Pureology Hydrate Shampoo, 33.8 Fl. Oz
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PRODUCT CERTIFICATION (1)
Compact by Design (Amazon-developed Certification)products have reduced water and/or air in the product or packaging for more efficient transportation.
From the manufacturer
Reinvigorate & Moisturize Dry Hair
What you can expect when using Hydrate Shampoo
Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair. Apply a quarter-sized amount to wet hair and lather to reveal its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents. The thirst-quenching, gentle formula will provide superior replenishment, touchable softness and extraordinary color protection.
Swipe to Learn About Hydrate Shampoo
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Exclusive AntiFade Complex Prolongs Color
Don't strip your color. Pureology's exclusive AntiFade Complex protects color vibrancy.
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Gentle Sulfate-free Formulas
Enjoy hair care so gentle and moisturizing that it can be used for color-treated hair and dry hair.
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Advanced Hydrating Technology
Advanced Hydrating Micro-emulsion Technology deeply hydrates to revitalize dry hair while jojoba, green tea and sage condition.
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Protein-enriched Formula
Strengthen your strands with multi-weight proteins of soy, oat and wheat that help repair hair.
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Aromatherapy Fragrance Blends
Smell salon-fresh with this aromatherapy blend of ylang ylang, bergamot and patchouli scents.
Swipe to Find Your Perfect Hair Care Routine
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Step 1: Pureology Hydrate Shampoo
For dry and color-treated hair, this daily shampoo gently cleanses with rich lather. The formula is so concentrated, you only need a quarter-sized amount of product.
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Step 2: Pureology Hydrate Conditioner
This sulfate-free daily conditioner helps rehydrate dry and color-treated hair, and is designed to enhance color radiance.
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Step 3: Pureology Hydrate Superfood Treatment Hair Mask
Formulated with avocado oil and coconut oil to deep-condition dry hair.
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Step 4: Pureology Color Fanatic 21 Benefits Leave-in Conditioner & Treatment
Created to prime, protect and perfect, it provides hair with 21 essential benefits in one bottle.
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Step 5: Pureology Style & Protect Wind-tossed Texture Finishing Spray
Instantly add texture, movement and radiant shine to your hair.
Why Pureology
Sulfate-Free Shampoos
Pureology products use a blend of corn, coconut and sugar to cleanse gently without stripping color.
100% Vegan Formulas
Made with sustainably sourced natural plant extracts and without animal products or by-products.
AntiFade Complex
Our products contain antioxidants and full-spectrum UVA/UVB sunscreens to protect color vibrancy.
Commitment to Sustainability
Our bottles are made of 95% post-consumer recycled materials and are 100% recyclable.
Pureology: Salon-Professional Hair Care
Visit a Pureology Stylist Today!
Trust a Pureology stylist at your favorite salon to help you discover the best hair care regimen for you. Whether you need volume, hydration, strengthening or smoothing, we have a complete beauty routine waiting for you. That's serious hair care that's seriously convenient.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 3.15 x 3.15 x 9.76 inches; 2.4 Pounds
- Item model number : P1454502
- Department : womens
- UPC : 843711251794 884486233332
- Manufacturer : Pureology
- ASIN : B000KQ7X4K
- Best Sellers Rank: #1,572,976 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #25,763 in Hair Shampoo
- Customer Reviews:
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, value, smell, comfort and color of the shampoo. They mention that it leaves their hair feeling and smelling great, it makes the scalp feel great when washing and that it helps to keep the color from fading. They are also happy with moisturizing, shine, and cleaning.
AI-generated from the text of customer reviews
Customers are satisfied with the quality of the product. They mention that it is the best shampoo they have ever used, it is wonderful for hair that has been colored, and is recommended at their salon. Some say that the product is a little pricey, but it is great for their hair and scalp. Overall, most are happy with their purchase and recommend it to others.
"...Waste of money. Pureology Hydrate is the PERFECT SHAMPOO AND CONDITIONER. My hair looks and feels soft and nourished...." Read more
"...This shampoo however, is another story. This is a truly wonderful product...." Read more
"...to leave build up on my hair, doesn't smell strong, and is recommended at my salon...." Read more
"...The conditioner is just as amazing." Read more
Customers like the value of the product. They mention that it has a very nice price and is worth it.
"...They also bragged that the cost is relative because they put less water in the product and therefore you use less...." Read more
"...I'd tried so many others and the price was pretty steep but it is SO worth it...." Read more
"...off of Amazon means I don't have to worry about it as often, it is cheaper, and its more convenient when I do need to refill." Read more
"...Finally, this $40 size bottle is a huge savings value. You get 4 times the ounces of the $20 bottle, but at only 2 times the cost...." Read more
Customers like the smell of the shampoo. They mention that it has a wonderful lavender fragrance, and leaves their hair feeling and smelling great.
"...Combing my wet hair is a breeze. The shampoo and conditioner also smells great. I have nothing but great things to say for this product...." Read more
"...It leaves my hair softer and more manageable and has a wonderful fragrance. You can buy a smaller size to try at first...." Read more
"...a smaller amount (dime size), I get the most wonderful lather that smells so good!!..." Read more
"...Best part is the slight peppermint smell ... and the purple bottle looks great in my shower, too. ;)" Read more
Customers like the comfort of the shampoo. They say it makes their hair soft, clean, and look fantastic. The ingredients in the shampoo make their scalp feel great when washing, and it always sets up the hair for the best results. Customers also mention that it's gentle, smells great, and does a fantastic job. Overall, customers are happy with the comfort and quality of the product.
"...My hair looks and feels soft and nourished. I don’t even have to use a detangling spray. Combing my wet hair is a breeze...." Read more
"...It leaves my hair softer and more manageable and has a wonderful fragrance. You can buy a smaller size to try at first...." Read more
"...I’m not a fan of the smell, but it leaves your hair incredibly soft and shiny...." Read more
"I love this shampoo. My hair feels amazing after it. It smells great and feels refreshing...." Read more
Customers like the color of the shampoo. They mention it's great to keep the color, and is very good for color-treated hair. The shampoo works well, smells good, and helps the color last the longest. Customers also mention that it' s a purple shampoo and has not faded since.
"...My hair is also color-treated, and this shampoo does not affect the color. I just hope they never change the formulation...." Read more
"I like this shampoo because it helps with the color, doesn't seem to leave build up on my hair, doesn't smell strong, and is recommended at my salon...." Read more
"...It doesn't damage the colour or my hair.The issue I have with this is the smell. To me, it's just not pleasant." Read more
"Best shampoo one the market. It is a purple shampoo. Great lather. Leaves hair feeling and smelling great. My hair has never been more healthy!!..." Read more
Customers like the moisturizing of the shampoo. They say it helps keep their hair moisturized, is great for replenishing dry hair, and prevents it from drying out. Some say that a dry scalp has not been an issue with this product, and that it is great to use for dry and treated hair.
"...My hair looks and feels soft and nourished. I don’t even have to use a detangling spray. Combing my wet hair is a breeze...." Read more
"...I don't have any remaining hairspray or mousse flakes and my scalp doesn't dry out...." Read more
"...It doesn't produce frizzy hair and it doesn't make my skin break out...." Read more
"...to "clear" my hair and no matter what i tried, my hair felt dry and like straw...." Read more
Customers like the shine of the product. They say it adds shine and hydrates just enough that their hair looks amazing. The product is not too heavy and has a sheen to it. It goes well with the conditioner and is great for highlights. Customers also say that it makes their hair clean and shiny without any residue.
"...I’m not a fan of the smell, but it leaves your hair incredibly soft and shiny...." Read more
"...Best part is the slight peppermint smell ... and the purple bottle looks great in my shower, too. ;)" Read more
"Makes your hair shine and so soft! My hair is graying and my hairdresser said the shampoo I was using was drying out my hair...." Read more
"Made my hair soft and shiny while protecting color." Read more
Customers like the cleaning of the shampoo. They mention that it cleans their hair well, leaving it silky soft, shiny, and easy to brush out. They also mention that the product leaves their hair clean without drying it, and that it suds up nicely. They love that the shampoo and conditioner smell great.
"...I don’t even have to use a detangling spray. Combing my wet hair is a breeze. The shampoo and conditioner also smells great...." Read more
"...Using just a little goes along way in leaving your hair silky soft, feeling clean, and giving it a weightless bounce...." Read more
"...to the thick, creamy product where just a pearl of product lathers, cleans and leaves my hair in great condition...." Read more
"...been using this stuff for 4 years now and I love it because my hair will comb easily after I use it compared to previous products I've used...." Read more
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Top reviews from the United States
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I've never stopped using their products since their inception because I found all their claims to be true. If you want to get the most of your money, you must practice using less product. You can see right away how concentrated are the shampoos and conditioners. I alternate between the Hydrate formula and the Nano formula, but I prefer using the Nano formula exclusively. Without question, the Nano formula is the best Pureology has to offer. It leaves my hair softer and more manageable and has a wonderful fragrance. You can buy a smaller size to try at first. I usually get the shampoo and conditioner in the largest pump size bottle that stylists buy. The conditioner is more expensive than the shampoo, but it will last at least 3 times longer than the shampoo.I feel like I'm an expert on the line since I've used it from the beginning. Sometimes companies save money by adding water or selling less in a bottle, but Pureology has never changed for the worse. Their products improve over time. The styling aids are equally as luxurious as sunscreens and shiners.After using almost every high end product on the market, I've not changed since using Pureology. Buy it!
Reviewed in the United States on October 21, 2018
Top reviews from other countries
Reviewed in France on March 2, 2019