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The Power of Habit: Why We Do What We Do, and How to Change Paperback – 1 May 2022

by Charles Duhigg (Author)
4.4 out of 5 stars 36,687
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An award-winning journalist reveals the secrets of why you do what you do - and how to change

There's never been a better time to set new habits. This book will change your life.

In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.

He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

The result is a compelling argument and an empowering discovery- the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives.
______________________________
' An essential manual for business and living.' Andrew Hill, Financial Times

'Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way.' Daniel H. Pink

'This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.' The Economist
Previous page
  1. Print length
    400 pages
  2. Language
    English
  3. Publisher
    CENTURY - TRADE
  4. Publication date
    1 May 2022
  5. Dimensions
    19.8 x 12.9 x 2.4 cm
  6. ISBN-10
    1847946240
  7. ISBN-13
    978-1847946249
  8. See all details
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Popular Highlights in this book
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Previous page
  1. First, find a simple and obvious cue. Second, clearly define the rewards.
    Highlighted by 37,000 Kindle readers
  2. Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
    Highlighted by 31,724 Kindle readers
  3. This explains why habits are so powerful: They create neurological cravings.
    Highlighted by 30,512 Kindle readers
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Review

Sharp, provocative, and useful. -- Jim Collins

Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good. ― Financial Times

Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way.

Absolutely fascinating. ― Wired

Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change. ― The New York Times Book Review

This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits. ― The Economist

I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg's fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book.

A fresh examination of how routine behaviours take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits. ― Associated Press

Duhigg gives a compelling insight in to the world of subconscious behaviour. This is no homespun remedy, Duhigg's observations have real, scientific gravitas. ― Woman & Home

Inspiring stuff! ― Counsel

The Power of Habit steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator, or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously. ― Stylist

This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits. ― Guardian

Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation. ― Bloomberg Businessweek

There's been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit. -- David Brooks ― The New York Times

If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won't work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps' coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

In his book The Power of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples... ― The Book Garden Blog

There is a reason this book has been an international bestseller . . . I was hooked from the first page. ― VIP Magazine

Book Description

An award-winning journalist reveals the secrets of why you do what you do - and how to change

Product details

  • Publisher ‏ : ‎ CENTURY - TRADE; 1st edition (1 May 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 1847946240
  • ISBN-13 ‏ : ‎ 978-1847946249
  • Dimensions ‏ : ‎ 19.8 x 12.9 x 2.4 cm
  • Customer Reviews:
    4.4 out of 5 stars 36,687

About the author

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Charles Duhigg

Charles Duhigg

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My name is Charles Duhigg, and I'm a reporter for The New Yorker Magazine and the author of The Power of Habit, Smarter Faster Better, and Supercommunicators: How to Unlock the Secret Language of Connection (coming out on February 20, 2024!)

While I worked at the New York Times, I won a Pulitzer Prize for a series about Apple named "The iEconomy". Before that, I wrote about the 2008 financial crisis, how companies take advantage of the elderly, and reported from Iraq. (For those and other articles, I won the National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and other recognitions.)

But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)

I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Santa Cruz, CA with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.

I would love to hear from you.

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Top reviews from Australia

Diva Ross
5.0 out of 5 stars Very nice and useful book
Reviewed in Australia on 6 June 2020
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Great language, easy to read and get conected to. Great estories and examples to demonstrate the power of an habit and directions to learn how to change a bad habit replacing for something good.
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PWN
4.0 out of 5 stars Well written
Reviewed in Australia on 18 February 2024
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I enjoyed reading this book. Good research has been used or drawn from to make clear arguments.
The personal used are relatable.
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Owen Clouston
5.0 out of 5 stars Insightful, helpful, instructive
Reviewed in Australia on 9 March 2020
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I really loved the layout of this book. It provided good evidence to support Charles' conclusions on how one can change their habits. Using real life examples. I would recommend this book to everyone and give it as a gift. A great and ready to read book with so much wisdom, advice and helpful instruction. I chose my rating because any book I'd give away is worthy of it.
2 people found this helpful
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stephen
5.0 out of 5 stars Very interesting
Reviewed in Australia on 25 April 2022
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I found this book very interesting. Definitely worth a read if you want to understand a bit behind how the mind thinks
One person found this helpful
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Mark
4.0 out of 5 stars Maybe it's just me, but... (Updated)
Reviewed in Australia on 23 October 2017
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This is an update to my original review which is included below. I originally gave the book 2 stars, but have now changed that to 4 stars.

In my original review talked about how I felt the book didn't cover the "how to change" part of the title. I later discovered that it did in the Appendix to the book. I read this book in the form of an eBook on the kindle reader which requested the review before I got to see the appendix.

So. How to change is covered in the appendix, and it collects all the information together in a short example of changing a habit. This tied up the loose ends for me and I felt that I now had some tools to help me deal with all my unwanted habits.

In the end I would recommend the book, but be ready to stick at it through some of the chapters.

------ original post ------

I found this book in parts interesting and in parts a chore to read. For me the content dragged on at times, and a maybe in too much detail that was not needed.

At the end of it all I feel the "why we do what we do" was covered, but the "how to change" was not. Or at least "how to change" was not clear enough to me.

Maybe another read through the book will make a difference.
11 people found this helpful
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Sonja
3.0 out of 5 stars Very small print
Reviewed in Australia on 23 December 2022
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3 star for the tiniest small print to read
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Myeng Kang
5.0 out of 5 stars Fascinating little read
Reviewed in Australia on 23 December 2020
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Interesting read. I’m fascinated by Habits and how to break or shape them. The examples in the book are a nice touch.
I think Switch could be a better book if you want to understand the whole picture not just neurologically.
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Rob
5.0 out of 5 stars Easy reading and solid advice
Reviewed in Australia on 17 September 2020
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Really enjoyed the real world examples to provide context for the point he's trying to make. Essential reading for anyone into personal development
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Top reviews from other countries

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Fabi
5.0 out of 5 stars Excelente livro
Reviewed in Brazil on 9 January 2024
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Livro excelente!
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Cameron Johnson
5.0 out of 5 stars A Great Book
Reviewed in Canada on 25 August 2023
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If you are wanting to learn about how your habits affect your day to day life, well, this is the book for you. Jammed pack with social experiments, psychological tests and case studies, this really opened up my mind and thinking to a hole new level.

Definitely recommend!
One person found this helpful
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Luciano
5.0 out of 5 stars un libro che mi e' davvero piaciuto
Reviewed in Italy on 19 February 2024
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Non il solito libro con frasi fatte e massime da guru del settore. Un vero e prorpio capolavoro di letteratura, e racconto. Questo perche e' scritto molto bene, non a caso e' un best seller.

Lo consiglio, non fa miracoli ma e' una bella lettura :)
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Ajoe
5.0 out of 5 stars Way of writing and Printing 👌🏽
Reviewed in India on 16 November 2023
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The book 📕 is written is so meticulously.
So much of thought has gone into the way it’s structured to keep the reader engrossed and stay put.

One of the very rarest book I’ve finished reading within 3-4 days. ( if you are a regular reader it will only take you 4-5 hrs even if it’s not a skim reading.) The printing and the fonts forces you to finish reading the book 📕.

Kudos to penguin publishers!. 👏🏽👏🏽👏🏽👏🏽
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Clauds
5.0 out of 5 stars Good
Reviewed in Spain on 11 September 2023
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Good book!
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