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The 7 Critical Principles of Effective Digital Marketing Paperback – February 16, 2017

by Kasim Aslam (Author)
4.4 4.4 out of 5 stars 81 ratings
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"A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from Gold

The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that won’t change.

A note from the author:
Oh, look! You’re reading the synopsis. That means I’ve got another sentence or two before you get bored and jump ship to go roam greener pastures. I get that, I do the same thing all of the time. Here’s the problem with my book: That sexy little tidbit that you’re looking for...you know, that hint, tip, trick, hack, best practice, “whatever” that’ll make you an instant digital marketing demigod...it ain't here. I’m not saying it doesn’t exist. I’m not saying Santa doesn’t exist either.

Here’s what I am saying: maybe, just maybe, we’re doing this wrong. I said “we” because I’m one of you! I’m a professional digital marketer (10 years and running!) and I do the same stupid thing that all of us are guilty of. I go out hunting for quick-fix content that’ll give me some sort of blueprint to success as if digital marketing genius comes in a template. That’s exactly why I wrote this book.

Yes, strategies, tactics and best practices are important. But more important than any of that, something truly irreplaceable and a prerequisite to any lasting success: Principles. Here’s the problem that I face: Principles aren’t sexy! They just aren’t. Tips and hacks and all of that crap, easy to sell. But principles…? Yawn!

So, dear reader, I issue you a warning: if you’re looking for that casual read that’ll just drop a couple of little nuggets to simply make you sound smart the next time you’re at a conference, I invite you to look elsewhere. (You’re looking for dessert and I’m offering up that deep-dish beef stew your mom used to make on rainy days.) However, if you want the real deal, feet on the street, decade in the making, principle-centered, value driven, foundational approach to digital marketing: You found it.

It’s time we put down our plastic spiderman sporks and pick up the fine silver so we can sit at the big boy table with every other industry. It's time for digital marketing to have a principle-centered foundation. I hope you’ll join me.

Thug life,
Kasim
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  1. Print length
    226 pages
  2. Language
    English
  3. Publication date
    February 16, 2017
  4. Dimensions
    6 x 0.48 x 9 inches
  5. ISBN-10
    1542991005
  6. ISBN-13
    978-1542991001
  7. See all details
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Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; 1st edition (February 16, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 226 pages
  • ISBN-10 ‏ : ‎ 1542991005
  • ISBN-13 ‏ : ‎ 978-1542991001
  • Item Weight ‏ : ‎ 10.9 ounces
  • Dimensions ‏ : ‎ 6 x 0.48 x 9 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 81 ratings

About the author

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Kasim Aslam

Kasim Aslam

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Kasim (rhymes with "awesome") Aslam is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of "The 7 Critical Principles of Effective Digital Marketing."

As a digital marketer and strategist, he has worked with the largest privately owned bank in the U.S., a 54,000 member PPO, a Gates Foundation funded non-profit, and an Academy Award Contending documentary. He helped to build, launch and market the National Association of Child Helplines (NAACH).

He has worked on a contract basis with the United States Army, Intel and Pearson Education. Kasim has been published across multiple networks including CRM Magazine, Search Engine Journal, Social Media Today, Emergent Path and Explore B2B.

As a speaker Kasim has shared the stage with Ray Grainger (CEO: Mavenlink.com), Ryan Deiss (CEO: DigitalMarketer.com), Greg S. Reid (International best-selling author: "Three feet from Gold"), Jeff Hoffman (Co-Founder: Priceline.com), David Conklin (CMO: Income Store) and Ken Courtright (CEO: Today's Growth Consultant).

Kasim enjoys spending time with his wife and two children, reading, traveling, playing basketball, and writing thinly veiled, narcissistic lists of his feeble accomplishments.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
81 global ratings
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Top reviews from the United States

Dave
5.0 out of 5 stars Kasim Aslam Brings a New Enlightenment to Digital Marketing That Will Change The Way You Think
Reviewed in the United States on February 14, 2017
Verified Purchase
Kasim obviously knows his craft... and the way he shares his success here is bold & entertaining. From the story of his immigrant father's "American Dream" success to his enlightening comparison to sales funnels new and old - you'll find yourself more motivated, smarter and more prepared to take on not only the digital marketing world - but business in general. Kasim even takes an entertaining swipe at the 'People-less Social Network.'

My only disappointment? The lack of an audio and hard copy version.

Totally worth the time... you'll want to share it with your colleagues.
4 people found this helpful
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John Horton
5.0 out of 5 stars Who Is This Book For?
Reviewed in the United States on February 18, 2021
Verified Purchase
I buy about 40+ books a year, with best intentions, but only get around to reading 10 or so. There are 2 books that I read annually and 1 special book Maxi-Marketing, I read in the late 80s and twice again in the 90s. I just ordered a used copy to maybe read again.

THE 7 CRITICAL PRINCIPLES OF EFFECTIVE DIGITAL MARKETING by Kasim Aslam, is the first book I have ever reviewed and the first book I have read twice, back-to-back.

Now full disclosure. I first learned of Kasim through Ryan Deiss of Digital Marketer’s program, DM Lab ELITE, in which I have a monthly subscription. Kasim’s agency is a certified partner and has recorded some ZOOM trainings for the ELITE program.

I purchased the book 6 months ago and read it for the first and second time in the last 2 weeks.

Good and Bad

Six months ago, I read the back cover and a couple pages of the intro and swapped for another book on my nightstand. The back cover told me it was a yawn and not for me. I gave his book another chance after watching a training that he recorded.

The back cover should have had this part found later in the intro.

“Who is this book for?”
“I’m writing this for professional digital marketers. That’s not to say you should jump ship if you are not a digital marketer. Business owners & entrepreneurs, agency owners, single practitioners, (i.e. SEO’s, content writers, etc…) and marketing managers will all greatly benefit from learning The 7 Critical Principles of Effective Digital Marketing. In fact, if you’re responsible for, or frequently engage with, a digital marketer, or digital marketing team, I think this is essential reading in order for you to truly understand the practice.”

I worried this book would be another vanity book, or self-promotion with links throughout the book to landing pages or some affiliate pitch test. It was not.

The book lays out the foundation of the 7 critical principles of effective digital marketing that can and should be revisited as a growth resource.

I am looking forward to the author's next book, hoping it is on Marketing Automation.
3 people found this helpful
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Ed Barton
4.0 out of 5 stars Good Intro
Reviewed in the United States on July 3, 2018
Verified Purchase
A good Intro to digital marketing. Aslam covers a lot of ground in an irreverent and easy to read style. The book started very strong, discussing challenges and principles of the industry, but finished a bit weak on scale and systems. Regardless, this is worth the read for anyone interested or working in the digital agency environment.
3 people found this helpful
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Greg B.
5.0 out of 5 stars I think a lot of people try to do it them selves (DIY) and there is nothing wrong with that (I DIY'd for a while) but it's just
Reviewed in the United States on March 8, 2017
Verified Purchase
I've implemented many of the techniques and concepts already. I'm not a digital marketer at all, but I do latch onto and understand the fundamentals and the fundamentals of this book are spot on. I think a lot of people try to do it them selves (DIY) and there is nothing wrong with that (I DIY'd for a while) but it's just like anything, the trial/error period is so frustrating because you just don't know what you don't know. This book & author clearly have mastered the fundamentals of digital marketing but taken it the next step, which is application and actually moving the needle. A lot of people "know" how to do something but this author "actually does the something." If you're like me, with a sales team with a full marketing strategy in play, a small business owner expanding the business, and maybe have already tried a few online/digital marketing techinques and failed....then YOU MUST READ this book. A major component is the overall "architecting" of the master marketing plan. Just tossing up a squeeze page or throwing money at PPC to see what happens, again there is nothing wrong with that. But like a chess player, knowing how your 4th move from this point today affects the rest of the chess board is mastery. If you're an expert digital marketer there is no doubt in my mind you'll see things you knows, but learn things you didn't. For me, I have implemented a few of the books ideas and I haven't touched my marketing much at all and can already see a big difference in conversion, lead quality and my stress (about marketing) go down.
8 people found this helpful
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Shana
5.0 out of 5 stars Guiding the way to Digital Marketing Success
Reviewed in the United States on February 12, 2018
Verified Purchase
As both a rookie and unofficial self appointed part-time "Digital Marketer" for the company I am employed with..... I received a great deal of wisdom and insight from Kasims book. It's definately a nugget packed resource to be tapped into. Along with his candor and sense of humor, Kasim connects on a personal level making for both an informative and enjoyable read. This book will serve as a roadmap to help guide me on my personal Marketing journey now... and for many years to come. Thanks Kasim!
One person found this helpful
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Peter C
5.0 out of 5 stars Infomative and funny way to learn about advanced digital marketing
Reviewed in the United States on June 1, 2018
Verified Purchase
The book packed a lot of good, useful information and is worth reading again just so I can absorb everything. But as Kasim mentioned early in the book, this book is not for beginners - which I am, even after reading the book. I don't know if I will ever be a practitioner of digital marketing, but I will definitely have a better understanding of the things people throw around during digital marketing meetings in my current and future work place.
3 people found this helpful
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TJ
5.0 out of 5 stars Excellent Read
Reviewed in the United States on May 7, 2017
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As an owner of a digital marketing agency, I cannot recommend this book enough. It is everything our field needs to hear - and the writing style makes it so easy to read. The author and I share a passion for small business marketing and understanding it's importance in the big picture of our economy and our field. Seriously, read it, and let it help shape how you think about your digital marketing strategies and tactics!
3 people found this helpful
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Top reviews from other countries

Smith
5.0 out of 5 stars Great book on core fundamentals of Digital Marketing
Reviewed in France on August 1, 2018
Verified Purchase
To abstract the book in one word : Provide valuable content in the most effective way. The author is a little verbose in some parts but globally it's a good works, allowing beginner to dive in digital era's game, and more advanced readers to make a great refresh.
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