To see product details, add this item to your cart.
FREE Returns
Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns. How to return the item? - Go to your orders and start the return
- Select the return method
- Ship it!
Ships from: Amazon.com Sold by: Amazon.com
- 8 VIDEOS
Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing & Toning | For Color Treated, Blonde, Grey, and Platinum Hair | Packaging May Vary | Vegan
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufactured on farms or in facilities that protect the rights and/or health of workers.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELManufactured using processes that reduce the risk of negative environmental impact.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELMade with chemicals safer for human health and the environment.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELWe work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.
Purchase options and add-ons
Brand | MATRIX |
Item Form | Liquid |
Hair Type | dry, Color Treated |
Scent | Floral |
Age Range (Description) | Adult |
Description
Benefits
Suggested Use
Buy it with
Similar items that may ship from close to you
- Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing & Toning | For Color Treated, Blonde, Grey, and Platinum Hair | Packaging May Vary | VeganAmazon's Choicein Hair ShampooFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Mar 25Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
Cradle to Cradle Certified products are made with safer materials and responsible processes to positively impact people and our planet.
- Matrix So Silver Conditioner | Deep Conditioning | Repairs Dull, Blonde & Silver Hair | Non-Color Depositing | For Color Treated Hair | For Dry, Damaged Hair | Packaging May Vary | VeganAmazon's Choicein Hair ConditionerFREE Shipping by AmazonGet it as soon as Monday, Mar 25Climate Pledge FriendlyProducts with trusted sustainability certification(s). Learn more
PRODUCT CERTIFICATION (1)
Cradle to Cradle Certified products are made with safer materials and responsible processes to positively impact people and our planet.
- Matrix So Silver Toning Purple Hair Mask | Deep Conditioning | Repairs Damaged Blonde & Silver Hair | Neutralizes Yellow Tones | For Color Treated or Bleached Hair | Packaging May Vary | VeganAmazon's Choicein Hair Treatment MasksFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Mar 25
- Matrix So Silver All-In-One Leave-In Toning Spray | Neutralizes Yellow, Brassy Tones | Nourishes Hair and Controls Frizz| For Color Treated Hair | 6.8 Fl. OzAmazon's Choicein Hair SpraysFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Mar 25
- Matrix Universal Dispensing Pump | Shampoo and Conditioner Bottle Pump | Fits 1L Bottles (33.8oz) | BlackFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Mar 25
From the brand
Sustainability features
This product has sustainability features recognized by trusted certifications.
Manufactured on farms or in facilities that protect the rights and/or health of workers.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELManufactured using processes that reduce the risk of negative environmental impact.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELMade with chemicals safer for human health and the environment.
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.
Certification Level
SILVER ACHIEVEMENT LEVELFrom the manufacturer
So Silver Purple Toning System for Neutralizing Yellow Tones
Purple Shampoo
Eliminates dull, yellow undertones in blonde, platinum, and grey hair.
Conditioner
Hydrates dry and porous hair, leaving it shiny and healthy.
Triple Power Toning Hair Mask
Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.
Toning Spray
Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.
Discover Our Best Sellers
So Silver | Brass Off | Mega Sleek | High Amplify | A Curl Can Dream | Food For Soft | |
Customer Reviews
|
4.5 out of 5 stars
43,519
|
4.5 out of 5 stars
30,415
|
4.6 out of 5 stars
9,042
|
4.5 out of 5 stars
4,897
|
4.5 out of 5 stars
1,296
|
4.6 out of 5 stars
533
|
Hair Type
| Blonde, Silver, Grey Hair | Lightened Brunette Hair | Frizzy, Unruly Hair | Limp, Fine Hair | Curly & Coily Hair | Dry, brittle hair |
Benefit
| Neutralize Yellow Tones | Neutralize Orange Tones | Control Frizz | Add Volume | Preserve Curl Pattern | Hydrate and Moisturize Hair |
Key Ingredient
| Purple Pigments | Blue-Violet pigments | Shea Butter | Protein | Manuka Honey | Avocado & Hyaluronic Acid |
Formula
| Color Depositing | Color Depositing | Cruelty Free | Silicone Free | Silicone Free, Paraben Free | Vegan |
Usage
| Leave In, Wash, Tone | Leave In, Wash, Tone | Wash, Style | Wash, Prep, Style | Wash, Prep, Style | Wash, Prep, Style |
Which hair type is So Silver best for?
So Silver is great for all hair types to neutralize any yellow tones in colored hair.
What hair colors is So silver best for?
So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.
What is the beneficial ingredient in So Silver?
Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.
How often should I use So Silver?
So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.
So Silver looks different than what I’m used to seeing. Why is that?
We updated our packaging! Same great formula, with a new modern look.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 3.15 x 3.15 x 9.76 inches; 12 ounces
- Item model number : HS-01478
- UPC : 884486228062
- Manufacturer : Matrix
- ASIN : B017Y3WBKW
- Country of Origin : USA
- Best Sellers Rank: #659 in Climate Pledge Friendly (See Top 100 in Climate Pledge Friendly)
- #122 in Climate Pledge Friendly: Beauty
- #224 in Hair Care Products
- Customer Reviews:
Videos
Videos for this product
0:54
Click to play video
Did this take the brassy tones away? Must watch!
Fern's Faves
Videos for this product
0:53
Click to play video
Review of Matrix So Silver Purple Shampoo.mp4
evon biondi's fab finds
Videos for this product
0:34
Click to play video
BEFORE and AFTER This Shampoo and Conditioner
FierceFitty
Videos for this product
0:53
Click to play video
HONEST review of Matrix So Silver Purple Shampoo
Kayla Henry
Videos for this product
0:32
Click to play video
Incredible lather and delightful smell!
Emily Philip
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, color, and shine of the shampoo. For example, they mention it works to neutralize the yellow color in their hair, and leaves it shiny and silvery. That said, some complain about the drying effect and disagree on smell and value.
AI-generated from the text of customer reviews
Customers like the quality of the shampoo. For example, they say it works well, brightens their hair, and is completely stunned at the results. Some mention that it works great on their hair and beard, and that it's the best purple shampoo on the market. That said, most are happy with their purchase and recommend it to others.
"This product is great and brightens my grey hair and I've tried several purple shampoos before this one...." Read more
"Some purple shampoos feel almost sticky when using them this one is luxurious and makes your hair feel great. Does a great job of toning brassiness." Read more
"I use this shampoo every day. It works great. I also use the brass off shampoo if I want a more noticeable blue violet tent. Both are wonderful...." Read more
"...Going through the ashy stage. This shampoo was recommended and it works well. l recommend this product. Fast shipping l would buy again." Read more
Customers like the color of the shampoo. They mention that it works to neutralize the yellow color in their hair and makes it more silvery. Some say that it helps remove the yellow tint in their gray hair and leaves it silvery, while others say that the color is almost completely gone. Overall, most are satisfied with the color and brightness of the product.
"...It keeps nit from turning yellow or green." Read more
"...The yellow is gone, the silver is back. I also like the scent of the shampoo." Read more
"This shampoo REALLY takes the yellow out of white hair. Love it!" Read more
"...gray or white hair, this is what you need to make it shine and not turn yellow! I've even convinced my husband to use it!...." Read more
Customers are satisfied with the shine of the shampoo. They mention that it leaves their hair shiny, silvery, and tones their blond highlights. They also say that it keeps their hair looking fabulous and the color beautiful. Customers also say it brightens their grey hair and eliminates the brassy look.
"I like how much brighter my grey hair since I started using this shampoo. The yellow is gone, the silver is back...." Read more
"This product is great and brightens my grey hair and I've tried several purple shampoos before this one...." Read more
"The shampoo did the job, toning and brightening my hair color but making may hair really dry. Recommend using air conditioner after apply the shampoo" Read more
"...Really cuts out the brass and allows the hair to look lighter and shine. Lathers on well and leaves hair feeling soft and silky!" Read more
Customers like the tone of the shampoo. They mention that it works well to keep brassy tones out of their hair, and is good for gray hair. Some say that it gives a great icey/silver tone to already blonde hair. Overall, most are happy with the tone and recommend it to others.
"Works awesome on my colored hair and my husband's gray hair. It keeps nit from turning yellow or green." Read more
"...Does a great job of toning brassiness." Read more
"Really good for grey hair. Good shine, no yellow." Read more
"...shampoo isn’t going to increase moisture, or softness because it has to tone. Lol...." Read more
Customers are satisfied with the softness of the shampoo. They mention that it smells good, leaves hair feeling soft, and shiny. Some say that it treats their hair more gently than other products and that it moisturizes their hair.
"...is doing an awesome job keeping my newly colored hair shines and soft...." Read more
"...feel almost sticky when using them this one is luxurious and makes your hair feel great. Does a great job of toning brassiness." Read more
"...I was so surprised at how soft my hair felt. I am only a happy client." Read more
"Cleans well and leaves hair soft and without falling flat...." Read more
Customers are mixed about the smell of the shampoo. Some mention it smells great, while others say it smell weird and like bad breath.
"...The yellow is gone, the silver is back. I also like the scent of the shampoo." Read more
"...The smell is odd af tho it smells like the inside of a barn is the best way I can describe it so lowkey manure" Read more
"Cleans well and leaves hair soft and without falling flat. Doesnt have much smell but i dont mind as it enhances my gray hair that still has a lot..." Read more
"It’s your typical purple shampoo. Works well, doesn’t stain and has a pleasant smell" Read more
Customers are mixed about the value of the shampoo. Some mention it's well worth the price, while others say it'd be better off with a cheaper product.
"...You won't be disappointed!. Great price, too!" Read more
"Expensive, but it definitely works. My daughter uses it once a week and her tone is balanced and not too coppery after she uses this shampoo...." Read more
"...I don't mind spending a little more on this shampoo. It's worth it." Read more
"...It smells good, pulls discoloration and priced very well. Highly recommend!" Read more
Customers find the shampoo drying and not moisturizing their hair. They also say it brassiness and their hair is super dry after just two uses.
"...did the job, toning and brightening my hair color but making may hair really dry. Recommend using air conditioner after apply the shampoo" Read more
"Really like this shampoo. It dries your hair out a little, but just use a good leave in conditioner when you use it" Read more
"...Also made my hair super dry so I follow this with a deep conditioner. Usually use it every 3-4 washes" Read more
"i really love the smell and how it works on my hair. Pretty good on moisturizing and help to protect my hair color" Read more
Reviews with images
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Top reviews from other countries
Ottimo rapporto qualità prezzo.