theanine offers a sense of serenity to balance the caffeine. Secondly, when making matcha powder, we remove the stems, creating a softer flavor. And lastly, when consuming matcha you're consuming the whole leaf rather than a steeped tea, which provides additional health benefits, like antioxidants.
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| Encha Latte Grade Matcha Green Tea | Encha Ceremonial Grade Matcha Green Tea | Encha Ceremonial and Culinary Grade Matcha Green Tea | |
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| Customer Reviews |
2,534
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5,707
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| Price | $27.99 | $37.99 | — |
| Purpose | Versatile blend for matcha lattes and Matcha teas | Matcha teas | Recipes with Matcha ingredient |
| Available sizes | 1.06oz (30g) | 2.12oz (60g) | 1 pound (500g) | 1.06oz (30g) | 2.12oz (60g) | 1 pound (500g) | 2.12oz (60g) | 1 pound (500g) |
| Origin | Japan | Japan | Japan |
| What if you don't like it? | Let us know and we'll make it right! | Let us know and we'll make it right! | Let us know and we'll make it right! |
Compare with similar items
This Item  Encha Latte Grade Matcha Powder - Unsweetened, First Harvest, Organic Matcha Green Tea Powder From Uji, Japan (60g/2.12 Ounce) Premium Powder for matcha latte, smoothie | Caffeine, L-Theanine |  |  |  |  |  | |
| Price | $27.99 | $43.99 | $28.99 | $39.99 | $39.99 | $21.41 |
| Price Per Unit | $13.20 / Ounce | $12.57 / Ounce | $8.22 / Ounce | $11.36 / Ounce | $14.18 / Ounce | $30.59 / Ounce |
| Delivery | Get it as soon as Tuesday, May 14 | Get it as soon as Tuesday, May 14 | Get it as soon as Wednesday, May 15 | Get it as soon as Tuesday, May 14 | Get it as soon as Tuesday, May 14 | Get it as soon as Tuesday, May 14 |
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| Sold By | Encha | Naoki Matcha | Official PureChimp | Naoki Matcha | MATCHABAR | IPPODO TEA (Official) |
| tea variety | green | matcha | matcha | matcha | matcha | matcha |
| flavor | Matcha | Ceremonial Grade | Regular | Superior Blend | Ceremonial Grade | Rich & Smooth |
| form | Powder | Powder | Powder | Powder | Loose | Powder |
| unit count | 2.12 | 3.5 | 3.53 | 3.52 | 2.82 | 0.7 |
| weight | 0.01 ounces | 0.22 pounds | 50 grams | 0.22 pounds | 80 grams | 20 grams |
| caffeine content | Medium Caffeine | Caffeinated | Caffeinated | Caffeinated | 80 | 64 |
| labeled country | JP | — | — | JP | JP | — |
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Reviews with images
The Art of Matcha
Ooh boy, I am an avid tea / coffee drinker. I used to drink tea 3x- 5x per day. I have been drinking these beverages for years. I used to make them at home. I would use 2% milk and then progressed to using condensed milk which added to the flavor of each without diluting the strength of my teas. I was hooked to making homemade Vietnamese coffee which I also made with condensed milk. Soon the acidity of these beverages started messing with me. I also suffered from withdrawal headaches if I didn’t have my morning cuppa tea/coffee and I was getting increasingly tender headed the more I tried to quit these. I had greater stomach discomfort that lasted several hours a day especially before I went to bed. I began looking for alternatives that would still give me clarity of mind and a fresh boost of energy.I remember being cheap in 2016 when i was still a student and ordered the most despicable matcha “green tea” powder on Amazon for 7$. It was so bad I couldn’t use it to make tea. It was bitter, smelled bad and it looked like a green-gray cement. Needless to say, I hadn’t taken to making my own matcha tea. I sorta of deserted the idea and tried to like the crushed green tea powder but I couldn’t. I eventually threw it away.Recently, in my quest to quit tea and coffee, I started getting a vegan mango matcha fresh milk drink at my local bubble tea shop. It was an exquisite drink which I quickly became accustomed to. It had a bit of mango purée at the bottom and they topped it off with soy milk and dissolved matcha. It quickly became a daily staple for me at 7$ per day.I didn’t yet have any other homemade options to rival this matcha tea yet because I hadn’t learnt how to make a good matcha latte at home. I didn’t have the ingredients yet. A conversation with the person who worked at the said bubble tea shop lead to me research “grade A matcha”. Then I learnt about the different types of matcha especially the culinary grade and the ceremonial grade. My first instinct was to get the ceremonial grade matcha but I couldn’t think of shelling out $55 for an ounce of matcha I wasn’t yet sure about. I looked up jade leaf and kenko matcha brands. I read blogs, plenty of reviews and I educated myself on what makes a good matcha. I guess you could say Matcha is an Art form. I eventually settled on this brand which has been a very pleasant experience for me. I now drink a homemade matcha latte 2x per day with almond milk, and sweeten it with a bit of honey. I’m a happy camper.
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Top reviews from other countries
L
The best for oat milk lattes
Reviewed in Canada on April 12, 2023Size: 2.12 Ounce (Pack of 1)Verified Purchase
Heather Gerrard
Smooth and creamy matcha
Reviewed in Canada on April 1, 2023Size: 2.12 Ounce (Pack of 1)Verified Purchase
Cassandra
Phenomenal quality
Reviewed in Canada on July 14, 2023Size: 2.12 Ounce (Pack of 1)Verified Purchase
GC
Update* Expired product
Reviewed in Canada on February 6, 2023Size: 2.12 Ounce (Pack of 1)Verified Purchase
GC
Reviewed in Canada on February 6, 2023
Update : I messaged Encha, and they quickly sent a new package. I’m loving the taste of this matcha.
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Sophie Guerette
Matcha tea
Reviewed in Canada on March 20, 2022Size: 2.12 Ounce (Pack of 1)Verified Purchase
