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Purple Shampoo for Blonde Hair by GBG – Blonde Shampoo Instantly Eliminate Brassiness & Yellows - Brighten Blonde, Silver & Grey w/Celebrity Stylist Created Purple Toning Shampoo – 8oz

4.4 4.4 out of 5 stars 7,142 ratings

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Shampoo

Purchase options and add-ons

Brand Get Back Gorgeous
Item Form Liquid
Hair Type Natural, Highlighted, or Dyed Blonde, Grey, Silver, White Hair
Scent Fresh
Age Range (Description) Adult

About this item

  • Celebrity stylist approved – rinse away brassiness & yellow: You invest significant time and money choosing pure hair color that’s “just right” for you. Now keep it bright, fresh and beautiful between salon visits with Get Back Gorgeous purple shampoo for brassy hair – the only high performance, celebrity stylist-preferred hair toner formulation for continued home use as shampoo for blonde hair, shampoo for grey hair, blue shampoo or silver shampoo.
  • Look fabulous & extend salon color: Get Back Gorgeous Violet Shampoo delivers noticeably brighter, healthier looking, gorgeous hair that makes you radiate confidence - assured. Photostabilizer UV protection extends time between salon coloring. Collagen defends against damage, breakage and split-ends. One look in the mirror and you’ll notice a difference!
  • 100% Money Back, cutting-edge formulation: When you click add to cart now, know you’re buying a tested and proven product – the preferred choice of celebrity stylists across the world. Your satisfaction is 100% assured – no trickery and no gimmicks – just gorgeous, light reflecting hair without the brassiness or yellow tones
  • Fresh organic compounds, proven science: Rich, indulgent Blonde Shampoo lather and coconut oil-derived organic compounds gently cleanse away dirt, oil and grime – leaving hair feeling soft, silky, manageable and most importantly, gorgeous. Get this blonde toner color shampoo – your hair will thank you!
  • Maintain full control – how light will you go? Simply wet hair, apply toning shampoo for blonde hair from roots to tips, and leave blonde toner on hair for 2 to 5 minutes (depending on how light you wish to go), then rinse. (Not for daily use)

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$19.95 ($2.49/Fl Oz)
Get it as soon as Monday, Apr 1
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Product Description

GBG

Why Choose GBG?

Purple Shampoo

Purple Shampoo

Purple Shampoo

Purple Shampoo

Celebrity Stylist Created

With the help of world-renowned Celebrity Stylists, our Purple Shampoo takes your Blonde, Silver, Grey or White hair to a whole new level of luminosity. Tone your way to the Hollywood-inspired color of your dreams right at home with GBG!

Fast Acting

2-5 minutes with GBG once a week is all it takes to achieve a brighter blonde, a sassier silver, or a more gorgeous grey! Fewer trips to the salon means more time in your hectic schedule - AND more money in your wallet!

Safe & Effective

Get Back Gorgeous Purple Shampoo is rigorously tested during development to ensure the utmost quality and safety. The result? A premium product that weightlessly cleanses and provides a safe, highly effective toning experience!

Hydrating Formula

GBG Purple Shampoo is protein-enriched to hydrate hair, infusing shine and body for luxuriously soft, totally touchable locks!

The Power of Purple

Purple Shampoo

GBG’s Selective Adjustment Technology ensures effectiveness only on blondes, greys and whites - allowing you to tone lighter strands to icy perfection while leaving darker colors intact - making it an ideal choice for a brighter balayage tip, or cooler highlights on a darker base. Natural or bleached, platinum or ash…whether you’re looking for a bolder blonde, a more stunning silver, or a more wonderous white, GBG is the Purple Shampoo for you!

Purple Shampoo

Purple Shampoo

Purple Shampoo

Purple Shampoo

Robust California Orange, Italian Bergamot and Citron Blossom are underlined with rich Lavender Blooms, Wild Geranium and Cyclamen Petals to give GBG Purple Shampoo a heavenly aroma - making it a truly enticing treat for both your hair and your senses!

Strong hair is gorgeous hair! Get Back Gorgeous Purple Shampoo enhances hair’s appearance and texture with natural proteins, supporting strand structure for stronger, longer hair while promoting expertly toned, luscious locks!

Beyond removing the yellow tinges and brassy undertones often associated with time in the sun, GBG Purple Shampoo helps to protect against the effects of future UV exposure – keeping hair healthier and halting undesired tonal warmth before it starts!

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Package Dimensions ‏ : ‎ 5.6 x 2.6 x 2.6 inches; 8 ounces
  • Manufacturer ‏ : ‎ Get Bak Gorgeous
  • ASIN ‏ : ‎ B07CPN39YY
  • Customer Reviews:
    4.4 4.4 out of 5 stars 7,142 ratings

Compare with similar items

This Item
Purple Shampoo for Blonde Hair by GBG – Blonde Shampoo Instantly Eliminate Brassiness & Yellows - Brighten Blonde, Silver & Grey w/Celebrity Stylist Created Purple Toning Shampoo – 8oz
Purple Shampoo for Blonde Hair by GBG – Blonde Shampoo Instantly Eliminate Brassiness & Yellows - Brighten Blonde, Silver & Grey w/Celebrity Stylist Created Purple Toning Shampoo – 8oz
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Purple Shampoo by The BTW Co. for Silver, Gray and Blonde Hair: Brighten and Remove Yellowing or Brassy Tones with No Sulfates, No Parabens – 16 ounce – Cruelty-Free for Color-Treated and Natural Hair
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Price$19.95$26.00$14.99-20% $23.07
List:$28.99
-10% $8.97
List:$9.99
$19.99
Price Per Unit$2.49 / Fl Oz$2.57 / Fl Oz$0.89 / Fl Oz$0.68 / Fl Oz$1.32 / Fl Oz$1.25 / Fl Oz
Delivery
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Customer Ratings
Scent
4.4
4.6
4.3
3.7
4.0
4.3
Softness
4.2
4.2
3.5
3.9
4.4
Value for money
4.4
4.3
3.8
4.1
Moisturizing
4.1
3.6
3.4
3.8
Sold By
getbackgorgeous
Amazon.com
GLAMSTAR BEAUTY INC
FS HOUSEWARES
Amazon.com
The BTW Co.
hair type
Natural, Highlighted, or Dyed Blonde, Grey, Silver, White Hair
Normal
Color Treated, Blonde, Gray, Silver
chemically-treated-hair
Color Treated
Color Treated
scent
Fresh
Mixed Berries
Coconut
Coconut
Violet & Thyme
Scented
active ingredients
Coconut oil
Milk Protein
acrylates,benzyl alcohol,betaine,cetyl alcohol,chloride,cocamidopropyl,disodium edta,glycerin,lactic acid,panthenol,sodium benzoate,sodium chloride
Aqua \(water\) caprylic/capric triglyceride cetearyl alcohol cetrimonium chloride dipalmitoylethyl hydroxyethylmonium methosulfate parfum \(fragrance\) PPG-26-Buteth-26 PEG-40 hydrogenated castor oil dipropylene glycol methoxy PEG/PPG-7/3 aminopropyl dimethico
Salicylic Acid, salicylic acid
avocado,sunflower seed oil
liquid volume
8 fluid ounces
300 milliliters
16.9 fluid ounces
1000 milliliters
6.8 fluid ounces
16 fluid ounces
form
Liquid
Liquid
Oil
Liquid
Cream
Liquid
target species
Human
Human
Human
Human
Human
Human
suitable hair color
blue
all hair colors
all hair colors
light blonde
light blonde
all hair colors

Important information

Legal Disclaimer

A complete ingredients list is available on the product bottle and may be seen in the listing images. Every unit is shipped with a security seal. If this seal is broken upon receipt, do NOT use and return it immediately for a full refund. If you have brown or darker

Looking for specific info?

Customer reviews

4.4 out of 5 stars
4.4 out of 5
7,142 global ratings

Customers say

Customers like the color, performance, and quality of the shampoo. For example, they mention it makes their hair look more toned, brightened, and refreshed. It does a great job at toning down the brassiness, and it doesn't stain their shower. Customers are also impresseded with the softness, saying that it leaves their hair feeling soft.

AI-generated from the text of customer reviews

1,627 customers mention1,540 positive87 negative

Customers are satisfied with the color of the shampoo. They mention that it makes their hair look more toned, bright, and full of dimension. They also say that it brings out the natural beauty and makes their highlights look completely refreshed. Customers also mention that their hair is shiny, healthy, and vibrant.

"...compliments on how “bright” my hair looks and how healthy and shiny it looks. Can’t hear that enough!..." Read more

"...This one is VERY dark purple and smells great! It works like a charm...." Read more

"...Within 3 shampoo's my hair is looking a lot better. The yellow/ gold tones have significantly diminished or disappeared...." Read more

"...shampoo to help make their blonde hair look more blonde, bright, and vibrant." Read more

1,215 customers mention1,157 positive58 negative

Customers are satisfied with the performance of the shampoo. They mention that it works great, lathers well, and smells good. Some say that it helps to reduce brassiness, and that it's one of the best purple shampoos they've ever used.

"...This one is VERY dark purple and smells great! It works like a charm...." Read more

"...This product works great, lathers great, smells good, I believe in this product and recommend to anyone that could use purple shampoo to help make..." Read more

"...This shampoo works great and my hair feels nice and soft. A keeper!" Read more

"...and left it on for about 5 minutes in the shower and I was SHOCKED at how well it worked!..." Read more

678 customers mention664 positive14 negative

Customers say the shampoo helps eliminate brassiness. They say it does a great job at toning down the brass, and completely eliminates those brassy tones. Customers also mention that it helps cancel out yellow/brassy ton in their balayage blonde hair.

"...Overall, I am happy with the shampoo, the toning effect, ease of use, availability and price point....just not the dried out hair texture." Read more

"...I tried it and I was definitely pleased. The brassiness was gone and the silver took on a beautiful highlighted look...." Read more

"This product definitely seems to be taking out some of the brassiness of my highlighted hair...." Read more

"...of maintaining a notoriously tough shade to keep looking healthy and brass-free." Read more

535 customers mention489 positive46 negative

Customers are satisfied with the quality of the shampoo. They mention that it does not bleach or dye hair, it cleans their hair well, and it enhances their highlights. Some say that it doesn't stain their shower, and that it makes their hair feel clean and soft. Overall, most are happy with the product's quality and performance.

"...This is my new purple shampoo. It makes my hair squeaky clean, but after using a good conditioner it feels box and soft. Not dried out." Read more

"...It cleaned my hair very well, and did not stain my face, neck, ears or hands. Within 3 shampoo's my hair is looking a lot better...." Read more

"...It didn't stain my shower so I was very happy about that...." Read more

"...used in the past 2 decades that works like a charm & is both incredibly reliable & extremely efficient as I’ve never once has to deal with the..." Read more

466 customers mention419 positive47 negative

Customers like the softness of the shampoo. They mention that it smells great, leaves their hair softer, and shinier. The shampoo is very gentle on the scalp and leaves their skin feeling healthy. Some say that the product smells and feels nice going into their hair. Overall, most are happy with the softiness of the product.

"...It makes my hair squeaky clean, but after using a good conditioner it feels box and soft. Not dried out." Read more

"...This shampoo works great and my hair feels nice and soft. A keeper!" Read more

"...It blends my grey perfectly! The bonus is my hair is also soft, smooth, and very healthy looking...." Read more

"...My hair is soft and shiny with a lovely silvery tone that does a great job at toning down the brass!..." Read more

464 customers mention424 positive40 negative

Customers like the smell of the shampoo. They say it smells nice.

"...This one is VERY dark purple and smells great! It works like a charm...." Read more

"...This product works great, lathers great, smells good, I believe in this product and recommend to anyone that could use purple shampoo to help make..." Read more

"...This shampoo smells MUCH better than most of the purple shampoos I’ve tried, it wasn’t as drying AND it got rid of my yellow undertones with the..." Read more

"...For one, it smells like good, like a normal shampoo--rather than the ammonia smell that was present in the toner that was used on my hair at the..." Read more

233 customers mention222 positive11 negative

Customers are satisfied with the shampoo's effect on their hair. They mention that it leaves their hair feeling healthy, lightened, and brightened. Some say that it regained some of its vitality back and that it's a good daily toning shampoo.

"...already had several compliments on how “bright” my hair looks and how healthy and shiny it looks. Can’t hear that enough!..." Read more

"As a purple shampoo it works just fine, and HALLELUJAH, it doesn't aggravate my scalp...." Read more

"...No more brassines. It did lightened my hair overall...." Read more

"...wash I left it on a little longer (5/6 minutes) and it is really brightening it up!..." Read more

360 customers mention157 positive203 negative

Customers are mixed about the dryness of the shampoo. Some mention that it didn't dry out their hair as much as other purple shampoos, while others say that it did leave their hair a little dry feeling and strip it of moisture.

"...use this shampoo on a daily basis as I found it to be very drying for my fine long hair...." Read more

"...Not dried out." Read more

"...have to use a moisturizing conditioner because this does nothing for softness or moisture. But that's not what I bought it for...." Read more

"...This did not dry out my hair. which was my main concern...." Read more

I ALMOST RETURNED THIS! SMH!
5 Stars
I ALMOST RETURNED THIS! SMH!
First photo is my AFTER, clearly! I was going to return this as the seal inside popped and dribbled onto itself and a pair of pleather pants but, as the fates would have it, I ran out of my purple shampoo. Well, BEST “oops” EVER. I’ve got some very stubborn brass that I’ve learned to live with to the point that I’ve even just covered it up with a not permanent Rose God or Lavender just so I didn’t have to look at it. Even that gets tiring. So, I stopped the “Fashion Colors”, let them fade and there I was, back to basic brass. Grr. So, I thought I’ll do that “shampoo toning” with purple shampoo and see if it works. That’s when I discovered I was out of PS! Then I remembered I’d procrastinated going to the post office, ripped open the box, and went and had my shower after reading instructions. I lathered and left it in for longer at the back, about 7-8 min and 3-4 on top. Wowzers! GBG, you have me for LIFE. I’ve never seen this product in Canada so it cost me with shipping (no Prime option sadly) about $32 USD which is pretty expensive for a bottle of that size but...clearly it’s worth every penny! If anyone knows where it is in Canada, please leave me a response! It has UV protection in it which is probably why it’s sooooo silky afterward and before any conditioner goes in, and blondes MUST have UV protector on or that brass will be back if you’re in the sun at all. It doesn’t take much and while my hair is fine, I have a LOT of it. Was a true Ginger in another life. I have a couple of resistant strands that I’ll use this on when my hair is dry to see if it will teach them a lesson, which I’m confident it will. I can’t say enough good about it. The price point would prohibit me from doing my whole head with a purple shampoo “toning” as I’m sure most everyone has seen on YouTube but if you have some crazy resistant brassy bits, this is your product for that issue! Definitely do not need to use it daily! I only wash my hair every 3-4 days so this bottle will last a long time. I hope I can find their conditioner because if it smells as good and does even half the job this does, I’m sold!I did learn a great trick from a stylist friend for those of you with dry platinum blonde hair, when you just plop the shampoo on your wet hair and lather, you may see a purple splatt mark afterward. She said to get a small squirter bottle like the bottle in off the shelf colouring but even smaller, and mix 50/50 purple Shampoo and water and shake it up, then stick the nozzle straight in through wet hair to scalp and squirt appropriate amount aimed in different directions and lather, wait whatever YOUR time amount is, and rinse. Tada! NO purple spot on top of your hair! I guess when you have platinum or level 9 hair that is dry and porous it will hang onto the purple wherever you put it directly on your hair and this way allegedly mitigates that. I’ve been doing it this way since she busted me with a purple spot and it works fabulously plus I find I use less shampoo somehow? Regardless, just thought I’d share that trick in case anyone has ever said “oh I can see purple in your hair...” 🙄. GBG is my new shampoo of choice and I’ve already had several compliments on how “bright” my hair looks and how healthy and shiny it looks. Can’t hear that enough! I’ve not changed anything else in my hair care line except this shampoo (until I find the conditioner that is) and I’ve noticed that I have far less static, noticeably less! I never thought a shampoo would make an impact like that but it’s the only “new” part of my regime. There aren’t any silicones in this shampoo either. That’s my review and I hope it helped you if you were sitting on the fence. Very few negative reviews to the 2,568 positive ones which always makes me wonder what they did differently or were they using this on black hair lol. Speaking of which (sorry I didn’t get a photo) my friend had a balayage on her brunette hair and the blonde was going brassy/green from her hard water. We chelated her ends (go to YT for a cheap way with lemons) and then shampooed using GBG and her hair looked like the day she had it done so it definitely DOES work on highlights that are level 8-9 and have turned brassy! GBG, NOT just for Platinum hair! LOL!
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Top reviews from the United States

Reviewed in the United States on October 11, 2019
Pattern Name: ShampooVerified Purchase
Customer image
5.0 out of 5 stars I ALMOST RETURNED THIS! SMH!
Reviewed in the United States on October 11, 2019
First photo is my AFTER, clearly! I was going to return this as the seal inside popped and dribbled onto itself and a pair of pleather pants but, as the fates would have it, I ran out of my purple shampoo. Well, BEST “oops” EVER. I’ve got some very stubborn brass that I’ve learned to live with to the point that I’ve even just covered it up with a not permanent Rose God or Lavender just so I didn’t have to look at it. Even that gets tiring. So, I stopped the “Fashion Colors”, let them fade and there I was, back to basic brass. Grr. So, I thought I’ll do that “shampoo toning” with purple shampoo and see if it works. That’s when I discovered I was out of PS! Then I remembered I’d procrastinated going to the post office, ripped open the box, and went and had my shower after reading instructions. I lathered and left it in for longer at the back, about 7-8 min and 3-4 on top. Wowzers! GBG, you have me for LIFE. I’ve never seen this product in Canada so it cost me with shipping (no Prime option sadly) about $32 USD which is pretty expensive for a bottle of that size but...clearly it’s worth every penny! If anyone knows where it is in Canada, please leave me a response! It has UV protection in it which is probably why it’s sooooo silky afterward and before any conditioner goes in, and blondes MUST have UV protector on or that brass will be back if you’re in the sun at all. It doesn’t take much and while my hair is fine, I have a LOT of it. Was a true Ginger in another life. I have a couple of resistant strands that I’ll use this on when my hair is dry to see if it will teach them a lesson, which I’m confident it will. I can’t say enough good about it. The price point would prohibit me from doing my whole head with a purple shampoo “toning” as I’m sure most everyone has seen on YouTube but if you have some crazy resistant brassy bits, this is your product for that issue! Definitely do not need to use it daily! I only wash my hair every 3-4 days so this bottle will last a long time. I hope I can find their conditioner because if it smells as good and does even half the job this does, I’m sold!
I did learn a great trick from a stylist friend for those of you with dry platinum blonde hair, when you just plop the shampoo on your wet hair and lather, you may see a purple splatt mark afterward. She said to get a small squirter bottle like the bottle in off the shelf colouring but even smaller, and mix 50/50 purple Shampoo and water and shake it up, then stick the nozzle straight in through wet hair to scalp and squirt appropriate amount aimed in different directions and lather, wait whatever YOUR time amount is, and rinse. Tada! NO purple spot on top of your hair! I guess when you have platinum or level 9 hair that is dry and porous it will hang onto the purple wherever you put it directly on your hair and this way allegedly mitigates that. I’ve been doing it this way since she busted me with a purple spot and it works fabulously plus I find I use less shampoo somehow? Regardless, just thought I’d share that trick in case anyone has ever said “oh I can see purple in your hair...” 🙄. GBG is my new shampoo of choice and I’ve already had several compliments on how “bright” my hair looks and how healthy and shiny it looks. Can’t hear that enough! I’ve not changed anything else in my hair care line except this shampoo (until I find the conditioner that is) and I’ve noticed that I have far less static, noticeably less! I never thought a shampoo would make an impact like that but it’s the only “new” part of my regime. There aren’t any silicones in this shampoo either. That’s my review and I hope it helped you if you were sitting on the fence. Very few negative reviews to the 2,568 positive ones which always makes me wonder what they did differently or were they using this on black hair lol. Speaking of which (sorry I didn’t get a photo) my friend had a balayage on her brunette hair and the blonde was going brassy/green from her hard water. We chelated her ends (go to YT for a cheap way with lemons) and then shampooed using GBG and her hair looked like the day she had it done so it definitely DOES work on highlights that are level 8-9 and have turned brassy! GBG, NOT just for Platinum hair! LOL!
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Reviewed in the United States on January 25, 2019
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Reviewed in the United States on March 21, 2019
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Top reviews from other countries

Ann Humphreys
5.0 out of 5 stars Great product.
Reviewed in Canada on February 8, 2023
Pattern Name: ShampooVerified Purchase
Ruth Chapman
5.0 out of 5 stars Amazing
Reviewed in the United Kingdom on April 17, 2020
Pattern Name: ShampooVerified Purchase

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