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Minal Sampat
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Why Your Marketing Is Killing Your Business: And What To Do About It Kindle Edition

by Minal Sampat (Author) Format: Kindle Edition
4.8 4.8 out of 5 stars 53 ratings
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Do you funnel time, resources, and a significant portion of your budget into every marketing platform you can think of, only to see few results? If so, you’re not alone. This common problem is not only frustrating but the complete opposite of business growth. Marketing that doesn’t convert eats away at revenue, leaving your business stagnant. Let it go on for too long, and you’ll quickly find that marketing has killed your business.

Fortunately, there is a way to turn this problem around and get production back on a growth track. Customers who want what your business offers are out there. To find them, you need the right tools and an understanding of how to leverage them. In Why Your Marketing is Killing Your Business and What to Do About It, expert marketing strategist Minal Sampat shares exactly that, illustrating with real-life examples from over ten years of experience working with businesses in multiple industries.

In this easy-to-read, conversational guide, Minal untangles some of the mysteries of the market, including social media platforms, and shares how a few of her clients have achieved real results such as:

  • reducing their marketing budget by $20,000
  • nearly doubling their customer base
  • gaining thousands of online followers and reviews
  • increasing production by 20% even while experiencing a drop in new customers
  • making social media presence the top source of business referrals

Why Your Marketing is Killing Your Business and What to Do About It also includes strategies based on nationwide workshops Minal leads with businesses of all sizes and locations. Just like workshop attendees, business owners can complete these activities and walk away with detailed, custom marketing plans ready for execution.

Your business is more than just your livelihood: it is your passion, your inspiration, and your contribution to the community around you. Your customers recognize this, but only if you are visible and authentic. If you’re ready to start connecting with your ideal customers to launch your business growth pattern, Why Your Marketing is Killing Your Business and What to Do About It has everything you need to begin the journey.

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  1. Print length
    100 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    December 31, 2019
  5. File size
    3610 KB
  6. Page Flip
    Enabled
  7. Word Wise
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  8. Enhanced typesetting
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Editorial Reviews

Review

"Minal Sampat breathes new life into the marketing world. This book is content-rich, authentic, and filled with the knowledge that eliminates marketing monotony. I highly recommend it to anyone who wants to connect with their business's ideal audience and keep them coming back." - Linda Miles, Author of Miles To The Top: From Survival to Significance and former CEO & founder of both The Speaking Consulting Network and Linda Miles & Associates
"This is the first book I have read that truly explains the new rules of marketing and how any business can make an impact no matter what resources they have." - Henry DeVries, Co-author of How to Close A Deal Like Warren Buffett and marketing columnist for Forbes.com
"I like to think outside the box, but Minal Sampat has created a whole new box! This book includes ideas that are relevant, cutting edge, logical, and ready for implementation. My only question after reading it is, "What other secrets does she know?" - Dr. Hazel Glasper, Owner of Revive Dental, founder of Teach Me Dental and oral health spokesperson for the American Heart Association in Maryland
"I read Minal's book cover to cover on a flight and could not put it down. I was so excited to land so I could begin implementing her clever and simple techniques. We immediately had a spike in engagement and have continued to use her book for reference as we grow our audience and brand. Her storytelling keeps her marketing nuggets fresh. The realization that connection is key has given us permission to be ourselves, and that is lovely!"- Anne M. Duffy, Publisher of Dental Entrepreneur, Business Beyond the Classroom & Dental Entrepreneur Woman

Product details

  • ASIN ‏ : ‎ B083D6NYXK
  • Publisher ‏ : ‎ (December 31, 2019)
  • Publication date ‏ : ‎ December 31, 2019
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3610 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 100 pages
  • Page numbers source ISBN ‏ : ‎ 1734249803
  • Customer Reviews:
    4.8 4.8 out of 5 stars 53 ratings

About the author

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Minal Sampat

Minal Sampat

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Minal Sampat is a speaker, marketing strategist, and entrepreneur. Raised in the US Virgin Islands, she is an alumnus of Rutgers University and now lives in Washington State with her husband and an extensive shoe collection. Featured in Forbes and Huffington Post, and with multiple recognitions and certifications, she is known for her upbeat personality and ability to empower and engage. To learn more or get in touch, please visit MinalSampat.com

Customer reviews

4.8 out of 5 stars
4.8 out of 5
53 global ratings
Stop treating marketing like it is simply a TO DO checklist
5 Stars
Stop treating marketing like it is simply a TO DO checklist
With so much going on - we've become task-oriented marketers. We simply check items off our TO DO LIST like robots. And, that would work if we were selling to robots. Robots simply have input in and output out. Unfortunately, we are not selling to robots. We are selling to humans and humans are much more complex.Humans look at the QUALITY of the input before letting into the system.Minal does a great job at stressing the fact that when you sell to humans, you have to focus on the quality of the input and NOT just the quantity. You can't just check a box and say "we're doing social." You have to "be social." She teaches the reader how to make real connections with people.If you feel like you're doing marketing activities but not getting results, this book will help you diagnose the problem.Highly recommended!
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Top reviews from the United States

Kathryn Gilliam
5.0 out of 5 stars If you own a business, you need this book!
Reviewed in the United States on June 3, 2020
Verified Purchase
Minal Sampat’s “Why Marketing is Killing Your Business And What to Do About It” is a fresh take on business marketing that is desperately needed in today’s business climate. If you’re tired of marketing your business the same old way and getting only lukewarm results, this little gem is for you. Minal writes like she ‘s talking to a friend, sharing her vast experience with real world examples and clear, easy to implement strategies. Not being a marketing expert myself, I appreciate being given a roadmap to follow that is clearly the path to successful client connections and relationships. People buy from people they know and trust. Minal helps her readers become more approachable and authentic which is what buyers these days really want. Minal’s strategies have helped me cut through the marketing noise, get noticed and get hired. In return, I share this book with all of my clients so they can use the same relationship-based strategies to build their practices, as well.
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Laura Jamison
5.0 out of 5 stars Why you need to read this book
Reviewed in the United States on March 31, 2020
Verified Purchase
Minal Sampat writes from a perspective that is wise beyond her years. Everyone has a unique journey and if you are in business, this book will appeal to anyone. The most encouraging aspect of having this book is that you are given actionable items that come right from an expert.
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Heidi Mount
5.0 out of 5 stars New and Fresh Marketing Tips That are CURRENT and FUN
Reviewed in the United States on January 16, 2020
Verified Purchase
This book is an incredible asset to all business owners! She gave simple concepts, ideas and action plans to level up your business. She taught me the most valuable way to attract business and guess what....it's free. No more wasting money on marketing that doesn't attract your ideal client/customer/patient, etc. Yes, we need to spend money at times...but she prioritized it for me. You must know how to market to who and Minal Sampat has clearly won this! She is modern, fresh, makes it easy and fun. Her background is incredible, stories are great and I couldn't put the book down. Even reading her acknowledgments...I almost cried at how she thanked her parents. I hope to meet them someday when I travel to St. Thomas. Great job, Minal! Best marketing book ever. Gratefully, Heidi Mount
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Drglasper/Revive Dental
5.0 out of 5 stars Relevant with a progressive direction
Reviewed in the United States on February 1, 2020
Verified Purchase
My marketing for years has basically been “word of mouth”. This has worked for years. However, I needed more. I read Minal’s book. I was so amazed by the practical and cutting edge ideas. I needed to hire her. I immediately did!!!! I have a business with a niche and she gave me strategies to quickly implement. What a difference a great plan makes. Thank you for this information. It was needed. Dr. Glasper
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Dee Dee Reid
5.0 out of 5 stars Minal makes marketing EASY!
Reviewed in the United States on January 23, 2020
Verified Purchase
Minal really breaks it down with 5 easy ways to connect with your ideal clients, and how to leverage your team in promotion for your business.
She explains the journey map of your customers journey in finding you. This is helpful in creating a seamless message. Thank you minal!
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Dawn Wully
5.0 out of 5 stars Insightful read
Reviewed in the United States on January 8, 2020
Verified Purchase
If you’re in marketing or anything close to it, or just have a passing interest in the field, this book should absolutely be on your “must-read” list. The author has really done an incredible job translating extremely complex concepts from the language of the boardroom into the language of your living room. Highly recommended!
2 people found this helpful
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Madeline
5.0 out of 5 stars excellent read; makes marketing less daunting!
Reviewed in the United States on March 29, 2020
Verified Purchase
I am a general dentist and know I have much to learn about marketing for my dental practice. My practice management coaches at Smile Potential recommended this read and it did not fail to encourage and give me definative steps to have a marketing plan. Chock full of pointers and useful advice I now feel much more informed and confident about what I need to do. Thank you Minal!
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Clare
5.0 out of 5 stars Everything you need to know before taking on the daunting task of marketing
Reviewed in the United States on January 7, 2020
Verified Purchase
Minal shares clear, informative, and actionable steps along with success stories throughout this book. Why Your Marketing is Killing Your Business is both a coach and your biggest cheerleader in a book. Let's face it, marketing is scary if you don't have the appropriate tools and guidance. Save yourself a ton of money, read this book, implement the techniques, and watch your business flourish.
3 people found this helpful
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