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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Kindle Edition

by Michael Port (Author) Format: Kindle Edition

4.6 381 ratings

See all formats and editions

Kick off the cycle of success with serious self-promotion that works

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.

Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

Build a solid foundation for a stellar public image
Enhance your reputation for trust and credibility
Perfect your pitch and pricing to attract higher-caliber clients
Adopt the six core strategies that will keep you booked solid

Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

Editorial Reviews

From the Inside Flap

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
Michael E. Gerber, founder of E-Myth Worldwide and author of The E-Myth

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
Seth Godin, author of Permission Marketing and Purple Cow

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

The Secrets to Promoting Yourself to Success

People want your services because you're good at what you doand with Book Yourself Solid, you can master a proven strategy for purposeful growth that will maximize the potential of your business.

This extensively updated and expanded Third Edition puts you at the cutting edge of customer relationship management with the latest strategies, techniques, and soft skills for retaining and attracting clients. Discover why more than a million business owners stay booked solid by using:

Step-by-step techniques for developing your personal brand by controlling the narrative, keeping a selective client list, and earning trust
Expert tools and rules of thumb you can depend on for pricing your service at competitive rates and easily selling your brand by attracting genuine interest
A turnkey, how-to section for building your website, generating visitor traffic, and managing the optimal social media platform

Even if you hate marketing and selling, Book Yourself Solid, Third Edition, will keep clients coming to you.

From the Back Cover

Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
Michael E. Gerber, founder of E-Myth Worldwide and author of The E-Myth

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
Seth Godin, author of Permission Marketing and Purple Cow

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

The Secrets to Promoting Yourself to Success

People want your services because you're good at what you do and with Book Yourself Solid, you can master a proven strategy for purposeful growth that will maximize the potential of your business.

This extensively updated and expanded Third Edition puts you at the cutting edge of customer relationship management with the latest strategies, techniques, and soft skills for retaining and attracting clients. Discover why more than a million business owners stay booked solid by using:

Step-by-step techniques for developing your personal brand by controlling the narrative, keeping a selective client list, and earning trust
Expert tools and rules of thumb you can depend on for pricing your service at competitive rates and easily selling your brand by attracting genuine interest
A turnkey, how-to section for building your website, generating visitor traffic, and managing the optimal social media platform

Even if you hate marketing and selling, Book Yourself Solid, Third Edition, will keep clients coming to you.

Product details

ASIN ‏ : ‎ B076G811V8
Publisher ‏ : ‎ Wiley; 3rd edition (October 13, 2017)
Publication date ‏ : ‎ October 13, 2017
Language ‏ : ‎ English
File size ‏ : ‎ 666 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 337 pages

Best Sellers Rank: #213,229 in Kindle Store (See Top 100 in Kindle Store)
- #11 in Multilevel Marketing (Kindle Store)
- #43 in Sales & Selling Management
- #63 in Multilevel Marketing (Books)

Customer Reviews:
4.6 381 ratings

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Top reviews from the United States

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Mommienessie

This Book is Rich with Principles

Reviewed in the United States on March 26, 2024

Verified Purchase

This book is rich with practical but unconventional wisdom and principles to help you build and scaly your business, regardless of the nature of your business. If you take the time, energy and discipline to read the entire book and create a business plan to apply the principles, success is inevitable. This is no ordinary book.

One person found this helpful

Helpful

Andy Storch

Exactly what I needed to think about how to grow my consulting practice

Reviewed in the United States on August 7, 2018

Verified Purchase

This classic book has been on my radar for a couple years. I finally picked it up recently and was not disapointed. It giave me all the great advice and tools I needed to grow my consulting practice. The important thing is to take your time and do all the exercises, which I did. I am starting to put them into practice and seeing some results. This is a great book!

16 people found this helpful

Helpful

GAIL A BURKHOLDER

Who needs business school when you have resources like this that cost little to nothing?

Reviewed in the United States on May 26, 2022

Verified Purchase

With resources like “Book Yourself Solid”, this helps business owners not only become the best problem solvers in the their field but also build credibility and trust within the relationship their clients! So much valuable information at a FRACTION of the cost. If you’re looking to start or already have an existing service based business and looking to take to the next level, this is the book you have in your arsenal. You can also get an ebook version for free at Zlibrary.com.

9 people found this helpful

Helpful

Retired market "geek"

Like drinking water from a firehose.

Reviewed in the United States on July 19, 2023

Verified Purchase

I can't get any response from the organization's website.

2 people found this helpful

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FredFish

Better than a $2,000 coaching seminar.

Reviewed in the United States on June 6, 2018

Verified Purchase

I work in web design and marketing services and this book is great. I've been reading lots of other marketing material over several months and what is in here isn't different on the surface from best practices for marketing yourself and finding more clients. Where this book I think is WAY better is the exercises/homework assignments, the way the material is organized, and the confidence and communication skills of the author. I feel like this is the sort of material I would learn if I spent $2K-$4K or one of those 3 month coaching workshops you see advertised all over the web these days. Except this is a paperback book. If you are in a services industry of any kind, just buy this book. Hopefully it will change how you do business and get clients they way it is changing mine.

36 people found this helpful

Helpful

M. C.

One of the best books I've read

Reviewed in the United States on February 14, 2018

Verified Purchase

One of the best books I've read. Realistic, applicable exercises that you can put into practice as you read the book. I downloaded the workbook and it became the framework to update my business plan. I'm going thru the book again, as I execute on my strategy. A book I now keep by my desk, not the bookshelf. Easy and very applicable principles. Thanks Michael.

7 people found this helpful

Helpful

Jim Perez

Full of usable, relevant information

Reviewed in the United States on January 30, 2019

Verified Purchase

My criteria for recommending a book is that the book must give relevant information that can be put to use immediately. Book Yourself Solid does that.
I read the book while listening to the Audible version and working through the workbook. I learned a lot about myself and the types of clients I have been attracting; the clients I now want to attract; and how to go about getting them.

12 people found this helpful

Helpful

JM

Great content. Poor quality book binding.

Reviewed in the United States on August 1, 2019

This is a really good book. My issue with it is the quality of the binding. Whole sections have already fallen out.

3 people found this helpful

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Top reviews from other countries

Jimmy

Game changer

Reviewed in Spain on February 11, 2021

Verified Purchase

I feel I stepped into a different gear after reading this "manual" for service professionals.

Makes think (and take action) on areas such as who you are, what makes you unique, who you serve, where they are, how to connect with them and bring them into your world.

Yoga instructors, photographers, language teachers... a must for any solopreneur in ANY field.

One person found this helpful

Miss Ann-Marie Bunyan

Great so far

Reviewed in the United Kingdom on January 16, 2021

Verified Purchase

Haven’t read it all yet, but so far it’s been really useful. I’ve learnt how to market my business better, and following the ‘red velvet rope’ policy definitely works!

Gangadharan Nadar

Best Book On Marketing For Service Professionals

Reviewed in India on January 3, 2021

Verified Purchase

Wow,this book is exactly what i have been looking for since a very long time with regards to marketing. This is in fact the best book that i have ever read on marketing for service based professionals especially. I am a freelance full stack developer and I myself have been struggling and looking for ways to market my business.In fact I am an introvert and hate sales and marketing.But after reading this book,I am re-invigorated and inspired to take the necessary steps mentioned in this awesome book to expand my service-based business.

So if you are a service professional or business owner,dont think twice...simply buy this amazing book...You wont regret it

One person found this helpful

Leon Benjamignan

The most straightforward business book I've read.. I love the question prompts in there too!

Reviewed in Canada on November 1, 2019

Verified Purchase

I like the fact that Michael explains each point and gives a prompt to complete an exercise in the book. It's like a follow-along journey or game. I already decided to fire a few clients from the first few pages of the book because of the reasons Michael provided in the book. And I already feel in control of my business. Feels good.

I even loved that he provided a printable workbook to go along with the book to store all my answers! Very helpful. And already see some progress in the way I am thinking and handling my clients.

I'm currently finishing up Chapter 2. No doubt, after a few more Chapters and exercises I will see it all come together even faster.

I will return to this review with an update on how this goes.
So far, so good!