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Pureology Hydrate Shampoo, 33.8 Fl. Oz

4.8 4.8 out of 5 stars 2,375 ratings

Pureology
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Description

Smooth and nourish your hair with this sulfate-free hydrating shampoo. With a gentle, moisturizing and vegan formula, this color-safe shampoo helps keep your color vibrant and your hair healthy and soft.

Benefits

A moisturizing shampoo that gently cleanses dry, color treated hair for a healthier sheen without stripping color

Suggested Use

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.

From the brand


From the manufacturer

TBD

Reinvigorate & Moisturize Dry Hair

What you can expect when using Hydrate Shampoo


Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair. Apply a quarter-sized amount to wet hair and lather to reveal its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents. The thirst-quenching, gentle formula will provide superior replenishment, touchable softness and extraordinary color protection.

Why Pureology

TBD

Sulfate-Free Shampoos

Pureology products use a blend of corn, coconut and sugar to cleanse gently without stripping color.

TBD

100% Vegan Formulas

Made with sustainably sourced natural plant extracts and without animal products or by-products.

TBD

AntiFade Complex

Our products contain antioxidants and full-spectrum UVA/UVB sunscreens to protect color vibrancy.

TBD

Commitment to Sustainability

Our bottles are made of 95% post-consumer recycled materials and are 100% recyclable.

A Pureology stylist at your favorite salon will help you discover your best hair care regimen.
Pureology: Salon-Professional Hair Care

Visit a Pureology Stylist Today!

Trust a Pureology stylist at your favorite salon to help you discover the best hair care regimen for you. Whether you need volume, hydration, strengthening or smoothing, we have a complete beauty routine waiting for you. That's serious hair care that's seriously convenient.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3.15 x 3.15 x 9.76 inches; 2.4 Pounds
  • Item model number ‏ : ‎ P1454502
  • Department ‏ : ‎ womens
  • UPC ‏ : ‎ 843711251794 884486233332
  • Manufacturer ‏ : ‎ Pureology
  • ASIN ‏ : ‎ B000KQ7X4K
  • Customer Reviews:
    4.8 4.8 out of 5 stars 2,375 ratings

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Customer reviews

4.8 out of 5 stars
4.8 out of 5
2,375 global ratings

Customers say

Customers like the quality, value, smell, comfort and color of the shampoo. They mention that it leaves their hair feeling and smelling great, it makes the scalp feel great when washing and that it helps to keep the color from fading. They are also happy with moisturizing, shine, and cleaning.

AI-generated from the text of customer reviews

131 customers mention131 positive0 negative

Customers are satisfied with the quality of the product. They mention that it is the best shampoo they have ever used, it is wonderful for hair that has been colored, and is recommended at their salon. Some say that the product is a little pricey, but it is great for their hair and scalp. Overall, most are happy with their purchase and recommend it to others.

"...Waste of money. Pureology Hydrate is the PERFECT SHAMPOO AND CONDITIONER. My hair looks and feels soft and nourished...." Read more

"...This shampoo however, is another story. This is a truly wonderful product...." Read more

"...to leave build up on my hair, doesn't smell strong, and is recommended at my salon...." Read more

"...The conditioner is just as amazing." Read more

103 customers mention77 positive26 negative

Customers like the value of the product. They mention that it has a very nice price and is worth it.

"...They also bragged that the cost is relative because they put less water in the product and therefore you use less...." Read more

"...I'd tried so many others and the price was pretty steep but it is SO worth it...." Read more

"...off of Amazon means I don't have to worry about it as often, it is cheaper, and its more convenient when I do need to refill." Read more

"...Finally, this $40 size bottle is a huge savings value. You get 4 times the ounces of the $20 bottle, but at only 2 times the cost...." Read more

85 customers mention74 positive11 negative

Customers like the smell of the shampoo. They mention that it has a wonderful lavender fragrance, and leaves their hair feeling and smelling great.

"...Combing my wet hair is a breeze. The shampoo and conditioner also smells great. I have nothing but great things to say for this product...." Read more

"...It leaves my hair softer and more manageable and has a wonderful fragrance. You can buy a smaller size to try at first...." Read more

"...a smaller amount (dime size), I get the most wonderful lather that smells so good!!..." Read more

"...Best part is the slight peppermint smell ... and the purple bottle looks great in my shower, too. ;)" Read more

75 customers mention68 positive7 negative

Customers like the comfort of the shampoo. They say it makes their hair soft, clean, and look fantastic. The ingredients in the shampoo make their scalp feel great when washing, and it always sets up the hair for the best results. Customers also mention that it's gentle, smells great, and does a fantastic job. Overall, customers are happy with the comfort and quality of the product.

"...My hair looks and feels soft and nourished. I don’t even have to use a detangling spray. Combing my wet hair is a breeze...." Read more

"...It leaves my hair softer and more manageable and has a wonderful fragrance. You can buy a smaller size to try at first...." Read more

"...I’m not a fan of the smell, but it leaves your hair incredibly soft and shiny...." Read more

"I love this shampoo. My hair feels amazing after it. It smells great and feels refreshing...." Read more

48 customers mention45 positive3 negative

Customers like the color of the shampoo. They mention it's great to keep the color, and is very good for color-treated hair. The shampoo works well, smells good, and helps the color last the longest. Customers also mention that it' s a purple shampoo and has not faded since.

"...My hair is also color-treated, and this shampoo does not affect the color. I just hope they never change the formulation...." Read more

"I like this shampoo because it helps with the color, doesn't seem to leave build up on my hair, doesn't smell strong, and is recommended at my salon...." Read more

"...It doesn't damage the colour or my hair.The issue I have with this is the smell. To me, it's just not pleasant." Read more

"Best shampoo one the market. It is a purple shampoo. Great lather. Leaves hair feeling and smelling great. My hair has never been more healthy!!..." Read more

42 customers mention33 positive9 negative

Customers like the moisturizing of the shampoo. They say it helps keep their hair moisturized, is great for replenishing dry hair, and prevents it from drying out. Some say that a dry scalp has not been an issue with this product, and that it is great to use for dry and treated hair.

"...My hair looks and feels soft and nourished. I don’t even have to use a detangling spray. Combing my wet hair is a breeze...." Read more

"...I don't have any remaining hairspray or mousse flakes and my scalp doesn't dry out...." Read more

"...It doesn't produce frizzy hair and it doesn't make my skin break out...." Read more

"...to "clear" my hair and no matter what i tried, my hair felt dry and like straw...." Read more

39 customers mention39 positive0 negative

Customers like the shine of the product. They say it adds shine and hydrates just enough that their hair looks amazing. The product is not too heavy and has a sheen to it. It goes well with the conditioner and is great for highlights. Customers also say that it makes their hair clean and shiny without any residue.

"...I’m not a fan of the smell, but it leaves your hair incredibly soft and shiny...." Read more

"...Best part is the slight peppermint smell ... and the purple bottle looks great in my shower, too. ;)" Read more

"Makes your hair shine and so soft! My hair is graying and my hairdresser said the shampoo I was using was drying out my hair...." Read more

"Made my hair soft and shiny while protecting color." Read more

33 customers mention33 positive0 negative

Customers like the cleaning of the shampoo. They mention that it cleans their hair well, leaving it silky soft, shiny, and easy to brush out. They also mention that the product leaves their hair clean without drying it, and that it suds up nicely. They love that the shampoo and conditioner smell great.

"...I don’t even have to use a detangling spray. Combing my wet hair is a breeze. The shampoo and conditioner also smells great...." Read more

"...Using just a little goes along way in leaving your hair silky soft, feeling clean, and giving it a weightless bounce...." Read more

"...to the thick, creamy product where just a pearl of product lathers, cleans and leaves my hair in great condition...." Read more

"...been using this stuff for 4 years now and I love it because my hair will comb easily after I use it compared to previous products I've used...." Read more

One of the best shampoos I’ve used! But highly overpriced!
4 Stars
One of the best shampoos I’ve used! But highly overpriced!
I actually discovered this product by reading online reviews, its very expensive hence the four stars for the overpricing which I believe is a marketing gimmick, but I’d say that it does work much better than other shampoos I tried before. The scent is very adult and reminds me of having a pro hairwash at a salon. Using just a little goes along way in leaving your hair silky soft, feeling clean, and giving it a weightless bounce. Amazon offers it at a great price, and the quality is same to buying in store. It does weigh my hair down when overused (more frequent, larger amount per use) but reducing the frequency of your hair wash and the amount you use of this will really work. Wish the price was more reasonable though!
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Top reviews from the United States

Reviewed in the United States on July 29, 2020
18 people found this helpful
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4.0 out of 5 stars One of the best shampoos I’ve used! But highly overpriced!
Reviewed in the United States on October 21, 2018
I actually discovered this product by reading online reviews, its very expensive hence the four stars for the overpricing which I believe is a marketing gimmick, but I’d say that it does work much better than other shampoos I tried before. The scent is very adult and reminds me of having a pro hairwash at a salon. Using just a little goes along way in leaving your hair silky soft, feeling clean, and giving it a weightless bounce. Amazon offers it at a great price, and the quality is same to buying in store. It does weigh my hair down when overused (more frequent, larger amount per use) but reducing the frequency of your hair wash and the amount you use of this will really work. Wish the price was more reasonable though!
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14 people found this helpful
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Top reviews from other countries

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madge
5.0 out of 5 stars Shampoo eccellente
Reviewed in Italy on August 27, 2020
S.S.K
5.0 out of 5 stars Really good for bleached, dry and damaged hair
Reviewed in the United Kingdom on March 15, 2020
One person found this helpful
Report
Celine Pereira
5.0 out of 5 stars La mejor marca de shampoo jamas comprada!!
Reviewed in Spain on November 6, 2019
anne FM
5.0 out of 5 stars Zéro sulfates anti fade could complex
Reviewed in France on March 2, 2019
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anne FM
5.0 out of 5 stars Zéro sulfates anti fade could complex
Reviewed in France on March 2, 2019
Super shampoing pour mes cheveux lissé brésilien! A gauche le produit acheté sur Amazon et à droite celui des Usa. Identiques.
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H. Ruth
5.0 out of 5 stars Immer wieder
Reviewed in Germany on May 6, 2013