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Canon Speedlite 470EX-AI, Auto Intelligent Flash Photography

4.7 4.7 out of 5 stars 469 ratings

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Purchase options and add-ons

Brand Canon
Compatible Mountings Canon
Camera Flash Slave
Included Components Speedlite 470EX-AI
Color Black

About this item

  • World's first flash equipped with an Ai bounce function*
  • Ai. B full-auto mode and AI. B semi-auto mode settings.
  • Maximum guide number of 47 (154 ft. /47M) at is 100.
  • A assist Beam emission in low-light scenes.
  • "Zoom flash head range of 24 105mm**. flash exposure adjustment range of &plasmin; 3 Stops in 1/3 or 1/2 step. Broad bounce angle range of 0 120° upwards, 180° to the left and 180° to the right. Optical receiver mode for Off-Camera triggering. Charge status Indicated in LCD panel. Mini stand and new bounce Adapter Accessories included. "
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Top Brand: Canon

Highly Rated
4.5/5 star rating from 100K+ customer ratings
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From the manufacturer

World's First Flash Equipped with Auto Intelligent Bounce as of 2/25/18

Simplify and streamline your flash photography with the Speedlite 470EX-AI! Its AI (Auto Intelligent) Bounce function* means it can select and maintain the ideal bounce flash angle and settings, automatically swiveling the flash head into place to help easily and properly illuminate your subject.

Capture the Beauty of Bounce Flash Photography

Featuring an incredible AI Bounce function*, the Speedlite 470EX-AI can calculate and maintain the optimal bounce angle, then move itself into place for beautiful and natural photography.

The Limits of No Flash and Built-in Flash

If you use only available lighting without a built-in flash, a photo may result in high noise & poor skin tone. However, even a camera's built-in flash can produce harsh shadows behind the subject.

Simplifying Bounce Flash Photography

Bounce flash photography can be challenging, as mistakes can produce poor lighting balance. The Speedlite 470EX-AI makes it easy by using AI Bounce to automatically select the ideal bounce angle.

Easy Calculations with Automatic Measurement

The Speedlite 470EX-AI works by automatically measuring the distance to the subject, then turning the flash head up to calculate the distance to the ceiling.

Convenient Positioning with Automatic Movement

Using AI Bounce, the Speedlite 470EX-AI will then automatically position itself for the optimal bounce angle.

speedlite

An All-around Flash Performer

In addition to its ground-breaking AI Bounce feature*, the Speedlite 470EX-AI is a remarkably agile and high-performing flash equipped with many powerful features for versatile flash photography.

Maximum Guide Number of 47, Wide Zoom Range

Boasting power and flexibility in a compact and lightweight form, the Speedlite 470EX-AI has a guide number of 47 (when focal distance is at 105mm) and a broad flash distribution range of 24–105mm*.

AF Assist Beam for Low-light Focusing

Achieve sharp focus, even in low-light or low-contrast scenes. Choose between an infrared beam for discreet, precise focus or the intermittent flash system to illuminate the entire picture area.

Wide Flash Angle Range

The Speedlite 470EX-AI has a flexible and wide bounce angle range of up to 120° upward and 180° horizontally. With AI Bounce, angles in this range can be maintained regardless of camera orientation.

Spread Light to All Corners with the Wide Panel

The Speedlite 470EX-AI’s wide panel provides diffused light distribution for focal lengths as wide as 14mm (with 35mm full-frame sensor), minimizing vignetting even in corners of the composition.

Soft Lighting with a Bounce Adapter

Ideal for providing diffused soft light, the Speedlite 470EX-AI comes with the Bounce Adapter SBA-E4***, which helps ensure even more natural-looking, detailed images with suppressed shadow effects.

What's in the box

  • Speedlite 470EX-AI
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    Product guides and documents

    Product Description

    The speed Lite 470ex-ai makes bounce flash photography simple as the world's first flash with auto intelligent bounce, automatically calculating the distance between It and the subject as well as the distance from the ceiling to provide the optimal bounce angle and amazingly illuminating results.

    Customer reviews

    4.7 out of 5 stars
    4.7 out of 5
    469 global ratings

    Customers say

    Customers like the quality, ease of use, value, and time saving of the camera flash. They mention that it's a great tool for beginners and that it saves time. They appreciate performance. However, some customers have reported compatibility issues with the flash.

    AI-generated from the text of customer reviews

    33 customers mention28 positive5 negative

    Customers like the quality of the camera flash. They say it's a good flash unit that does what it is suppose to do, it' a great product, and it''s well built. Some customers also say that it'a very dependable flash and an excellent addition to their camera.

    "Great flash, love the AI for bounce lighting without harsh shadows !!!..." Read more

    "They really got it right with this flash. Not only is it a great regular flash, but when you use the bounce feature you get amazing photographs...." Read more

    "This thing is NICE! Of course, the pro doesnt necessarily need it, but it can still be of service to a pro...." Read more

    "Great flash. However I could not use my flash defusers on this model. I returned it and use the 480EX RT." Read more

    9 customers mention9 positive0 negative

    Customers find the camera flash easy to use. They mention that the learning curve is nothing really, it's great for beginners, and there is no thinking required.

    "...Auto bounce is astounding and very easy to use semi-auto to set bounce yourself...." Read more

    "...you might WANT shadows, or simply want more control, but a great tool for beginners or those who just want nicely flashed photos without hassle...." Read more

    "...: I find this flash unit (which replaced a 15 years old Canon) Easy to use and quite efficient and versatile; I use it for happy family and friends..." Read more

    "...This flash is outstanding! No thinking required, unless you want to...." Read more

    6 customers mention6 positive0 negative

    Customers appreciate the value of the camera flash. They mention that it has a great price point.

    "Great product for the money" Read more

    "...Great quality canon. Great price point. Learning curve is nothing really. Straight forward...buy this." Read more

    "Top product at a very fair price level and fast delivery to Germany. Nothing to complain!" Read more

    "good price~~" Read more

    5 customers mention5 positive0 negative

    Customers find the time-saving features of the camera flash to be a great asset. They mention that it's quick, and the battery life is good. Some say that it is a good time saver for wedding photography when needing soft lighting, and that it works well for various purposes.

    "...Other than that, it's definitely a great time saver for wedding photography when needing soft lighting." Read more

    "...Especially in tricky rooms where you want to be quick. Saves time and weight too cause you dont need the bracket...." Read more

    "...But feels like good solid plastics. The rotating motor is smooth, quick and if you move it around manually (and yes its designed for it) it hold..." Read more

    "...flash unit (which replaced a 15 years old Canon) Easy to use and quite efficient and versatile; I use it for happy family and friends affairs as..." Read more

    4 customers mention4 positive0 negative

    Customers are satisfied with the performance of the camera flash. They mention that the AI function is a good add-on and is incredibly useful. Some love the technology and find it to be pretty useful.

    "...In a studio setup, I am still prefer the 600ex, the AI function is good add on, its good for someone does not have much experience in bounce..." Read more

    "...Also, the AI is really good, I used it a couple of times and it's really on spot. Recommended!" Read more

    "Awesome, very useful feature (AI). Powerful and doesn't kill batteries quick." Read more

    "I love this thing . Technology is awesome." Read more

    5 customers mention0 positive5 negative

    Customers are disappointed with the compatibility of the flash. They mention that it is not fully compatible with their Canon 5D Mark III, older Canons, and the Rebel T6 camera.

    "is not fully compatible with canon 5d mark III. It's a shame that the specifications didn't mention this." Read more

    "It is not compatible with Rebel T6 camera which I was told it would be" Read more

    "It's a good first step! Limited compatibility......" Read more

    "Not fully compatible with 5d Mark III..." Read more

    Came weird
    5 Stars
    Came weird
    So while yes this package came on time unfortunately it wasn’t in an Amazon package. It was just sent through the mail in the factory canon box all their products come in. Because of this I believe that it could have had a higher chance of being stolen but other than that I’m extremely happy with this product and would buy again!
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    Top reviews from the United States

    Reviewed in the United States on November 23, 2023
    2 people found this helpful
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    Reviewed in the United States on August 15, 2019
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    Reviewed in the United States on December 18, 2019
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    Reviewed in the United States on March 27, 2021
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    22 people found this helpful
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    Reviewed in the United States on January 2, 2020

    Top reviews from other countries

    Translate all reviews to English
    Vicars Hodge
    5.0 out of 5 stars Great flash
    Reviewed in Canada on April 10, 2021
    LUIS TELLEZ
    5.0 out of 5 stars Excelente equipo!!!
    Reviewed in Mexico on January 1, 2021
    A Bhattacharyya
    5.0 out of 5 stars As described
    Reviewed in India on December 2, 2020
    One person found this helpful
    Report
    Umar Kashif
    2.0 out of 5 stars Please consider sending fragile delivery
    Reviewed in Australia on September 12, 2020
    One person found this helpful
    Report
    luis cruz
    5.0 out of 5 stars buen funcionamiento
    Reviewed in Mexico on December 9, 2020