London-based singer/songwriter Adam French makes passionate, evocative rock built around his sanguine vocal croon. A native of Congleton, French began making music in his teens, teaching himself to play guitar, piano, bass, and drums. Around 2012, he moved to London, where he began pursuing a solo career. In 2013, he embarked on an independent tour of Africa, a move that caught the attention of the British press and helped expand his public profile. The following year, he gained further attention after appearing live at the Reading Festival. In 2015, French released the single, "Hunter/Punchbag Love," which helped earn him a spot on the BBC's annual Sound Of list. ~ Matt Collar