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From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue Hardcover – Feb. 8 2016

by Aaron Ross (Author), Jason Lemkin (Author)
4.5 4.5 out of 5 stars 277 ratings
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Impossible Goals, Inevitable Successes

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times.

This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size:

  1. Why aren’t you growing faster?
  2. What does it take to get to hypergrowth?
  3. How do you sustain growth?

This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth:

  1. You’re not ready to grow until you Nail a Niche.
  2. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline.
  3. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable.
  4. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize.
  5. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time.
  6. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership.
  7. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work.

The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.

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Previous page
  1. Print length
    320 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    Feb. 8 2016
  5. Dimensions
    16 x 3.05 x 22.86 cm
  6. ISBN-10
    1119166713
  7. ISBN-13
    978-1119166719
  8. See all details
Next page

Product description

From the Inside Flap

Do you want to predictably double, triple or 10x your revenue growth?

In From Impossible To Inevitable, serial entrepreneurs and business growth experts Jason Lemkin and Aaron Ross show you how to break business plateaus and get off the up-and-down revenue rollercoaster. This book shows you how to answer the questions. 1) Why aren't we growing faster? 2) What does it take to get to hyper-growth? and 3) How do we sustain it?

In this systematic growth manual, the authors outline a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. Discover how companies like Zenefits, Salesforce.com, and EchoSign—aka Adobe Document Services—rose to impossible heights and skyrocketed to become 9-figure companies in record time.

Businesses of all sizes, from small to Fortune 100, have found "The 7 Ingredients of Hypergrowth" (and the associated 7 Painful Truths) invaluable. Step by step Lemkin and Ross walk you through the hyper-growth template to show you how to break revenue records:

1. You're not ready to grow . . . until you Nail A Niche.

2. Overnight success is a fairy tale. You're not going to be magically discovered, so you need sustainable systems that Create Predictable Pipeline.

3. Speeding up growth creates more problems than it solves. Things will actually get worse until you Make Sales Scalable.

4. It's hard to build a big business out of small deals . . . so figure out how to Double Your Deal-size.

5. It'll take years longer than you want . . . don't quit too soon or let a Year Of Hell discourage you. Be prepared to Do The Time.

6. Your employees are renting, not owning their jobs. Embrace Employee Ownership to develop a culture of taking initiative beyond a job description.

7. If you're an employee, you're letting frustrations stop, not motivate, you. Stop waiting for someone else to fix it, and turn your frustrations to your advantage to Define Your Destiny.

From the Back Cover

PRAISE FOR FROM IMPOSSIBLE TO INEVITABLE

"If I'd have had this book at my last company, we would have scaled 4x faster. Aaron Ross and Jason Lemkin have brought to the masses what only a few extreme experts have been able to figure out. I get asked all the time from people, 'What should be the next book I read?'…this is it. Don't think twice, just get it, devour it and do it."
—Bubba Page, CEO, QuotaDeck

"Aaron and Jason, I don't want to freak you out like 'who is this weirdo,' but you are so awesome that I'd rather meet you in person than anyone famous like Tim Ferriss, James Hetfield or Richard Branson! In your new book, my favorite sections were how to implement Customer Success and Nail A Niche. Plus, the case studies, with real world examples and specific tactics, made this book invaluable."
—Loren Yadeski, COO, Crimcheck

"In the 'Do The Time' part of the book, Aaron and Jason brilliantly illustrate a message that entrepreneurs and everyone need to hear, see and feel: success is not overnight. It takes brutal hard work but, in the end is worth it."
—Mark Roberge, CRO, Hubspot and Author, The Sales Acceleration Formula

"We used the 'Nail A Niche' ideas to grow to our first $2 million on inbound leads alone, by hyper-focusing on a specific problem: re-using social existing media content."
—Laura Roeder, Founder, MeetEdgar.com

"Jason and Aaron clearly laid out for me which tactics to use for early stage funnel building versus accelerating pipeline conversion, to avoid wasting my marketing spend and energy. This book offered me plenty of hands-on details to put these concepts into action."
—Lucia Marchese, SVP Global Marketing, SunGard

"As an employee, reading the section on 'Embracing Employee Ownership' was dead on. I used to think my boss was a jerk. But after reading this section, I realized he wasn't. He was trying to help me out and challenge me to do my best here. I've been a complainer, but this section changed my whole perspective."
—Chelsea Sanchez, Sales, Agility Recovery

Visit FromImpossible.com for Free Resources & "Director's Cut" Material

Product details

  • Publisher ‏ : ‎ Wiley (Feb. 8 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1119166713
  • ISBN-13 ‏ : ‎ 978-1119166719
  • Item weight ‏ : ‎ 512 g
  • Dimensions ‏ : ‎ 16 x 3.05 x 22.86 cm
  • Customer Reviews:
    4.5 4.5 out of 5 stars 277 ratings

About the authors

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  1. Aaron Ross

    Aaron Ross

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    Aaron Ross helps founders craft books that make millions. He is the author of "Predictable Revenue" and "From Impossible To Inevitable" (with Jason Lemkin), called the Sales Bibles of Silicon Valley. His newest book, due 2024, is "Income Operating System: Win Financial Freedom, Earn Like The 1%" Aaron is married with 10 children (half through adoption), and lives in Scotland.

    See more on the author's page
  2. Jason Lemkin

    Jason Lemkin

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    Full content visible, double tap to read brief content.

    Jason M. Lemkin is a 2x founder, 1x VC, and constant SaaS enthusiast.

    He led or sourced the first VC investments in many leading enterprise/SaaS start-ups, Guidespark, Greenhouse.io, Pipedrive, Algolia, Talkdesk, Parklet.co, RainforestQA, Salesloft, Avanoo, Perfect Pipeline, Logikcull, and more. Collectively, these start-ups are worth in excess of one billion dollars.

    He is also an advisor or smaller investor in Showpad, FrontApp, Influitive, BetterWorks, and other SaaS leaders. Jason has co-founded two successful start-ups selling to the enterprise. Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

    He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

    Screen Shot 2014-01-24 at 5.07.04 PMPrior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

    He has no known hobbies.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
4.5 out of 5
277 global ratings

Top reviews from Canada

Aydin M.
5.0 out of 5 stars Lots of great stories and valuable advice
Reviewed in Canada on March 12, 2016
Verified Purchase
Lots of great things in the book - at first I thought the book was a little more for beginners when I started reading the first chapter but it quickly got into the good stuff. I personally loved the "Dear Employees" and "Dear Executives" part of the book - very nicely outlined the expectations and misunderstandings between each group. Definitely recommend for any SaaS founder.
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Commercial lease Bible
5.0 out of 5 stars Five Stars
Reviewed in Canada on August 25, 2016
Verified Purchase
Excellent livre. On a trouvé de nouvelles idées fantastiques mais vous devez lire "Predictable Revenue" en premier
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Shail Paliwal
5.0 out of 5 stars They always brings great insight and thought provoking ideas for those in technology ...
Reviewed in Canada on April 2, 2016
I've been following Jason Lemkin and Aaron Ross for a couple of years now. They always brings great insight and thought provoking ideas for those in technology start-ups, but particularly so for those of us in SaaS. This book is a must have if you are in SaaS. Lots of great metrics and rules of thumb for all areas of the business, and for all stages of SaaS companies. Buy it, read it, and use those ideas that resonate, and are applicable to your SaaS business. I refer to this book all the time.
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Top reviews from other countries

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Celso
5.0 out of 5 stars TOP
Reviewed in Brazil on March 31, 2018
Verified Purchase
Livro excelente, revelador, se você quer crescer sua empresa não pode deixar de ler, facil entendimento e aplicação pratica, fica dica.
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Gabriel Dabi-Schwebel, fondateur d'1min30
5.0 out of 5 stars Un must read pour tout entrepreneur spécialement dans le logiciel SAAS et le B2B
Reviewed in France on December 29, 2017
Verified Purchase
Les 7 conseils du livre sont très pratiques et très justes. Les auteurs sont de vrais praticiens et ils ont réellement expérimenté ce qu'ils disent. J'ai retrouvé pour ma part un certain nombre d'actions que j'avais déjà mises en place et des idées pour accélérer m croissance. on
3 people found this helpful
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Florian Hampel
5.0 out of 5 stars Sehr interessantes Fachbuch
Reviewed in Germany on December 19, 2016
Verified Purchase
Das ist mal wirklich ein sehr interessantes Fachbuch ohne zu theoretisch zu sein. Das Buch ist sehr gut und verständlich geschrieben
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Richard Forster
5.0 out of 5 stars Application of what you read is key in any business book this is rammed cover to cover like a virtual sales mentor
Reviewed in the United Kingdom on January 23, 2017
Verified Purchase
Application of what you read is key in any business book this is rammed cover to cover like a virtual sales mentor

I would recommend for any sales leader, startup business leader or FD
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Douglas Burdett
5.0 out of 5 stars The 7 Steps To Triple Your Firm's Revenues in 3 Years!
Reviewed in the United States on April 20, 2016
Verified Purchase
The media could not be loaded.
 Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue” by Aaron Ross and Jason Lemkin.

As background, Aaron Ross is the #1 best-selling author of "Predictable Revenue" (also known as the "Sales Bible of Silicon Valley"). If you wanted to triple your company’s revenue in the next three years and had the chance to find out exactly how other fast-growing companies have done it, would that be of interest to you? If so, this is your book.

I realize growth like that sounds too good to be true, but the truth is that it’s a lot of work and will probably involve some change that most companies try to avoid until it’s too late.

In the book, the authors outline “The 7 Ingredients Of Hypergrowth” that their companies and others have done to create predictable recurring revenue and growth. The authors take each ingredient and break it down into specific steps to guide you through implementation. And what’s great about the 7 ingredients is that they don’t involve magic, privileges or luck. But you do have to implement them if you want to dramatically speed up your growth.

There’s not much theory in this book - it focuses just on what actually works. For me, reading the book was like drinking a big tall glass of refreshing “real world” juice. And one other thing about the book that surprised me was how inspirational it is.

Growing a business is an emotional rollercoaster and if you don’t believe that you probably haven’t grown a business. Retired Marine Corps General James “Mad Dog” Mattis once explained that “The most important six inches on the battlefield is between your ears.”

“From Impossible to Inevitable” helps you navigate that crucial piece of the business battlefield in your head. The authors point out some of the emotional land mines that go along with growing a business and how to avoid them in order to break through and achieve hyper growth.

And, to listen to an interview with Aaron Ross about “From Impossible To Inevitable,” visit MarketingBookPodcast.com
2 people found this helpful
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