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Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing & Toning | For Color Treated, Blonde, Grey, and Platinum Hair | Packaging May Vary | Vegan

4.5 4.5 out of 5 stars 43,519 ratings

Sustainability features

This product has sustainability features recognized by trusted certifications.

Worker well-being

Manufactured on farms or in facilities that protect the rights and/or health of workers.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Part of
Climate Pledge Friendly

Matrix
Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

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To see product details, add this item to your cart. You can always remove it later.
33.8 Fl Oz (Pack of 1)

Purchase options and add-ons

Brand MATRIX
Item Form Liquid
Hair Type dry, Color Treated
Scent Floral
Age Range (Description) Adult

Description

This color depositing purple shampoo cleanses and neutralizes brassy hair and corrects yellow tones in blonde and grey hair, illuminating highlights and adding cool, shimmering brightness for color treated and natural hair

Benefits

Neutralizes unwanted brassy warmth & eliminates dull, yellow tones in blonde and grey hair without stripping

Suggested Use

Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary

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$40.00 ($1.18/Fl Oz)
Get it as soon as Tuesday, Mar 26
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From the brand

Sustainability features

Sustainability features

This product has sustainability features recognized by trusted certifications.

Worker well-being

Manufactured on farms or in facilities that protect the rights and/or health of workers.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
Cradle to Cradle Certified Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Part of
Sustainability features
Climate Pledge Friendly

From the manufacturer

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So Silver Purple Toning System for Neutralizing Yellow Tones

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Purple Shampoo

Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

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Conditioner

Hydrates dry and porous hair, leaving it shiny and healthy.

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Triple Power Toning Hair Mask

Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.

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Toning Spray

Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

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Discover Our Best Sellers

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So Silver

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Brass Off

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Mega Sleek

color care shampoo conditioner

High Amplify

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A Curl Can Dream

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Food For Soft

Customer Reviews
4.5 out of 5 stars
43,519
4.5 out of 5 stars
30,415
4.6 out of 5 stars
9,042
4.5 out of 5 stars
4,897
4.5 out of 5 stars
1,296
4.6 out of 5 stars
533
Hair Type
Blonde, Silver, Grey Hair Lightened Brunette Hair Frizzy, Unruly Hair Limp, Fine Hair Curly & Coily Hair Dry, brittle hair
Benefit
Neutralize Yellow Tones Neutralize Orange Tones Control Frizz Add Volume Preserve Curl Pattern Hydrate and Moisturize Hair
Key Ingredient
Purple Pigments Blue-Violet pigments Shea Butter Protein Manuka Honey Avocado & Hyaluronic Acid
Formula
Color Depositing Color Depositing Cruelty Free Silicone Free Silicone Free, Paraben Free Vegan
Usage
Leave In, Wash, Tone Leave In, Wash, Tone Wash, Style Wash, Prep, Style Wash, Prep, Style Wash, Prep, Style

Which hair type is So Silver best for?

So Silver is great for all hair types to neutralize any yellow tones in colored hair.

What hair colors is So silver best for?

So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.

What is the beneficial ingredient in So Silver?

Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.

How often should I use So Silver?

So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.

So Silver looks different than what I’m used to seeing. Why is that?

We updated our packaging! Same great formula, with a new modern look.

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Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3.15 x 3.15 x 9.76 inches; 12 ounces
  • Item model number ‏ : ‎ HS-01478
  • UPC ‏ : ‎ 884486228062
  • Manufacturer ‏ : ‎ Matrix
  • ASIN ‏ : ‎ B017Y3WBKW
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.5 4.5 out of 5 stars 43,519 ratings

Looking for specific info?

Customer reviews

4.5 out of 5 stars
4.5 out of 5
43,519 global ratings

Customers say

Customers like the quality, color, and shine of the shampoo. For example, they mention it works to neutralize the yellow color in their hair, and leaves it shiny and silvery. That said, some complain about the drying effect and disagree on smell and value.

AI-generated from the text of customer reviews

621 customers mention510 positive111 negative

Customers like the quality of the shampoo. For example, they say it works well, brightens their hair, and is completely stunned at the results. Some mention that it works great on their hair and beard, and that it's the best purple shampoo on the market. That said, most are happy with their purchase and recommend it to others.

"This product is great and brightens my grey hair and I've tried several purple shampoos before this one...." Read more

"Some purple shampoos feel almost sticky when using them this one is luxurious and makes your hair feel great. Does a great job of toning brassiness." Read more

"I use this shampoo every day. It works great. I also use the brass off shampoo if I want a more noticeable blue violet tent. Both are wonderful...." Read more

"...Going through the ashy stage. This shampoo was recommended and it works well. l recommend this product. Fast shipping l would buy again." Read more

413 customers mention346 positive67 negative

Customers like the color of the shampoo. They mention that it works to neutralize the yellow color in their hair and makes it more silvery. Some say that it helps remove the yellow tint in their gray hair and leaves it silvery, while others say that the color is almost completely gone. Overall, most are satisfied with the color and brightness of the product.

"...It keeps nit from turning yellow or green." Read more

"...The yellow is gone, the silver is back. I also like the scent of the shampoo." Read more

"This shampoo REALLY takes the yellow out of white hair. Love it!" Read more

"...gray or white hair, this is what you need to make it shine and not turn yellow! I've even convinced my husband to use it!...." Read more

307 customers mention279 positive28 negative

Customers are satisfied with the shine of the shampoo. They mention that it leaves their hair shiny, silvery, and tones their blond highlights. They also say that it keeps their hair looking fabulous and the color beautiful. Customers also say it brightens their grey hair and eliminates the brassy look.

"I like how much brighter my grey hair since I started using this shampoo. The yellow is gone, the silver is back...." Read more

"This product is great and brightens my grey hair and I've tried several purple shampoos before this one...." Read more

"The shampoo did the job, toning and brightening my hair color but making may hair really dry. Recommend using air conditioner after apply the shampoo" Read more

"...Really cuts out the brass and allows the hair to look lighter and shine. Lathers on well and leaves hair feeling soft and silky!" Read more

167 customers mention128 positive39 negative

Customers like the tone of the shampoo. They mention that it works well to keep brassy tones out of their hair, and is good for gray hair. Some say that it gives a great icey/silver tone to already blonde hair. Overall, most are happy with the tone and recommend it to others.

"Works awesome on my colored hair and my husband's gray hair. It keeps nit from turning yellow or green." Read more

"...Does a great job of toning brassiness." Read more

"Really good for grey hair. Good shine, no yellow." Read more

"...shampoo isn’t going to increase moisture, or softness because it has to tone. Lol...." Read more

126 customers mention123 positive3 negative

Customers are satisfied with the softness of the shampoo. They mention that it smells good, leaves hair feeling soft, and shiny. Some say that it treats their hair more gently than other products and that it moisturizes their hair.

"...is doing an awesome job keeping my newly colored hair shines and soft...." Read more

"...feel almost sticky when using them this one is luxurious and makes your hair feel great. Does a great job of toning brassiness." Read more

"...I was so surprised at how soft my hair felt. I am only a happy client." Read more

"Cleans well and leaves hair soft and without falling flat...." Read more

293 customers mention182 positive111 negative

Customers are mixed about the smell of the shampoo. Some mention it smells great, while others say it smell weird and like bad breath.

"...The yellow is gone, the silver is back. I also like the scent of the shampoo." Read more

"...The smell is odd af tho it smells like the inside of a barn is the best way I can describe it so lowkey manure" Read more

"Cleans well and leaves hair soft and without falling flat. Doesnt have much smell but i dont mind as it enhances my gray hair that still has a lot..." Read more

"It’s your typical purple shampoo. Works well, doesn’t stain and has a pleasant smell" Read more

202 customers mention125 positive77 negative

Customers are mixed about the value of the shampoo. Some mention it's well worth the price, while others say it'd be better off with a cheaper product.

"...You won't be disappointed!. Great price, too!" Read more

"Expensive, but it definitely works. My daughter uses it once a week and her tone is balanced and not too coppery after she uses this shampoo...." Read more

"...I don't mind spending a little more on this shampoo. It's worth it." Read more

"...It smells good, pulls discoloration and priced very well. Highly recommend!" Read more

244 customers mention54 positive190 negative

Customers find the shampoo drying and not moisturizing their hair. They also say it brassiness and their hair is super dry after just two uses.

"...did the job, toning and brightening my hair color but making may hair really dry. Recommend using air conditioner after apply the shampoo" Read more

"Really like this shampoo. It dries your hair out a little, but just use a good leave in conditioner when you use it" Read more

"...Also made my hair super dry so I follow this with a deep conditioner. Usually use it every 3-4 washes" Read more

"i really love the smell and how it works on my hair. Pretty good on moisturizing and help to protect my hair color" Read more

Works great!
5 Stars
Works great!
I love this shampoo. It has helped maintain my color. I do have to let it sit for a couple of minutes as well as massage it into my hair very well. The lather is great and it has done a great job keeping my color new and bright.
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Top reviews from other countries

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Amazon Customer
5.0 out of 5 stars Lovely shampoo!
Reviewed in Canada on February 23, 2024
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
Sarah
5.0 out of 5 stars Todo bien
Reviewed in Mexico on February 19, 2024
Size: 10.1 Fl Oz (Pack of 1)Verified Purchase
Cliente de Amazon
5.0 out of 5 stars Esta muy bueno me encanta
Reviewed in Mexico on April 13, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
Mary Stewart
5.0 out of 5 stars Great shampoo
Reviewed in the United Kingdom on April 14, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
Cliente Amazon
5.0 out of 5 stars Ottimo prodotto
Reviewed in Italy on August 4, 2022
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase